DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18.5”(w .5” glue tab) x 17”h (12”+5” pocket) @ crops with
`.125” bleed; FOLDED: 9”w x 12”h
`LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on disk.
`FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX PackagingBrochure
`Proof No.: 2—10/03/03 jl
`Page No. 1
`
`5912
`
`Outside Cover
`PRINTER SPREADS
`CMYK dieline
`
`For more information on enhanced packaging
`from Baxter, please contact your Baxter representative
`or call 1-800-422-9837.
`
`Looking for extra power
`Looking for extra power
`to overcome market challenges?
`to overcome market challenges?
`
`Connect to the resources you need.
`
`Baxter Healthcare Corporation, Route 120 and Wilson Road, Round Lake, IL 60073 USA Phone: 1-800-422-9837 www.baxterdrugdelivery.com
`
`©2003 Baxter Healthcare Corporation. All rights reserved. 10/03 920073 Printed in USA.
`BAXTER, VIAL-MATE, MINI-BAG PLUS, BIO-SET, ULTI-MATE, GALAXY, INTRAVIA and CLEARSHOT are trademarks of Baxter International Inc., its subsidiaries or affiliates.
`
`Connect to the resources you need.
`
`Sandoz Exhibit 1015 Page 1
`
`

`

`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18”w x 12”h @ crops with .125” bleed;
`FOLDED: 9”w x 12”h LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on
`disk. FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX Packaging Brochure-Guts
`Proof No.: 2—10/03/03 jl
`Page No. 1
`
`5912
`
`Reader Spreads
`CMYK
`
`Discover solutions
`Discover solutions
`powered by enhanced
`powered by enhanced
`packaging.
`packaging.
`
`Getting to market with a new drug involves more than just proving clinical
`
`efficacy and safety. Increased competition, changing customer needs, and
`
`expanding global markets each present unique, new challenges.
`
`Think about it. Have you ever:
`• Launched in a crowded drug class and found it difficult to differentiate your
`
`product from the competition?
`• Been faced with compatibility issues in parenteral delivery?
`• Had difficulty finding a supplier that could support your needs globally and
`
`consistently meet your expectations?
`
`If you’re facing one or all of these issues, there’s a proven and reliable source for
`
`you to consider. Enhanced packaging from Baxter.
`
`Enhancements designed to build value.
`
`Baxter can help you address challenges like these with enhanced packaging.
`
`With Baxter as your partner, you can deliver unique solutions that will:
`• Improve market presence of your molecule
`
`• Overcome technical challenges in getting to market
`
`• Provide a reliable, high-quality supply
`
`Unique, enhanced packaging can offer
`
`solutions for challenges at any stage of your
`
`product’s life cycle. From initial product
`
`development all the way through patent
`
`expiry, partner with Baxter to create
`
`packaging solutions that maximize your
`
`product’s potential.
`
`Sandoz Exhibit 1015 Page 2
`
`

`

`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18”w x 12”h @ crops with .125” bleed;
`FOLDED: 9”w x 12”h LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on
`disk. FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX Packaging Brochure-Guts
`Proof No.: 2—10/03/03 jl
`Page No. 1
`
`5912
`
`Reader Spreads
`CMYK
`
`Discover solutions
`Discover solutions
`powered by enhanced
`powered by enhanced
`packaging.
`packaging.
`
`Getting to market with a new drug involves more than just proving clinical
`
`efficacy and safety. Increased competition, changing customer needs, and
`
`expanding global markets each present unique, new challenges.
`
`Think about it. Have you ever:
`• Launched in a crowded drug class and found it difficult to differentiate your
`
`product from the competition?
`• Been faced with compatibility issues in parenteral delivery?
`• Had difficulty finding a supplier that could support your needs globally and
`
`consistently meet your expectations?
`
`If you’re facing one or all of these issues, there’s a proven and reliable source for
`
`you to consider. Enhanced packaging from Baxter.
`
`Enhancements designed to build value.
`
`Baxter can help you address challenges like these with enhanced packaging.
`
`With Baxter as your partner, you can deliver unique solutions that will:
`• Improve market presence of your molecule
`
`• Overcome technical challenges in getting to market
`
`• Provide a reliable, high-quality supply
`
`Unique, enhanced packaging can offer
`
`solutions for challenges at any stage of your
`
`product’s life cycle. From initial product
`
`development all the way through patent
`
`expiry, partner with Baxter to create
`
`packaging solutions that maximize your
`
`product’s potential.
`
`Sandoz Exhibit 1015 Page 3
`
`

