Online auction
`
`Woerner
`Becker
`Collier
`
`SUMMIT6-00005178
`
`Exhibit 2016, Page 1
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Woerner
`Becker
`Collier
`
`SUMMIT6-00005178
`
`Exhibit 2016, Page 1
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Books Worldwide Web site)
`,,,,, ___ .,,_ Press Web site)
`
`Books Worldwide. Inc. All
`reproduced or transrnitited
`prior written permission of the
`Catalog Card No.: 99-64902
`
`trademark under exclusive license
`International Data Group, Inc.
`Worldwide, Inc.
`
`SUMMIT6-00005179
`
`Exhibit 2016, Page 2
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`I
`
`savvy
`
`r Auctions
`
`SUMMIT6-00005180
`
`Exhibit 2016, Page 3
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`you
`investment
`comfortable with 35mm camera cqm!J'""""'
`scoop on both these alternatives is
`
`SUMMIT6-00005181
`
`Exhibit 2016, Page 4
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`scanner:
`
`SUMMIT6-00005182
`
`Exhibit 2016, Page 5
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`turea
`
`The idea
`With that
`matter what kind
`
`Don't forget your camcorder!
`
`camera.
`
`SUMMIT6-00005183
`
`Exhibit 2016, Page 6
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`way, next
`
`a
`can scan your
`capture your item, some basic
`results.
`
`auction:
`
`your
`
`SUMMIT6-00005184
`
`Exhibit 2016, Page 7
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`What
`
`V' your item relies on detail
`detailed
`do take a wide
`or two of detailed areas
`take a
`V' Do make sure you focus the camera;
`ture. If your camera is a fixed-focus model
`as close a<> the manufacturer recommends.
`the item
`out of focus. Au1ton1at1c-toc1L1s
`the lens
`tance
`
`traditional photos?
`
`V' you are "'-"""''"!'>
`with a 35mm camera, for "'"<""'""'J
`paper; it scans best.
`
`V' When you take traditional
`camera wm allow.
`worse,
`
`V' Scan the box the item came in.
`
`V'
`
`a three-dimensional
`and you can't close the scanner
`over the item so you will
`clean oacKi~ro<uno
`from the scanner.
`
`V' you want to scan an item that's
`once, scan the item in sections and assemble
`1ma2E:-ecm.m2 software. The instructions
`how to do this.
`
`SUMMIT6-00005185
`
`Exhibit 2016, Page 8
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`touch
`
`lhi1ailltv: Enables you to enhance or correct colors, "°'.rn•Pn
`and increase or reduce
`or contrast.
`increase the size or
`left or
`
`it h.-. .. 1 .. ,,,.,.,,,,,
`
`1"" Size:
`
`"""" Orientation: Rotate
`
`Is edited you can save
`The format most 1wl'•t<"rrPrl
`reoomme111c1 J is JPG
`
`-~·~-·~· program included
`se1>arate:1v> It lets you
`however,
`!nt,l'rrlf't-~p;1rlv 1c~•u~u1~the
`
`and is avail-
`comes with some new
`Picture It! 99 has a lull kit of
`
`cturei
`
`SUMMIT6-00005186
`
`Exhibit 2016, Page 9
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`www.orenews.com/download/software!LView
`www.ude1.
`view.
`
`IJOUr lma1Jes
`
`&"'Because
`up more memory.
`v< Those
`honkers take
`screen - and time can be '""''"''""'
`these
`think small.
`
`has a set of
`difficulties
`
`prepar·
`
`&"' Whether
`
`scanned your item or taken a
`You can do
`resolution at 72 dots per
`that comes with your camera or scanner. ruc.rn.nA>''"
`with the
`may seem a low resolution, it nibbles computer memory, ...... - •. -
`''-'"'l'"'!':h shows up fast on a
`screen, and looks
`
`your
`done
`the instructions that come
`it ,..,.,,nniri:><t•<i:><t
`the best format for
`builds fast and
`
`SUMMIT6-00005187
`
`Exhibit 2016, Page 10
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Strategies to mc1rea1~e
`
`go back lnto the
`than
`t>tti'""''~t and beautiful.
