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The Altavista
`
`Search
`
`Revolution,
`Second Edition
`
`;
`‘
`
`Eric J. Ray,
`Deborah S. Ray,
`and Richard Seltzer
`
`Osborne McGraw-Hill
`
`Berkeley New York St. Louis San Francisco
`Auckland Bogota Hamburg London Madrid
`Mexico City Milan Montreal New Delhi Panama City
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`Tokyo Toronto
`
`SIMPLEAIR EXHIBIT 2039
`
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`|PR2015—OO18O
`
`
`
`

`
`Osborne/McGraw-Hill
`2600 Tenth Street
`
`Berkeley, California 94710
`U.S.A.
`
`For information on translations or book distributors outside the U.S .A., or to arrange
`bulk purchase discounts for sales promotions, premiums, or fund-raisers, please
`contact Osborne/McGraw-Hill at the above address.
`
`The AltaVista Search Revolution, Second Edition
`Copyright © 1998 by The McGraw—Hill Companies. All rights reserved. Printed in the
`United States of America. Except as permitted under the Copyright Act of 1976, no part
`of this publication may be reproduced or distributed in any form or by any means, or
`stored in a database or retrieval system, without the prior written permission of the
`publisher, with the exception that the program listings may be entered, stored, and
`executed in a computer system, but they may not be reproduced for publication.
`
`1234567890 AGM AGM 90l98765432lO98
`
`ISBN 0—07—882435-4
`
`Publisher
`Brandon A. Nordin
`
`Editor-in-Chief
`Scott Rogers
`
`Acquisitions Editor
`Megg Bonar
`
`Project Editor
`Heidi Poulin
`
`Editorial Assistant
`Stephane Thomas
`
`Technical Editor
`Danny Sullivan
`
`Copy Editor
`Vivian Jacquette
`
`Proofreader
`Stefany Otis
`
`Indexer
`Rebecca Plunkett
`
`Computer Designer
`Jani Beckwith
`Michelle Galicia
`
`Jean Butterfield
`Marcela Hancik
`Roberta Steele
`
`I11llStl‘at0I‘
`Brian Wells
`
`Series Design
`Michelle Galicia
`
`A
`
`Information has been obtained by Osbome/McGraw-Hill from sources believed to be reliable. However, because of the
`possibility of human or mechanical error by our sources, Osborne/McGraw-Hill, or others, Osborne/McGraw-Hill does not
`guarantee the accuracy, adequacy, or completeness of any information and is not responsible for any errors or omissions or the
`results obtained from use of such information.
`
`

`
`CHAPTER1:
`
`Introduction to AltaVista 3
`
`the Internet developed, the immense problems with Internet searches, and other
`Internet search solutions. Finally, you will learn how AltaVista really does stand
`alone as the Internet search tool.
`
`
`
`This knowledge will prepare you for the rest of this book, which describes some
`of the tools and techniques used to find order in chaos, and you’ll see how you can
`use AltaVista to both access and provide access to the information available through
`the Internet.
`
`ALTAVISTA: THE REVOLUTION!
`
`. and it keeps getting better.
`. it’s here. .
`. it’s convenient. .
`.
`. it’s easy .
`It’s quick. .
`AltaVista solves the problems of finding information on the Internet and brings
`the information right to your desktop. AltaVista is not just another search service;
`rather, its scope, speed, ease of use, and innovation make it the search engine of the
`Internet.
`
`A|taVista’s Scope
`
`AltaVista, developed in 1995 by Digital Equipment Corporation in its Palo Alto labs,
`did the unthinkable—it indexed the Internet in a project of unmatched scope. As
`other search service providers also developed larger and better indexes, AltaVista
`raised the bar again with a 100 mil1ion—page index, unveiled in late 1997.
`Alta“Vista is the place on the Internet in which documents from across the Internet
`are cataloged—word by word. Want to find all occu1'rences of "for whom the bell
`to1ls" on the Internet? AltaVista is the place. Want to know which newsgroup
`postings in the last three days have mentioned your company by name? AltaVista
`will show you.
`With the help of Scooter, a program that roams around the Web to collect Web
`addresses and Web pages, AltaVista doesn’t merely index key terms or ideas, but
`rather collects complete pages, and the pages they connect to, and the pages those
`pages connect to, and so on across the Internet. As Scooter collects the pages, they’re
`submitted to the indexing software and made available through AltaVista. Anything
`that Scooter finds, you can find too, just by typing a word or two into AltaVista.
`Additionally, you can find new informationjust about as quickly as it’s aVailable—as
`1t’s submitted to AltaVista or when Scooter finds it—without having to wait for
`someone to determine where that new information should fit in a database or catalog.
`Because Scooter scours the Web constantly, you’re more likely to find new or
`obscure sites with AltaVista than you might with other services.
`
`

`
`CHAPTER 10: The AltaVista Story
`
`$91
`
`Comments from the Inside: Annie Warren
`
`"So much of what we do in research goes into high—level design that’s
`invisible to most people," she reflects. "Now it’s fun to work on something
`that you and your friends and relatives can personally use and enjoy. I got
`my dad to buy a PC after he used AltaVista. I got another friend to actually
`sign up for an Internet account, someone who is not computer literate at all,
`but she does genealogical searches. I brought her here to the office and
`showed her; and all of a sudden, she needed a PC and an account with an
`Internet service provider. Now she spends all her days doing genealogical
`searches using AltaVista instead of making her annual pilgrimage to Utah
`to stand there at books looking through birth records. It’s so much fun for
`me to be able to say to my friends who are not in the computer industry,
`
`‘Look, this is what we do, and you’ll really like it."'
`
`THE LAUNCH!
`
`On December 15, 1995, AltaVista opened to the public. The team working on
`AltaVista saw the launch as an experiment. If it was successful, there were enormous
`product and service possibilities based on the search technology.
`The launch was very successful. Usage grew dramatically—from 300,000 hits
`on the first day to over 19 million a day nine months later and 80 million hits a day
`two years after launch. A more telling——and reliable——measure of AltaVista’s
`popularity is the fact that 15 million users use the service every month. Early users
`returned again and again and quickly spread the word about its many possible uses.
`Thousands of articles appeared in newsgroups of all kinds telling of personal
`experiences and sharing the enthusiasm of discovery. Awards and stories from all

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