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`NONE: ONLINE-ADS>> Cache Busting, in Detail
`
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`30 captures (cid:9)
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`http://www.o-a.com/archive/1998/fvlarch/0017.html (cid:9)
`
`Go (cid:9)
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`iii liii 1 1111 1 111111 (cid:9)
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`iili (cid:9)
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`I (cid:9)
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`1998 (cid:9)
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`2
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`ONLINE-ADS>> Cache Busting, in Detail
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`Rick Bruner (rick@bruner.net )
`Wed, 4 Mar 1998 10:31:26 -0800
`
`(cid:149) Messages sorted by: I date II thread 11 subject II author I
`(cid:149) Next message: NrJ Kannan: "Re:ONIJNE-ADS>> Eliciting Registration"
`(cid:149) Archive Home Page
`(cid:149) Search
`(cid:149) Previous message: Scott Cherkin: "Re: ONLINE-ADS>> Microsites"
`(cid:149) Next in thread: Glenn Fleishman: "Re: ONI INE-ADS>> Cache Busting. in Detail"
`
`Greetings,
`
`A little over a week ago, I wrote posted an off-the-cuff
`explanation to this list about how Imgis & MatchLogic
`supposedly get around the dilemma of cached ad images
`without resorting to "cache busting," to which Glenn
`Fleishman replied, questioning the technical accuracy of my
`explanation. I realized afterwards he was right, that my
`explanation was flawed, but I didn’t have time to reply till
`now. Meanwhile. I sent several messages to folks at
`MatchLogic, asking them to address the question directly,
`but for whatever reason, they didn’t.
`
`So, I recently interviewed several folks at Imgis, Accipiter
`and NetGravity, and based on those conversations I offer a
`detailed explanation for how many sites and networks "cache
`count" and "cache bust." I also add my own reflections on
`the implications of these practices. My explanation on this,
`however, is quite lengthy. For that reason, I have refrained
`from posting the whole thing to this list. Instead, those
`who are interested can receive a copy by sending email to:
`
`caching@x-summary.com
`
`(you don’t need anything in the
`subject or body of the message, it’s an autoresponder).
`
`Rick
`
`Rick E. Bruner
`rick@bruner.net
`Bruner Communications tel: 1+(415)
`351-2489
`Strategic Web mktg consultancy http: 209.197.70.109/
`
`(Site under construction to be relauched early April)
`
`This week’s Online Advertising Discussion List sponsors:
`ICONOCAST, HotBot, and Texas Monthly
`
`https://web.archive.org/web/1 99901 28084838/http:/twww.o-acom/archive/1 998/March/0017.html (cid:9)
`
`1/2
`
`GOOG 1036
`Google Inc. v. At Home Bondholders' Liquidating Trust
`IPR2015-00657
`
`(cid:9)
`
`
`12/28/2015
`"I love ICONOCAST - its extremely informative."
`Kathiene Herrmann, Managing Producer, RealNetworks
`To subscribe, send a message to: michael@iconocast.com
`
`NONE: ONLINE-ADS>> Cache Busting, in Detail
`
`HotBot, with its newly expanded Category Search, now offers more ways
`to target your best prospects more efficiently. For Category Search
`ad avails, contact Rick Boyce at 415.276.8440 or rick@wired.com .
`
`Looking for Texans? We’ve got ’em at the Texas Monthly Ranch,
`http://www.texasmonthly.com . Plus travel, food, events, culture and
`more. Contact Jena at 512.320.6928 or jenabtexasmonthIy.com .
`
`Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
`http://www.o-a.com/ to online-ads-requesto-a.com
`
`(cid:149) Next message: Nari Kannan: "Re:ONLINE-ADS>> Eliciting Registration"
`(cid:149) Archive Home Page
`(cid:149) Search
`(cid:149) Previous message: Scott Cherkin: "Re: ONLINE-ADS>> Microsites"
`(cid:149) Next in thread: Glenn Fleishman: "Re: ONLINE-ADS>> Cache Busting. in Detail"
`
`https://web.archive.og/web/1 9990128084838/http:/Avww.c-a.com/archive/1998/MarCh/0017.html (cid:9)
`
`2/2
`
`(cid:9)
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