Unified Patents
`
`Audio Transcription
`
`Taken on: March 30, 2016
`
`JENSEN UHGATIUN SDLUIIUNS
`180 North LCIS-Cllle Street
`Suite EEEHII
`
`Ctiic-:igo.|L 643601
`312.235.5935
`EiF?.é»53_E:?3-E»
`www.ien5eI1|itigution.ooIn
`
`AVS, LLC
`
`Exhibit 2015
`
`Unified ?atents v. AVS, LLC
`IPRZOIG-00364
`
`.
`.
`.
`.
`Litigation Solutions
`
`1
`
`
`
`Audio Transcription
`
`Taken on: March 30, 2016
`
`JENSEN UHGATIUN SDLUIIUNS
`180 North LCIS-Cllle Street
`Suite EEEHII
`
`Ctiic-:igo.|L 643601
`312.235.5935
`EiF?.é»53_E:?3-E»
`www.ien5eI1|itigution.ooIn
`
`AVS, LLC
`
`Exhibit 2015
`
`Unified ?atents v. AVS, LLC
`IPRZOIG-00364
`
`.
`.
`.
`.
`Litigation Solutions
`
`1
`
`
`
`·1· · · · UNIDENTIFIED SPEAKER:· Nonpracticing entities or
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`·2· ·NPEs are businesses that make money by asserting patents
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`·3· ·against companies that sell products and services.· NPEs
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`·4· ·usually sued dozens of companies of all sizes and rely
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`·5· ·on many of them settling without a fight.· The patents
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`·6· ·used in these litigations are often invalid and
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`·7· ·shouldn't be asserted against anyone.· In fact, when
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`·8· ·patents in litigation have been challenged at the patent
`
`·9· ·office, 89 percent had at least one invalid claim and
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`10· ·60 percent were completely invalid.
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`11· · · · · · ·In the past a company's only option was to
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`12· ·fight an NPE in court or settle.· Unfortunately, the
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`13· ·average cost to fight can be over the millions even when
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`14· ·a company successfully demonstrates that a patent is
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`15· ·invalid.
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`16· · · · · · ·Because of the high cost of fighting, almost
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`17· ·all companies settle.· In fact, 50 percent do so in the
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`18· ·first 6 months of litigation long before a Court
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`19· ·determines if a patent is actually valid.· These initial
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`20· ·settlements fund NPE litigation against the remaining
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`21· ·companies, and they incentivize other NPEs to bring more
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`22· ·suits resulting in a vicious cycle of litigation and
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`23· ·costs.· Over the last ten years, NPE litigation has
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`24· ·risen 1500 percent and cost defendants more than
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`2
`
`
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`·1· ·$10 billion last year.
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`·2· · · · · · ·Companies now have an alternative.· Unified
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`·3· ·Patents is the only third-party solution that breaks the
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`·4· ·cycle rather than incentivize it.· Our unique solution
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`·5· ·protects strategic technologies from NPE activity and
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`·6· ·does so with three goals in mind.
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`·7· · · · · · ·First, zealously fighting invalid patents;
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`·8· ·second, never paying NPEs a cent; and, third, deterring
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`·9· ·future NPE activity.· Unified reduces NPE costs and
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`10· ·forces NPEs to seek easier targets for their future
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`11· ·activity which allows businesses to focus on making
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`12· ·great products rather than on frivolous litigation.· On
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`13· ·average Unified members have seen an ROI of over
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`14· ·900 percent.
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`15· · · · · · ·Join over 60 other member companies and allow
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`16· ·Unified to help protect your most valuable products and
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`17· ·services from NPEs.
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`18· · · · · · · · · · · (End of animated link.)
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`19
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`20
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`21
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`22
`
`23
`
`24
`
`3
`
`
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`·1
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`·2· · STATE OF ILLINOIS· · )
`· · · · · · · · · · · · · ·) SS.
`·3· · COUNTY OF COOK· · · ·)
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`·4· · · · · · ·The within and foregoing recorded audio was
`
`·5· ·taken down stenographically and transcribed to the best
`
`·6· ·of her ability by Traci L. Gidley, Certified Shorthand
`
`·7· ·Reporter, Registered Professional Reporter, and Notary
`
`·8· ·Public at the offices of Jensen Litigation Solutions,
`
`·9· ·180 North LaSalle Street, Suite 2800, Chicago, Illinois,
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`10· ·at 10:00 a.m. on March 30th, 2016.
