12/28/2015
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`Patient Support Programs | Klick Health
`
`PATIENT SUPPORT PROGRAMS
`
`KLICK HEALTH USES A CROSS-DEPARTMENTAL TEAM TO FIND AND DEVELOP A
`UNIQUE APPROACH FOR EACH BRAND THAT REACHES ACROSS THE DIGITAL
`LANDSCAPE.
`
`
`READ MORE
`
`
`
`While providing patients with support programs is not a new phenomenon, the evolution
`of technology has increased the access to and potential value of these programs.
`
`Many Patient Support Programs include elements such as:
`
`disease information and resources
`value-add tools and services
`
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`Patient Support Programs | Klick Health
`
`PATIENT SUPPORT PROGRAMS
`
`KLICK HEALTH USES A CROSS-DEPARTMENTAL TEAM TO FIND AND DEVELOP A
`UNIQUE APPROACH FOR EACH BRAND THAT REACHES ACROSS THE DIGITAL
`LANDSCAPE.
`
`
`READ MORE
`
`
`
`While providing patients with support programs is not a new phenomenon, the evolution
`of technology has increased the access to and potential value of these programs.
`
`Many Patient Support Programs include elements such as:
`
`disease information and resources
`value-add tools and services
`
`https://www.klick.com/health/about/solutions/patientsupportprograms/
`
`1/6
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`Page 1
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`12/28/2015
`Patient Support Programs | Klick Health
`access to nurses or other healthcare professionals via phone or online chat
`financial assistance, co-pay or savings programs
`devices such as blood glucose monitors, wireless health trackers, etc.
`
`KLICK HEALTH’S POINT-OF-VIEW
`Patient Support Programs will continue to play an important role in brands’ overall
`acquisition and retention strategies. However, to increase uptake and usage of these
`programs, they need to ensure that the patient not only sees a strong value to the program,
`but that the program also respects their time and commitments as much as possible.
`
`The advent of automated and wireless health devices are reducing the onus on the patient
`to manually input important health data, and creating a greater opportunity for patients to
`see important trends in their health management.
`© 2015 Klick Health. All Rights Reserved.
`
`Contact Us / Privacy
`
`// KLICK HEALTH’S UNBRANDED DISEASE EDUCATION PROGRAMS APPROACH
`
`AS WITH ANY TACTIC, THE DEVELOPMENT OF A PATIENT
`SUPPORT PROGRAM SHOULD BE WELL-INFORMED
`THROUGH RESEARCH AND DATA.
`
`That means understanding the patient’s needs/wants, identifying gaps in current
`competitive offerings, and taking into account regulatory or other environmental
`considerations. A team of experts is also required to design and deliver a successful
`
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`program, including:
`
`Patient Support Programs | Klick Health
`
`Strategists to align user needs with brand objectives in order develop a compelling
`program concept.
`
`User Experience specialists to develop the wireframe/layout for any support materials,
`site, or emails.
`
`Relationship Marketing specialists to define the on-going outreach mechanisms, content
`strategy, message sequencing, cadence and frequency.
`
`Creative to create a visually engaging experience that evokes both a rational and
`emotional connection.
`
`Copywriters to create unique and relevant content for the program.
`
`Data & Analytics to develop an optimal measurement model to track, collect, and analyze
`program data.
`
`HOW WE’RE DIFFERENT
`
`Typical Approach
`
`Klick Health Solution
`
`Standard approach/vendors
`
`Unique approach for each brand
`
`Focus on endemic health partners
`
`Reach across the digital landscape
`
`Basic analytics/tracking
`
`Robust analytics platform
`
`For more information on our approach to Patient Support Programs, please contact us!
`
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`// RELATED BLOG POSTS
`
`Patient Support Programs | Klick Health
`
`NON PERSONAL PROMOTION AND EDETAILING
`
`READ MORE
`
`UNBRANDED DISEASE EDUCATION PROGRAMS
`
`READ MORE
`
`BRANDED WEBSITE PRESENCE
`
`READ MORE
`
`// OUR SOLUTIONS
`
`Branded Website Presence
`Clinical Trial Recruitment and Management
`Closed Loop Marketing
`Compliance and Savings Programs
`Digital Strategy and Research
`Enterprise Analytics
`
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`Patient Support Programs | Klick Health
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`Interactive Visual Aids and Tablet Programs
`KOL Speaker Certification and Management
`Learning & Development Solutions
`Mobile Application Development
`Mobile Web Optimization
`Non Personal Promotion and eDetailing
`Patient Support Programs
`Regulatory Approval Systems
`Search Marketing and Media Programs
`Social Guidelines and Listening
`Unbranded Disease Education Programs
`
`// OUR EXPERTISE
`
`Analytics and Optimization
`Client Service and Project Management
`Creative
`Digital Strategy and Insights
`Instructional Design
`Medical Content
`Mobile and mHealth
`Relationship Marketing
`Social and Online Media
`Technology and Data
`User Experience
`
`// LATEST ANNOUNCEMENTS
`
`Zach King brings Christmas Bling to Klick with new magic video
`Klick wins ‘triple crown’ – racing ahead as one of country’s fastest-growing companies
`Klick celebrates 5 consecutive years of being named a Best Employer by Aon Hewitt
`
`// WHAT WE THINK
`(RECENT BLOG POSTS)
`
`Asocial Media
`Breach Babies
`"Beyond the 'Pill'"
`Health Economy Leaps into 2016
`Consuming Mass Quantities
`Inspired by The Muse
`The Internet of Toasters
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`Patient Support Programs | Klick Health
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`Big Pharma "Gobble Gobble!"
`Goodbye Vanity URLs: Update
`Sermo investigates physician social preferences
`Best In Pharma
`The Trans-Pacific Partnership for Biopharma
`Stroke of Zuck
`Crawl Before You Warp Drive
`Making Pharma Reign
`
`// WE'RE SOCIAL
`
`
`// KLICK WIRE
`GO FROM NEWS TO ACTION
`
`Sign-up for the newsletter
`
`
`
`→
`
`Klick Health will NEVER spam you.
`Read our privacy policy
`
`// KLICK HEALTH
`
`Klick Health is the world’s largest independent digital health agency. We are laser focused on creating digital solutions that
`engage and educate healthcare providers about life-saving treatments. Every solution hinges on Klick’s in-house expertise
`across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social
`and mobile.
`
`// CAREERS
`Join Our Team
`
`
`
`
`
`
`
`
`
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