`
`Jeff Jordan
`Senior Vice President, eBay U.S.
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay business
`
`The world’s largest
`online trading community
`
`TM
`
`2
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay mission
`
`To help practically anybody
`sell practically anything
`
`TM
`
`3
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Explosive growth—registered users
`
`22,472
`
`(000)
`
`18,940
`15,825
`12,621
`10,006
`7,701
`5,603
`3,825
`1,2652,181
`851
`
`88 150 223 341 680
`
`Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
`1997
`2000
`1998
`1999
`
`TM
`
`4
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Explosive growth—listed items
`
`(Millions)
`
`79.4
`68.5
`62.5
`53.6
`
`41.0
`36.2
`29.3
`23.0
`13.6
`
`0.4 0.8 1.2 2.0 4.2
`
`9.3
`
`6.6
`
`Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
`1997
`2000
`1998
`1999
`
`TM
`
`5
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Explosive growth—gross merch. sales
`
`$6.5 Billion annualized run rate
`$17.7 Million per day
`
`(Billions)
`
`$1.6
`$1.3$1.4
`$1.2
`
`$0.9
`$0.7
`$0.5$0.6
`$0.3
`$0.2
`$0.1
`$0.0$0.0$0.0$0.0$0.1
`
`Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
`1997
`2000
`1998
`1999
`
`TM
`
`6
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay Picture Services
`
`eBay Picture Services allows sellers to enhance their
`listings by:
`1. Greatly simplifying the image submission process
`2. Adding compelling merchandising options:
`• Large images
`• Slide show
`• More to come….
`
`TM
`
`7
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Imaging is important to eBay’s business
`
`• Increases revenue
`– Provides a better user experience
`• Sellers: easier to list on eBay
`• Buyers: better understanding of what they’re buying
`– Improves eBay’s core economics
`• Listings with pictures have better economics
`– Generates a new, incremental revenue stream
`• Saves costs
`– Reduces customer support inquiries
`
`TM
`
`8
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Before iPIX
`
`Prior to listing,
`sellers must:
`(1) have an image
`uploaded on the web,
`(2) know the URL,
`and
`(3) have an Electrical
`Engineering degree!
`
`TM
`
`9
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`After iPIX
`
`With iPIX, users
`just drag and
`drop images into
`image wells
`
`TM
`
`10
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Better browsing experience
`
`eBay listing
`without
`photos
`
`TM
`
`11
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Better
`browsing
`experience
`
`eBay listing
`using iPIX
`
`TM
`
`12
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`SuperSize
`
`Get a closer
`look at this
`Fender
`guitar
`
`TM
`
`13
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Slide show
`
`TM
`
`14
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay Motors
`
`1999 Ferrari
`modena 360
`
`TM
`
`15
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`iPIX is global --
`eBay Australia
`
`TM
`
`16
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay France
`
`TM
`
`17
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay UK
`
`TM
`
`18
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay Japan
`
`TM
`
`19
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`eBay Germany
`
`TM
`
`20
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`New incremental revenue stream
`
`Indexed revenue
`
`6000
`
`5000
`
`4000
`
`3000
`
`2000
`
`1000
`
`0
`
`Q3 '00
`
`Q4 '00
`
`Q1 '01 (Estimate)
`
`TM
`
`21
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Testimonial
`
`"eBay Picture Service is extremely easy to use. My
`previous method of including photos was
`complicated, so my wife and I worked as a team. I
`used to have to take photos, load them onto AOL
`then provide my wife with a long URL to add to our
`eBay listing. Now, my wife does it all herself and I
`don't have to worry about it."
`
`- Robert Wascom, eBay user
`
`TM
`
`22
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`TM
`
`Jeff Jordan
`Senior Vice President, eBay U.S.
`
`Exhibit 2045
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
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