`is
`users will move on to the next
`
`at
`
`your auction
`you want to emblazon it
`Rembrandt. You still need to make a
`this arty stuff is a lot of work, but we assure
`an auction with
`
`worth it.
`
`nir·trnri><: on
`picture so that. like a
`your auc-
`browsers to the exact comer of the virtual universe
`is. That's
`the
`has to load fast -
`it's ~~ ........ ,.,
`ri;++,,,. ... nt location.
`it confused us in the
`too, but
`sense. Uh-huh.
`
`have to do is type its address
`of the Sell Your Item
`of your
`
`Snap it up - notl
`edition. In softback and in excellent condition.
`$$.20
`book's
`
`in another 20 years it'll be
`
`SUMMIT6-00005188
`
`Exhibit 2016, Page 11
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`your
`can
`and copy lt to your co1rnnuu~r·s cm>oo•aro
`out on
`address into the box.
`
`members •. ao 1 •
`
`this:
`
`J.<I'"" An 1magE~n~Jstmll Web site. Web sites that :>1;•~1.1.:uu:."'
`over the Internet. Some
`here is that
`IP" you have your own server
`you can store those
`
`address
`here.
`
`Usin9 an ISP to store
`ISP has its own set of rules and "'""'""'11""''""
`sp€~cu1c ISP for directions on how to access
`those are authentic coinoute!re~;e
`
`SUMMIT6-00005189
`
`Exhibit 2016, Page 12
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`how to use your"'''"'"'""'"
`on America Online, version
`
`online real
`to store
`
`Start
`
`page, and then follow these
`
`choose hdemet<!>Go to FTP.
`Place Main page.
`then click
`and then click Go to FTP.
`
`3.
`
`click on Conned.
`appears that tells you how much disk space
`use with your files.
`
`SUMMIT6-00005190
`
`Exhibit 2016, Page 13
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`also see the seven ~~-·""'~
`opens the mes
`"
`., Download Now downloads files
`
`can use:
`
`" Utilities offers links more ~ ..... ~ •• .,
`files .
`..
`" Create mi·ectorv
`
`answers all
`"
`your files.
`" More allows you to view
`5. Click on the
`Now button to
`your
`auctions in your
`Place file.
`box pops up,
`you
`
`you want to include in
`
`a remote filename.
`
`6.
`
`The remote filename is the exact name you gave your
`hard drive.
`saved it to your
`the remote filename and make sure that
`next to
`and
`Continue button.
`Unless
`
`selected the
`Then click on the
`
`choose the
`
`when you
`
`file's three-letter extension.
`eX<U:Ili)!e. would
`
`File box appears on
`File.
`Click on the Select File button.
`Another
`box appears,
`hard drive.
`8. Locate the file you want to upacoai'1, bil!lb.ll!lllt
`and then click on the
`
`a list
`
`box ""'"'"'"""'
`File
`The
`Internet address in the File
`9. CUck on the Send button.
`AOL
`
`When you
`this:
`
`members.ao1.
`
`files from your com-
`
`the file's new
`
`address looks
`
`SUMMIT6-00005191
`
`Exhibit 2016, Page 14
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`to see anew
`
`of your
`
`with the
`or any other
`filenames
`spaces. These interfere with your "!J''v"""'
`the ISP.
`if you could use
`swccl'!SS:rullv transfer
`strangers to think you were
`
`Web
`
`!IrnagE,_n~::istmi< Web sites and were '"''"'"'"'''"
`recommend them as an alternative to
`
`Y" AuctionWatch.com
`
`is not affiliated in any way
`onWatch.
`
`SUMMIT6-00005192
`
`Exhibit 2016, Page 15
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`''""~~,,~-, ---------------
`
`Selling What
`
`size
`On your computer, rt:><fi<:l'Ar
`and start your
`auction.
`
`Puttin9 on the
`
`consider the r"''""llln
`many
`not
`If your counter indicates
`nr•~h'"""' so that you can resurrect your auction:
`
`Y' Does the
`
`to load?
`
`""" ls the op1mir1g
`vt Are those neon orange and 11mp..o""'"'n bell-bottoms
`
`sell?
