`
`2/15/15, 12:43 PM
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`Topic: Hardware
`
`
`MUST READ:
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`MUST READ: Will your phone run the Windows 10 Technical Preview?Will your phone run the Windows 10 Technical Preview?
`
`Sony Ericsson unveils latest phones
`Summary: Phone personalisation, force-feedback gaming, and Bluetooth remote control devices were on display as Sony Ericsson showed off its wares in
`London on Wednesday
`
`By Graeme Wearden | September 3, 2003 -- 14:20 GMT (07:20 PDT)
`
`
`@ZDNET 219K followersFollow Follow @ZDNET
`
`Sony Ericsson is targeting fashion-conscious mobile phone users and gamers with the latest additions to its range of handsets and accessories
`(http://news.zdnet.co.uk/business/0,39020645,2134636,00.htm).
`The most sophisticated of the three new Sony Ericsson models on show in London on Wednesday is the Z600 -- a clamshell handset with a 65K colour screen, a
`built-in camera, and Bluetooth compatibility.
`
`Philip Rambech, Sony Ericsson's UK and Ireland managing director, told assembled journalists in London that the Z600 includes 32 polyphonic ring tones, a
`dedicated polyphonic speaker, a music DJ application, and a range of swappable covers and graphical display themes. It also features force-feedback, which will
`be used in conjunction with games such as V-Rally2.
`
`A cut-down version of the classic Playstation controller, called the Gameboard EGB-10, will soon go on sale. It clips onto the bottom of the Z600, giving the user
`four buttons and a thumb controller, which the company believes will make for a better gaming experience. "With the Gameboard EGB-10, we're taking another
`step forward to a real gaming experience on a phone," claimed Rambech.
`
`Sony Ericsson also launched the Z200, a mid-range camera phone (http://news.zdnet.co.uk/hardware/mobile/0,39020360,2137969,00.htm). Like the Z600 it can be
`customised with swappable covers and various user interface themes; Sony Ericsson believes personalisation is a key selling point for mobile phones.
`
`The T230 meanwhile is Sony Ericsson's latest entry-level phone. It has a 4K colour screen, and can accept a digital camera add-on. "We’re still going for snap-on
`cameras for this segment of the market," explained Rambech.
`
`All three phones are set to ship in the fourth quarter of 2003. Precise pricing details were not available, but it was suggested that the Z200 could cost around
`£150 with a contract, while the T230 could cost up to £50 with a contract.
`
`Sony Ericsson also showed off a small remote-control car that could be driven via a Bluetooth handset. The Bluetooth Car-100 attracted plenty of attention at
`CeBIT, and there are now plans to create a limited run of several thousand more, which will retail for between £50 and £300.
`
`Topics: Hardware
`
`Graeme WeardenAbout About Graeme Wearden
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`http://www.zdnet.com/article/sony-ericsson-unveils-latest-phones/
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`SCEA Ex. 1030 Page 1
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`Sony Ericsson unveils latest phones | ZDNet
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`2/15/15, 12:43 PM
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`http://www.zdnet.com/article/sony-ericsson-unveils-latest-phones/
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`Page 2 of 2
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`SCEA Ex. 1030 Page 2
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