LCD TVs more affordable for consumers
`
`Forgot password?|Register| Subscription !#$% | PDF |Site map
`Email or ID
`Password
`Submit Query
`(cid:149) Briefs
`(cid:149) Football
`(cid:149) Baseball
`(cid:149) Golf
`(cid:149) Other Sports
`(cid:149) 2015 Gwangju Universiade
`
`Page 1 of 3
`
`ENGLISH l KOREAN
`
`1. Singer Insooni enters body (cid:133)
`2. Man arrested for allegedly i(cid:133)
`3. ’Twenty Again’ tops 6 perce(cid:133)
`4. Runners on escalators face (cid:133)
`5. Microsoft eyes Internet of T(cid:133)
`6. Apple admits problem in Kor(cid:133)
`7. Japan’s new laws raise Asia(cid:133)
`8. Veteran’ sixth most-watched (cid:133)
`9. ’She Was Pretty’ gains popu(cid:133)
`10. ’Korea needs major surgery’
`|
`
`Tue, September 22, 2015 | 04:01
`
`(cid:149) Editorial
`(cid:149) Columnists
`(cid:149) Reporter’s Notebook
`(cid:149) Guest Column
`(cid:149) Thoughts of the Times
`(cid:149) Letter to the Editor
`(cid:149) Times Forum
`(cid:149) Cartoon
`(cid:149) Today in History
`
`(cid:149) Country Report
`(cid:149) Today’s Topic
`(cid:149) PodCast
`
`(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)(cid:149)
`
`Technology> Briefs>
`
`Posted : 2015-05-18 17:15
`Updated : 2015-05-18 19:04
`
`LCD TVs more affordable for
`consumers
`
`Man arrested for allegedly injecting g...
`
`Girl bands win soldiers’ hearts
`
`Top comedian has pneumonia
`
`IU to release self-produced album
`
`Singer Insooni enters body building co...
`
`LG Electronics’ 65-inch OLED TV
`
`By Kim Yoo-chul
`
`A major paradigm shift in the global TV industry is unlikely to
`happen over the next few years as falling prices of liquid crystal
`display (LCD) TVs make them more affordable for consumers, said a
`market research firm.
`
`This trend will fuel additional growth for Samsung’s TV business as
`the global TV leader is enhancing the quality of its TV sets based on
`LCD technology.
`
`In contrast, LG Electronics, second to Samsung Electronics in the
`industry, may have to wait for more.
`
`1
`
`Gold Charm Ex. 2014
`Samsung v. Gold Charm
`IPR2015-01416
`
`

`
`Page 2 of 3
`
`LCD TVs more affordable for consumers
`
`DisplaySearch said in a report that major OLED TV producers
`suffered heavy losses during the fourth quarter of 2014 and it’s
`unlikely that OLED TVs will turn profitable before 2019.
`
`For comparison, the research firm said each unit sale of a 55-inch full
`high-definition OLED TV caused $581.8 in losses to the OLED TV
`manufacturer. The researcher said it expects a unit sale of an OLED
`TV to bring $158.9 losses in the fourth quarter of 2019.
`
`Last year, the profit margin for a 55-inch full HD LCD TV and ultra
`high-definition (UHD) TV reached 40 percent and 17 percent, each,
`meaning that each set brought $540 and $71.4 profit.
`
`The research firm said OLED TVs will remain more expensive than
`LCD TVs until 2019.
`
`The recent industry-wide adoption of quantum dot (QD) technology,
`being pushed by Samsung, which also has many of the merits of
`OLED but costs less, will also undercut OLED TV sales.
`
`UHD TVs and QD TVs are variants of LCD TVs that have some
`improvements in picture quality and energy consumption. These aren’t
`
`’She Was Pretty’ gains popularity in C...
`
`1. S. Korea to test emissions of Volkswa(cid:133)
`2. Opposition chief recants confidence vote
`3. S. Korea, U.S., Japan to meet over Jap(cid:133)
`4. Russian security chief due in S. Korea
`5. N. Korea shows no signs of nuclear te(cid:133)
`6. Labor, structural reforms critical to ov(cid:133)
`7. S. Korea, Russia to hold high-level se(cid:133)
`8. Samsung Electronics faces grim Q3 ea(cid:133)
`9. ’Social economic mobility, creativity k(cid:133)
`
`x
`
`electroluminescent.
`
`As the OLED TV market is still in its infant stage, Samsung is
`reluctant to promote OLED TVs as it believes OLED TVs don’t
`generate huge profits in utilizing a manufacturing advantage ! on-
`time delivery, better pricing and output commitment ! for the time
`being.
`
`LG Electronics has shifted its focus toward OLED TVs helped by its
`display affiliate of LG Display. The two LG affiliates are in talks with
`leading TV producers in Japan and China to expand their "OLED TV
`Alliance."
`
`Mentioning the high manufacturing cost ! a module price for a 55-
`inch OLED TV is $2,470, while that of LCD TV of the same size was
`$466 ! analysts say the OLED technology is not yet ready for mass
`consumption.
`
`In March, LG Electronics said it sold 3,000 units of its OLED TVs in
`South Korea.
`
`LG said it will secure price competitiveness through mass production
`and pursue an aggressive market strategy.
`
`"LG Display’s OLED TV panel business recorded 535 billion won in
`operating losses last year," said Nam Dae-jong at Hana-Daetoo
`Securities.
`
`While Samsung Display, a display unit of Samsung Electronics, is
`focusing on producing small-sized OLED displays to be used in
`Samsung’s Galaxy S6 and S6 Edge, LG Display aims to boost its
`monthly production of OLED TV panels to 26,000 sheets at its cutting
`-edge M2 line in the local provincial city of Paju.
`
`"The expected shipments of OLED TV panels in the first quarter will
`remain at 53,000 units, taking up 0.08 percent of the total in the
`industry," said the research firm.
`
`yckim@koreatimes.co.kr,
`
`Best comment
`
`SNS &’* :
`
`Please log in first.
`(You can enter up to 150characters.)
`
`150
`
`President Park Geun-hye poses with
`five puppies that she recently as...
`
`2
`
`2
`
`2
`
`

`
`LCD TVs more affordable for consumers
`
`Page 3 of 3
`
`There are no comments yet.
`
`About Times
`
`| Times History | Privacy Statement (?*+, -/23)
`
`| Contents Distribution
`
`| Media Kit
`
`| Contact Us | Location | Ombudsman | NIETimes
`
`3
`
`3
`
`3