WVR 2007
`Volkswagen v. WVR
`IPR2015-01941
`
`

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`Appl. No.
`Filed
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`12/711,857
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`February 24, 2010
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`IN THE CLAIMS
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`Please cancel Claims 41-56 and 66-84 without prejudice, amend Claim 59, and add new
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`Claims 85-1 13 as follows:
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`1.- 56. (Cancelled)
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`57. (Previously presented) Computer readable apparatus comprising a storage medium,
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`said storage medium comprising at least one computer program with a plurality of instructions,
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`said at least one program being configured to:
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`receive input from a user via one of a plurality of different function keys associated with a
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`touch-screen input and display device, each of the different function keys having a different
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`context associated therewith;
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`determine a context associated with the one function key;
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`forward the determined context to a remote networked server for the selection of
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`advertising content, the selection being based at least in part on the forwarded context; and
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`present the selected content via the input and display device for viewing by the user.
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`58. (Previously presented)
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`The apparatus of Claim 57, wherein the input relates to a
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`location of a geographic area or point of interest.
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`59. (Currently amended)
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`The apparatus of Claim [[57]] Q, wherein the input
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`relating to a location comprises an input relating to a point of origin for, or a destination of,
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`travel.
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`60. (Previously presented)
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`The apparatus of Claim 57, wherein the plurality of
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`different function keys associated with a touch-screen input and display device comprise a
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`plurality of different “soft” function keys that are selected and generated on the input and display
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`device display by the at least one computer program.
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`61. (Previously presented)
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`The apparatus of Claim 60, wherein the selection of the soft
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`function keys depends at least in part on a display context determined by a user selection
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`received via the input and display device, the user selection relating to a topical area.
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`62. (Previously presented)
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`The apparatus of Claim 61, wherein the topical area
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`Appl. No.
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`12/711,857
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`February 24, 2010
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`comprises either finance or weather, and the received input from a user via one of a plurality of
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`different function keys associated with the touch—screen input and display device comprises a
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`request for stock quotes or a weather forecast for a particular location, respectively.
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`63. (Previously presented) Computer readable apparatus comprising a storage medium,
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`said storage medium comprising at least one computer program with a plurality of instructions,
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`said at least one program being configured to:
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`receive input from a user via a first soft function key associated with a touch-screen input
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`and display device;
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`based at least in part on the input, generate a plurality of different soft function keys on
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`the input and display device, the different soft functions keys each having a different context
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`associated therewith;
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`receive a second input via one of the generated plurality of soft function keys;
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`cause selection of advertising content based at least in part on the context associated with
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`the one generated soft function key associated with the second input; and
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`present the selected advertising content via the input and display device for viewing by
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`the user.
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`64. (Previously presented)
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`The apparatus of Claim 63, wherein the one of the
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`generated plurality of soft function keys via which the second input is received is associated with
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`a geographic location, and the selected advertising content is related to one or more business
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`entities at or proximate to that location.
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`65. (Previously presented)
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`The apparatus of Claim 63, wherein the context associated
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`with the one of the generated plurality of soft function keys via which the second input is
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`received comprises a location having one or more business entities at or proximate to that
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`location, and the selected advertising content is related to an attribute associated with at least one
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`of the one or more business entities.
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`66,- 84. (Cancelled)
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`85. (New)
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`Computer readable apparatus comprising a storage medium, said storage
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`medium comprising at least one computer program with a plurality of instructions, the storage
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`medium being part of a computerized information system disposed on or within a transport
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`Appl. No.
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`February 24, 2010
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`apparatus configured to transport at least one person from one location to another, said at least
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`one program being configured to:
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`receive an input from a user of the transport apparatus, the input relating to a desired
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`function;
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`cause access of a remote server via an associated wireless interface to access information
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`relating to the desired function;
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`receive accessed information via the wireless interface; and
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`implement the desired function using at least a portion of the received information;
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`wherein said at least one program is further configured to:
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`establish an ad hoc communication link with a portable computerized device of a
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`user of the transport apparatus; and
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`download at least a portion of the received information to the portable
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`computerized device via the communication link.
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`86. (New)
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`The apparatus of Claim 85 , wherein said download of said at least a
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`portion of the received information to the portable computerized device Via the communication
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`link is initiated by software resident on the portable device.
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`87. (New)
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`The apparatus of Claim 85, wherein said input relating to a desired
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`function comprises an input to obtain information relating to at least one of (i) financial news; (ii)
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`weather; or (iii) sports.
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`88. (New)
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`The apparatus of Claim 87, wherein said input relates to weather, and said
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`received information comprises information regarding local weather for the locale in which said
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`transport apparatus is situated.
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`89. (New)
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`The apparatus of Claim 85 , wherein said input relates to directions to a
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`particular business entity, and said received information comprises a map graphic illustrating
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`how to get to said business entity.
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`90. (New)
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`The apparatus of Claim 85 , wherein:
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`said remote server is in communication with a database of business entities, said database
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`being searchable at least by a name of a business entity; and
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`said input comprises a digitized representation of a speech input, the speech input being
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`

