David A. McNamara, MTS LLC
`
`8739 Sleepy Hollow Drive • Saline • MI 48176 • Home Phone: 734-429-7826
`Cell Phone: 734-645-1598 • Email: dmcnamara@autotechinsider.com
`
`Lead the strategic planning, innovation and marketing of new customer-driven safety, mobility
`and infotainment products - formed consulting company McNamara Technology Solutions
`LLC, “Advanced Planning – Strategy and Execution for Automotive Electronics”
`
`January 31, 2006 - Present, President, McNamara Technology Solutions (MTS) LLC
`Current projects, organizations and clients:
` Magna International, Technology Mining – identification of technologies & companies (www.Magna.com)
` Michigan Connected Vehicle Test bed promotion for Leidos administrator for USDOT (www.Leidos.com)
` Brand Motion New Business development (www.brandmotion.com)
` Freer Logic LLC automotive user interface business development (www.freerlogic.com)
` CETECOM (www.cetecom.com) automotive connected vehicle testing
`Previous projects, organizations and clients:
` Air Force Auto CyberSecurity Project
` JD Communications, an automotive marketing company (www.jacksondawson.com)
` New business development for Cohda Wireless a V2X solution provider
` Telcordia new business development – scope is automotive Telematics applications
`
`IntellliDrive (SM) Tech Scan Advisory Board facilitated by ITS-America in support of the USDOT
` North American short-range radar market assessment and business proposal for Infineon.
` OmniAir Deployment Committee Co-chair, deployment of DSRC applications (www.Omniair.org)
` Creation of business intelligence reports for Telematics Update, FC Business Intelligence Ltd.
`(www.telematicsupdate.com): Automotive/HMI User Interface and Fleet/Insurance Telematics related
` Publically available business and technology reports covering CES (AutoTechinsider.com)
`Other research reports:
` Electrical/Electronic architecture technology assessment and business strategy for JCI
` Telematics technology and business viability study for a major vehicle OEM
` Navigation patent assessment – a client considering entering the automotive navigation market
` User Interface technology study for Yazaki
` Wireless landscape and connectivity technology study for XM Satellite Radio
` NA Industry Opportunities and Challenges during the Global Financial Crisis for Panasonic.
` Expert Witness and related Intellectual related projects
`
`IntelliDriveSM (formerly VII) Applications Project Manager for Michigan Test Bed
`(May 06 – Jan 08)
`• Led diverse international team of Delphi, MarkIV Industries, Raytheon and Navteq in the
`development of new safety and mobility applications for this USDOT funded project. The
`applications project manager was selected by the consortium of vehicle manufacturers to develop
`the following applications: in-vehicle signage, off-board navigation with dynamic routing, traveler
`information, make payments (tolling and parking) and probe data collection. These applications
`employ the new Dedicated Short Range Communications (DSRC) protocol.
`• New user interface for these safety and mobility applications – used to demonstrate functionality
`with 20-40 vehicles on the Detroit DSRC test bed (I96 and I275 area) under real-life driving.
`• Responsible for all project management tasks: cost, timing and deliverables. The project is very
`complex and all deliverables were delivered with quality and on time by the team. On-board
`(vehicle) as well as network based software components were designed and delivered. An
`industry first demonstration on September 20, 2007 of probe data collection software and off-board
`navigation software running on vehicles connected to road-side DSRC wireless equipment was
`made to the vehicle manufacturers and USDOT leadership.
`
`Objective
`
`
`
`Professional
`Experience
`
`
`
`Petitioner Nissan North America, Inc. - Exhibit 1014 - Page 1
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`

`
`
`Professional
`Experience
`Continued
`
`Manager, Infotainment Systems, Research & Advanced Engineering
`
`Research and Innovation Center (Dec. 02 – January 31, 2006 retired)
`• MyConnected World Project leader of global team for Jaguar, Land Rover and Volvo brands –
`Consumer Electronic Device streaming of Music and Video to vehicles using USB, WiFi (802.11)
`and Bluetooth connectivity. Team conducted the market research and designed user interface,
`software and produced evaluation prototypes for 2006-2008 Model Year (MY) programs that
`integrate iPod, MP3 and video players.
