June 22, 1998
`
`35
`
`WHAT'S HOT • WHAT'S NEW • WHAT'S HAPPEN!~
`
`Outlook rosy for fragrance
`Ftagronet hU)'(l~ (1\R C'Xp(l'tl n rrbound or
`fragranec $aiCI in 1998.
`c....,. maMil"rt for se''(>rol large
`mas5 marke·t cha•ns report ths:u ules
`hnve been stcndily improving ~ince
`ChriiLmaa. and mo•t are optimistic 11bout the
`future, Cl"·en the numbf.r of new bnd -.·til-s up(cid:173)
`ported lountheol in fra~'l'llnces th1~ year.
`The outlook fur the ytnr is nlao r<H;y bc£1.1U'iC
`two leading fre.;rance monufacturtrw. N~w~ork·
`""-! C<>ly and Ottrion, CO!lll.-b:L-t Parfum• de
`Coour. hove introduecd new tyJN!<! of frugt"ances:
`aromuther!\py und lightly fragruneed bMh ond
`body products.
`The strongest«TTwth 1n tbr t'lllfllOI}' i• romins
`rrom lheae types or producta, .and Coty ond
`Parfums are f'JCpandinK deeper into •nontrndit.ion·
`••• rregrance• With l·ne ~xi.eniUOns for Coty"•
`Healing Gard•n and Body Mi•la ruul new milia(cid:173)
`lives l:br Pnrfum•' llady Fonw!ea.
`Growth is also ••pccLL'CI to rome from sonl< of the
`fii'OngOer traditional brarut. that an- being •uppon(cid:173)
`ed with od,·•rtlllnt~dollarom.l998.
`At. pretu:ttinle. lhe women's frograntc cor.cgory
`was u.p in unit ..... for the 52 "eei<Jo end~d Maroh
`22. ae:cordin1 to Ch1CIIJO·bttsed Information
`Re$>•u·cu [nc. Dollar llllt'S were ftot, do"n 0. 1~ to
`$673. 1 million.
`Tho best reiulla wtl'l' rcrorded by d•-untero,
`wbere unit sal~ of women's fnagrontet were up
`12.8 'ill nnd dollar sales "'ere up 2 .1Y.<. In dru,.
`5tores, unit MICII of wonwn's rrnyru.,eeo for the 52
`weeks were off by 3.3'i , whil• doll.ar sall'l """'
`d.,.,..,. by 3.7'.<.
`Ea.rlier tillS spring, Coty introduced Cot)
`ExClaMaTion Noir. its aceond line cxl(lnsiun
`for E.ClaMaTion. Noir io dcsignt'CI to .. pand
`the oo&e of E.CioMaTh>n U$811 by
`opponling ton ollghtly older, more
`eopMotleatcd W<lman. In addition
`to a moderate pricinc atrat.egy.
`Coty 11 apondin~r $6 million thio
`yeor to support the pi'Qt:nlm.
`1'hl1 fall , Coly will launch
`Dark Vanilla. a Oanker brand
`for Vanilla Fields. eu..,..nuy tho
`No. I troditionol womon'o rra·
`grance. with a dollar morket.
`ohore of 3.5!ii.
`Dnrk Vanilla io tho firat
`vanilla rragrance mnde for
`nigbttlrne wear. Coty will oup(cid:173)
`port the laun<h With a $4 mil·
`lion campaign, mot.l or it invest·
`cd in m'l)or prinudo.
`Cc>ty ia alJo introducing iUpen s._,n .. tion. iu
`oeo>nd llanker b1'11ndof&r Alpen. It ia p!IOll>Oned u
`11 •mood•enhon<ing" frnannco. 'The are three
`l!C:Ollta in the c:ollec:tion: one t.o •limuiAt.o the 11<!11'"
`ee; cme La in'ij;orau.; and one to uplift 1M tpiriU.
`Coty will 1upport Aaptn
`Senoation with a $5 million to $7
`million print and TV campaign.