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`Appl. No.
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`12/711.857
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`February 24, 2010
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`received via a microphone located within said transport apparatus, the speech comprising said
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`name of said business entity.
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`91. (New)
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`The apparatus of Claim 85 , wherein the at least one computer program is
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`further configured to cause evaluation of at least a portion of said input, and to cause presentation
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`of advertising content that is contextually related to said input, said advertising content being
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`presented via an output device in the transport apparatus.
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`92. (New)
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`The apparatus of Claim 85, wherein the at least one computer program is
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`further configured to cause evaluation of at least a portion of said input to determine a context,
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`and to cause presentation of advertising content that is related to said context, said advertising
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`content being presented via an audio output device in the transport apparatus.
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`93. (New)
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`The apparatus of Claim 85 , wherein the implementation of the desired
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`function comprises synthesizing speech for playout over one or more speakers disposed within
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`said transport apparatus, the speech being synthesized based at least in part on said received
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`information.
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`94. (New)
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`The apparatus of Claim 93, wherein said input relating to a desired
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`function comprises an input to obtain information relating to at least one of (i) financial news; (ii)
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`weather; or (iii) sports.
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`95. (New)
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`The apparatus of Claim 85, wherein said received information is
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`configured specifically for the user.
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`96. (New)
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`The apparatus of Claim 95, wherein said configuration specifically for the
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`user is based at least in part on data stored on a remote server, the data relating specifically to that
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`LlS€I'.
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`97. (New)
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`The apparatus of Claim 96, wherein said data stored on a remote server
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`relating specifically to that user is based at least in part on one or more previously supplied user-
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`selected configuration parameters.
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`98. (New)
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`The apparatus of Claim 85, wherein said input relating to a desired
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`function comprises an input to obtain information relating to a particular destination or entity.
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`99. (New)
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`The apparatus of Claim 98, wherein said at least one program is further
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`configured to receive a second digitized representation of speech input relating to the particular
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`Appl. No.
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`February 24, 2010
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`destination or entity in order to resolve one or more ambiguities associated therewith.
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`100. (New) Computer readable apparatus comprising a storage medium, said storage
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`medium comprising at least one computer program with a plurality of instructions, said at least
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`one program being configured to:
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`receive input from a user via one of a plurality of different function keys associated with a
`
`touch-screen input and display device, each of the different function keys having a different
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`context associated therewith;
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`forward the input to a remote networked server for determination of at least one context
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`associated with the one function key and selection of advertising content, the selection being
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`based at least in part on the determined context;
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`receive the selected advertising content; and
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`present the received content via the input and display device for viewing by the user.
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`101. (New)
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`The apparatus of Claim 100, wherein the input relates to a location of a
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`geographic area or point of interest.
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`102. (New)
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`The apparatus of Claim 101, wherein the input relating to a location
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`comprises an input relating to a point of origin for, or a destination of, travel.
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`103. (New)
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`The apparatus of Claim 100, wherein the plurality of different function
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`keys associated with a touch-screen input and display device comprise a plurality of different
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`“soft” function keys that are selected and generated on the input and display device display by the
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`at least one computer program.
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`104. (New)
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`The apparatus of Claim 103, wherein the selection of the soft function
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`keys depends at least in part on a display context determined by a user selection received via the
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`input and display device, the user selection relating to a topical area.
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`105. (New)
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`The apparatus of Claim 104, wherein the topical area comprises either
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`finance or weather, and the received input from a user via one of a plurality of different function
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`keys associated with the touch-screen input and display device comprises a request for stock
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`quotes or a weather forecast for a particular location, respectively.
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`106. (New) Computer readable apparatus comprising a storage medium, said storage
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`medium comprising at least one computer program with a plurality of instructions, said at least
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`

