`
`10/7/15, 6:11 PM
`
`ROBERTO BALDWIN BEAR
`
`lJ4.U3,l3
`
`5:30 AM
`
`THE 12
`EELLPHONES
`THAT CHANGED
`OUR WORLD
`FOREVER
`
`
`
`EXHIBIT
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`SCEA EX. 1034 Page 1
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`.
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`D
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`http://www.wired.com/2013/04/influential-ce||phones/
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`
`MDTDRDLA ENGINEER
`
`MARTI N Cooper made
`
`telecommunications history when he
`
`placed the first cellphone call 40 years
`
`ago. And who did he call, you ask? His
`
`rivals at Bell Labs, of course. Oh snap!
`
`Still, it took another decade for the
`
`mobile phone to reach the masses,
`because Motorola didn’t make the
`
`DynaTAC available until March 1983.
`
`And in an example ofjust how quaint
`
`the tech business was back then,
`
`Motorola had a press event 10 years
`
`before the phone was on sale.
`
`Which brings us to April 3,1973, when
`
`the company that eventually brought us
`the Razr and Droid introduced the
`
`mobile phone. Forty years later, we’re
`
`still dropping calls like bad habits and
`
`struggling to get a signal inside a
`
`supermarket. Not that it matters,
`
`because we rarely use our phones to
`
`make phone calls. lnstead, they’re a
`
`gateway to our digital lives, a means of
`
`doing everything from sending texts to
`
`updating our status to posting photos
`
`and listening to music.
`
`http://www.wired.com/2013/O4/inf|uentia|—ce||phones/
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`The 12 Most Influential Cell Phones I Gadget Lab l Wired.com
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`10/7/15, 6:11 PM
`
`Thousands of phones have come and
`
`gone, and most of them seem to run on
`Android. But the number of handsets
`
`that could be called truly
`
`groundbreaking is surprisingly small.
`
`Here they are.
`
`Yeah, yeah, we’ve probably missed your
`
`favorite. And you’ll probably tell us
`
`about it in a comment typed on your
`
`phone.
`
`ABOVE: MOTOROLA
`OYNATAC 8000X --
`1983
`
`The DynaTAC was the first commercially
`
`available cellphone and the culmination
`
`of all the research Cooper had done
`
`since joining Motorola in 1954.
`
`The phone resembled those the military
`used in the field. The svelte handset
`
`weighed 28 ounces and was 10 inches
`
`tall, not including the antenna nearly as
`
`long as the phone. It wasn’t exactly
`
`something you could shove in a pocket
`
`or purse. Still, it wasn’t attached to a car
`
`and you could walk around with it, so
`there was that.
`
`Such mobility wasn't cheap. The
`
`DynaTAC would dig a $4,000 hole into
`
`your bank account. But that didn’t stop
`
`early adopters from diving into the
`
`swanky world of mobile calling. The
`
`phone had a cameo alongside Gordon
`Gekko in Wall Street and with Liber-
`
`preppy Zack Morris on the teen drama
`
`Saved By the Bell.
`
`Photo: Motorola
`
`http://www.wired.com/2013/04/influential-cellphones/
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`Page 3 of 17
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`SCEA Ex. 1034 Page 3
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`10/7/15, 6:11 PM
`
`
`
`MOTOROLA
`MICROTAC --1939
`
`The MicroTAC introduced the flip-phone
`
`form factor that would eventually be
`
`adopted by the StarTAC. Beyond setting
`
`the standard for phones, it popularized
`
`the idea of being able to put a mobile
`
`phone in your pocket.
`
`
`
`The 12 Cellphones That Changed Our World Forever
`
`SUBSCRIBE
`
`BUSINESS
`
`DESIGN
`
`ENTERTAlNMENT
`
`‘
`
`GEAR
`
`secumrv
`A
`SCIENCE
`
`
`'"
`
`”W“’”7m’W”W Tfi§””""'”””m“"mm"”
`
`enormous Galaxy Note II is just shy of 6
`
`inches long and weighs 6.4 ounces.
`
`Still, the ‘‘little’’ phone packed a lot of
`
`amazing features, including security
`
`codes, currency calculator, hands—free
`
`operation and, perhaps most
`conveniently, a phone book to store
`names and numbers. It was the
`
`beginning of the end of having to
`
`actually remember anyone’s number.
