1/25/2016
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`G
`
`Webmaster Central Blog
`
`EXHIBIT
`
`Official news on crawling and indexing sites for the Google index
`
`Using named anchors to identify sections on your pages
`Friday, September 25, 2009
`
`We just announced a couple of new features on the Official Google Blog that
`
`enable users to get to the information they want faster. Both features provide
`
`additional links in the result block, which allow users to jump directly to parts of a
`
`larger page. This is useful when a user has a specific interest in mind that is
`
`almost entirely covered in a single section of a page. Now they can navigate
`
`directly to the relevant section instead of scrolling through the page looking for
`
`their information.
`
`We generate these deep links completely algorithmically, based on page
`
`structure, so they could be displayed for any site (and of course money isn't
`
`involved in any way, so you can't pay to get these links). There are a few things
`
`you can do to increase the chances that they might appear on your pages. First,
`
`ensure that long, multi -topic pages on your site are well- structured and broken
`
`into distinct logical sections. Second, ensure that each section has an associated
`
`anchor with a descriptive name (i.e., not just "Section 2.1"), and that your page
`
`includes a "table of contents" which links to the individual anchors. The new in-
`
`https://googl ewebm astercentral.blogspot. com/2009/09/usi ng-nam ed-anchors-to-identify.htm I
`
`1/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`001
`
`
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`G
`
`Webmaster Central Blog
`
`EXHIBIT
`
`Official news on crawling and indexing sites for the Google index
`
`Using named anchors to identify sections on your pages
`Friday, September 25, 2009
`
`We just announced a couple of new features on the Official Google Blog that
`
`enable users to get to the information they want faster. Both features provide
`
`additional links in the result block, which allow users to jump directly to parts of a
`
`larger page. This is useful when a user has a specific interest in mind that is
`
`almost entirely covered in a single section of a page. Now they can navigate
`
`directly to the relevant section instead of scrolling through the page looking for
`
`their information.
`
`We generate these deep links completely algorithmically, based on page
`
`structure, so they could be displayed for any site (and of course money isn't
`
`involved in any way, so you can't pay to get these links). There are a few things
`
`you can do to increase the chances that they might appear on your pages. First,
`
`ensure that long, multi -topic pages on your site are well- structured and broken
`
`into distinct logical sections. Second, ensure that each section has an associated
`
`anchor with a descriptive name (i.e., not just "Section 2.1"), and that your page
`
`includes a "table of contents" which links to the individual anchors. The new in-
`
`https://googl ewebm astercentral.blogspot. com/2009/09/usi ng-nam ed-anchors-to-identify.htm I
`
`1/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`001
`
`
`
`1/25/2016
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`snippet links only appear for relevant queries, so you won't see it on the results all
`
`the time - only when we think that a link to a section would be highly useful for a
`
`particular query.
`
`Posted by Raj Krishnan, Snippets Team
`
`®
`
`®
`
`Gooste+
`
`54 comments
`
`A(
`
`Un1 ent
`
`Top comments
`
`Sergio Barroso
`year ago - Shared publicly
`Great, thanks for sharing, I didn't know that. :)
`
`Sandy Wilson via Google+ íi months ago
`Reading. Again. : )
`
`Shared publicly
`
`+1
`
`William Egan via Google+ ? year ago - Shared publicly
`Correctly labeling anchor tags may mean an improvement in rankings. Anchor key content
`with semantic wording. #SEO
`
`+1
`
`Aaron Bell
`For this article specifically, it doesn't suggest improvement in rankings. Only that
`snippets will be included in your URL's SERP listing.. #SEO
`
`https://googlewebm astercentral.bl ogspot.com /2009/09 /usi ng -nam ed- anchors -to- identify.htm I
`
`2/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`002
`
`
`
`1/25/2016
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`aa
`
`Hans Braumueller 4 months ago - Shared publicly
`Thanks, I noticed recently a real working case here in Germany
`
`+1
`
`Reply
`
`o
`
`Suresh Kumar shared this via Google+ 7 months ago - Shared publicly
`
`+1
`
`Reply
`
`RI
`
`Tools Byte 10 months ago - Shared publicly
`It would be more beneficial post had it put some more insight on E- commerce portals.