`P~P< the most un~Uual Coty
`lnun ch this year itt Water Dance.
`Aqua Spray CologM and Water
`Danoe AQua S1lk Boqy Lot.lon.
`The Wa~r Dance collection,
`which will be hillins retail
`ahclvea this month, l1 Coty'e fint
`water-bued r....,..,. ... Thtre ....
`three navo~ in the collection:
`'l'rl>pical Springs, Sunlit Falbo a.nd
`Pu.re Petal MWik.
`To help mab the brand stand
`out. the ~na has been given
`n u.niqu4! t.wi.st. The outer carton
`for Wol<lr Dance II tronaperent
`each or 1M fte.
`... women ClUJ -
`
`vor'• tolol'il: turquoise blue, liloc and deep green.
`Cloud Dance, from Chlcogo·bnaed f'ruMrnnce
`Cotp. of Amo>n<a, h ... also been monur.rturod nnd
`paduljj'td to •!'P"'Oito the VISual and olf...,ry Rn,..
`""·On tho $helf. tho S<l<)othrough bottle dl•pll),)'• rwo
`di5tin<t oolor11: but ...,fore tho frn!lnlnee is U8<.'CI, tho
`bottle is gi<e11 • qui<k ohake and the oils blend.
`r.,.. Body Mi•u. Coty ,. enend111g iu line mto a
`complete hnth ~hop collt'<lion of frogranoed hath
`and body producla, eomplote with a colorful bou·
`tique-aty~ fixturY thru can go m ·hne or on an end(cid:173)
`cup. Coty ha- ni<O ""'"ted colo"<<dcd ahei•<Jl 10
`make ... eeru. ~elutlon enAICr. There nrc three ntw
`fragrances in the collection: An.er The Rain ,
`Ha..-ouon Awo puh1 <Uid LuSh Lila<. C<>ly eon tin·
`uco10 ouppon Body M1ju with J'nnl ado .... n~ the
`theme: "Next twp ex.hilnrnlion
`Co<y ;. al>o lme..,xtendin!! The HcalinR Ga<den
`mto what could l>ec:orne ~r new Cl•~qp>ry .....:·
`nlt!nt: lhcmpcUliC frngrunces. Thit foil. two new C'OJ(cid:173)
`Icctio!UI will be added La ·nw Heuling Gorden fnnli·
`ly: Cold Comforthentpy, fi,·e producu formulated
`with .._ntial 011 of •uealyptUJ, nnd Mintherapy,
`five rninvftavotNI produd6 for thQ fl"C!L
`Rotu~• & More, C\ sprinJJ launch from
`lnterroometia, may ai'<O bclp 10 dn,.., 011101 "' the
`women'• ca~ A $3 mill1011 pnnt and TV om·
`pnign I• suppol1ing this progt"Om, the lotosL frn·
`llnl""" hy ,..,.._ l'rillcilla Presley.
`lkvlon. w'- Charlie rcmaint a top ocllcr ... mov·
`1ng in10 tho nonlr.lditionul, lightly fn~gro.nccd !nth
`und body 114,'gn14lfiL with tho launch this fall of Body
`Kiss«<, u rolle<'l.ion ofOocly Mlstin« 5p1'3yS.
`Lakn<oocl. Ohio-bostd Bonno &II ill introducing a
`""""' for the youth mnrket. Boulod £motioftli. o bght
`f"'gro.nce ll><~t CO'I) .. In 10 llavo"'. cxh
`n>Atcbed l.o on "emotion" or mood.
`In the men·a atgment, wtftch
`D«ounta for 4~ of all mK•oc marltrt
`frogrunrt:! tmlcs, the piet..ure 111 _fi little
`loll posiliv• """'rd.ng to IIU, the
`rnen·s fraarance eattKOI')' waa down
`5.9'l in uniu for the 52 Wfl!kB endod
`Marcil 22. wnile dollar a>le• were
`down 2.2':1 .