`• Led the integration of Wireless Fidelity (802.11) into a Lincoln Aviator radio as a Ford and industry
`first – vehicle used as part of Lincoln’s national marketing campaign in 2004CY
`Identified new feature concepts to Ford, Lincoln, Jaguar, LandRover and Volvo Marketing for
`customer research by Ford Global Consumer Insights. New concepts included in-vehicle digital
`media and USB device connectivity. Led the In-Vehicle Team of the Microsoft/Ford Digital Life
`Style product planning council resulting in joint projects.
`• Evaluated over ten supplier advanced project concepts for the Supplier Advanced Project (“Big
`Bang”) Process resulting in new feature concepts.
`• Member of Research and Advanced Diversity Action Team and organized “Focus on the Middle
`East Event” to promote cultural awareness.
`
`•
`
`Manager, Multimedia Systems, Elect./Elec. Systems Engrg. Office (Nov. 99 – Dec. 02)
`• Developed the Lincoln audiophile strategy based on THX certification and launched the Lincoln
`cross-vehicle navigation system for 2002MY.
`• First-to-market with the Mustang MP3 Radio in 2002MY.
`• Cross-vehicle DVD rear video system launched with Delphi and new personalized video systems
`using IEEE1394 video network demonstrated on Navigator for 2000 Calendar Year (CY)
`Convergence Show.
`• Led the process to separate Visteon Product development from Ford in 1999CY and the transfer of
`Multimedia responsibilities (Audio, Navigation, Family Entertainment systems) to Ford.
`• Led the effort to create an “open” standard radio packaging and electrical specifications and the
`mentoring of several new suppliers to Ford: Delphi, Pioneer, Sanyo and Alpine - significant
`commodity cost reductions achieved.
`
`Manager Adv. Elect./Elec. Systems, Elect./Elec. Systems Engrg. Office
`
`(Aug. 95 – Nov. 99)
`• Launched the Ford and industry first Adaptive Cruise Control with Delphi for the 2000MY Jaguar
`XKE. Team members received the Henry Ford Technology Award.
`• Launched Ford’s first navigation system with Bosch on 1997MY Mondeo for European application
`and 2000MY Navigator - mentored Siemens-VDO (then VDO) as a new supplier.
`• Developed and launched the ultrasonic parking aid system as first-to-market in NA on the 2000MY
`Windstar and extended range radar back-up aid system resulting in Ford’s leadership.
`• Worked with Mazda for a closer relationship for advanced project creation, agreement on a
`Common Technology Plan and the co-location of Mazda planners with Ford Multimedia.
`• Ford representative and co-founder of Automotive Multimedia Interface Collaboration (AMIC).
`• Led the Intelligent Vehicle Highway Systems Technology Forum, responsible for global safety and
`infotainment advanced project planning and business plans. Ford moved within 18 months from
`limited capability to competiveness with offerings in navigation and warning systems.
`
`Petitioner Nissan North America, Inc. - Exhibit 1014 - Page 2
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`

`
`Automotive Components Division (presently Visteon), Ford Motor Company Dearborn,
`Michigan (several positions held as follows from June 76 – August 95)
`
`Manager, Advanced Integration, Driver Information Systems (Oct 94 – Aug 95)
`• Developed breakthrough Elec./Elect. System concepts based on mechatronics and wiring
`reduction that were incorporated in the light truck program. Led supplier (wiring)/Ford teams with
`United Technologies (now part of Lear) and Electro-Wire (now part of AFL).
`
`• Led the feature/technology demonstration vehicle process for the division resulting in new
`breakthrough technology demonstrations: modular instrument panel, thin-wiring door and window
`control systems, advanced center stack display and voice control systems.