`
`Regards, www.toolsbyte.com
`
`+1
`
`Reply
`
`Faijas c k 10 months ago - Shared publicly
`www.gulfwebdesigns.com
`services offers : Website Design, Web Development, Dynamic website, Booking website, e-
`commerce website, Flight booking website, Faaxy easy website builder, Online document
`handler, Free Domain with Hosting, android apps, seo, Social media marketing, Graphic
`design, Brochure design, Video editing, Logo and branding.
`
`+1
`
`Reply
`
`Faijas c k 10 months ago - Shared publicly
`webmaster seo professionals in Sultanate of Oman
`www.gulfwebdesigns.com
`
`Rachel Greenwood
`months ago - Shared publicly
`Does the table of contents need to be visible to users viewing the page in a browser? Or can
`it just be expressed in the code for the web crawler, and hidden from UI?
`
`+1
`
`Re,:;í'í
`
`Sanjay Sharma
`Graet...
`Find a best #packersandmoverskolkata
`http: / /www.europackersandmovers.com/
`
`https://googl ewebm astercentr al .bl ogspot.com/2009/09/usi ng-nam ed- anchors-to- i dentify.htm I
`
`3/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`003
`
`
`
`1/25/2016
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`+1
`
`+1
`
`Up "up- musics" Musics 7 months ago - Shared publicly
`interesting really.
`
`Musica Cloud DC
`www.musicacloud.com
`
`+1
`
`- Reply
`
`Pak Tech Pro 1.y year ago - Shared publicly
`I love google webmaster tool.... Please add me and follow me I want to meet peoples like
`me :)
`
`Google Webmaster Central
`3 years ago
`Hi everyone, Since over a year has passed since we published this post, we're closing the
`comments to help us focus on the work ahead. If you still have a question or comment
`you'd like to discuss, free to visit and /or post your topic in our <a
`href =" https : / /productforums.google.com /forum/ #!forum /webmasters"
`rel= "nofollow " >Webmaster Central Help Forum < /a >. Thanks and take care, The Webmaster
`Central Team
`
`Ngon Hái fling
`years ago
`make snipper is not easy for website with php code, i try but i can't, how many anchor text
`in flexible
`
`SledDawg
`_.
`Is there any way to control this display? It seems that Google prefers these structured
`sitelinks /anchors on page to a metadata description for the snippet. It works well
`sometimes, but what if I >want< the description to be displayed as the snippet? Is there a
`way to tell Google to prefer either the structure or the metadata? Otherwise many sites
`(including ours) may have to make radical changes to page structure.
`
`_.,
`
`meowsqueak
`This would be really useful if the #! & @ #$ system didn't automatically change the < a
`href = " #, myanchor "> tags into links to the actual 'edit' pages, instead of the anchors as they
`appear on the published page. Makes named anchors really useless if you can't edit the
`post without this happening.
`
`https: / /googl ewebm astercentral.bl ogspot.com /2009 /09 /usi ng -nam ed- anchors -to-i dentify.htm I
`
`4/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`004
`
`
`
`1/25/2016
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`Jean Catino Shirk 5 years ago
`Is there any fix for the snippet that appears under these Google search results for our social
`network? Or is that something Ning has built in that can't be changed? San Francisco
`Symphony Social Network - Social Network San Francisco Symphony Social Network is a
`Ning Network. community.sfsymphony.org / - Cached - Similar
`
`Vinay 6 years ago
`Will wait for improved algo from google.
`
`Site Booster 6 years ago
`Earn, I think this allows your copy to have more than a couple of keywords. A page using
`named anchors could rank for several keywords that are somewhat related to the main
`topic of the page. That's why we could take benefit of this opportunity to increase our
`pages' exposure on the SERP.
`
`earn 6 years ago
`good feature it reduces the burdon on the user.. fantastic.. but i am worried abt how this
`change affects SEO ... let me know if any one have an idea... cheers!!
`
`Show more
`
`https://googlewebm astercentral.blogspot.com/2009/09/using-nam ed-anchors-to- i denti fy.htm I
`
`5/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`005
`
`
`
`1/25/2016
`
`Official Google Webmaster Central Blog: Using named anchors to identify sections on your pages
`
`
`Googie
`
`Privacy
`
`Terms
`
`https: / /googlewebmastercentral .blogspot.com/ 2009 /09/ using- named -anchors- to-identify.html
`
`6/6
`
`ServiceNow's Exhibit No. 1031
`IPR2015-00523
`
`006
Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ Charge
Still Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.
This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.
Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.
Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.
One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.
Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.
Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site