`

`The power to overcome technical issues.
`Formulation problems can dramatically slow or stop your product development
`process—and block your path to market. The formulation experts at Baxter, working
`with a dedicated program management team, will develop packaging that solves your
`formulation problem, achieving key milestones and
`keeping drug development on track. Baxter has a
`broad portfolio of packaging solutions, for both small
`and large molecules, to help you overcome:
`
`The difficult molecule challenge.
`
`A late market entry for a cardiovascular drug required
`lengthy preparation before administration. Our answer?
`Baxter created a ready-to-use product in a non-PVC film
`container. The result? The only product in its class marketed
`in this convenient, premixed form. After achieving rapid
`market acceptance within 6 months, it became the delivery
`system of choice for this molecule.
`
`• Drug reconstitution difficulties
`• Drug stability and shelf-life challenges
`• Material incompatibility
`• Dosage or administration issues
`
`The power to consistently meet quality and supply expectations.
`Obviously, quality has always been top priority in health care. But in today’s market, you need to
`deliver quality within a dynamic, global marketplace. As your global manufacturing partner,
`Baxter offers both proven capability and capacity you
`can rely on.
`• Proven expertise—more than 20 years of
`experience and 1 billion enhanced packaging
`units manufactured
`• Global reach—marketing and manufacturing in
`27 countries
`• Full-service development and manufacturing,
`from clinical scale through full commercialization
`• Experienced project management team with a track
`record of achieving milestones
`
`A popular antibiotic was difficult to reconstitute and
`foamed during manufacturing. In addition, a vial shortage
`threatened stockouts in the market. Our solution? Baxter
`developed a proprietary formulation to support a ready-
`to-use option, then increased manufacturing capacity to
`deliver product to customers experiencing vial shortages.
`The result? The Ready-to-Use Premix unit volume grew
`78% over 3 years, representing approximately 50% of
`the total drug volume.
`
`Two problems, one solution.
`
`Whether you’re at launch, responding to a specific market demand, or simply looking for a
`secondary supplier, Baxter can be your reliable outsourcing solution.
`
`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18”w x 12”h @ crops with .125” bleed;
`FOLDED: 9”w x 12”h LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on
`disk. FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX Packaging Brochure-Guts
`Proof No.: 2—10/03/03 jl
`Page No. 2
`
`5912
`
`Reader Spreads
`CMYK
`
`A powerful source to solve a multitude of challenges.
`A powerful source to solve a multitude of challenges.
`
`The power to improve market presence.
`Managing a product throughout its life cycle is a challenge, especially in a marketplace with
`many competitive products. Baxter’s enhanced packaging will differentiate your product,
`helping you achieve a competitive edge.
`In addition to differentiation, Baxter offers the power of an established, universal brand. Your
`customers already know the Baxter enhanced packaging portfolio, which leads to rapid
`acceptance, brand loyalty, and customer satisfaction. That’s because all of our systems are
`designed with your customers’ needs in mind, such as:
`
`•Safety. Baxter systems reduce the risk of medication errors and contamination.
`•Simplicity. Health care professionals rapidly accept easy-to-use systems with fewer
`preparation steps.
`•Savings. Cost efficiencies come from systems that save pharmacy and staff time, minimize
`components, and reduce drug waste.
`By anticipating and meeting those needs, you’ll optimize your market share and increase your
`return on investment over the life of the product.
`
`Penetration puzzle.
`
`The makers of a parenteral antibiotic were looking for a way to increase penetration
`in the hospital market, better compete against an existing enhanced system, and
`increase use of the oral drug form upon discharge. Our solution? Baxter partnered
`with the drug company to create a reconstitution kit that included a vial and the
`VIAL-MATE transfer device. It reduced the potential for waste and simplified the use
`for inpatient infusion, encouraging the transition to oral use. The result? A kit that
`helped the pharma partner achieve competitive system parity, meet customers’
`needs, and maintain growth expectations.
`
`Sandoz Exhibit 1015 Page 4
`
`

