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`Beth Marcus | LinkedIn
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`Beth Marcus
`CEO & President at Playrific, Inc.
`Greater Boston Area Internet
`
`Current
`Previous
`Education
`
`Playrific, Inc., Marcus Enterprises, Ltd
`Zeemote, Inc., MIT, Marcus Enterprises, Ltd
`Imperial College London
`
`Connect
`
`https://www.linkedin.com/pub/bethmarcus/2/9b/125
`
`Posts
`
`Published by Beth
`See more
`
`500+
`connections
`
` Contact Info
`
`Are children becoming
`screen zombies?
`October 9, 2015
`
`VR, AR & the next big thing
`September 24, 2015
`
`I wished we qualifiedwe're
`close but...
`July 23, 2015
`
`Background
`
` Summary
`Beth has been Founder and CEO of several successful startups, most notably EXOS, Inc., which was
`venture capital backed and sold to Microsoft in 1996. Since then she has been involved in 20 startups
`in a variety of fields as a founder, investor, or advisor. She was an advisor and investor in Leap Frog
`and has been involved in entertainment and mobile companies. Beth is an acknowledged expert in the
`handdevice interface space and has been an expert in support of prior patent litigations.
`
`Dr. Marcus has a Ph.D. in biomechanics from the Imperial College in London, England where she was a
`Marshall Scholar. Her first two degrees were from MIT in the department of Mechanical Engineering. She
`has served on the faculty of MIT in the department of Mechanical Engineering. Dr. Marcus has been
`member of the Board of the MIT Enterprise Forum and the MIT Corporation Visiting Committee in
`Mechanical Engineering. She is also a current member of the Council for the Arts at MIT.
`
`Specialties:Computer accessories, Games, Wireless technologies, Intellectual Property & Patents,
`Startup companies
`
`
`https://www.linkedin.com/pub/bethmarcus/2/9b/125
`
`People Also Viewed
`
`Ted Collins
`CTO at Playrific.com
`
`Michael Kolowich
`CEO at KnowledgeVision; Founding
`Producer, DigiNovations;
`strategist/producer in emerging media
`& digital marketing
`Bettina Hein
`Entrepreneur, CEO at Pixability Inc.
`
`Brandon E. Cox
`Founder & Chief Executive Officer
`
`Brandon Werber
`CoFounder/President at Lootsie, Inc.
`
`Elaine Chen
`Startup Veteran, Innovation and
`Entrepreneurship Consultant, MIT
`Senior Lecturer
`Jodie Maccarrone
`
`1/6
`
`
`
`Chief Strategy Officer & Executive Vice Chair of
`Grupo Finmart at EZCORP
`Scott Walchek
`CEO, Founder Trōv
`
`Ryan Modjeski
`Director of Product @ Reading
`Rainbow
`
`Susan Hunt Stevens
`Founder/CEO at WeSpire
`
`10/31/2015
`
`
`Experience
`
`CEO
`Playrific, Inc.
`January 2010 – Present (5 years 10 months) | Billerica, MA
`
`Beth Marcus | LinkedIn
`
`Providing screen time parents can feel good about, Playrific is the only commercially available product
`that makes it simple to provide children age 210 with digital content that reflects their likes and
`interests. Whether it's photos of baby animals, games that incorporate dinosaurs, or commercialfree
`episodes featuring favorite characters, Playrific locates, curates and offers personalized content that
`would otherwise take parents hours to assemble for their child. The free Playrific web app can be
`accessed from any webenabled device – the company also offers an iOS apps via the App Store, and
`will release its Android app later this year.
`
`Playrific uses the tools we created for consumers to deliver this fresh & engaging experience for children
`to provide a cost effective engagement & insight, publishing & metrics platform for brands targeted at
`children 10 & under.
`
`1 recommendation
`Stella J Karavas, CPA
`CEO / CFO, Voltree Power, Inc.
`
`Beth has been an incredible inspiration for all entrepreneurs. Her technical skills, persistence and ability
`to manage resources are astounding! View
`
`CEO & President
`Marcus Enterprises, Ltd
`June 2009 – Present (6 years 5 months)
`
`Marcus Enterprises, Ltd.(MEL) is a strategic, technology and business consulting firm specializing in
`early stage companies and strategic partnering. In 1996&7 MELtd. did technology, management
`consulting, and fundraising for several companies. For HBN Shoe, LLC the assignment was as founding
`President including raising $1.2 MM in seed capital; for HT Medical (sold to Immersion (IMMR)) the
`product development plans were revised resulting in a product which successfully reached the market
`for medical training devices; and for Explore Technologies (sold to Leap Frog (LF)) the work was related
`to strategic partnering.
`
`MELtd clients included, Fish & Richardson, Medtronic, and SmrtGuard. Current projects include;
`technology expert for patent litigation, development of a new business strategy for a startup including
`coaching the founder, recruitment of management for technology development.
`
`1 recommendation
`Bettina Hein
`Entrepreneur, CEO at Pixability Inc.
