2/18/2016
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`I am breaking my own rule by writing about this iPhone charger, that's how cool it is
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`I am breaking my own rule by writing about
`this iPhone charger, that's how cool it is
`By Tim Conneally
`Published 4 years ago
`15 Comments
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`As a tech writer, there are two things that I avoid like the plague: iPhone cases and iPhone
`cases. I say this as two separate instances because there are so freaking many of the things
`that avoiding them is a full-time job. Marketers indiscriminately shower me with information
`about various cases even though I have never displayed an interest in them, nor do I even own
`an iPhone.
`
`In 2011, my BetaNews email address got 209 different email pitches about iPhone cases.
`Seriously…they were all different ones (Thanks to Tout for the inbox analysis, by the way.)
`
`Today I'm breaking that rule and writing about a iPhone case Kickstarter project that caught
`my attention simply because of its ingenious design.
`
`The JuiceTank by Detached, which debuted today, integrates a U.S. standard wall charger into
`the iPhone case, so users can charge their phone anywhere they go, without the need for a
`cord.
`
`"I had a bad habit of leaving my charger at home and getting stuck with a dead cellphone,”
`Detached founder Jesse Pliner said in a statement on Thursday. "The JuiceTank is the perfect
`answer to this common problem, remarkable in its simplicity. When your case is your charger,
`
`How to Build Your Smart Home: A Beginner's Guide
`Presented by Bitdefender
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`Got News? Contact Us
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`Prelert brings behavioral analytics to
`Elasticsearch
`
`IBM introduces Blockchain-as-a-service
`
`Vertafore and Microsoft launch first custom
`CRM solution for the insurance industry
`
`Apple's new Trade Up With Installments
`program aims to lure Android users to iPhone
`
`Cloud storage providers could be breaching
`the Consumer Rights’ Act
`
`95 percent of US consumers share their
`passwords
`
`Windows clone ReactOS hits version 0.4.0
`
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`How much do you know about telemetry and
`privacy in Windows 10... and how much do
`you care?
`331 Comments
`
`Why Apple is right to reject the order to
`unlock a killer's phone
`167 Comments
`
`Microsoft is slowly conquering Android
`88 Comments
`http://betanews.com/2012/03/15/iambreakingmyownrulebywritingaboutthisiphonechargerthatshowcoolitis/
`
`1/4
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`3/18/2016 3:28:14 PMSorias EX2063 - Pg.001
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`
`Tech News
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`Downloads
`
`I am breaking my own rule by writing about this iPhone charger, that's how cool it is
`Search BetaNews
`Software Store
`
`Hot Topics: Windows 10 Microsoft
`
`Apple
`
`Cloud
`
`Tablets
`
`Android
`
`Security
`
`Reviews
`
`Follow Us:
`
`BitDefender Box: Securing the Internet of Things
`
`The Best Home Security Cameras of 2016
`
`I am breaking my own rule by writing about
`this iPhone charger, that's how cool it is
`By Tim Conneally
`Published 4 years ago
`15 Comments
`
`Follow @timconneally
`
`Share
`
`9
`
`39
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`Tweet
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` PLAY
`
`As a tech writer, there are two things that I avoid like the plague: iPhone cases and iPhone
`cases. I say this as two separate instances because there are so freaking many of the things
`that avoiding them is a full-time job. Marketers indiscriminately shower me with information
`about various cases even though I have never displayed an interest in them, nor do I even own
`an iPhone.
`
`In 2011, my BetaNews email address got 209 different email pitches about iPhone cases.
`Seriously…they were all different ones (Thanks to Tout for the inbox analysis, by the way.)
`
`Today I'm breaking that rule and writing about a iPhone case Kickstarter project that caught
`my attention simply because of its ingenious design.
`
`The JuiceTank by Detached, which debuted today, integrates a U.S. standard wall charger into
`the iPhone case, so users can charge their phone anywhere they go, without the need for a
`cord.
`
`"I had a bad habit of leaving my charger at home and getting stuck with a dead cellphone,”
`Detached founder Jesse Pliner said in a statement on Thursday. "The JuiceTank is the perfect
`answer to this common problem, remarkable in its simplicity. When your case is your charger,
`
`How to Build Your Smart Home: A Beginner's Guide
`Presented by Bitdefender
`
`Got News? Contact Us
`
`Recent Headlines
`
`Prelert brings behavioral analytics to
`Elasticsearch
`
`IBM introduces Blockchain-as-a-service
`
`Vertafore and Microsoft launch first custom
`CRM solution for the insurance industry
`
`Apple's new Trade Up With Installments
`program aims to lure Android users to iPhone
`
`Cloud storage providers could be breaching
`the Consumer Rights’ Act
`
`95 percent of US consumers share their
`passwords
`
`Windows clone ReactOS hits version 0.4.0
`
`Most Commented Stories
`
`How much do you know about telemetry and
`privacy in Windows 10... and how much do
`you care?
`331 Comments
`
`Why Apple is right to reject the order to
`unlock a killer's phone
`167 Comments
`
`Microsoft is slowly conquering Android
`88 Comments
`http://betanews.com/2012/03/15/iambreakingmyownrulebywritingaboutthisiphonechargerthatshowcoolitis/
`
`1/4
`
`3/18/2016 3:28:14 PMSorias EX2063 - Pg.001
`
`
`
`I am breaking my own rule by writing about this iPhone charger, that's how cool it is
`2/18/2016
`you have everything you need to keep your
`iPhone looking great and fully charged at all
`times."