`

`The power to overcome technical issues.
`Formulation problems can dramatically slow or stop your product development
`process—and block your path to market. The formulation experts at Baxter, working
`with a dedicated program management team, will develop packaging that solves your
`formulation problem, achieving key milestones and
`keeping drug development on track. Baxter has a
`broad portfolio of packaging solutions, for both small
`and large molecules, to help you overcome:
`
`The difficult molecule challenge.
`
`A late market entry for a cardiovascular drug required
`lengthy preparation before administration. Our answer?
`Baxter created a ready-to-use product in a non-PVC film
`container. The result? The only product in its class marketed
`in this convenient, premixed form. After achieving rapid
`market acceptance within 6 months, it became the delivery
`system of choice for this molecule.
`
`• Drug reconstitution difficulties
`• Drug stability and shelf-life challenges
`• Material incompatibility
`• Dosage or administration issues
`
`The power to consistently meet quality and supply expectations.
`Obviously, quality has always been top priority in health care. But in today’s market, you need to
`deliver quality within a dynamic, global marketplace. As your global manufacturing partner,
`Baxter offers both proven capability and capacity you
`can rely on.
`• Proven expertise—more than 20 years of
`experience and 1 billion enhanced packaging
`units manufactured
`• Global reach—marketing and manufacturing in
`27 countries
`• Full-service development and manufacturing,
`from clinical scale through full commercialization
`• Experienced project management team with a track
`record of achieving milestones
`
`A popular antibiotic was difficult to reconstitute and
`foamed during manufacturing. In addition, a vial shortage
`threatened stockouts in the market. Our solution? Baxter
`developed a proprietary formulation to support a ready-
`to-use option, then increased manufacturing capacity to
`deliver product to customers experiencing vial shortages.
`The result? The Ready-to-Use Premix unit volume grew
`78% over 3 years, representing approximately 50% of
`the total drug volume.
`
`Two problems, one solution.
`
`Whether you’re at launch, responding to a specific market demand, or simply looking for a
`secondary supplier, Baxter can be your reliable outsourcing solution.
`
`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18”w x 12”h @ crops with .125” bleed;
`FOLDED: 9”w x 12”h LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on
`disk. FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX Packaging Brochure-Guts
`Proof No.: 2—10/03/03 jl
`Page No. 2
`
`5912
`
`Reader Spreads
`CMYK
`
`A powerful source to solve a multitude of challenges.
`A powerful source to solve a multitude of challenges.
`
`The power to improve market presence.
`Managing a product throughout its life cycle is a challenge, especially in a marketplace with
`many competitive products. Baxter’s enhanced packaging will differentiate your product,
`helping you achieve a competitive edge.
`In addition to differentiation, Baxter offers the power of an established, universal brand. Your
`customers already know the Baxter enhanced packaging portfolio, which leads to rapid
`acceptance, brand loyalty, and customer satisfaction. That’s because all of our systems are
`designed with your customers’ needs in mind, such as:
`
`•Safety. Baxter systems reduce the risk of medication errors and contamination.
`•Simplicity. Health care professionals rapidly accept easy-to-use systems with fewer
`preparation steps.
`•Savings. Cost efficiencies come from systems that save pharmacy and staff time, minimize
`components, and reduce drug waste.
`By anticipating and meeting those needs, you’ll optimize your market share and increase your
`return on investment over the life of the product.
`
`Penetration puzzle.
`
`The makers of a parenteral antibiotic were looking for a way to increase penetration
`in the hospital market, better compete against an existing enhanced system, and
`increase use of the oral drug form upon discharge. Our solution? Baxter partnered
`with the drug company to create a reconstitution kit that included a vial and the
`VIAL-MATE transfer device. It reduced the potential for waste and simplified the use
`for inpatient infusion, encouraging the transition to oral use. The result? A kit that
`helped the pharma partner achieve competitive system parity, meet customers’
`needs, and maintain growth expectations.
`
`Sandoz Exhibit 1015 Page 5
`
`

