EXHIBIT 2095
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`EXHIBIT 2095EXHIBIT 2095
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`Proposal for Polorizing Beamsplitter
`Feasibility Study
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`Submitted to:
`RealD
`100 North Crescent Drive, Suite 120
`Beverly Hills, CA 90210
`
`Submitted by:
`Creative Display Systems, LLC
`5909 Sea Lion Place, Suite A
`Carlsbad, California 92010
`(760) 476-0339
`(760) 476-0620FAX
`
`May 26, 2006
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`REALD INC.
`Exhibit 2095-1
`MASTERIMAGE 3D, et al. v REALD INC.
`IPR2015-00035
`
`

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`Table of Contents
`Table of Contents............................................................................................................................ i
`1.
`Introduction ............................................................................................................................. 2
`1.1 Corporate Management..................................................................................................... 2
`1.2
`Feasibility Study Objectives: ............................................................................................. 2
`2. Technical Plan......................................................................................................................... 3
`2.1 Overview............................................................................................................................ 3
`2.2 System Configuration ........................................................................................................ 3
`2.3 Program Schedule............................................................................................................. 4
`2.4 Program Price.................................................................................................................... 4
`2.5 Payment ............................................................................................................................ 4
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`CDS Technical Proposal 06-10002
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`i
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`REALD INC.
`Exhibit 2095-2
`MASTERIMAGE 3D, et al. v REALD INC.
`IPR2015-00035
`
`

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`1. Introduction
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`Creative Display Systems (CDS) is pleased to submit this proposal to RealD, to conduct a feasibility study
`that addresses a means for capturing the DLP’s unwanted polarization state when RealD’s 3D modulation
`device (Z-Screen) is added to existing digital cinema projectors. Because the modulation approach for
`RealD’s system is based on polarization, one state of he unpolarized output of the DLP system is
`inherently wasted. The purpose of this study is to determine if the approach outlined by RealD will meet
`their objective to cost effectively capture the unused polarization state and convert it efficiently to increase
`the screen luminance.
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`CDS understands that this feasibility study is the first phase of a larger project that will lead to production
`of the Polarizing Beamsplitter system assuming that the study results meet RealD’s objectives.
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`1.1 Corporate Management
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`Creative Display Systems was founded in 2006 with primary focus to develop the highest performance
`custom miniature displays systems. CDS is headed by Jerry Carollo, who serves as the corporation’s
`President and Chief Executive Officer. Under Mr. Carollo’s leadership is Bill Maffucci who is Vice
`President and Chief Operating Officer. Mr. Carollo and Mr. Maffucci along with other key personnel have
`amassed over 50 man-years experience in the field of miniature and head-mounted displays. These
`products provide industry with diverse imaging product and broad technical capability, including advanced
`technologies that range from aspheric and conventional optics, display systems, and high performance
`video electronics.
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`1.2 Feasibility Study Objectives:
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`The main objectives of the Study are to define the engineering issues and viability of designing and
`manufacturing a polarizing beamsplitter assembly to increase the output of a DLP Cinema system using a
`“Z screen” active circular polarization rotator.
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`• Can it be done?
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`•
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`•
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`Is performance acceptable?
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`Is it operationally practical?
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`•
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`Is it affordable?
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`Deliverables:
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`• Statement of design approach
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`• Expected performance parameters
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`• Statement of development risks
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`• Estimate of magnitude of engineering tasks to complete the design for manufacturing (time, $)
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`• Estimate of piece price in 100, 500, and 1000 quantity.
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`• Timeline for development and delivery
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`• Discussion of trade-offs between cost and performance
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`REALD INC.
`Exhibit 2095-3
`MASTERIMAGE 3D, et al. v REALD INC.
`IPR2015-00035
`
`

`
`
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`2. Technical Plan
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`2.1 Overview
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`CDS will perform the Feasibility Study that will address the objectives noted herein. The study will take
`into account the design considerations and characteristics of the projector provided by RealD.
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`2.2 System Configuration
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`CDS will evaluate the technical approach provided by RealD. The following first order analyses will be
`performed and the results provided in the Feasibility Study Report.
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`• Optical ray trace to determine the optimum size and configuration of the separating and projection
`optical assemblies
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`• Preliminary optical throughput analysis for P and S polarizations
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`• Determine best optical configuration to minimize size/weight of system
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`• Minimize separation of the beams
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`•
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`Identify candidate technologies for beamsplitter, rotator and folding optics
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`• Preliminary approach to projector integration
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`Design Considerations:
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`• Apparatus to locate close to lens output on an DLP cinema projector
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`• Apparatus to work with the entire line of zoom lenses available for these projectors
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`•
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`•
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`Include functionality to polarize the light into P and S
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`Include steering prisms (or mirrors) to overlay the two images
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`Include polarization rotator in one channel
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`Include mechanical consideration for mounting a Z screen (pi cell) component at output aperture
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`• Be of a design that allows removal and re-fitting from the projector. (Details part of next project
`phase)
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`• Output apertures to be as close together as possible to minimize size of the part and minimize the
`differential trapezoids from the two output beams
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`• Maximize the light throughput
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`REALD INC.
`Exhibit 2095-4
`MASTERIMAGE 3D, et al. v REALD INC.
`IPR2015-00035
`
`

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`Characteristics of the optical output from projector:
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`• Aspect ratio of projected image – 1.85:1 or 2.35:1
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`• Diameter of output element of lens – 100 mm (check)
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`• Horizontal cone angle maximum – 30 degrees full angle
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`• Color uniformity required – visually uniform across field in white (specification?)
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`• Color spectrum of projector – RGB primaries of DLP cinema (see attached)
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`• Polarization efficiency required for input to pi cells – 99.9%. May use clean-up polarizer(s) if
`necessary.
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`• Target improvement in light output – 1.7 times.
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`Cost target:
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`• $5K USD
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`•
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`Includes beamsplitting optics and mechanical housing
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`• 250/year quantity
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`Intellectual Property:
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`In the event that unique IP is developed under a contract funded by RealD, RealD will require terms in the
`contract which vest ownership of the IP with RealD
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`2.3 Program Schedule
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`The schedule for the Feasibility Study is six weeks after receipt of order (ARO). One week after contract
`award there will be a kick-off meeting at RealD to ensure all the requirements are well understood by
`CDS and RealD. Four weeks ARO there will be a half day meeting to assess the CDS’ progress. The
`final report will be delivered to RealD six weeks ARO.
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`2.4 Program Price
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`The following pricing is firm fixed price:
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`Feasibility Study:
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`$15,000 Lot
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`2.5 Payment
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`50% at order placement
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`50% upon delivery of Feasibility Study Report
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`REALD INC.
`Exhibit 2095-5
`MASTERIMAGE 3D, et al. v REALD INC.
`IPR2015-00035
`
`

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`CDS Proposal 06-1000
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`1
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`Use or disclosure of proposal data is subject to the restrictions on the title page of this proposal
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`REALD INC.
`Exhibit 2095-6
`MASTERIMAGE 3D, et al. v REALD INC.
`IPR2015-00035