`
`lRULE
`THE
`LMHNG
`RDDM
`
`SHARE
`
`9
`
`TWEET
`3
`
`http://www.wired.com/2013/04/influential-cellphones/
`
`Page 4 of 17
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`SCEA Ex. 1034 Page 4
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`10/7/15, 6:11 PM
`
`RULE NDW>
`
`
`
`TV
`
`1'Zombie Has a New Sta
`
`Quo, Same Great One-
`Liners
`1 H C] U R
`
`SCANDALS
`
`VW May Not Sell Next
`Year’s Diesel Models ir
`US
`3 HDURS
`
`BRANDED CONTENT
`
`Keeping it Wheel: The
`Porsche Virtual Reality
`Experience Brings Driv
`PO R SC H E
`
`TV
`
`The Muppets GIF and a
`Graf: Bear and Frog,
`Friends Forever
`3 HDURS
`
`Page 5 of 17
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`
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`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`Photo: Motorola
`
`PIN
`
`CEIMMENT
`D
`
`
`
`
`N0lilA 3210 -- 1999
`
`The Nokia 3210 was, for many people,
`
`the gateway drug of phones. It also was
`
`among the first to tuck the antenna
`
`inside the handset. (The Toshiba TCP—
`
`6000 was the first, but that was the
`
`phone’s only claim to fame.) The little
`
`Finnish candybar phone was the first
`mobile communication device of the
`masses.
`
`Its monochromatic screen did more than
`
`give you a heads up about in
`
`calls. l:
` :
`
`‘
`
`:. The addictive game, based on
`computer game from the 19705,
`
`featured a snake that grew as it
`
`consumed pixels. The object was to
`
`make the longest snake possible
`
`without having it eat itself.
`
`And you thought Angry Birds was silly.
`
`Nokia sold 160 million T9-enabled 3210s
`
`before replacing it with 3310 in late
`2000.
`
`Photo: Nokia
`
`http://www.wired.com/2013/04/influentia|-ce||phones/
`
`SCEA EX. 1034 Page 5
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`SCEA Ex. 1034 Page 5
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`The 12 Most influential Cell Phones | Gadget Lab I Wired.com
`
`10/7/15, 6211 PM
`
`MDRE NEWS
`
`
`
`SONY ERICSSON
`T631 -- 2002
`
`The T68i was the bridge between dumb
`
`phones and smartphones and, it could
`
`be argued, the most awesome cellphone
`
`ever. it included such groundbreaking
`
`features at Bluetooth, two-way MMS,
`
`simple WAP browsing and e—mail. And it
`
`had a cool color screen, a first for
`Ericsson.
`
`The phone was so far ahead that it
`
`appeared in the Bond film Die Another
`
`Day. If it was good enough for 007, it
`
`was good enough for you. And it proved
`that people wanted more from their
`
`phones than calls and texts. Although
`the phone never saw the sales numbers
`
`of the Nokie 3210, it enjoyed a cultlike
`
`following.
`
`Photo: Sony Ericsson
`
`http://www.wired.com/2013/04/influentia|—ce||phones/
`
`Page 6 of 17
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`SCEA Ex. 1034 Page 6
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`
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`The 12 Most Influential Cell Phones I Gadget Lab | Wired.com
`
`10/7/15, 6:11 PM
`
`
`
`DANGER
`HIPTOP/SIDEKICK --
`2002
`
`While the suits and salesmen went nuts
`
`for R|M’s B|ackBerry, the rest of us
`
`typed texts on our own QWERTY
`
`keyboard six—shooter, the Danger
`
`Hiptop. The phone, aka the T-Mobile
`
`Sidekick, was just as connected as a
`
`BlackBerry sans BBM, but didn’t make
`
`you look like a dork.
`
`The Hiptop had online connectivity and
`
`a huge (for the time) 2.6-inch screen that
`
`flipped out, making it the swtichblade of
`
`the truly connected nerd. It came with a
`
`monochrome screen to start, but that
`
`soon gave way to color.
`
`Designed by Danger, the Hiptop’s OS
`
`supported apps and could communicate
`
`not only via SMS but also with instant
`
`messaging services like AOL’s AIM.
`
`Adored by nerds and teenage girls alike,
`
`the Hiptop was the first real smartphone
`to hit the market.
`
`Photo: Danger
`
`http://www.wired.com/2013/O4/influential-cellphones/
`
`Page 7 of 17
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`SCEA EX. 1034 Page 7
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`SCEA Ex. 1034 Page 7
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`10/7/15, 6:11 PM
`
`Qgmflfloewo
`
`%$%%%00¢960
`Q%%%©008Ga
`emcee
`
`BLACKBERRY 6210 --
`2003
`
`While the T68i put e-mail in your pocket,
`
`and the Hiptop made nerds drool, it was
`
`the BlackBerry 6210 that made
`
`cellphones indispensable to the
`
`business world by giving us instant,
`
`always-on access to our e-mails.
