`(925) 855-200L extension 107: rrichardsonra;picture\\orks.com
`or Betty Bienstadt or Linda Marcus, Ariel West Corporate C01mnunications
`( 714) 540-73 8 7, ariehYstr a;pacbell.net
`
`NEW PREPARE AND POST™TECHNOLOGY FROM PICTUREWORKS
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`TECHNOLOGY, INC. REVOLUTIONIZES USE OF PHOTOS IN
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`INTERNET MARKETING OF REAL ESTATE
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`Moore Data Systems Announces Its New MLS/Xplorer™, the First MLS
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`Software to Integrate Advanced Imaging Technology
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`ANAHEIM, CA November 7, 1998-PictureWorks Technology, Inc., a leading
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`provider of digital imaging productivity tools to the real estate industry, today
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`introduced Prepare and Post™, a new technology that will greatly increase and
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`enhance the use of photographs in the marketing of real estate properties on the
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`Internet. At the same time, Moore Data Management Services announced it would
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`be the first MLS (Multiple Listing Service) provider to
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`integrate Prepare and Post into its own software, the new MLS/Xplorer. The two
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`industry leaders made the joint announcement at the National Association of
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`Realtors conference in Anaheim, California ..
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`Moore's MLS/Xplorer with Prepare and Post is an enhanced web-based
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`service that gives brokers and agents who belong to a Moore-served MLS the
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`ability to market their listings to other agents more easily and effectively than ever
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`before. Prepare and Post, which has been integrated in to MLS/Xplorer, makes it
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`possible to post multiple views of properties on the MLS by simply dragging
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`photos into the MLS/Xplorer web page. Prepare and Post automatically processes
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`the images for final use by adjusting the file format, size, and resolution. The
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`photos are immediately integrated with other MLS data. Agents who could
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`formerly show only one view of a property can truly showcase their listing's finer
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`points.t. It is quick, convenient and automatic.
`
`SUM M IT6-00001606
`
`Exhibit 2007, Page 1
`Apple Inc. Twitter, Inc. v. Summit 6 LLC
`IPR2015-00687, Summit 6 LLC
`
`
`
`"This new technology will add real value to the service we offer our MLS
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`subscribers," said. "MLS/Xplorer with Prepare and Post gives agents the
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`opportunity to portray a property more realistically than ever before, easily
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`incorporating multiple photos with each listing. We see it as a giant step forward in
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`the marketing of properties on the Internet."
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`The introduction of Prepare and Post represents an expansion of PictureWorks
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`Technology's focus on the real estate industry, according to President and CEO
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`Don Strickland. "MLS/Xplorer is an outstanding tool for the increasing number of
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`real estate professionals who actively use the Internet in their businesses,"
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`Strickland said. "We're excited that Moore shares our confidence in the potential
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`ofMLS/Xplorer and our technology. With advancements like this, I believe
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`Internet marketing in the real estate industry will soar."
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`Moore Data Management Services is ...
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`PictureWorks was founded in 1994 when the digital imaging industry was in its
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`infancy. Today, it supplies software for more than 50% of the world's digital
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`cameras and is the world's leading provider of imaging software solutions aimed at
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`increasing business productivity. It develops products on both the Windows and
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`Macintosh platforms and has localized its products into 10 languages for
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`worldwide distribution. Privately held, the Danville, California based company sells
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`its products through OEM agreements, direct and retail distribution worldwide.
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`For more information, visit www.pictureworks.com.
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`SUM M IT6-00001607
`
`Exhibit 2007, Page 2
`Apple Inc. Twitter, Inc. v. Summit 6 LLC
`IPR2015-00687, Summit 6 LLC