`Dollar lllt!.f or men"s (rorruncel
`were down 2.2'0 n1 dlf"'~n• atorea,
`while unit tales were down 6. 7nt.
`In one of the. majot initial1\·~ for
`1 he year, Coty thi• S..ptember wtll
`introduce Stelllon Country, o Hunker
`bnand for Coty'a Stetaon.
`St&iOn Country is~ to - ·
`acdve men ·~ 18 10 34. Coty lo ""PI"'rting tho
`launch With p-nnt nels thnl will b,...k in ()(U)I)er and
`run until the end of the )UI'. Sttt.oon COUntry will
`also be on teleoilion in II>- and 30«.:. apol$ that
`will breult in OttOOor ond air thtoUI!h Oec:emb<>r.
`Lnsl monLh. Coly introduced Jovan Oin••ns
`NRG-•xi.,_ a new adwtion to ita Jovan men'• fro·
`&"'net colleollon. Jovan Gi.,..,., NRC·tzinc 11 the
`six1.h ocenL In the ~ovan mf!n'o f111gl'!1fttj) Btnble
`NRO Ia tal'!,'<'~ 10 young.,. men o.od will be sup·
`ported with 1 national pnnt campalgn.
`I nt~rcoametiu. through 1U \Vella
`a
`f Fragrance• I< Coometlce Croup, will
`introduce Challenge, 11 new men'o fro·
`~~
`va- that, thrvugll a Uc:enslng ~
`roent, Jncorporal.el tht imaiJt or the
`'
`l'llma ea~ on Ita boUle and pncltall". It
`wiU be on ah•lfin Sepwnber. oupport·
`cd with pnnt and TV eels.
`In addit1on, the New Yorlt-ba"d
`nona dlvillon of Reno!uante
`Coamotico has relaunched llritlah
`Surlinr, a popular 3:1-)'eJIN>h!, full·
`bodhtd men'a fragrance ao well u
`Engll1b Leather, a 49-yoar-old men'•
`d.aJ18ic fragran<e. •
`
`INTELGENX 1038, pg. 1
`
`35
`
`WHAT'S HOT • WHAT'S NEW • WHAT'S HAPPEN!~
`
`Outlook rosy for fragrance
`Ftagronet hU)'(l~ (1\R C'Xp(l'tl n rrbound or
`fragranec $aiCI in 1998.
`c....,. maMil"rt for se''(>rol large
`mas5 marke·t cha•ns report ths:u ules
`hnve been stcndily improving ~ince
`ChriiLmaa. and mo•t are optimistic 11bout the
`future, Cl"·en the numbf.r of new bnd -.·til-s up(cid:173)
`ported lountheol in fra~'l'llnces th1~ year.
`The outlook fur the ytnr is nlao r<H;y bc£1.1U'iC
`two leading fre.;rance monufacturtrw. N~w~ork·
`""-! C<>ly and Ottrion, CO!lll.-b:L-t Parfum• de
`Coour. hove introduecd new tyJN!<! of frugt"ances:
`aromuther!\py und lightly fragruneed bMh ond
`body products.
`The strongest«TTwth 1n tbr t'lllfllOI}' i• romins
`rrom lheae types or producta, .and Coty ond
`Parfums are f'JCpandinK deeper into •nontrndit.ion·
`••• rregrance• With l·ne ~xi.eniUOns for Coty"•
`Healing Gard•n and Body Mi•la ruul new milia(cid:173)
`lives l:br Pnrfum•' llady Fonw!ea.
`Growth is also ••pccLL'CI to rome from sonl< of the
`fii'OngOer traditional brarut. that an- being •uppon(cid:173)
`ed with od,·•rtlllnt~dollarom.l998.
`At. pretu:ttinle. lhe women's frograntc cor.cgory
`was u.p in unit ..... for the 52 "eei<Jo end~d Maroh
`22. ae:cordin1 to Ch1CIIJO·bttsed Information
`Re$>•u·cu [nc. Dollar llllt'S were ftot, do"n 0. 1~ to
`$673. 1 million.