`
`I want to be like Beth when I grow up: a successful serial entrepreneur that knows the ins and outs of
`startup creation, product development, financing, IP strategy etc. etc. Beth has been an invaluable
`advisor to me and my company Pixability since... View
`
`CTO
`Zeemote, Inc.
`March 2005 – May 2009 (4 years 3 months)
`
`Product development, Intellectual Property, partner relationships
`
`2 recommendations
`Glenn Kiladis
`Business Innovator | Mobile Strategist | …
`
`Elaine Chen
`Startup Veteran, Innovation and Entrepr…
`
`Beth is a highly energetic, dedicated and hard
`working self starter and serial entrepreneur. Her
`innovative ideas have... View
`
`Beth is a highly experienced serial entrepreneur
`who has started many new ventures. I’ve had the
`privilege of working for... View
`
`Lecturer
`MIT
`1995 – 2009 (14 years)
`
`mechanical engineering, mentoring, teaching, product development, ideation
`
`1 recommendation
`David Wallace
`Professor at MIT
`
`Beth Marcus has worked as an instructor for students in the Mechanical Engineering product design
`course 2.009, http://web.mit.edu/2.009 She has performed consulting sessions/tutorial with students to
`
`https://www.linkedin.com/pub/bethmarcus/2/9b/125
`
`2/6
`
`
`
`10/31/2015
`help name their new products, and she has... View
`
`Beth Marcus | LinkedIn
`
`CEO
`Zeetoo, Inc.
`March 2005 – March 2008 (3 years 1 month)
`
`invention, startups, fundraising, strategy, sales, marketing, hiring
`
`1 recommendation
`Eileen Sickler
`Controller at WiTricity Corporation
`
`Beth is a fantastic ideas person! In addition to being very bright, she has varied interests that help make
`Beth unique. Beth isn't afraid to make tough decisions and can support those decisions clearly and
`concisely. I also know Beth to be a... View
`
`President
`Marcus Enterprises, Ltd
`September 1997 – March 2005 (7 years 7 months)
`
`Consulting to CEO's of startups and established companies in technology, fundraising and patent
`strategy.
`
`2 recommendations
`Tracey Briones
`Independent Consulting
`
`Richard Stein
`Principal at KLIOS Consulting econo…
`
`I worked for Beth as an MBA summer internship.
`Beth allowed me enough rope to hang myself but
`always ensured I didn't do so.... View
`
`I have know Beth since 1983, and have seen her
`accomplishments starting and running companies,
`raising funds and advising... View
`
`President
`Glow Dog
`1997 – 2001 (4 years)
`
`Online Marketing, Internet Sales, clothing, Japanese partner development, photography, fundraising,
`sales
`
`CEO
`EXOS, Inc.
`November 1988 – April 1996 (7 years 6 months)
`
`Founding CEO of a startup responsible for bring force feedback to PC games. Sold to Microsoft in 1996
`
`1 project
`2 recommendations
`Phil Churchill
`Graphics driver engineer
`
`Brian Eberman
`President and COO at EnglishCentral
`
`I've known Beth since 1988, and she has always
`been a very dedicated and hard working
`individual. She is a creative problem... View
`
`I worked for Beth as a summer staff engineer and
`then as a consultant working on new virtual reality,
`robotic devices. Beth... View
`
`Senior Staff Member Product Engineering Unit, Engineering
`Sciences Section
`Arthur D. Little, Inc.
`January 1984 – November 1988 (4 years 11 months)
`
`Specialized in medical products and advanced robotics. Projects included: design of an anthropomorphic
`robotic hand for use NASA, robotics technologies for hazardous waste site cleanup for the EPA,
`syringe infusion system for BectonDickinson, an immunoassay instrument for Baxter, Dade Division,
`development of surgical stapler products for Ethicon and design and fabrication of commuter roller
`skates for an inventor.
`
` Projects
`
`Sidewinder
`(
`September 1995 – September 1996
`
`The first Force Feedback consumer grade joystick for the PC
`
`https://www.linkedin.com/pub/bethmarcus/2/9b/125
`
`3/6
`
`
`
`10/31/2015
`
`Beth Marcus | LinkedIn
`
`6 team members, including:
`Beth Marcus
`CEO & President at Playrific, Inc.
`
`Tim Osborne
`Engineering at Microsoft
`
`Elaine Chen
`Startup Veteran, Innovation and Entrepr…
`
`Ben An
`Program Manager/Mechanical Enginee…
`
`French
`Elementary proficiency
`
`Languages
`
` H
`
`ebrew
`Elementary proficiency
`
`
`
`Patents
`
`Sensor mapping
`(
`United States 8,050,891
`Issued November 1, 2011
`
`4 inventors:
`Beth Marcus
`CEO & President at Playrific, Inc.
`
`Elaine Chen
`Startup Veteran, Innovation and Entrepr…
`
`Rob Podoloff
`Chief Technology Officer at Tekscan
`
`Paul Calnan
`Mobile Software Consultant
`
`Human interface input acceleration system
`United States 8,144,122
`Issued March 27, 2012
`
`(
`
`4 inventors:
`Beth Marcus
`CEO & President at Playrific, Inc.
