From: Jim Townsend [jim@classifiedintelligence.com]
`Sent: Wednesday, June 01, 2005 5:20 PM
`To: jim@aimgroup.com
`Cc: pzollman@aimgroup.com
`Subject: [ClassIntell ALERT] Far-reaching patent for AdMission; EBay to buy Shopping.com; Monster sells
`off YP ad-placement unit, Moving.com
`CLASSIFIED INTELLIGENCE ALERT
`From Classified Intelligence LLC
`Distributed: June 1, 2005
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` AdMission Corp. has been granted a patent for technology that has far-reaching implications for not
`only the San Ramon, Calif., company and its competitors, but for the overall future of electronic media.
` After a six-year review punctuated by several legal challenges, the U.S. Patent and Trademark Office
`has granted Patent No. 6,895,557 to AdMission, provider of rich-media processing technology and directional
`advertising platforms. Privately held AdMission was spun out of Ipix Corp. in February. With it went the
`intellectual property developed by Ipix.
` The patent, entitled “Web-Based Media Submission Tool,” describes in very general terms the means by
`which any data element --- be it a photo, video, music file or even text --- is uploaded, undergoes any sort of
`server-side processing and is displayed on the World Wide Web.
` The patent doesn’t merely give AdMission exclusive ownership of the processes – it gives AdMission
`the rights to the concept of uploading files, massaging them and redisplaying them in any sort of standardized,
`homogenized fashion. It’s not just the basis for uploaded photo displays; it’s the basis for nearly all media
`presentation beyond basic HTML, from blogs to billions of e-commerce transactions. Neither is it limited to
`what people do with PCs. The patent applies anytime anyone uploads a digital file – via PC, PDA, phones,
`IPods, gaming systems and future platforms – whereby the file goes through any sort of processing to be
`redisplayed to other devices via the Web.
` A big deal? Very.
` For AdMission, future licensing revenues are of unfathomable proportions, which could employ
`generations of intellectual property lawyers to protect and preserve its patent. But for now, the company will
`concentrate on its core products, CEO and president Sarah Pate told us.
` “We will remain focused on making our directional advertising customers successful with innovative
`products, and we look forward to licensing our intellectual property for use in other markets,” Pate said in a
`news release that will be issued on Thursday.
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`--- AdMission granted far-reaching patent on uploaded media ---
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`--- EBay to buy Shopping.com ---
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` EBay announced today it would acquire Shopping.com for $620 million. The auction site said it
`would integrate its listings with those already appearing on Shopping.com giving buyers there a larger
`product selection and giving its sellers access to a new marketplace.
` Shopping.com launched in September 2003 following the merger earlier that year of Epinions, a
`consumer-written, product-review site, and DealTime, a shopping search engine. Shopping.com lets users
`compare products and prices from thousands of merchants and see what others have said about both the
`product and the seller. Unlike EBay’s feedback feature, the reviews on Epinions.com (which are linked from
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`Exhibit 2052, Page 1, Google v. Summit 6 LLC, IPR2015-00806, Summit 6 LLC
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`Shopping.com) are often extensive and thorough.
` The business models of the two companies are more alike than not. Although EBay is renowned for
`its auction sales style, its sellers can offer products at a fixed price, a common feature among its professional
`sellers. Shopping.com’s merchants are all at fixed prices.
` Today’s announcement noted that the acquisition had to be approved by Shopping.com’s shareholders.
`EBay’s offering price works out to $21 a share. Shopping.com closed today at $17.44, before the
`announcement was made. The deal is expected to close by the end of the third quarter.
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`--- Monster sells YP ad-placement unit, Moving.com ---
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` Monster has sold its Yellow Pages ad-placement unit and Moving.com (formerly
`MonsterMoving.com) to U.S. investment firm, Audax Group. The sales price was $80 million. After
`adjustments, Monster said it expects to net $52 million..
` Monster’s directional marketing unit – TMP Directional Marketing LLC, formerly TMP Worldwide –
`sells and places advertising for national clients into yellow pages directories and Internet-based digital
`directories. Monster Worldwide announced in April that it would sell the unit, a lackluster performer
`especially when compared to the job board, which provides the bulk of the company’s revenues. In 2004, the
`directional unit had revenue of $94.2 million. The company overall had revenue of $845.5 million. The job
`board accounted for $594 million.
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` We’ll have more on all these stories in our next issue of Classified Intelligence Report.
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` ---by JimTownsend
`and John Zappe
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`---30---
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`-----
`Peter M. Zollman, founding principal
`Advanced Interactive Media Group LLC // Classified Intelligence LLC
`"Helping Develop Successful Interactive Services"
`pzollman@aimgroup.com
`http://www.aimgroup.com
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`Exhibit 2052, Page 2, Google v. Summit 6 LLC, IPR2015-00806, Summit 6 LLC
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`Office: (407) 788-2780
`Fax: (407) 788-7061
`Executive Editor: Classified Intelligence Report
`Author: "Interactive News: State of the Art," published by RTNDF
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`Exhibit 2052, Page 3, Google v. Summit 6 LLC, IPR2015-00806, Summit 6 LLC