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`ONLINE-ADS>> Cache Busting, in Detail
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`Rick Bruner (rick@bruner.net )
`Wed, 4 Mar 1998 10:31:26 -0800
`
`(cid:149) Messages sorted by: I date II thread 11 subject II author I
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`
`Greetings,
`
`A little over a week ago, I wrote posted an off-the-cuff
`explanation to this list about how Imgis & MatchLogic
`supposedly get around the dilemma of cached ad images
`without resorting to "cache busting," to which Glenn
`Fleishman replied, questioning the technical accuracy of my
`explanation. I realized afterwards he was right, that my
`explanation was flawed, but I didn’t have time to reply till
`now. Meanwhile. I sent several messages to folks at
`MatchLogic, asking them to address the question directly,
`but for whatever reason, they didn’t.
`
`So, I recently interviewed several folks at Imgis, Accipiter
`and NetGravity, and based on those conversations I offer a
`detailed explanation for how many sites and networks "cache
`count" and "cache bust." I also add my own reflections on
`the implications of these practices. My explanation on this,
`however, is quite lengthy. For that reason, I have refrained
`from posting the whole thing to this list. Instead, those
`who are interested can receive a copy by sending email to:
`
`caching@x-summary.com
`
`(you don’t need anything in the
`subject or body of the message, it’s an autoresponder).
`
`Rick
`
`Rick E. Bruner
`rick@bruner.net
`Bruner Communications tel: 1+(415)
`351-2489
`Strategic Web mktg consultancy http: 209.197.70.109/
`
`(Site under construction to be relauched early April)
`
`This week’s Online Advertising Discussion List sponsors:
`ICONOCAST, HotBot, and Texas Monthly
`
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`NONE: ONLINE-ADS>> Cache Busting, in Detail
`
`HotBot, with its newly expanded Category Search, now offers more ways
`to target your best prospects more efficiently. For Category Search
`ad avails, contact Rick Boyce at 415.276.8440 or rick@wired.com .
`
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`(cid:149) Next message: Nari Kannan: "Re:ONLINE-ADS>> Eliciting Registration"
`(cid:149) Archive Home Page
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`(cid:149) Next in thread: Glenn Fleishman: "Re: ONLINE-ADS>> Cache Busting. in Detail"
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