Activision Sells in More Than $500 Million of Destiny Worldwide as of Day One | Busin...
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`Activision Sells in More Than $500 Million of Destiny Worldwide
`as of Day One
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`Destiny is the Most Successful New Video Game Franchise Launch of
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`All Time
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`Destiny is the Highest-Selling Day One Digital Console Release in
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`On Track to Become Activision’s Next Billion Dollar Franchise
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`History
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`September 10, 2014 09:00 AM Eastern Daylight Time
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`SANTA MONICA, Calif.--(BUSINESS WIRE)--Activision Publishing, Inc., a wholly owned subsidiary of
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`Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold more than $500
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`million of Destiny into retail stores and first parties worldwide as of day one, making the game the
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`biggest new video game franchise launch in history.
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`“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded
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`$500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone
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`marks another blockbuster success for our company and demonstrates our unique ability to create
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`some of the most successful entertainment franchises in the world. The success of Destiny, along
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`with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique
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`capabilities to create great entertainment franchises from the ground up.”
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`Destiny launched at over 11,000 midnight openings around the world, as fans in over 178 countries
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`(Source: Radian6) shared their fervor on YouTube and in social media.
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`“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off.
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`But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of
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`Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history.
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`It’s also the highest-selling day one digital console release in history. We have more confidence than
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`ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next
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`billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks
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`to our incredibly talented team and partners who helped make this happen, most importantly, our
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`partners at Bungie.”
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`About Bungie
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`http://www.businesswire.com/news/home/20140910005318/en/Activision-Sells-500-Milli...
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`8/12/2015
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`BUNGIE - EXHIBIT 1032
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`Activision Sells in More Than $500 Million of Destiny Worldwide as of Day One | Busin...
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`Bungie was founded in 1991 with two goals: develop kick ass games that combine state-of-the-art
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`technology with uncompromising art, captivating storytelling, and deep gameplay, and then to sell
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`enough copies to fund our ongoing quest for World Domination. Over the past twenty years, Bungie
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`created a bunch of fun games, including the Halo franchise, the Marathon Trilogy, and the first two
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`Myth games. Our independent, employee-owned development studio is located in Bellevue,
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`Washington, the base where we launched our most ambitious project to date: Destiny.
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`More information about Bungie can be found at www.bungie.net.
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`About Activision Publishing, Inc.
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`Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide
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`developer, publisher and distributor of interactive entertainment, including such blockbuster franchises
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`as Call of Duty®, Skylanders and Destiny.
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`Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France,
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`Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland
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`China, Hong Kong and the region of Taiwan. More information about Activision and its products can
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`be found on the company’s website, www.activision.com.
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`Cautionary Note Regarding Forward-looking Statements: Information in this press release that
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`involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are
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`forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors
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`that could cause Activision Publishing’s actual future results to differ materially from those expressed
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`in the forward-looking statements set forth in this release include unanticipated product delays and
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`other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on
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`Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in
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`this release are based upon information available to Activision Publishing and Activision Blizzard as of
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`the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any
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`obligation to update any such forward-looking statements. Forward-looking statements believed to be
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`true when made may ultimately prove to be incorrect. These statements are not guarantees of the
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`future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties
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`and other factors, some of which are beyond its control and may cause actual results to differ
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`materially from current expectations.
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`© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo, Bungie and the Bungie Logo are
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`among the trademarks of Bungie, Inc. Published and distributed by Activision. Activision is a
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`registered trademark of Activision Publishing, Inc.
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`Contacts
`Activision Publishing, Inc.
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`Genevieve Waldman, 310-255-2535
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`gwaldman@activision.com
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`http://www.businesswire.com/news/home/20140910005318/en/Activision-Sells-500-Milli...
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`8/12/2015