EXHIBIT 2015
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`Toy of the Year article from
`Toy Industry Association, Inc.
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`Most Outstanding Toys and Games of the Year Recognized at “OSCARS®” of the Toy I...
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`Page 1 of 2
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`MOST OUTSTANDING TOYS AND GAMES OF THE YEAR
`RECOGNIZED AT “OSCARS®” OF THE TOY INDUSTRY
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`Rainbow Loom from Choon’s Design LLC Grabs Coveted “Toy of the Year” Title and Three Category Awards;
`GoldieBlox™ and the Spinning Machine from GoldieBlox™, Inc. Bestowed “People’s Choice” Honor
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`New York, NY | February 15, 2014 – Hundreds of toy executives and industry guests from around the world gathered in New York
`City tonight to honor the year’s finest toys and industry luminaries at the 14th Annual Toy of the Year (TOTY) Awards and Toy
`Industry Hall of Fame induction ceremony.
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`A TIA-administered event in support of the philanthropic work of the Toy Industry Foundation (TIF), the “Oscars” of the toy industry
`took place at the Grand Hyatt Hotel, kicking off the 111th American International Toy Fair.(cid:98)
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`ABOUT TIA
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`TIA is the not-for-profit trade
`association representing all
`businesses involved in creating
`and bringing toys and youth
`entertainment products to
`kids of all ages.
`
`Rainbow Loom – the hot-selling arts & crafts toy from Choon’s Design LLC – was the runaway success of the evening, taking home
`the overall “Toy of the Year” award and prizes in three additional categories. Social media and Super Bowl ad sensation GoldieBlox™
`and the Spinning Machine (GoldieBlox™, Inc.) snagged the admirable “People’s Choice” award for pulling in the most online votes
`from consumers and was also awarded a prize in one additional category. [SEE FULL LIST OF CATEGORY WINNERS BELOW]
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`“This year’s top TOTY winners are outstanding examples of the magical and creative playthings that originate from innovative toy
`companies of all sizes,” said Carter Keithley, TIA President. “We congratulate Choon’s Design, Goldieblox, and the winners across all
`12 categories – from e-Connected to Outdoor – for their wonderful achievements!”
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`Interspersed with the awards presentation was a special tribute to the Toy Industry Foundation, which gifted more than three
`million toys and games to children in need worldwide in 2013 alone. The event also welcomed the induction of five individuals into
`the Toy Industry Hall of Fame: Jill Barad, Former Chairman and CEO, Mattel; Horst Brandstätter, President and Sole Owner,
`PLAYMOBIL/geobra Brandstätter GmbH & Co. KG; Jack Friedman, Former Chairman, CEO and Co-founder, JAKKS Pacific; and
`Arthur “Spud” Melin & Richard Knerr, Co-Founders of Wham-O Toy. These new inductees join a distinguished roster of dozens of
`luminaries who have been inducted into the Hall since its establishment in 1985.
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`TOTY Award winners were selected with the input of consumers (on ToyAwards.org), retailers (mass and specialty), media and
`members of the toy industry.(cid:98) The five ballots were weighted and used to determine the category winners, with the exception of the
`“People’s Choice” award, which was selected exclusively by consumers.
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`And the winners are…
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`Recognizing an outstanding toy that inspires creative play through various forms of activity, the(cid:98)Activity Toy of the Year was
`presented to Rainbow Loom (Choon’s Design LLC)
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`Recognizing an outstanding toy developed for boys of any age, the Boy Toy of the Year was presented to(cid:98)Despicable Me 2™ Special
`Feature Minion Dave Talking Action Figure (Thinkway Toys©)
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`Recognizing an app-cessory or other physical toy that interacts with a smartphone, tablet or gaming device, the e-Connected Toy of
`the Year was presented to LeapPad Ultra™ (LeapFrog Enterprises, Inc.)
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`Recognizing an outstanding toy that helps children develop special skills and knowledge through play, the Educational Toy of the
`Year was presented to GoldieBlox™ and the Spinning Machine (GoldieBlox™, Inc.)
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`Recognizing an outstanding children’s board, card, CD-ROM or electronic game, the Game of the Year was presented to Boom
`Boom Balloon™ (Spin Master Ltd.)
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`Recognizing an outstanding toy developed for girls of any age, the Girl Toy of the Year was presented to Rainbow Loom (Choon’s
`Design LLC)
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`Recognizing an outstanding toy developed for infants and toddlers up to 36 months, the Infant/Toddler Toy of the Year was
`presented to Big Hugs Elmo (Playskool)
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`http://www.toyassociation.org/PressRoom2/News/2014_News/Most_Outstanding_Toys_a...
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`2/20/2014
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`Most Outstanding Toys and Games of the Year Recognized at “OSCARS®” of the Toy I...
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`Page 2 of 2
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`Recognizing an outstanding toy that combines innovation and play value, the Innovative Toy of the Year was presented Zoomer
`(Spin Master Ltd.)
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`Recognizing an outstanding toy that is designed for outdoor play, the Outdoor Toy of the Year was presented to Razor® Crazy
`Cart™ (Razor USA LLC)
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`Recognizing an outstanding toy developed for preschool-aged children (ages 3-5), the Preschool Toy of the Year was presented to
`Doc McStuffins Get Better Check-Up Center (Just Play)
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`Recognizing a property that has had the greatest success spreading its brand throughout the industry, Property of the Year was
`presented to Minecraft™ (Mojang AB)
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`Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was
`presented to Rainbow Loom (Choon’s Design LLC)
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`Descriptions of all TOTY finalists can be found online at ToyAwards.org. The nominees were carefully selected by committees of
`academics, journalists, retailers, and more who considered 520 submitted products and properties.
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`Event sponsors for the evening were Spin Master Ltd., VTech, WELLS FARGO ADVISORS Fuchs Schulman Wealth Management Group (gold
`level); Dallas Market Center, Coyne PR (silver level); Educational Insights, Keller & Heckman LLP, LeapFrog Enterprises, Inc., TekConn,
`Gourvitz Communications (bronze level); and Women in Toys and Locker, Greenberg & Brainin (friends).
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`About the Toy Industry Association (TIA) (www.toyassociation.org)
`TIA is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth
`entertainment products to kids of all ages, representing more than 700 companies who account for approximately 85% of domestic
`toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety and works with
`government, consumers and industry on ongoing programs to ensure safe and fun play.(cid:98)
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`About the Toy Industry Foundation (TIF) (www.toyindustryfoundation.org)
`The Toy Industry Foundation brings the joy of play to children in need through core programs including The Toy Bank™ and grants
`to organizations with like-minded missions. The Toy Bank receives donations of newly manufactured toys from members of the toy
`industry and distributes them through local charities to underserved, at-risk and homeless children throughout the United States
`and around the world.(cid:98)
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`© 2012 Toy Industry Association, Inc. All Rights Reserved.
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`http://www.toyassociation.org/PressRoom2/News/2014_News/Most_Outstanding_Toys_a...
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`2/20/2014