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`COMPANY NEWS; Microsoft to Introduce New Windows NT
` (Sep 17, 1994)
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`Abstract (summary)
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`Microsoft officials said that this time its strategy would be much clearer than when the first Windows NT
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`was introduced. "We confused the marketplace last year," said Jim Allchin, vice president for Microsoft's
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`business systems division. "So we've worked on that."
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`"They're not there yet," said Curt Monash, president of Monash Information Systems, a software consulting
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`firm in New York. "Only recently have they figured out how much they don't know."
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`Novell, of Provo, Utah, has battled with Microsoft to maintain Novell's leadership in the market for
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`corporate client-server networks. And the new thrust by Microsoft into server computing is certain to
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`accelerate another round of price competition. It intends to price the Windows NT Server 3.5, bundled with
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`Back Office, for $2,199. It will sell the operating system alone for $699, plus $39.95 for each personal
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`computer that will be connected to the network. Previously, it charged a flat $1,500 for an unlimited
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`number of PC's.
`
`Full Text
`
`Special to The New York Times
`
`The Microsoft Corporation plans to renew its bid to become a big player in the network computing software
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`market on Monday by introducing a new version of its Windows NT.
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`While Microsoft dominates software for individual personal computers, it has never been big in software
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`that links personal computers into large networks and connects those webs with big computers like I.B.M.'s
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`mainframes.
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`Its first attempt to enter this market, Microsoft Windows NT, was introduced last year to a lukewarm
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`response. So far, the large corporations that use Microsoft's programs for personal computing have tended
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`to shy away from the Redmond, Wash., company's software for corporate-wide computing tasks.
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`As a result, Windows NT has roughly a 3 percent share of the market for network operating systems -- a
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`field in which the leaders include Novell Inc. and Sun Microsystems. Some market researchers say that
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`only about 120,000 Windows NT copies are used by business clients -- far fewer than the one million target
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`set by Microsoft's chairman, William H. Gates.
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`Page 2 of 3
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`But Microsoft is known for its persistence. The new version, Windows NT 3.5, is being released with a suite
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`of applications being marketed as Back Office, an allusion to Microsoft's successful Office set of word
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`processor, spreadsheet and other applications for individual PC's.
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`Analysts say the new Windows NT performs substantially better than the first version and requires fewer
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`computer resources, especially memory. The first Windows NT was criticized for requiring so much memory
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`that it was impractical for desktop use.
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`The company will introduce two versions of Windows NT. One is aimed at the market for so-called server
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`computer systems, which are shared by many personal computers in a network. The other is intended for
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`networks of computer work stations used in engineering, scientific and financial markets -- a software field
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`now dominated by companies like Novell, Sun and I.B.M.
`
`Microsoft officials said that this time its strategy would be much clearer than when the first Windows NT
`
`was introduced. "We confused the marketplace last year," said Jim Allchin, vice president for Microsoft's
`
`business systems division. "So we've worked on that."
`
`Yet industry analysts said Microsoft still had to make up ground in its quest to be a supplier for large
`
`corporate networks.
`
`"They're not there yet," said Curt Monash, president of Monash Information Systems, a software consulting
`
`firm in New York. "Only recently have they figured out how much they don't know."
`
`Many analysts said they believed that Microsoft was gaining acceptance in the market for big corporate
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`systems and that the new NT version would give some market leaders stiff competition.
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`"Clearly, Novell is going to take a hit," said Tim Bajarin, a computer industry consultant at Creative
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`Strategies in Santa Clara, Calif.
`
`Novell, of Provo, Utah, has battled with Microsoft to maintain Novell's leadership in the market for
`
`corporate client-server networks. And the new thrust by Microsoft into server computing is certain to
`
`accelerate another round of price competition. It intends to price the Windows NT Server 3.5, bundled with
`
`Back Office, for $2,199. It will sell the operating system alone for $699, plus $39.95 for each personal
`
`computer that will be connected to the network. Previously, it charged a flat $1,500 for an unlimited
`
`number of PC's.
`
`Mr. Allchin acknowledged that the new Microsoft products were not yet adequate for a direct assault on the
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`largest corporate data-processing systems. But he said Microsoft was taking its first steps to create
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`software that would compete in such markets.
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`"I'm not prepared to say that everyone should unplug their mainframes yet," Mr. Allchin said. "But will we
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`get there? Yes, we will."
`
`Copyright New York Times Company Sep 17, 1994
`
`Indexing (details)
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`Subject
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`DATA PROCESSING (COMPUTERS);
`
`NEW MODELS, DESIGN AND PRODUCTS;
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`SOFTWARE PRODUCTS
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`8/8/2014
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`Page 3 of 3
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`People
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`MARKOFF, JOHN
`
`Company / organization Name:
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`Microsoft Corp
`
`Ticker:
`
`NAICS:
`
`DUNS:
`
`Name:
`
`Ticker:
`
`NAICS:
`
`SIC:
`
`DUNS:
`
`MSFT
`
`334611, 511210
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`08-146-6849;
`
`Novell Inc
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`NOVL
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`511210
`
`7372
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`03-778-7298
`
`Title
`
`Author
`
`COMPANY NEWS; Microsoft to Introduce New Windows NT
`
`MARKOFF,, JOHN
`
`Publication title
`
`New York Times, Late Edition (East Coast)
`
`Pagination
`
`Publication year
`
`1.39
`
`1994
`
`Publication date
`
`Sep 17, 1994
`
`Dateline
`
`Section
`
`Publisher
`
`SAN FRANCISCO, Sept. 16
`
`1
`
`New York Times Company
`
`Place of publication
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`New York, N.Y.
`
`Country of publication
`
`United States
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`Publication subject
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`General Interest Periodicals--United States
`
`ISSN
`
`CODEN
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`03624331
`
`NYTIAO
`
`Source type
`
`Newspapers
`
`Language of publication English
`
`Document type
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`NEWSPAPER
`
`ProQuest document ID
`
`429877645
`
`Document URL
`
`http://search.proquest.com/professional/docview/429877
`
`645?accountid=154215
`
`Copyright
`
`Copyright New York Times Company Sep 17, 1994
`
`First available
`
`2010-06-29
`
`Database
`
`ProQuest Newsstand Professional
`
`Copyright© 2014 ProQuest LLC. All rights reserved. Terms and Conditions
`
`http://search.proquest.com/professional/printviewfile?accountid=154215
`
`8/8/2014
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`Cisco - Exhibit 1028 - Page 3