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`About ABC
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`What is ABC
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`The Working of ABC
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`ABC & the Publisher
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`ABC & the Advt. Agency
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`ABC & the Advertiser
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`ABC & the Organisation
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`What Is ABC
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`Audit Bureau of Circulations (ABC) is one of the several organisations of the same name operating in different parts of
`world.
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`The ABC founded in 1948 is a not for profit, voluntary organisation consisting of Publishers, Advertisers and Advertising
`Agencies. It has done pioneering work in developing audit procedures to verify the circulation data published by those
`newspapers and periodicals which have earned the right to display its emblem.
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`ABC as it is called and understood by all, is a founder member of the International Federation of Audit Bureaux of
`Circulations. The main function of ABC is to evolve, lay down a standard and uniform procedure by which a member
`publisher shall compute its net paid sales. The circulation figure so arrived at is checked and certified by a firm of Chartered
`Accountants which are approved by the Bureau. The Bureau issues ABC certificates every six months to those publishers
`whose circulation figures confirm to the rules and regulations as set out by the Bureau.
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`From a modest beginning it has grown to remarkable proportions. ABC's membership today includes 411 Publishers of
`national and regional importance, 151 Advertising Agencies, 51 Advertisers & 20 New Agencies and Associations
`connected with print media and advertising. It covers most of the major towns in India.
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`Facts and figures which are checked and certified by an independent body is a very important tool in the hands of the
`advertising business community. The details of ABC certified circulation figures are available online to all Members of the
`Bureau (http://www.auditbureau.org) at no extra cost.
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`An Advertiser would like to know the facts and figures before investing his money in advertising. An Advertiser ought to
`know how many people buy a publication and in which area. The ABC gives all these vital facts every six months. The ABC
`figures are not the outcome of opinions, claims or guesswork, but they are the result of rigid, indepth and impartial audits
`of paid circulations of member publications by independent and leading firms of Chartered Accountants working in
`accordance with the rules / procedures prescribed by the Bureau.
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