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`Total: $160.7 million
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`Pfizer's ($PFE) rheumatoid arthritis drug Xejanz has been
`
`
`
`gaining steam since its launch in 2012, both in ad spending 3
`and in sales. Pfizer spent more than $160 million last year
`.
`to advertise Xejanz, up 69% from $94.9 million in 2013.
`
`W ‘
`Sales leaps were even higher, with Pfizer recording a
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`revenue increase of 170% year over year to $308 million for O V
`the drug. Still, Xejanz has been another slow—tdgrow drug
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`for Pfizer which had once pegged peak sales expectations
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`at $3 billion annually.
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`Xeljanz was accepted ear1ier this year for FDA review for
`the treatment of adult psoriasis, an indication that could
`boost sales, although it's entering an already crowded fieldL
`where blockbuster Humira is well entrenched.
`
`For more:
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`Psoriasis data wars heat up at AAD with Novartis, Boehringer studies
`Psoriasis study does little to help Pfizer with Xeljmz
`Pfizer's potential stars Eliquis, Xe janz see sluggish sales
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`Special Report: The top 10 most-advertised prescription drug brands
`Cialis
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`Lyrica
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`Eliquis
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`Viagra
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`Humira
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`Xeljanz
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`Celebrex
`
`Ability
`
`Chantix
`
`am ’
`um
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