`
`Little did we know that blessing would
`become a curse.
`
`Its QWERTY keyboard and solid ability
`
`to actually, you know, make phone calls
`introduced the world to the modern
`
`BlackBerry experience of web browsing,
`
`e—mai|s, BlackBerry Messenger and
`
`SMS. lt jump-started the smartphone
`
`market and spawned a class of humans
`
`known as crackberry addicts.
`
`The combination of |eading—edge
`
`technology and an excellent keyboard
`
`allowed RIM to utterly dominate the
`
`smartphone sector until a small
`
`company in Cupertino, California,
`
`decided to join the party.
`
`Photo: BlackBerry
`
`http://www.wired.com/2013/O4/inf|uential—ce|lphones/
`
`Page 8 of 17
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`SCEA Ex. 1034 Page 8
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`10/7/15, 6:11 PM
`
`
`
`TREO 600 -- 2003
`
`After filling the pockets of nerds with its
`
`PDA (personal digital assistants), Palm
`
`set its sights on the mobile phone
`
`market with the Treo brand. The phone
`
`set the standard for smartphone
`features that followed.
`
`The Treo 600 came with a camera, an
`
`MP3 player and an OS that would
`influence the iOS dock and the Android
`
`homescreen. Apps? Mappable keys?
`
`Everything laid out in a neat grid? Yeah,
`
`the Treo had all that, with a QWERTY
`
`keyboard.
`
`The Treo’s 2.5-inch screen held a world
`
`of possibilities. Unfortunately, Palm was
`
`slow to update its OS and couldn’t keep
`
`up with the competition, even after
`
`releasing the Palm Pre with WebOS.
`
`Photo: PaImOne
`
`http://www.wired.com/2013/04/inf|uentia|-ce||phones/
`
`Page 9 of 17
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`SCEA EX. 1034 Page 9
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`SCEA Ex. 1034 Page 9
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`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`10/7/15, 6:11 PM
`
`
`
`MOTOROLA RAZR --
`
`ZOO];
`
`The Razr was the first must—have phone.
`
`The thin flip phone was stylish and, if
`
`the commercials were to believed,
`
`would stick like a knife if dropped onto
`the floor.
`
`While throwing the phone at walls like a
`
`knife was a bad idea, the Razr had a
`
`great four—year run, selling 130 million
`
`units. is there any wonder why?
`
`The Razr looked like it was straight out
`
`of the future. The numerical keyboard
`
`was cut from a single piece of metal. its
`
`clamshell aluminum body and colored
`
`glass screen were gorgeous. And the
`
`damn thing worked like a charm. It was
`
`the last dumb phone that truly mattered.
`
`Never mind that it also was the last
`
`Motorola phone that truly mattered.
`
`Photo: Ariel Zambelich/Wired
`
`http://www.wired.com/2013/O4/influential-cel|phones/
`
`Page 10 of 17
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`SCEA EX. 1034 Page 10
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`SCEA Ex. 1034 Page 10
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`
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`10/7/15, 6:11 PM
`
`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`
`
`MOTOROLA BOOB --
`ZOO5
`
`The Rokr was the first phone to play
`
`nicely with iTunes, and it was such a big
`deal that Steve Jobs himself introduced
`
`the phone to the public. Too bad it was
`
`a horrible, horrible phone.
`
`Sure it worked with iTunes, but it held
`
`no more than 100 songs. And getting
`
`them onto the phone was as quick and
`comfortable as a root canal without
`
`anesthesia. And then there was the UI.
`
`Dear god, the UI. Sluggish doesn't begin
`to describe it.
`
`Still, the Rokr was a milestone because
`
`it opened the door to the phone as a
`
`media player. It could have been the
`
`iPhone. Instead, it inspired Apple to
`make the iPhone.
`
`Photo: Motorola
`
`http://www.wired.com/2013/O4/influentia|—ce||phones/
`
`Page 11 of 17
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`SCEA Ex. 1034 Page 11
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`SCEA Ex. 1034 Page 11
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`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`10/7/15, 6:11 PM
`
`
`
`NOHIA N95 —- 2007
`
`The N95 expanded on ideas first seen in
`
`the T68i, with features usually found in
`
`smartphones and without the gigantic
`
`physical QWERTY keyboard form factor.
`
`It was stylish and functional, two things
`
`sorely missing in the smartphone world.