`
`Manager, Advanced Vehicle Electrical Architecture, Technology Development
`(Oct 93 – Oct 94)
`• Development and prove-out of advanced technology resulting in new breakthrough technologies
`for the manufacturing divisions:
`
`- New PowerPC based hardware platform to implement new voice technology which resulted in
`winning the Jaguar S-Type application
`
`- Identified Controller Area Network as a future replacement for J1850 (Ford’s Standard
`Corporate Protocol)
`
`- Body module development using modular architecture (use of standard microcomputer design
`throughout the body system) resulting in winning future body module business
`
`Program Manager, Electronic Concepts and Systems (May 90 – Oct 93)
`• 1996MY Taurus Integrated center stack or Integrated Control Panel as styling and ergonomic
`control breakthrough. Developed Ford’s first functional integrated body modules for the new
`2000MY Windstar.
`
`• Launched the new “torque-on-demand” system as a new functional integrated module for the 1994
`Explorer 4X4.
`
`Chief Product Analyst, Technology Planning & Office of Chief Engineer (Jun 87 – Apr 90)
`• Launched new division-wide technology planning process and the identification of significant
`enabling technologies. Conducted the Strategic Business Unit reviews and created the Technology
`Forums (“Tech Clubs”) for information sharing and resolution of implementation issues.
`Recognized by the Chief Engineer, Mr. Jim Paulsen, for organizing his office’s planning processes
`and for improving Technical Specialist involvement early in projects.
`
`• Key electrical representative to the development of the division’s new Product Development
`Process. Developed the process chart format/template used to communicate process milestones
`and key supporting process of integrated circuit design strategy, simultaneous engrg. & technical
`specialist empowerment as part of the design review process.
`
`• Developed a Patent Enhancement Process resulting in a significant increase in the quality and
`number of electrical/electronic patents.
`
`
`
`
`
`
`Professional
`Experience
`Continued
`
`
`
`Petitioner Nissan North America, Inc. - Exhibit 1014 - Page 3
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`

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`Supervisor, Adv. Instrumentation Features/Vehicle Information Products
`
`(April 85– Jun 87)
`• Launched Ford’s oil change monitor (patent awarded), developed new “smart-key anti-theft (patent
`awarded), “smart” wiper (rain sense) and steering wheel mounted controls using infrared
`technology.
`
`• Conducted market research using demonstration prototypes of emerging navigation systems
`alternatives: moving map versus route guidance. This early work resulted in Ford considering
`investing in NAVTEQ.
`
`• Demonstrated new Heads-up optical systems for human factors and vehicle packaging studies.
`
`Supervisor, Instrumentation Features/Vehicle Information Products (Jan 82 – April 85)
`• Responsible for the design and release of several high volume driver information electronics
`modules: lamp outage, anti-theft modules, interval windshield wiper control, graphic maintenance
`monitors and voice alert modules.
`
`• Launched the industry first Electronic Compass in 1982MY on the Lincoln Continental integrated
`into the overhead compass. Mentored a new electronics supplier, Prince (presently JCI) and
`resolved significant launch readiness issues associated with the magnetic properties of the vehicle.
`
`Product Design Engineer, Powertrain Sensors (June 76 – Jan 82)
`• Testing and characterization of the silicon capacitance pressure sensor developed for sensing
`manifold and barometric absolute pressure as need to implement Powertrain controls. Directed the
`Case Western Reserve University modeling effort.
`
`• Designed the circuit (two patents received) for a new pressure sensor electronics implemented as
`an Application Specific Integrated Circuit for high volume using RCA’s new cell-based design for
`fast-to-market. Electronic design was used in all barometric sensors in Ford vehicles from 1983
`until 1997.