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`Appl. No.
`Filed
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`12/711,857
`
`February 24, 2010
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`one program being configured to:
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`receive input from a user via a first soft function key associated with a touch—screen input
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`and display device;
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`cause generation of a plurality of different soft function keys on the input and display
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`device, the different soft functions keys each having a context associated therewith and being
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`selected based at least in part on the received input;
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`receive a second input via one of the generated plurality of soft function keys;
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`facilitate selection of advertising content based at least in part on the context associated
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`with the one generated soft function key associated with the second input;
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`receive the selected content; and
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`present the selected advertising content via the input and display device for viewing by
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`the user.
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`107. (New)
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`The apparatus of Claim 106, wherein the one of the generated plurality of
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`soft function keys via which the second input is received is associated with a geographic location,
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`and the selected advertising content is related to one or more business entities at or proximate to
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`that location.
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`108. (New)
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`The apparatus of Claim 106, wherein the context associated with the one
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`of the generated plurality of soft function keys via which the second input is received comprises a
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`location having one or more business entities at or proximate to that location, and the selected
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`advertising content is related to an attribute associated with at least one of the one or more
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`business entities.
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`109. (New)
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`The apparatus of Claim 106, wherein the second input relates to a location
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`of a geographic area or point of interest.
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`1 10. (New)
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`The apparatus of Claim 109, wherein the second input relating to a
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`location comprises an input relating to a point of origin for, or a destination of, travel.
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`1 1 1. (New)
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`The apparatus of Claim 106, wherein the plurality of different soft
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`function keys are selected by the at least one computer program.
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`112. (New)
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`The apparatus of Claim 111, wherein the input received from a user via a
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`first soft function key associated with a touch-screen input and display device comprises a user
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`Appl. No.
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`Filed
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`12/711,857
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`February 24, 2010
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`selection relating to a topical area.
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`113. (New)
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`The apparatus of Claim 112, wherein the topical area comprises either
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`finance or weather, and the received second input from a user Via one of a plurality of different
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`function keys comprises a request for stock quotes or a Weather forecast for a particular location,
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`respectively.
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`

`
`Appl. N0.
`Filed
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`12/711,857
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`February 24, 2010
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`REMARKS
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`Claims 41-84 were pending in the aboVe—identif1ed application. By this paper, Applicant has
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`canceled Claims 41-56 and 66-84 without prejudice, amended Claim 59, and added new Claims 85-
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`113. Hence, Claims 57-65 and 85-113 are now pending in the application.
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`Allowed Claims
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`Per the Office Action, Claims 57-65 stand allowed.
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`Claim Objections
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`Per the Office Action, Claims 80 and 81 were objected to as being dependent on a
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`rejected base claim, but would otherwise be allowable if recast in independent form including all
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`the limitations of the base and intervening Claims.
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`Accordingly, Applicant has herein added several new claims discussed infra (see “New
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`Claims” section).
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`Amendments to Claims
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`Applicant has herein amended Claim 59 to correct a dependency/antecedent basis error.
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`§102 Rejections
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`Applicant respectfully submits that all Section 102 rejections set forth in the Office
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`Action have been rendered moot by Applicant’s cancellation without prejudice of the rejected
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`claims herein.
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`§103 Rejections
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`Applicant respectfully submits that all Section 103 rejections set forth in the Office
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`Action have been rendered moot by Applicant’s cancellation without prejudice of the rejected
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`claims herein.
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`

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`Appl. No.
`Filed
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`New Claims
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`12/711,857
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`February 24, 2010
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`By this paper, Applicant has added new Claims 85-113 as follows:
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`Claims 85-99 — New independent Claim 85 corresponds generally and without limitation
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`to objected to Claim 80 (and its base Claim 66).
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`New dependent Claim 86 corresponds generally and without limitation to the subject
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`matter of prior Claim 81.
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`New dependent Claims 87-99 correspond generally and without limitation to the subject
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`matter of prior Claims 67-79.
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`Claims 100-105 — New independent Claim 100 corresponds generally and without
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`limitation to the subject matter of allowed Claim 5 7.
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`New dependent Claims 101-105 correspond generally and without limitation to the
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`subject matter of prior Claims 58-62.
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`Claims 106-113 — New independent Claim 106 corresponds generally and without
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`limitation to the subject matter of allowed Claim 63.
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`New dependent Claims 107-108 and 109-113 correspond generally and without limitation
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`to the subject matter of prior Claims 64-65 and 58-62, respectively.
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`Applicant respectfully submits that: (i) no new matter has been added by way of these
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`new Claims, and (ii) each of the new Claims distinguishes over the art of record, and is in
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`condition for allowance.
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`Other Remarks
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`Applicant hereby specifically reserves the right to prosecute claims of different scope in a
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`continuation or divisional application.
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`Applicant notes that any claim cancellations or additions made herein are made solely for
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`the purposes of more clearly and particularly describing and claiming the invention and not for
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`purposes of overcoming art or for patentability. The Examiner should infer no (i) adoption of a
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`Appl. No.
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`position with respect to patentability, (ii) change in the Applicant’s position with respect to any
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`claim or subject matter of the invention, or (iii) acquiescence in any way to any position taken by
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`the Examiner, based on such cancellations or additions.
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`Furthermore, any remarks made with respect to a given claim or claims are limited solely
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`to such claim or claims.
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`If the Examiner has any questions or comments which may be resolved over the
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`telephone, he is requested to call the undersigned at (85 8) 675-1670.
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`Respectfully submitted,
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`GAZDZINSKI & ASSOCIATES, PC
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`Dated: July 11, 2011
`
`By:
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`Robert F. Gazdzinski
`
`Registration No. 39,990
`Attorney of Record
`16644 West Bernardo Drive, Suite 201
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`San Diego, CA 92127
`Telephone No.: (858) 675-1670
`Facsimile No.:
`(858) 675-1674
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