`
`Insights from Googlers into our products, technology, and the Google culture
`
`We've officially acquired
`DoubleClick
`
`Posted: Tuesday, March 11, 2008
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`Posted by Eric
`Schmidt, Chairman
`and CEO
`
`I'm pleased to share the news that we completed our acquisition
`of DoubleClick today. Although it's been nearly a year since we
`announced our intention to acquire DoubleClick last April, we are
`no less excited today about the benefits that the combination of
`our two companies will bring to the online advertising market.
`
`Because we have been waiting for regulatory approval for our
`acquisition, we've been limited by law in the extent to which we
`could conduct detailed integration planning to map our way
`forward. That work will begin in earnest now. Although we don’t
`have detailed plans to announce today, we will communicate
`regularly with you about our progress in integrating our two
`companies.
`
`An immediate task we’ll undertake over the next few weeks is
`matching and aligning DoubleClick employees with our
`organizational plan for the business. This will involve
`determining the right staffing levels for all functions and will
`ensure that we have the right people assigned to the right
`responsibilities within Google. We plan to complete this process
`in the U.S. by early April.
`
`Outside the U.S., the steps we will propose are subject to
`consultation with employee representatives where applicable,
`and of course any decisions will be made in accordance with
`local law. The exact timing of the process outside the U.S. will
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`AHBLT-2012.001
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`
`vary based on the needs and requirements of each region.
`
`As with most mergers, there may be reductions in headcount.
`We expect these to take place in the U.S. and possibly in other
`regions as well. We know that DoubleClick is built on the
`strength of its people. For this reason we’ll strive to minimize the
`impact of this process on all of our clients and employees.
`
`Advertisers and publishers who work with us have long asked
`that we complement our search and contentbased text
`advertising with display advertising capabilities. DoubleClick
`gives Google the leading platform for display advertising,
`enabling us to rapidly bring advances to the market in
`technology and infrastructure that will dramatically improve the
`effectiveness, measurability and performance of digital media for
`publishers, advertisers and agencies.
`
`As the combination of Google and DoubleClick delivers better,
`more relevant display ads, we're also looking forward to
`delivering an improved online experience to users. Because user
`trust is paramount to the success of our business, users will
`continue to benefit from our commitment to protecting user
`privacy following this acquisition. And our scale and
`infrastructure mean that users will also be spending less time
`waiting for web pages to load. Ultimately, we believe that by
`combining our advertising network with DoubleClick's display ad
`serving products, and by investing resources in the display ad
`business, we will be able to help publishers and advertisers
`generate more revenue. That in turn will fuel the creation of even
`more rich and diverse content for Internet users everywhere.
`
`AHBLT-2012.002
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`AHBLT-2012.003
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`AHBLT-2012.004
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