`
`Elaine Chen
`Startup Veteran, Innovation and Entrepr…
`
`Rob Podoloff
`Chief Technology Officer at Tekscan
`
`Lorraine Wheeler
`President at Redstoke, LLC
`
`Interactive simulation including force feedback
`United States 6,482,010
`Issued November 19, 2002
`
`(
`
`Interactive simulation including force feedback. The system includes a computer game display unit
`programmed with simulation rules. A control unit is connected to the computer and provides information
`and control signals to the computer to interact with the stored simulation rules and to receive information
`and control signals from the computer. A movable structure for movement in at least two... more
`
`4 inventors:
`Beth Marcus
`CEO & President at Playrific, Inc.
`
`Brian Eberman
`President and COO at EnglishCentral
`
`Bin An
`
`Tim Osborne
`
`Method and apparatus to create a complex tactile sensation
`United States 5,709,219
`Issued January 20, 1998
`
`(
`
`A system for providing haptic information to a human operator. The system utilizes display devices that
`dynamically convey touch sensations to the human operator, thereby creating various tactile sensations
`such as texture and slippage. The system can combine multiple display devices as needed in order to
`create a specified sense.
`
`3 inventors:
`
`https://www.linkedin.com/pub/bethmarcus/2/9b/125
`
`4/6
`
`
`
`10/31/2015
`
`Beth Marcus
`CEO & President at Playrific, Inc.
`
`Elaine Chen
`Startup Veteran, Innovation and Entrepr…
`
`Beth Marcus | LinkedIn
`Brian Eberman
`President and COO at EnglishCentral
`
`
`
`Skills
`
`Top Skills
`
`99+
`
`Startups
`
`84
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`64
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`47
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`26
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`21
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`20
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`19
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`18
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`18
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`Entrepreneurship
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`Strategic Partnerships
`
`Strategy
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`Product Development
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`Software
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`Venture Capital
`
`Mobile Devices
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`Business Strategy
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`Management
`
`Beth also knows about...
`
`15
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`10
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`9
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`7
`
`7
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`Wireless
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`14
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`Leadership
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`12
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`User Experience
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`10
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`Engineering
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`Product Management
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`9
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`Digital Media
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`9
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`Marketing
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`9
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`Enterprise Software
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`Ecommerce
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`8
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`Crossfunctional Team...
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`7
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`User Interface
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`Business Development
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`7
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`Mobile Applications
`
`7
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`Consulting
`
`Gotomarket Strategy
`
`See 25+
`
` Education
`
`Imperial College London
`PhD, Biomechanics
`1979 – 1983
`
`Massachusetts Institute of Technology
`S.B & S.M., Mechanical engineering
`1975 – 1979
`
`Recommendations
`
`Given (11)
`
`Software QA Lead
`
`“Damon Tabb
`
`Damon is a superb contribitor to the overall business. He is both an excellent manager
`and a valuable individual contributor. He is easy to work with and I would hire him again in
`an instant. He is also very creative and comes up with many useful and relevant ideas
`
`https://www.linkedin.com/pub/bethmarcus/2/9b/125
`
`5/6
`
`
`
`10/31/2015
`
`Beth Marcus | LinkedIn
`based on his unique perspective that might not have been identified otherwise.
`January 9, 2010, Beth managed Damon indirectly at Zeemote Inc.
`
`Director of Software Engineering
`
`“Michael Vosseller
`
`Mike is an excellent software engineer and an excellent manager. He is energetic and
`has many good ideas about the overall business. He is one of the rare individuals who can
`range from coding to being an integral part of a senior management team. I would hire him
`again in a second.
`December 11, 2009, Beth managed Michael at Zeemote, Inc
`
`Controller
`
`“Eileen Sickler
`
`I have hired Eileen into two companies and in both she herformed above and beyone my
`expectations. Eileen knows finance, HR and other operations related skills cold. She is also
`easy to work with and a team player even when other team members have difficult
`personalities. I would recommend Eileen completely and would hire her again in an instant.
`November 20, 2009, Beth managed Eileen at Zeemote Inc.
`
`“Glenn Kiladis
`
`VP, Global Marketing + Game Developer Relations
`
`Glenn is a get it done team member, the kind you can always count on. He transformed
`and professionalized the market image of Zeemote by developing new branding and
`positioning in a short timeframe and he constantly served as a fantastic evangelist for our
`company. His innovative marketing strategies and understanding of the mobile consumer
`resulted phenomenal consumer... more
`November 18, 2009, Beth managed Glenn indirectly at Zeemote Inc.
`
`“Carla Mond
`
`Sr Consultant and Human Factors Engineering Practice Leader
`
`Carla is one of the most dedicated individuals I know. She is bright and capable and has
`demonstrated that over the years in a variety of disciplines. In addition she is a pleasure to
`work with and is an asset to any team she joins.
`June 11, 2009, Beth worked directly with Carla at Arthur D. Little
`
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`
`6/6