`
`eBay Picture Services Stats
`
`1
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`Up-time PerformanceUp-time Performance
`
`100.1%
`100.0%
`100.0%
`99.9%
`99.9%
`99.8%
`99.8%
`99.7%
`99.7%
`99.6%
`99.6%
`
`Performance
`per 30 Day
`Rolling
`Average
`SLA
`Performance
`Benchmark
`
`Apr-02
`
`May-02
`
`Jun-02
`
`Jul-02
`
`Aug-02
`
`Sep-02
`
`2
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`iPIX VolumesiPIX Volumes
`
`iPIX Monthly Media Set Growth
`
`50,000,000
`
`45,000,000
`
`40,000,000
`
`35,000,000
`
`30,000,000
`
`25,000,000
`
`20,000,000
`
`15,000,000
`
`10,000,000
`
`5,000,000
`
`0
`
`Oct-01
`
`Dec-01
`
`Feb-02
`
`Apr-02
`
`Jun-02
`
`Aug-02
`
`Oct-02
`
`Dec-02
`
`Feb-03
`
`Apr-03
`
`Jun-03
`
`Aug-03
`
`Oct-03
`
`Dec-03
`
`3
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`eBay Metrics eBay Metrics
`
`Total penetration
`
`50%
`
`46%
`
`39%
`
`42%
`Free listings
`
`39%
`
`32%
`
`34%
`
`27%
`
`6.4%
`
`6.7%
`
`7.6%
`
`Paid listings
`8.2%
`
`Picture Services Adoption:
`
`26%
`
`19%
`
`7.1%
`
`18%
`
`17%
`
`1.0%
`
`8%
`
`60%
`
`50%
`
`40%
`
`30%
`
`20%
`
`10%
`
`0%
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`2000
`
`2001
`
`2002
`
`Source: eBay Data Warehouse; all eBay sites
`
`4
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`Paid Picture Services Adoption by U.S. & International:
`
`
`
`eBay Metrics eBay Metrics
`
`16%
`
`14%
`
`12%
`
`10%
`
`8%
`
`6%
`
`4%
`
`2%
`
`0%
`
`14.3%
`
`7.8%
`
`7.1%
`
`5.9%
`
`6.2%
`
`6.6%
`
`6.7%
`
`1.0%
`
`0.4%
`
`1.1%
`
`7.9%
`
`8.4%
`
`U.S.
`
`Overall
`
`7.7%
`International
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`2000
`
`2001
`
`2002
`
`Source: eBay Data Warehouse; all eBay sites
`
`5
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`eBay Metrics eBay Metrics
`
`$0.90
`
`$0.80
`
`$0.70
`
`$0.60
`
`$0.50
`
`$0.40
`
`$0.30
`
`$0.20
`
`$0.10
`
`$0.00
`
`ASP for eBay Picture Services:
`
`$0.85
`
`$0.78
`
`$0.68
`
`Launch of
`“Picture Pack”
`Bundle
`
`$0.36
`
`$0.37
`
`$0.39
`
`Revenue per
`Listing (paid)
`$0.39
`
`$0.27
`
`$0.000
`
`$0.003
`
`$0.008
`
`$0.019
`
`$0.023
`
`$0.025
`
`$0.029
`
`Revenue per
`Listing (all)
`$0.032
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`2000
`
`2001
`
`2002
`
`Source: eBay Data Warehouse; all eBay sites
`
`6
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`eBay Metrics eBay Metrics
`
`100%
`90%
`80%
`70%
`60%
`50%
`40%
`30%
`20%
`10%
`0%
`
`Percentage of Revenue by Country:
`
`8%
`
`9%
`
`9%
`
`11%
`
`15%
`
`19%
`
`18%
`
`96%
`
`80%
`
`85%
`
`84%
`
`81%
`
`76%
`
`72%
`
`72%
`
`Q3
`
`Q4
`2000
`
`Q1
`
`Q2
`
`Q4
`
`Q1
`
`Q3
`2001
`
`Q2
`2002
`
`Source: eBay Data Warehouse; all eBay sites
`
`Canada (3%)
`UK (4%)
`Germany
`
`eBay.com
`
`72% U.S.
`
`28% Int’l
`
`7
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`eBay Metrics eBay Metrics
`
`$4,500,000
`
`$4,000,000
`
`$3,500,000
`
`$3,000,000
`
`$2,500,000
`
`$2,000,000
`
`$1,500,000
`
`$1,000,000
`
`$500,000
`
`$0
`
`Total Picture Service Revenue by Product:
`
`$4.5M
`
`$3.83M
`
`Product Mix
`has remained
`stable
`
`$2.93M
`
`$2.28M
`
`$1.67M
`
`$676k
`
`$13k
`
`$198k
`
`Slide Show
`
`Large Images
`
`Picture Pack
`
`Additional
`Images
`
`Q2
`
`Q3
`
`Q4
`
`Q1
`
`2000
`
`Q3
`
`Q4
`
`Q2
`2001
`
`Q2
`
`Q1
`2002
`
`Source: eBay Data Warehouse; all eBay sites
`
`8
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC
`
`
`
`
`
`eBay Metrics eBay Metrics
`
`14000000
`
`12000000
`
`10000000
`
`8000000
`
`6000000
`
`4000000
`
`2000000
`
`0
`
`Total Picture Service Revenue by Product:
`
`$13.2M
`
`$10.8M
`
`$7.0M
`
`$7.2M
`
`$6.2M
`
`$5.0M
`
`Slide Show
`Large Images
`
`Picture Pack
`
`Additional
`Images
`
`First Image
`“Above the
`Fold”
`
`Q3
`
`Q4
`
`Q1
`
`Q2
`
`Q3
`
`Q4
`
`2002
`
`2003
`
`Source: eBay Data Warehouse; all eBay sites
`
`9
`
`Exhibit 2044
`Google Inc. v. Summit 6 LLC
`IPR2015-00806, Summit 6 LLC