`
`The N95 wasn’t the first to feature GPS
`
`with optional turn—by-turn navigation, a
`
`5-megapixel camera that shot video, or
`
`a radio tuner. But it packaged those
`
`features in a gorgeous phone. It made
`
`design matter. The front of the phone
`
`slid up to reveal a numeric keyboard
`and slid down to reveal media buttons
`
`that controlled the onboard MP3 player.
`
`It looked good, had a ton of functions
`
`and, thanks to the camera flash, those
`
`late-night photos at the club actually
`looked good.
`
`Photo: Nokia
`
`http://www.wired.com/2013/O4/influential—cellphones/
`
`Page 12 of 17
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`SCEA EX. 1034 Page 12
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`SCEA Ex. 1034 Page 12
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`The 12 Most Influential Cell Phones 1 Gadget Lab | Wired.com
`
`10/7/15, 6:11 PM
`
`
`
`
`
`APPLE IPHONE --
`
`2007
`
`This is the phone that changed
`
`everything. It was the first smartphone
`
`with features people wanted, even if
`
`they didn’t know it yet. it was different in
`
`every way, from its stunning design to
`
`its ease of use to the things it would
`allow us to do.
`
`Of course, we didn’t see that at first. All
`
`we could do was gripe about an app
`
`store with empty shelves, a single
`button on the bezel and the fact we
`
`couldn’t cut—and-paste anything. It
`
`seems so quaint now, when so much of
`
`what iOS pioneered has become the
`
`norm for smartphones.
`
`No less important was how Apple
`
`changed how handset makers dealt with
`
`carriers. The balance of power shifted
`from the likes of AT&T and Verizon to
`
`Apple and Samsung.
`
`Nearly six years and five iterations later,
`the iPhone still sets the standard.
`
`Photo: Ariel Zambelich/Wired
`
`http://www.wired.com/2013/04/influentia|—ce|Iphones/
`
`Page 13 of 17
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`SCEA EX. 1034 Page 13
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`SCEA Ex. 1034 Page 13
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`
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`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`10/7/15, 6:11 PM
`
`
`
`HTC DREAM -- 2008
`
`The Dream, marketed as the T—Mobile
`
`G1 here in the United States, was the
`
`first Android phone when it hit the
`market in 2008. That made it the first
`
`phone to challenge the iPhone in the
`
`touchscreen smartphone wars.
`
`At first, it was a QWERTY—only affair, but
`
`the update to Android 1.5 introduced an
`
`onscreen keyboard so you no longer
`
`had to slide the screen up to tap out
`
`messages. The 3.2-inch screen
`
`showcased the operating system that
`
`Google purchased from Android lnc.
`
`While the HTC Dream and the first
`
`version of Android were a bit of a dud
`
`next to the iPhone, the operating system
`
`and phones that ran it became more and
`
`more impressive as the years passed.
`
`Now Android devices are on par, or
`
`better than, the phone from Cupertino.
`
`But as we’ve seen before, all of this
`
`could change. Like Apple did before, a
`
`company with zero history in the phone
`
`market could emerge with a new and
`
`exciting way to call your friends and tell
`
`them, “Hey, guess what I'm doing,” and
`
`change the industry again.
`
`Photo: H TC
`
`http://www.wired.com/2013/04/influential—cellphones/
`
`Page 14 of 17
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`SCEA EX. 1034 Page 14
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`SCEA Ex. 1034 Page 14
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`
`
`
`
`I
`
`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`10/7/15,6111 PM
`
`#ANORO|O “BLACKBERRY “DOUBLE
`
`#|F'HONE “MOTOROLA VNOKIA “PHONES
`
`VIEW COMMENTS
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`
`http://www.wired.com/2013/O4/influential—ce||phones/
`
`Page 15 of 17
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`SCEA EX. 1034 Page 15
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`SCEA Ex. 1034 Page 15
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`
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`
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`The 12 Most Influential Cell Phones | Gadget Lab | Wired,com
`
`10/7/15, 6:11 PM
`
` VW Screwed Its
`
`JORDAN GDLSCIN
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`Dealers, Too
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`KIM ZETTER
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`Lifel0ckOnce
`Again Failed at
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`The 12 Most Influential Cell Phones | Gadget Lab | Wired.com
`
`10/7/15, 6:11 PM
`
`.-.~,, ~sv~....s.,.».—..<C..,..r«,x.).r;.r». ,.,»~t«..,. ..
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`distributed, transmitted, cached or otherwise used, except with the prior written psermis_si,QrAJ_gf zCp,ndéMNa{5t.
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`Page 17 of 17
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`SCEA Ex. 1034 Page 17
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`SCEA Ex. 1034 Page 17