May 2006
`
`iPIX Acquisition Locks Up Internet Picture Market
`
`iPIX has just acquired PictureWorks Technology, Inc. in a transaction valued at
`approximately $175 million. This acquisition, coupled with iPIX's recent merger with
`Bamboo.com, builds iPIX beyond 360-degree virtual tours into a complete set of Internet
`visual content solutions, says the company.
`
`Company spokespersons say that this acquisition will enhance iPIX's offerings with still
`photo submission, management and distribution in addition to the iPIX virtual tour. Using
`PictureWorks Rimfire technology, real estate professionals will have the ability to instantly
`and easily enhance their property listings with additional photos.
`
`"It's a simple "drag and drop" of images from any digital camera, scanner, CD or floppy
`disk directly into the Rimfire Web page," says the spokesperson. "Rimfire automatically
`previews, resizes and formats the photos, saving time for the user."
`
`The two companies have signed a definitive agreement in which iPIX will acquire
`PictureWorks in a stock-for-stock transaction valued at approximately $175 million. iPIX
`will acquire all of the outstanding shares of PictureWorks stock in exchange for iPIX
`common stock. iPIX will issue 5,367,670 shares of iPIX common stock to the
`PictureWorks stockholders. The agreement provides that if the average closing price of
`iPIX Common Stock is more than $37.06, then the PictureWorks stockholders will receive
`4,668,106 shares of iPIX Common Stock, and if the average price of iPIX Common Stock
`is less than $27.39, then the PictureWorks stockholders will receive 6,240,981 shares of
`iPIX Common Stock.
`
`The merger is expected to close during March 2000.
`
`Upon closing, this acquisition will position iPIX as the only "end-to-end provider of visual
`content solutions", says the company.
`
`The company will feature:
`
`Full-service virtual tours provided by iPIX's photographer network of 500 professionals
`serving 5,500 cities
`
`Self-service 360 by 360 degree virtual tours using iPIX camera kits
`
`Instant publishing of still photos to Web sites using PictureWorks' Rimfire solution
`
`iPIX interactive WebCams
`
`iPIX Movies
`
`Transformation and enhancement (watermarking, annotation, PhotoMovies*,
`SurroundView*, etc.) of user-supplied images using Rimfire
`
`Exhibit 2017, Page 1
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00685, Summit 6 LLC
`
`

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`Visual content hosting and distribution to leading Web sites across the Internet
`
`"By combining with PictureWorks, we will create the leading provider of visual content
`solutions for e-commerce applications on the Internet," said Jim Phillips, chairman and
`CEO of iPIX.
`
`Related Articles:
`
`IPIX and Bamboo.com Set to Merge
`Buyers Step Inside with IPIX Technology
`IPIX Pushes Low-cost Virtual "Tours" To Become Standard
`
`Written by Realty Times Staff
`March 9, 2000
`
`©2002 Realty Times. All Rights Reserved.
`
`Exhibit 2017, Page 2
`Apple Inc. and Twitter, Inc. v. Summit 6 LLC
`IPR2015-00685, Summit 6 LLC