`
`The Auction Watch site also offers a service that counts
`members view your auction. The service
`counts hits but knows whether so1me:ooay
`page, and doesn't count the extras as hits. nu•c.u'""'
`appear on your auction or
`this
`
`SUMMIT6-00005193
`
`Exhibit 2016, Page 16
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Strategies
`
`lJOUf nlJper
`
`and how
`more about how HTML
`a copy of HTML 4. 0 For
`
`fun and profit
`
`Services link.
`Services Overview page.
`
`tools page.
`the page and dick on the Promote your
`
`with link
`
`your item to the
`your auction
`customized link that goes
`
`Home page - but
`knows how
`to a list of items
`
`SUMMIT6-00005194
`
`Exhibit 2016, Page 17
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`t
`
`SUMMIT6-00005195
`
`Exhibit 2016, Page 18
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`About Me page:
`
`on the Services link on the main na\'iflration
`About Me link on the submenu.
`
`then click
`
`Me page.
`
`Create and edit your page button.
`
`About Me
`
`5.
`
`you choose.
`
`creation page.
`
`SUMMIT6-00005196
`
`Exhibit 2016, Page 19
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`IH: Are You Selling What They're Buying-----------
`
`HTML-lite: Awesome auctions
`without the messy code
`There's a bevy of third-party software pr(lgrams
`19.
`them in
`that: do ail sorts of interesting eBay-related
`that can make a decent cup of
`We're still mrnumu
`tasks like
`accounting,
`we list some of
`
`it,
`
`Feedback: Select how many of your Feedback
`appear on your About Me page.
`but we think you should
`sent my lunchbox nrn.rnr•Hu
`r.v~•rv1'\nn1v stares at it ..
`
`Items for Sale: Select how many of
`to appear on your About Me page.
`at the moment, you can select
`
`want
`current auctions
`have any auctions
`Show no items
`
`vm••'-''""'' for exam-
`
`in the names and URLs of any Web links you
`Favorite Unb:
`want visitors to see, for
`a Web site that
`lunch-
`be in Excellent condition except for
`ham
`boxes
`sandwich ..
`favorite
`in the item numbers and select a com-
`ment from
`"'"'''"'~'" to
`auction items
`you think visitors should
`you don't like your cur(cid:173)
`6. Click on the Preview
`button to go back to
`rent
`at your final About Me page.
`You're now
`7. Scroll down to the bottom of the page and you see a group of buttons:
`Edit some more: Takes you back
`Save my page: Saves your About
`closer to
`it 011
`
`SUMMIT6-00005197
`
`Exhibit 2016, Page 20
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`know
`
`code,
`
`can customize your
`
`1
`
`button.
`
`the
`About Me page
`
`with access
`
`the Internet can
`
`SUMMIT6-00005198
`
`Exhibit 2016, Page 21
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`the waters
`won't
`that sale doesn't work out,
`you can credit your gut with
`some bucks.
`
`eMedia
`
`You can find
`about
`is
`and on television,
`inside information from newspapers,
`course, the Internet Believe it or not, you can even find out what
`these
`a kid.
`your eyes and ears open.
`interested
`say, "That Taco
`these
`"~'""'"" your head , ~'"·"'"',
`
`are
`
`to deal in live creatures
`idea is workable.
`Dalmatians that were the rage after the ""'"'"'·"'"
`Live animals are off limits on
`whole
`easier to
`
`press releases and inside information from com-
`have great comics and crossword
`over.
`refer to a trend that
`knows about
`
`and manufacturers in
`with retail
`market, and start
`
`SUMMIT6-00005199
`
`Exhibit 2016, Page 22
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`"n9More u
`
`to
`
`Y' What items are cn1rrenHv
`item, chances are
`to the store to
`a
`become more valuable as stocks of it diminish.
`everyone else wants
`and demand says that whoever has
`stands to
`
`make it a
`item, or even an
`'-""·"'"""and think of what you
`that can
`you catch a
`
`Y' Should I hold on to this item and wait for Us vaiue to in«>rP111m>.
`should I sell now?
