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`IN THE UNITED STATES DISTRICT COURT
`FOR THE DISTRICT OF NEW MEXICO
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`GUIDANCE ENDODONTICS, LLC,
`a New Mexico Limited Liability Company,
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`Plaintiff,
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`vs.
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`DENTSPL Y INTERNATIONAL, INC.
`a Delaware Business Corporation, and
`TULSA DENTAL PRODUCTS, LLC,
`a Delaware Limited Liability Company,
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`Defendants.
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`No. 08-CV-1101
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`VERIFIED COMPLAINT AND DEMAND FOR JURY TRIAL
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`Guidance Endodontics, LLC ("Plaintiff' or "Guidance"), by its attorneys, Modrall,
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`Sperling, Roehl Harris & Sisk, P.A. (John J. Kelly), and Olshan, Grundman, Frome, Rosenzweig
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`& Wolosky LLP, (Kyle C. Bisceglie) 1, for its Complaint, alleges as follows:
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`Nature of the Case
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`1.
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`Guidance brings this action seeking injunctive and other relief as a result of the
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`breach and anticipatory repudiation of an exclusive Manufacturing and Supply Agreement
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`("Supply Agreement") by and between Plaintiff and Defendants Dentsply International, Inc.
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`("Dentsply") and Tulsa Dental Products, LLC ("TDP") (collectively, the "Defendants"),
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`pursuant to which Guidance must purchase and Defendants must manufacture and supply all of
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`Guidance's requirements for endodontic products. Recently, Defendants ceased to supply
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`1 Plaintiffs motion to permit Mr. Bisceglie to be admitted pro hac vice has been filed with the court.
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`GOLD STANDARD EXHIBIT 2008
`US ENDODONTICS v. GOLD STANDARD
`CASE IPR2015-00632
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`Case 1:08-cv-01101-JB-KBM Document 1 Filed 11/21/08 Page 2 of 39
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`products to Guidance without good cause or justification. As a result of Defendants’ non-
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`performance, Guidance will be forced out of business within weeks. Defendants occupy a dual
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`role as both Guidance’s exclusive supplier and competitor in the market for endodontic products.
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`Upon information and belief, Defendants are engaging in the course of conduct described herein
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`in an effort to harass, harm, sanction and eliminate a successful competitor.
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`The Parties
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`2.
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`Plaintiff Guidance is a New Mexico limited liability company with a principal
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`place of business at 7510 Montgomery Boulevard NE, Suite 205, Albuquerque, New Mexico.
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`3.
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`Defendant Dentsply is a Delaware corporation, having a place of business at 221
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`West Philadelphia Street, York, Pennsylvania.
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`4.
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`Defendant TDP is a Delaware limited liability company and a wholly-owned
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`subsidiary of defendant Dentsply. Its place of business is at 5100 East Skelly Drive, Tulsa,
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`Oklahoma. It has a manufacturing plant at 608 Rolling Hills Drive, Johnson City, Tennessee.
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`Jurisdiction and Venue
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`5.
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`This Court has subject matter jurisdiction pursuant to 28 U.S.C. §1332(a). The
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`action is between citizens of different States, and the amount in controversy exceeds $75,000,
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`exclusive of interest and costs.
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`6.
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`Venue is appropriate in this District pursuant to 28 U.S.C. §1391(a)(2). This is
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`the District in which a substantial part of the events or omissions giving rise to the claims
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`asserted herein occurred.
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`A.
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`Background of Guidance and its CEO, Dr. Charles J. Goodis, DDS
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`Factual Allegations
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`2
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`Case 1:08-cv-01101-JB-KBM Document 1 Filed 11/21/08 Page 3 of 39
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`7.
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`In or about September 2004, Dr. Charles J. Goodis, DDS, founded Guidance. Dr.
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`Goodis is a full-time practicing endodontist who has resided and practiced endodontic dentistry
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`in Albuquerque, New Mexico for 12 years.
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`8.