`
`Adblock Plus wants to know why you're
`blocking ads (!)
`80 Comments
`
`The case is set to debut at a retail price of $70
`USD, but Kickstarter funders can get one for
`$55, and it is expected to ship some time in
`Summer 2012.
`
`Has Windows 10 reset your default apps back
`to Microsoft stock?
`70 Comments
`
`Don't expect me to make a habit of talking about iPhone cases, either. This item is
`exceptionally utilitarian, and I heartily approve of that ethos.
`
`15 Comments
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`15 Comments
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`BetaNews
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` Share⤤
`Guest • 4 years ago
`Why not develop the capability to charge iPhone via wifi hotspots ?
`
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`
`James Eagle • 4 years ago
`I have to say, this is a pretty cool case, but not something I'd ever want.
`
` Share ›
`•
`
`
`Leslie Ann W • 4 years ago
`LOVE it, can't wait to get my hands on one~!! i have an idea for your next project,
`seriously, are you open to ideas?
`
` Share ›
` 1
`•
`
`
`lilmegz • 4 years ago
`Theres one thing the company forgot to add to it... covers for the wall plugin prongs (to
`protect against wet weather and humid weather)
`
`I would find this ideal for someone that just hates lugging around their iPod/iPhone USB
`Charger cable that Apple gives with each device and wants charging convenience in their
`pocket readily available :)
`
` Share ›
`•
`
`
`StockportJambo • 4 years ago
`Useless in the UK.
`http://betanews.com/2012/03/15/iambreakingmyownrulebywritingaboutthisiphonechargerthatshowcoolitis/
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`2/4
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`3/18/2016 3:28:14 PMSorias EX2063 - Pg.002
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`2/18/2016
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`Useless in the UK.
`
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`I am breaking my own rule by writing about this iPhone charger, that's how cool it is
`
`James Eagle
` • 4 years ago
`> StockportJambo
`Wouldn't take much to make a UK version.
` Share ›
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`•
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`pmdci
` • 4 years ago
`> StockportJambo
`Actually, it is the UK/Irish wall plug monstrosity that is useless =)
` Share ›
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` 1
`•
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`James Eagle
` • 4 years ago
`> pmdci
`Hardly useless, They fit so much nicer. When i go abroad, plugs always
`seem flimsy and wobbly.
`
` Share ›
`•
`
`
`Guest
` • 4 years ago
`> pmdci
`Crap. It is simply safer.
`
` Share ›
`•
`
`
`Tumultus
` • 4 years ago
`> pmdci
`Still, the UK isn't going to change their plugs because of an iPhone
`accessory (which shouldn't even be worth an entire article). :)
`
` Share ›
`•
`
`
`Tim Conneally
` • 4 years ago
`> StockportJambo
`So it's pretty much a free product idea for a UK engineer, then?
` Share ›
`
` 1
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`
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`Mesquire
` • 4 years ago
`> Tim Conneally
`Add a shaver's adapter and you can still use it in UK (or if you have a
`shaver's socket or two in the bathroom), but at 240V it will fry the whole
`thing if it cannot support multiple voltages.
`
`If this thing is also a battery pack it's something I will buy for sure!
`
` Share ›
`•
`
`
`Guest
` • 4 years ago
`> Tim Conneally
`Not really because we use a 3pin plug and the pins are not as flat/thin as in
`the photo.
` 2
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`psycros • 4 years ago
`Heh heh..reminds me of an idea my coworker had years ago: a Nokia with a foldaway
`plug built right into it :)
`
`Only drawback I see is that it hogs an entire outlet and then some. How often do you find
`an outlet that has nothing plugged in?
`
` Share ›
`•
`
`
`Jeff Miller • 4 years ago
`Slick. I'm just curious about the added bulk. It doesn't look like a tremendous amount. I'm
`still going to wait for the next iPhone, and then decide what my next smartphone will be. I
`hope Detached starts looking for other smartphones to adapt this to!!!
`
` Share ›
`•
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`
`ALSO ON BETANEWS
`Tim Cook is absolutely right
`60 comments • a day ago
`AvatarBumblefish — It's not about making them
`feel good. It's about finding justice under
`the rule of law. Sabotaging the rights …
`http://betanews.com/2012/03/15/iambreakingmyownrulebywritingaboutthisiphonechargerthatshowcoolitis/
`
`WHAT'S THIS?
`Google 'Monotune' is goddamn good
`metaphor marketing
`1 comment • 2 days ago
`AvatarBob Grant — I like it.
`
`3/4
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`3/18/2016 3:28:14 PMSorias EX2063 - Pg.003
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`I am breaking my own rule by writing about this iPhone charger, that's how cool it is
`2/18/2016
`the rule of law. Sabotaging the rights …
`Why Apple is right to reject the order to
`unlock a killer's phone
`167 comments • a day ago
`AvatarCaptain555 — Was watching CNN this
`morning, they reported that it came out last
`night that Apple has unlock iPhone after …
`
`Windows 10 to be installed on 4 million
`US Department of Defense computers
`60 comments • a day ago
`AvatarBinBin2000 — Who cares,I still won't be
`installing this crap on my PC.But hey,at
`least they can play Candy Crush Saga …
`
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`3/18/2016 3:28:14 PMSorias EX2063 - Pg.004
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