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`11· · · · · · ·Witness my official signature in and for Cook
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`12· ·County, Illinois, on this 30th day of March, A.D.,
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`13· ·2016.
`
`14
`
`15
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`16
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`17
`· · · · · · · · · · · · · ________________________________
`18· · · · · · · · · · · · TRACI L. GIDLEY, CSR, RPR
`· · · · · · · · · · · · · 180 North LaSalle Street
`19· · · · · · · · · · · · Suite 2800
`· · · · · · · · · · · · · Chicago, Illinois 60601
`20· · · · · · · · · · · · Phone:· (312) 236-6936
`
`21
`· · ·CSR No. 084-004643
`22
`
`23
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`24
`
`4
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`
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`Unified Patents
`
`Animation Audio Transcription- -- 03/30/2016
`
`-Index: $10..zea|ous|y
`
`1500 1 :24
`
`61:18
`
`601:102:15
`
`challenged 1:8
`
`great 2:12
`
`H
`
`0
`
`office 1 :9
`
`claim 1:9
`
`companies 1:3,4,
`17,21 2:2,15
`
`company 1:14
`
`company's 1:11
`
`completely 1:10
`
`cost 1:13,16,24
`
`costs 1:23 2:9
`
`court 1:12,18
`
`cycle 1:22 2:4
`
`high 1:16
`
`option 1 :11
`
`incentivize 1 :21
`2:4
`
`initial 1:19
`
`invalid 1 :6,9,10,15
`2:7
`
`P
`
`past 1:11
`
`patent 1 :s,14,19
`
`patents 1:2,5,8
`2:3,7
`
`paying 2:8
`
`D
`
`J
`
`percent 1 :9,1o,17,
`24 2:14
`
`defendants 1 :24
`
`Join 2:15
`
`demonstrates
`1 :1 4
`
`determines 1:19
`
`deterring 2:8
`
`dozens 1:4
`
`L
`
`link 2:18
`
`litigation 1 :8,18,
`20,22,23 2:12
`
`products 1:3
`2:12,16
`
`protect 2:16
`
`protects 2:5
`
`reduces 2:9
`
`1 :14
`
`sued 1 :4
`
`suits 1 :22
`
`T
`
`targets 2:10
`
`technologies 2:5
`
`ten 1:23
`
`third-party 2:3
`
`U
`
`UNIDENTIFIED
`1:1
`
`Unified 2:2,9,13,
`16
`
`unique 2:4
`
`V
`
`valid 1:19
`
`litigations 1 :6
`
`long 1 :18
`
`E
`
`easier 2:10
`
`end 2:18
`
`entities 1:1
`
`make 1:2
`
`activity 2:5,9,11
`
`alternative 2:2
`
`animated 2:18
`
`asserted 1:7
`
`asserting 1:2
`
`F
`
`fact 1:7,17
`
`average 1:13 2:13
`
`fight 1:5,12,13
`
`fighting 1:16 2:7
`
`focus 2:11
`
`forces 2:10
`
`frivolous 2:12
`
`fund 1:20
`
`future 2:9,10
`
`billion 2:1
`
`breaks 2:3
`
`bring 1:21
`
`businesses 1 :2
`2:1 1
`
`valuable 2:16
`
`vicious 1:22
`
`Y
`
`year 2:1
`
`years 1 :23
`
`Z
`
`zealously 2:7
`
`rely 1:4
`
`remaining 1:20
`
`resulting 1:22
`
`risen 1:24
`
`ROI 2:13
`
`S
`
`seek 2:10
`
`sell 1:3
`
`services 1:32:17
`
`making 2:11
`
`member 2:15
`
`members 2:13
`
`millions 1:13
`
`mind 2:6
`
`money 1:2
`
`months 1:18
`
`settle 1:12,17
`
`settlements 1:20
`
`Nonpracticing
`1 :1
`
`NPE 1:12,20,23
`2:5,9
`
`NPES 1:2,3,21 2:8,
`10,17
`
`settling 1:5
`
`sizes 1:4
`
`solution 2:3,4
`
`SPEAKER 1:1
`
`strategic 2:5
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`successfully
`
`5
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