`Tho best reiulla wtl'l' rcrorded by d•-untero,
`wbere unit sal~ of women's fnagrontet were up
`12.8 'ill nnd dollar sales "'ere up 2 .1Y.<. In dru,.
`5tores, unit MICII of wonwn's rrnyru.,eeo for the 52
`weeks were off by 3.3'i , whil• doll.ar sall'l """'
`d.,.,..,. by 3.7'.<.
`Ea.rlier tillS spring, Coty introduced Cot)
`ExClaMaTion Noir. its aceond line cxl(lnsiun
`for E.ClaMaTion. Noir io dcsignt'CI to .. pand
`the oo&e of E.CioMaTh>n U$811 by
`opponling ton ollghtly older, more
`eopMotleatcd W<lman. In addition
`to a moderate pricinc atrat.egy.
`Coty 11 apondin~r $6 million thio
`yeor to support the pi'Qt:nlm.
`1'hl1 fall , Coly will launch
`Dark Vanilla. a Oanker brand
`for Vanilla Fields. eu..,..nuy tho
`No. I troditionol womon'o rra·
`grance. with a dollar morket.
`ohore of 3.5!ii.
`Dnrk Vanilla io tho firat
`vanilla rragrance mnde for
`nigbttlrne wear. Coty will oup(cid:173)
`port the laun<h With a $4 mil·
`lion campaign, mot.l or it invest·
`cd in m'l)or prinudo.
`Cc>ty ia alJo introducing iUpen s._,n .. tion. iu
`oeo>nd llanker b1'11ndof&r Alpen. It ia p!IOll>Oned u
`11 •mood•enhon<ing" frnannco. 'The are three
`l!C:Ollta in the c:ollec:tion: one t.o •limuiAt.o the 11<!11'"
`ee; cme La in'ij;orau.; and one to uplift 1M tpiriU.
`Coty will 1upport Aaptn
`Senoation with a $5 million to $7
`million print and TV campaign.
`P~P< the most un~Uual Coty
`lnun ch this year itt Water Dance.
`Aqua Spray CologM and Water
`Danoe AQua S1lk Boqy Lot.lon.
`The Wa~r Dance collection,
`which will be hillins retail
`ahclvea this month, l1 Coty'e fint
`water-bued r....,..,. ... Thtre ....
`three navo~ in the collection:
`'l'rl>pical Springs, Sunlit Falbo a.nd
`Pu.re Petal MWik.
`To help mab the brand stand
`out. the ~na has been given
`n u.niqu4! t.wi.st. The outer carton
`for Wol<lr Dance II tronaperent
`each or 1M fte.
`... women ClUJ -
`
`vor'• tolol'il: turquoise blue, liloc and deep green.
`Cloud Dance, from Chlcogo·bnaed f'ruMrnnce
`Cotp. of Amo>n<a, h ... also been monur.rturod nnd
`paduljj'td to •!'P"'Oito the VISual and olf...,ry Rn,..
`""·On tho $helf. tho S<l<)othrough bottle dl•pll),)'• rwo
`di5tin<t oolor11: but ...,fore tho frn!lnlnee is U8<.'CI, tho
`bottle is gi<e11 • qui<k ohake and the oils blend.