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`As an undergraduate, Dr. Goodis majored in mechanical engineering. In 1991 he
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`received a DDS from the University of Michigan. From 1991-1993, he was a commissioned
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`officer in the United States Public Health Service and served at the Fort Berthold Indian
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`Reservation as Chief Dental Officer. Thereafter, he attended the University of Minnesota from
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`1993-1994 and received his General Practice Dental Hospital Residency Certificate treating
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`medically compromised patients. He then attended the University of Connecticut from 1994-
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`1996 and received his Endodontic Specialty Certificate.
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`9.
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`Endodontists specialize in root canal therapy and root canal surgery, and use their
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`special training and experience in treating difficult cases that are referred to them by general
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`dentists. Endodontists use three basic types of products in their practice: files, obturators, and
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`ovens.
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`10.
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`Using his background in mechanical engineering and experience as a practicing
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`endodontist, Dr. Goodis wanted to develop a better line of endodontic root canal instruments and
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`root canal filling obturators to make the endodontic root canal procedure safer, easier, and more
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`comfortable.
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`11.
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`Dr. Goodis first came up with the idea to develop a new line of endodontic
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`products in 2000, and developed his first root canal instrument prototype in 2003. After one year
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`and testing thousands of root canal instrument prototypes, a final file design was determined and
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`Guidance was launched in 2004.
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`3
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`Case 1:08-cv-01101-JB-KBM Document 1 Filed 11/21/08 Page 4 of 39
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`12.
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`Guidance’s initial manufacturer was Micro-Mega, a French firm with offices in
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`France, Switzerland, and Germany.
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`13.
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`Guidance is a small, young and promising start-up that offers superior products at
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`lower prices than Defendants.
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`14.
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`Guidance is wholly owned and financed by Dr. Goodis, and all research and
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`development was paid for by Dr. Goodis. His investment to date is approximately $7 million.
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`15.
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`In addition to Dr. Goodis, who serves as Guidance’s CEO, Guidance has three
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`full-time employees, only one of which, John Ferone, works in the field as a sales representative.
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`16.
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`Guidance’s initial product line consisted of the V-Taper NiTi Rotary File (“V-
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`Taper File”) and a similar file made of stainless steel.
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`17.
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`Guidance currently has a new file under development called the V2 04 Taper File
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`(“V2 File”), which is the next generation of the original V-Taper File. Many of Guidance’s
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`customers have indicated that they eagerly await the launch of the V2 File.
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`18.
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`Guidance also has developed the EndoTaper 06 NiTi Rotary Files (“EndoTaper
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`File”). Pursuant to the Supply Agreement, Plaintiff also sells its customers (i) the OneFill
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`Obturation System (“OneFill Obturator”); and (ii) the Guidance Obturator Oven (the instruments
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`and products described in ¶¶ 17-18 are collectively referred to as the “Guidance Products”).
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`19.
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`In only four years, Guidance has already acquired approximately 5,400
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`customers. Guidance attained these Customers without the extensive use of targeted mailings;
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`however, once Guidance starts regularly mailing advertising materials and samples directly to
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`dentists and endodontists, Guidance will obtain a significant number of additional customers.
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`20.
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`In addition, as one of two endodontists in the country commissioned by the
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`American Dental Association to speak at conventions and trade shows around the country, Dr.
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`4
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` Dr. Charles J. Goodis, CEO of Guidance Endodontics, LLC, being first duly sworn upon
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`V E R I F I C A T I O N
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`Case 1:08-cv-01101-JB-KBM Document 1 Filed 11/21/08 Page 39 of 39
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`his oath, deposes and states that he has read the Verified Complaint and Demand for Jury Trial
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`and affirmatively states that it is true and correct to the best of his knowledge and belief.
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`/s/ Charles J. Goodis
`Dr. Charles J. Goodis, CEO
`Guidance Endodontics, LLC
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`SUBSCRIBED AND SWORN to before me on this 21st day of November, 2008, by Dr.
`Charles J. Goodis, CEO of Guidance Endodontics, LLC.
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`/s/ Amanda Bustamante
`Notary Public
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`My Commission Expires:
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`4/29/2011
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