Squirl™ at Target
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.001
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`25% of adult Americans own an iPhone.
`70.7 million people
`*
`
`The average user spends 2 hours & 48 minutes
`on their smartphone and dedicated users spend
`
`3 hours & 45 minutes per day! **
`
`63% of adult smartphone owners use their phone to go online. ***
`
`46% “could not live without” their smartphone!
`
`Many iOS 8.1/iPhone 6 users are reporting a severe battery drain problem ****
`
`* NPD
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`** Bloomberg Business – Flurry Analytics
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`*** Pew Research Center
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`**** Tech Times
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`The demand for extended iPhone battery life
`has propelled Portable Power
`to become one of the fastest growing
`product categories in consumer electronics.
`
`The category has quickly become crowded & commoditized
`with average sale prices plummeting.
`The exception to this “race to the bottom” has been a subcategory
`of products with additional battery power integrated into the iPhone case.
`This innovative and increasingly popular solution was piloted
`by Mophie, the current category leader. However, as of 2014,
`mobile power only had 10% consumer awareness.
`*
`This will change quickly also as many “me too” products
`and brands enter the space.
`
`Unfortunately all of these brands have a common flaw…
`
`…they all have a cord!
`
`* Independent Study by Mophie
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.003
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`In wall sockets. At the office. On the kitchen counter. Etc.
`
`What’s wrong with a cord?
`Forgotten.
`Lost.
`In the hotel room. On the airplane. At the airport.
`Tangled.
`Cord management is a messy headache.
`Broken.
`Pinched in the suitcase. Dropped in the sink. Slammed in the car door.
`Spendy.
`A new Apple power adapter and Lightning cord = $60
`
`
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.004
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` Introducing the ultimate mobile power solution!
`
`Ingenious and patented
`integrated charging tines
`slide out only when needed.
`
`Get power everywhere. Take it with you anywhere.
`
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.005
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`Power + Performance = Perfection
`
`2750 mAh Integrated Battery
`+100% of the life of your iPhone battery
`
`Hours
`22
`
`Hours
`20
`
`Hours
`28
`
`hone 6 with Squirl™ Power Case
`
`iP
`
`Hours
`11
`
`hone 6 Alone
`
`iP
`
`hone 6 with Squirl™ Power Case
`
`iP
`
`Hours
`10
`
`hone 6 Alone
`
`iP
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`hone 6 with Squirl™ Power Case
`
`iP
`
`Hours
`14
`
`hone 6 Alone
`
`iP
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`Talking
`
`Internet
`
`Video
`
`Integrated Charging Tines
`Patented technology that makes cord-free
`charging anywhere and everywhere
`simple, convenient and easy.
`iPhone First Charging
`Smart-Charge Technology recharges and
`syncs your iPhone first and then recharges
`the Squirl™ battery at “lightning” speed.
`Power Now Switch
`You choose whether to charge now or save
`the Squirl™ stored additional battery power
`for later when you may need it more.
`LED Battery Level Indicator
`Light system continuously shows how much
`battery power is available in the Squirl™ case
`so you can decide if you want to tap into it
`or save it for when you need it most.
`
`Free yourself from the cord.
`
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.006
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`Maximum Protection with Minimum Thickness
`
`Shock Dispersion Technology
`Dual exo-infrastructure features a durable
`perimeter barrier covering a rubber
`internal back wall padding that protect
`your iPhone from damage when dropped.
`Ultrasonic Welds
`State-of-the-art manufacturing results
`in solid virtually indestructible bonds that
`provides optimal performance and
`durability.
`
`
`Raised Front Bezel
`Prevents abrasive surfaces from scratching or
`marring your iPhone 6 screen.
`Composite High-Impact Plastic
`Polycarbonate resin based wall material form
`fits your iPhone 6 and protects your phone’s
`edges and back panel against damage from
`drops or crushing.
`360˚ Protection
`The Squirl™ Power Case wrap envelopes the
`entire iPhone for complete security and solid-
`state connection points put no unnecessary
`pressure on the internal Lightning connector
`like other cord dependent 2-piece power cases.
`
`Squirl™ keeps your phone safe & sound.
`
`
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`Innovation and Ease … meet … Simplicity and Style
`
`Proprietary Slide Open Shell
`Easy-slide shell opens with a flick of your
`thumb revealing the hidden charging
`tines that automatically fold away when
`you close the shell.
`
`Front Acoustic Speakers
`Forward directional speakers optimize
`playback and maximize acoustic
`performance.
`
`Lightweight Slim Design
`• Ultra-slim, ergonomic design for comfort
`• Smooth-seam hidden tine chamber for
` clean styling
`• Lightweight materials with weight-smart
` engineering combine for a great phone
` experience.
`
`Full iPhone Functionality
`Connective, pass-through engineering for
`seamless use of mute, volume and lock
`functions and flawless iPhone performance.
`
`Lose the cord…for good!
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.008
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`Flawless Form and Function in One Perfect-Fit iPhone 6 Case
`
`Silver
`
`Gold
`
`Space Grey
`
`Squirl™ is available in iPhone matching colors
`
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.009
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`Squirl™ Packaging
`Telescoping Set-Up Box
`With extremely high
`perceived value
`
`Compelling.
`The Squirl™ Power Case
`package is fresh, sophisticated
`and very welcoming.
`
`Engaging.
`A clever brand in a rich
`color palette will grab and
`hold the attention of the
`Target guest.
`
`Rich.
`Thick, high-quality materials
`printed in rich saturated
`colors echoes the Apple
`packaging experience.
`
`Informative.
`Crisp product photography
`with logical feature & benefit
`call-outs lead your guest to
`a positive shopping experience.
`Wow Factor.
`The lift off lid reveals the
`case posed in a museum
`like display inside the
`set-up box.
`
`Squirl™ power away for when you need it most.
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.010
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`Squirl™ Endcap Display
`at Target!
`
`Squirl™ is not just a pretty case.
`
`
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`3/18/2016 3:28:21 PMSorias EX2082 - Pg.011
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`Squirl at Target.
`
`The Squirl™ brand has been designed to align with
`your guest’s wants and needs.
`Ingenious, convenient, competitive & patented integrated power solution.
`
`Best-of-class 360˚ protective case that’s thin and lightweight.
`
`Stylish lifestyle case design that works hard and looks great in iPhone matching colors.
`
`Fresh, fun and friendly.
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`Appeals to women and men equally and transcends age demographics.
`
`Differentiated product and brand in a sea of sameness.
`
`
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`Manufactured and distributed by a company committed to developing
`Innovative, imaginative and relevant products of the highest quality and at a great value.
`
`We look forward to forging a long lasting, profitable relationship with
`
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