`r.,.. Body Mi•u. Coty ,. enend111g iu line mto a
`complete hnth ~hop collt'<lion of frogranoed hath
`and body producla, eomplote with a colorful bou·
`tique-aty~ fixturY thru can go m ·hne or on an end(cid:173)
`cup. Coty ha- ni<O ""'"ted colo"<<dcd ahei•<Jl 10
`make ... eeru. ~elutlon enAICr. There nrc three ntw
`fragrances in the collection: An.er The Rain ,
`Ha..-ouon Awo puh1 <Uid LuSh Lila<. C<>ly eon tin·
`uco10 ouppon Body M1ju with J'nnl ado .... n~ the
`theme: "Next twp ex.hilnrnlion
`Co<y ;. al>o lme..,xtendin!! The HcalinR Ga<den
`mto what could l>ec:orne ~r new Cl•~qp>ry .....:·
`nlt!nt: lhcmpcUliC frngrunces. Thit foil. two new C'OJ(cid:173)
`Icctio!UI will be added La ·nw Heuling Gorden fnnli·
`ly: Cold Comforthentpy, fi,·e producu formulated
`with .._ntial 011 of •uealyptUJ, nnd Mintherapy,
`five rninvftavotNI produd6 for thQ fl"C!L
`Rotu~• & More, C\ sprinJJ launch from
`lnterroometia, may ai'<O bclp 10 dn,.., 011101 "' the
`women'• ca~ A $3 mill1011 pnnt and TV om·
`pnign I• suppol1ing this progt"Om, the lotosL frn·
`llnl""" hy ,..,.._ l'rillcilla Presley.
`lkvlon. w'- Charlie rcmaint a top ocllcr ... mov·
`1ng in10 tho nonlr.lditionul, lightly fn~gro.nccd !nth
`und body 114,'gn14lfiL with tho launch this fall of Body
`Kiss«<, u rolle<'l.ion ofOocly Mlstin« 5p1'3yS.
`Lakn<oocl. Ohio-bostd Bonno &II ill introducing a
`""""' for the youth mnrket. Boulod £motioftli. o bght
`f"'gro.nce ll><~t CO'I) .. In 10 llavo"'. cxh
`n>Atcbed l.o on "emotion" or mood.
`In the men·a atgment, wtftch
`D«ounta for 4~ of all mK•oc marltrt
`frogrunrt:! tmlcs, the piet..ure 111 _fi little
`loll posiliv• """'rd.ng to IIU, the
`rnen·s fraarance eattKOI')' waa down
`5.9'l in uniu for the 52 Wfl!kB endod
`Marcil 22. wnile dollar a>le• were
`down 2.2':1 .
`Dollar lllt!.f or men"s (rorruncel
`were down 2.2'0 n1 dlf"'~n• atorea,
`while unit tales were down 6. 7nt.
`In one of the. majot initial1\·~ for
`1 he year, Coty thi• S..ptember wtll
`introduce Stelllon Country, o Hunker
`bnand for Coty'a Stetaon.
`St&iOn Country is~ to - ·
`acdve men ·~ 18 10 34. Coty lo ""PI"'rting tho
`launch With p-nnt nels thnl will b,...k in ()(U)I)er and
`run until the end of the )UI'. Sttt.oon COUntry will
`also be on teleoilion in II>- and 30«.:. apol$ that
`will breult in OttOOor ond air thtoUI!h Oec:emb<>r.
`Lnsl monLh. Coly introduced Jovan Oin••ns
`NRG-•xi.,_ a new adwtion to ita Jovan men'• fro·
`&"'net colleollon. Jovan Gi.,..,., NRC·tzinc 11 the
`six1.h ocenL In the ~ovan mf!n'o f111gl'!1fttj) Btnble
`NRO Ia tal'!,'<'~ 10 young.,. men o.od will be sup·
`ported with 1 national pnnt campalgn.
`I nt~rcoametiu. through 1U \Vella
`a
`f Fragrance• I< Coometlce Croup, will
`introduce Challenge, 11 new men'o fro·
`~~
`va- that, thrvugll a Uc:enslng ~
`roent, Jncorporal.el tht imaiJt or the
`'
`l'llma ea~ on Ita boUle and pncltall". It
`wiU be on ah•lfin Sepwnber. oupport·
`cd with pnnt and TV eels.
`In addit1on, the New Yorlt-ba"d
`nona dlvillon of Reno!uante
`Coamotico has relaunched llritlah
`Surlinr, a popular 3:1-)'eJIN>h!, full·
`bodhtd men'a fragrance ao well u
`Engll1b Leather, a 49-yoar-old men'•
`d.aJ18ic fragran<e. •
`
`INTELGENX 1038, pg. 1
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