Adam Goldberg
`AGP, LLC
`Fairfax, VA 22032
`+1-202-507-9900 | +1-571-276-0305 (cell)
`adam@agp-llc.com
`
`
`Skills and Services
`Technical
`Wide ranging digital television-focused technical foundation, including engi-
`neering work on audio/video silicon products, real-time operating system develop-
`ment, set-top box development, and audio/video compression systems development
`and architecture, and internet technologies. Experience evaluating technology prod-
`ucts for possible use. Experience with internet architectures, tracking internet tech-
`nologies and future direction.
`Long experience participating in multi-industry forums, chairing and partici-
`pating in technical standards committees, policy and strategy-forming groups, in-
`cluding international groups, including leadership roles in the ATSC and CEA.
`Leader in consumer electronics standards-setting, and a member of the NATAS
`Technical Emmy® Award Selection Committee.
`Experience in expert witness and litigation support roles for patent, class ac-
`tion, and commercial/contractual matters.
`Government and Policy
`Provides the perspective of both an engineering background and government
`relations to governmental and industry policy and regulatory actors. With my varied
`background I am able to explain technical topics to both technical and non-technical
`audiences, such as U.S. federal agencies and trade associations.
`
`Experience
`
`12/08 – Present
`
`
`Principal
`AGP, LLC
`Independent consultant specializing in strategic marketing, technical chal-
`lenges and public policy for the digital television industry. Experience in serving as
`an expert in legal proceedings, including patent infringement actions and regulatory
`proceedings.
`Named to the FCC Advisory Committee on Downloadable Security (2015). Al-
`ternate member to the FCC Video Programming Accessibility Advisory Committee
`(2011).
`6/06 – 11/08
`
`Vice President, Government and Industry Affairs
`Pioneer North America
`Head of Pioneer’s Washington office. Primary Federal representative for Pio-
`neer’s home and mobile entertainment divisions. Investigate technologies and their
`impact on public policy, and public policy’s impact on products.
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`Coordinate and develop technology policy positions with international and
`domestic internal clients, including legal, senior executives and operations. Coordi-
`nate, direct and implement regulatory and lobbying activities to implement those
`policies. Participate in various industry coalitions and trade groups representing Pi-
`oneer’s interests. Participate in state and federal government workshops, stakehold-
`er meetings and similar forums representing Pioneer’s interests. Initiate, develop,
`plan and implement technology demonstrations to government decision-makers.
`Chaired the Consumer Electronics industry’s negotiations with the cable tele-
`vision industry on compatibility of retail devices with cable networks. Pioneer’s rep-
`resentative on the Consumer Electronics Association’s Video Board, chaired the Con-
`sumer Electronics Association’s Television Manufacturer’s Caucus (TVMC), elected
`vice-chair of the CEA Technology & Standards Council (2009 term). Member of the
`Advanced Television Systems Committee (ATSC) Board of Directors.
`5/01 – 6/06
`Director, Television Standards & Policy Development
`Sharp Laboratories of America
`Primary standards representative to ATSC, SCTE, and CEA standards devel-
`oping committees. Co-Chair of the Copy Protection Technical Working Group
`(CPTWG), and participant in DVB Copy Protection activities and other international
`organizations.
`Coordinate and direct television-related public policy activities, including in-
`teraction with the Federal Communications Commission, Federal and State Legisla-
`tures, and other government agencies. Coordinate and direct television-related
`standards activities in the United States, including digital television, cable television
`and copy protection issues.
`Maintain standards library, memberships in standards developing organiza-
`tions. Provide liaison and education between Sharp Corporation world-wide and
`United States television and related standards activities (including Copy Protection
`technical, business, legal and public policy matters).
`Significant contributor to the industry “Cable-Ready Plug & Play” technical
`specifications and negotiations, and to e.g., Enhanced 8-VSB signaling issues.