`
`Educational Leave of absence to attend the University of Florida (Sept 74 – June 76)
`
`Plant Engineering and Manufacturing Engineer and Ford College Graduate Program,
`Ford Monroe Metal Stamping Plant, Monroe, MI (Sept 73 – Sep 74)
`• Supervised skill trades for maintenance and cleaning
`
`• Responsible for plant power distribution and manufacturing equipment
`
`
`
`
`1974 - 1976
`
`
`1969 - 1973
`
`
`
`University of Florida, Gainesville, Florida
`Masters of Engineering in Solid State Physics,
`Graduation Date of December 1976 with honors
`
`University of Michigan, Ann Arbor, Michigan
`Graduation Date of December 1973
`
`
`Professional
`Experience
`Continued
`
`
`
`Education
`
`
`
`Petitioner Nissan North America, Inc. - Exhibit 1014 - Page 4
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`

`
`
`Organizations
`
`SAE Automated, Connected Vehicle and CyberSecurity Technical sessions organizer, AUVSI,
`Connected Vehicle Trade Association, IEEE, Consumer Electronics Association and Intelligent
`Transportation systems of America
`
`
`
`
`
`Patents
`
`• Method of Calibrating A Transducer for Converting a Pressure Variation to Frequency Variation,
`4,377,851, March 22, 1983
`• Circuit for Converting Pressure Variation to Frequency Variation, 4,446, 447, May 1, 1984
`• Method and Apparatus for Determining Engine Oil Change Intervals According to Actual Engine
`Use, 5,060,156, October 22, 1991
`• Programmable Key and Improved Lock Assembly, 5,003,801, April 1, 1991
`• Vehicle Navigation Route Generation with User selectable Avoidable Risk, 6,175,803, January 16,
`2001
`
` •
`
` Southeast Michigan Connected Vehicle Test Bed 2014: The Next Step Toward Deploying ITS, 2013
`IEEE ICCVE
`• 2013 AUVSI Mission Critical Magazine, Michigan Test Bed V2V and V21 Key Technology Enabler
`• 2010 Convergence Paper, IntelliDrive Business Viability – Alternative Models to Consider
`• 2008 ITS International, “Before the Fact” - Automotive Diagnostics/Prognostics
`• 2008 ITS International – OEM perspective, “Media Interest” – IntelliDrive related
`• 2007 Wards Auto World, Auto Electronics Executive Viewpoint, “Telematics Resurgence”
`• 2007 IEEE Proceedings, Invited Paper, “Control, Computing and Communications: Technologies for
`the Twenty-First Century Model T”
`• 2004 Convergence “The New Wireless Frontier: Home and Vehicle Connectivity”
`• 2003-2010 Telematics Update Conference speaker, panel member and organizer of panels to
`include Digital Rights Management, Navigation and Device Connectivity related subjects
`• 2000 Customer Quality Award for Navigator Navigation System Launch
`• 2002-2005 International Wireless Packaging Consortium workshop sponsor and speaker
`• 1998 Convergence, “Automotive obstacle detection systems: A survey of design requirements &
`vehicle integration issues”
`• 1985 SAE Oral presentation Award for paper, “An Automotive Application of Surface Mounted
`Device Technology”
`
` •
`
` Ford Supervisory & Project Management
`• Meetings that Work, Creative Problem Solving and Theory of Constraints
`• Hatley-Pirbhai Real-Time Systems Engrg. Process
`• Team Oriented Problem Solving and Speaking Skills
`• University of Michigan Ergonomics Training – Designing Products for People
`•
`Inferential Statistics
`• Created a new University of Michigan-Dearborn Optical Technology course for Ford employees
`• Created an audio technology course as in-house training for new multimedia employees (based on
`the Dave Clark audio listening and evaluation methodologies)
`• Completed all required Ford Educational Training Program courses to include: System Engineering
`and Quality (Quality Function Deployment, Design Verification, Failure Effects Mode Analysis, etc.)
`• College Recruiting (recruited at Univ. of Michigan and Wayne State for several years)
`• SAE Patent Law for Engineers, Professional Development Program
`
`Reading, travel, hunting, consumer electronic device, investing, tennis, racquetball and golf.
`
` •
`
` Participative management style
`• Project Management
`• Systems Engineering
`• Strong cross-functional relationships with Purchasing, Marketing, Product and Technology Planning
`and Ford Customer Service Division (Vehicle Personalization and Diagnostics activities)
`• Promote diversity, team-building and mentoring
`Innovation and knowledge of robust engineering practices.
`•
`
`References available and provided upon request
`
`
`Awards &
`Published
`Papers (with
`others)
`
`
`
`Training
`
`
`
`Other
`Interests
`
`Strengths
`from 360
`Degree
`Feedback and
`Performance
`Appraisals
`
`
`
`References
`
`
`Petitioner Nissan North America, Inc. - Exhibit 1014 - Page 5
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`Petitioner Nissan North America, Inc. - Exhibit 1014 - Page 6