`

`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18”w x 12”h @ crops with .125” bleed;
`FOLDED: 9”w x 12”h LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on
`disk. FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX Packaging Brochure-Guts
`Proof No.: 2—10/03/03 jl
`Page No. 3
`
`5912
`
`Reader Spreads
`CMYK
`
`Connect to the resources you need.
`Connect to the resources you need.
`
`Why choose Baxter enhanced packaging? We offer the expertise, resources, capabilities, and
`services to help you use packaging to overcome your product challenges.
`
`Industry leadership.
`Since its introduction of the first commercial IV solution in glass bottles in 1931, Baxter has been an
`industry leader in proprietary packaging systems. With more than 50 parenteral product launches and
`more than 1 billion enhanced packaging products manufactured, we offer proven packaging experience.
`
`Comprehensive portfolio.
`We offer a global range of enhanced packaging that includes ready-to-use containers and ready-to-
`mix systems. All of our enhanced packaging systems are designed to meet your needs in order to:
`
`• Improve market presence of your molecule
`• Overcome technical challenges in getting to market
`• Provide a reliable, high-quality supply
`
`Full-service, global manufacturing capabilities.
`From formulation development to full-scale commercialization, Baxter delivers the quality
`manufacturing you expect—around the world. We also offer regulatory expertise and support at the
`local level to help secure the product approvals you need to get to market.
`
`With enhanced packaging, you can connect to a range of solutions…and the power you need to grow
`in the marketplace.
`
`Sandoz Exhibit 1015 Page 6
`
`

`

`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18”w x 12”h @ crops with .125” bleed;
`FOLDED: 9”w x 12”h LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on
`disk. FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX Packaging Brochure-Guts
`Proof No.: 2—10/03/03 jl
`Page No. 3
`
`5912
`
`Reader Spreads
`CMYK
`
`Connect to the resources you need.
`Connect to the resources you need.
`
`Why choose Baxter enhanced packaging? We offer the expertise, resources, capabilities, and
`services to help you use packaging to overcome your product challenges.
`
`Industry leadership.
`Since its introduction of the first commercial IV solution in glass bottles in 1931, Baxter has been an
`industry leader in proprietary packaging systems. With more than 50 parenteral product launches and
`more than 1 billion enhanced packaging products manufactured, we offer proven packaging experience.
`
`Comprehensive portfolio.
`We offer a global range of enhanced packaging that includes ready-to-use containers and ready-to-
`mix systems. All of our enhanced packaging systems are designed to meet your needs in order to:
`
`• Improve market presence of your molecule
`• Overcome technical challenges in getting to market
`• Provide a reliable, high-quality supply
`
`Full-service, global manufacturing capabilities.
`From formulation development to full-scale commercialization, Baxter delivers the quality
`manufacturing you expect—around the world. We also offer regulatory expertise and support at the
`local level to help secure the product approvals you need to get to market.
`
`With enhanced packaging, you can connect to a range of solutions…and the power you need to grow
`in the marketplace.
`
`Sandoz Exhibit 1015 Page 7
`
`

`

`DOC INFO: CREATED IN QUARK XPRESS 4.1
`FINAL TRIM SIZE: FLAT: 18.5”(w .5” glue tab) x 17”h (12”+5” pocket) @ crops with
`.125” bleed; FOLDED: 9”w x 12”h
`LIVE GRAPHICS: Autoswap “LR” FPO files for hi-res on disk.
`FONTS: Adobe—Helvetica Neue, Goudy, Futura, Domestos, Meta
`
`TOPIN & ASSOCIATES, INC.
`676 N. St. Clair St.–Suite 2000
`Chicago, Illinois 60611-2991
`Tel: 312.645.0100 Fax: 312.645.0120
`impact@topin.com www.topin.com
`
`Baxter Drug Delivery
`PROMAXX PackagingBrochure
`Proof No.: 2—10/03/03 jl
`Page No. 1
`
`5912
`
`Outside Cover
`PRINTER SPREADS
`CMYK dieline
`
`For more information on enhanced packaging
`from Baxter, please contact your Baxter representative
`or call 1-800-422-9837.
`
`Looking for extra power
`Looking for extra power
`to overcome market challenges?
`to overcome market challenges?
`
`Connect to the resources you need.
`
`Baxter Healthcare Corporation, Route 120 and Wilson Road, Round Lake, IL 60073 USA Phone: 1-800-422-9837 www.baxterdrugdelivery.com
`
`©2003 Baxter Healthcare Corporation. All rights reserved. 10/03 920073 Printed in USA.
`BAXTER, VIAL-MATE, MINI-BAG PLUS, BIO-SET, ULTI-MATE, GALAXY, INTRAVIA and CLEARSHOT are trademarks of Baxter International Inc., its subsidiaries or affiliates.
`
`Connect to the resources you need.
`
`Sandoz Exhibit 1015 Page 8
`
`