`7/00 – 4/01
`Director
`Exodus Communications (formerly GlobalCenter)
`Built a technical advisory and architectural team to explore new technologies
`and develop applications of the technologies to new managed service (and other
`higher value-add) product offerings. Consult with product development organization
`on implementation details. Mandate included monitoring of relevant standards or-
`ganizations (e.g., IETF) and industry trends.
`3/95 – 6/00
`Staff Engineer, Harmonic, Inc.
`(Formerly C-Cube Microsystems, Formerly DiviCom, Inc.)
`
`
`DiviCom division (now Harmonic)
`Key member of corporate standards activities. Primary delegate to DVB (chair
`of DVB Simulcrypt committee) and co-founder of OpenCAS™. Primary architect and
`editor of the ATSC Standard for Conditional Access (ATSC A/70). Technical repre-
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`sentative to standards organization, including ATSC, CEA, SMPTE, DAVIC and
`TVAnytime.
`Key member of corporate architectural decision making team. Analysis of
`end-to-end digital and hybrid television systems (contribution, distribution and
`emission) including reference model design and critical gap analysis.
`Led team developing architecture of event-based scheduling of equipment re-
`configuration feature. Internal consultant on end-to-end television system issues
`and related standards and ongoing standards work.
`Consumer Network Products division (acquired by LSI):
`Lead of team porting software to new processor and operating system. Plan-
`ning, schedule, software architecture and design. Also responsible for tracking ven-
`dor and subcontractor deliverables and schedule. Participated in contract negotia-
`tion.
`
`11/97 – present
`
`Member of VLSI team designing a digital set-top integration chip. Tracking
`copy protection issues for inclusion of copy protection primitives in silicon.
`Member of software team successful in bringing a multiple network digital
`set-top box to production. Duties included system design and architecture, portions
`of network stacks, MPEG decoder driver, MPEG decoder chip microcode specifica-
`tion, DAC controls (analog-digital switching, Macrovision copy protection issues),
`lab network design, vendor and customer interaction.
`5/92 – 3/95
` Sr. Software Engineer, Microware Systems Corp.
`
`Standards Activities
`5/01 – present
`Deeply involved in various CEA committees, elected to Video
`Division Board; currently chair R4.3 and R4.8WG11
`Deeply involved in various ATSC activities, elected to ATSC
`Board of Directors; currently chair TG1/S7 and TG3/S36
`SCTE DVS
`SMPTE various standards efforts
`CPTWG (consumer electronics co-chair)
`DVB
`IETF
`DAVIC
`MPEG DSM-CC
`
`11/97 – present
`11/97 – present
`2001 – 2006
`11/98 – 6/06
`1999 – 2000
`9/95 – 12/97
`3/95 – 9/95
`
`Awards
`U.S. Patent #6,097,439
`IEEE Senior Member
`
`Papers Published
`B. J. Lechner, R. Chernock, M. K. Eyer, A. Goldberg and M. S. Goldman, “The ATSC
`Transport Layer, Including Program and System Information Protocol (PSIP)”, Pro-
`ceedings of the IEEE Special Issue on Global Digital Television: Technology and
`Emerging Services, vol. 94, no. 1, pp. 77-101, Jan. 2006
`
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`J. G. N. Henderson, M. S. Deiss, A. Goldberg, B. Markwalter, M. Muterspaugh, and
`A. Touzni, “ATSC DTV Receiver Implementation”, Proceedings of the IEEE Special
`Issue on Global Digital Television: Technology and Emerging Services, vol. 94, no.
`1, pp. 119-147, Jan. 2006
`
`Papers Presented
`Audio Engineering Society (AES) Convention, October 2011
`IEEE Broadcast Technology Society Symposium, October 2009, October 2011
`Sports Transmission Forum, May 2009
`Korea Broadcast, Audio, Lighting Equipment Show, 2009, 2010
`NAB Engineering Conference 2002, 2004, 2006, 2015 (future)
`Consumer Electronics Show 2007
`IEEE International Conference on Consumer Electronics 2003, 2005
`Hollywood Post Alliance Technology Retreat, 2005, 2006, 2009
`
`Education
`B.S., Computer Science, Iowa State University, 1992
`
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