1/6/03 Bus. Wire 00:00:00
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`BUSINESS WIRE
`Copyright © 2004 Business Wire. All rights reserved.
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`January 6, 2003
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`Mediabolic Incorporates Support for UPnP Technology into the Mediabolic ONE Platform
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` 2003 International CES SAN FRANCISCO--(BUSINESS WIRE)--Jan. 6,
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` 2003--Mediabolic, Inc. announced today that it would incorporate support for UPnP(a) technologies and pursue
`UPnP compliance testing for its Mediabolic ONE platform -- a middleware solution optimized for embedded digital
`entertainment devices. The Mediabolic ONE platform enables manufacturers to create new digital entertainment
`devices with optional networking capabilities that extend digital media entertainment to multiple consumer devices
`and PCs around the home. UPnP technology is an industry standard for interoperability of digital devices on a home
`network and is an essential ingredient in ensuring that Mediabolic-enabled products are interoperable with the
`growing number of digital devices that use the technology to discover and share content and services.
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` The Mediabolic ONE platform and UPnP technology enable a world in which music and other digital entertainment
`content can be accessed from various devices in the home without regard for where the media is stored. Digital devices
`based on the Mediabolic ONE platform and UPnP technologies will be able to access digital content located on
`UPnP-enabled PCs, for example, allowing consumers to play video clips or view family photos on the TV, or listen to
`digital music on the home stereo.
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` "Intel is very pleased that Mediabolic is incorporating support for standards-based interoperable home networks and
`devices," said Louis Burns, Vice President and General Manager of Intel's Desktop Platforms Group. "UPnP tech-
`nologies are a key foundation for interoperability in the digital home."
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` "Interoperable digital media products are a key focus for Mediabolic, and UPnP technologies provide a great foun-
`dation for our Mediabolic ONE platform," said Daniel Putterman, President and CEO of Mediabolic.
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` Mediabolic is the leading provider of embedded middleware and applications for digital entertainment devices. Based
`in San Francisco, California, Mediabolic has spent the last three years creating middleware solutions. Mediabolic
`offers the Mediabolic ONE middleware platform and applications suite to consumer electronics, PC, and PC periph-
`eral companies. (a) Other trademarks are property of their respective owners.
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`LG EXHIBIT 1015
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` About Mediabolic Mediabolic is a privately held company providing the M1 Entertainment Operating Platform for
`creating networked consumer entertainment products. The platform includes a robust set of customizable applications
`and programming interfaces that allow manufacturers to deploy new connected entertainment devices rapidly. M1
`provides interoperability across products through common implementations of open standards. M1 is available on a
`wide variety of hardware platforms and operating systems. Licensees include Pioneer, HP, Denon and Marantz and
`others. Founded in 1999, Mediabolic is based in San Francisco, CA.
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` For more information please contact Mediabolic.
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` Copyright (c) 2003 Business Wire
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`---- INDEX REFERENCES ---
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`COMPANY: INTEL CORP
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`INDUSTRY: (Middleware (1MI51); I.T. (1IT96); Software (1SO30); Software Products (1SO56); Desktop Client
`Software (1DE70))
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`REGION: (USA (1US73); Americas (1AM92); North America (1NO39); California (1CA98))
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`Language: EN
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`OTHER INDEXING: (2003 MEDIABOLIC INC; DENON; DESKTOP PLATFORMS GROUP; HP; INTEL; PC;
`TV) (Daniel Putterman; Interoperable; Licensees; Louis Burns; Marantz; Mediabolic; Mediabolic Incorporates
`Support; PCs; Pioneer; UPnP)
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`Word Count: 592
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