`when to sell an item that you think
`business. Sometimes you may catch the
`want is a
`and find out that you could have commanded a better
`waited. Other times, you may catch a fad that's
`find that no one's interested anymore.
`Y' Is a co1npamy discontlnnmg an item should stoekJ>Ue
`later?
`manufacturer reissue the item
`a1sc~~tu1ue~a esOE~12u1vtoysand
`find an item that a manufacturer
`a limited
`If the manufacturer ends
`run is still the most coveted -
`an error, or a
`Y' Was there a
`item? u so, how wm it affect the value
`recalled for
`reasons
`if intact.
`but it could be rare and
`from Battlestar Galactica still have the
`Cool. Just don't chew on them or
`
`SUM M IT6-00005200
`
`Exhibit 2016, Page 23
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`On teletJision
`
`"'"',.,,,'""y news shows and afternoon talk shows. See what
`orc1du:ce1rs of these shows are
`culture and move
`the next
`feature and
`smne!)odlv else wilt
`
`We call this the
`you
`you see on an afternoon
`viewers of the
`are
`goes
`
`Catch up uJith 111JOuth
`
`.. " ..
`
`or u"''·"'"''""
`are
`noise and
`the
`teens and teens,
`it? Ask a few Beanie
`
`1""' What's
`moves at warp
`
`you at the moment that
`1""' What could I
`If the kid says, ~a red
`Z·3"
`younger
`
`kid:
`
`sound cool-
`
`world
`
`SUM M IT6-00005201
`
`Exhibit 2016, Page 24
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Strategies to Increase
`
`ma9azines
`
`l/entoru
`
`SUM M IT6-00005202
`
`Exhibit 2016, Page 25
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Are You Selling What They're Buying __________ _
`
`The 9oods are out there
`
`When you
`to the "u•·~"'"''"
`trendiest
`your eye out for
`you just have to find them.
`
`The items
`
`outlet stores, or na~1srn1p
`to do some market research. Check out
`then head to the clearance area and scrutinize the
`
`one U1'J'U!(lU
`motivated
`have.
`about the value of what
`old
`and make 'em an offer
`
`bar-
`,...,.,,.,;.,,,.. sales offer some of the
`these sales are often
`and aren't ""''"'"'~
`kitchen
`
`SUM M IT6-00005203
`
`Exhibit 2016, Page 26
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`Pictures
`
`Strategies
`
`Y'
`
`Y'
`
`Y'
`
`not ""'~'"'n~
`nervous
`often sell in bulk, so if
`wholesalers or
`in L'iS
`450 swizzle sticks from the old Sands
`be
`best
`for you to
`your stock-in-trade.
`to find
`but well-made items.
`that the money you
`thrift
`
`if a
`up
`sales. You can
`wants to empty the shelves so the store can dose.
`of any flea markets or swap meets ln your area.
`at museums, monuments, national
`and theme
`"'"''"'+''""-but think about where to sell the items.
`is access.
`who can't
`to
`with the official
`for an Elvis
`«"'~"(U'~' may pay
`Go, cat, go - and make profits too!
`If you receive handouts
`pen-
`towels, stuffed
`or historic event - or even a col-
`event,
`frcebie from a fast-food restaurant -
`could be your ticket
`sales.
`
`modest inflestor
`
`more than you can afford to lose. If you
`at
`stores,
`you like to wear
`
`local that's unavailable in a wider area. For
`that has a local :suec11an
`try
`
`because it's
`
`and traditional "'"'.""'y"~ ~AL•uu,ul.!.
`go out
`traditional clothes
`very successful
`take lessons from them.
`
`" " ' " "
`
`0'""'r1 items -
`
`SUM M IT6-00005204
`
`Exhibit 2016, Page 27
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
`
`SeHing What They're Buying-----------
`
`1"" Do consider
`item is ine·~enstve
`on
`or if
`and it sells wen on
`out If an item is inexp('mstve
`auction,
`no one bids on the item when
`out there need any mcen1:ern111a1 Commemorative coffee
`
`seUs well
`the
`that if you
`more, the item's
`at least five of it.
`out $5.
`
`SUM M IT6-00005205
`
`Exhibit 2016, Page 28
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00686, Summit 6 LLC
`
`
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