`
`INFORMATION
`
`SUBJECT TO PROTECTIVE ORDER
`
`Operating Plan
`MISD
`
`Presentation to the Board of Directors
`December
`2005
`
`WESTERNGECO
`
`09-CV-O1 827
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`PTX257
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`10N865863
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`WESTERNGECO Exhibit 2118, pg. 1
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`kYII1
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`---AII%.1 IIIILIc..
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`ii
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`GX ThCHOLOGY
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`10N865864
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`WESTERNGECO Exhibit 2118, pg. 2
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`iii
`
`..Idlize the Macro trends and
`LtivIties that are shaping the marine
`.IIuIhcet Well assume that the Board has
`basic
`grounding so should focus on whats new and
`different
`
`Suggestions
`
`Revenue trends or sales of acquisition systems
`is the
`market picking up with high commodity prices Whos
`gaining share us or Sercel
`Summary of marine and market acceptance what
`is it
`How does it stack up to other systems in the market How
`are we positioning to attack it
`Towed Seismic Vessel build up how high can it go
`Redeployable OBC market and competitive review vs VSO
`
`GXThCHOLOGY
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`10N865865
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`WESTERNGECO Exhibit 2118, pg. 3
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`iIi
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`Assessment
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`xxx
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`fri GX ThCHNOLOGY
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`10N865866
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`WESTERNGECO Exhibit 2118, pg. 4
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`iii
`
`isis of the Imperative
`
`yer in the towed
`systems
`
`The Sercel SEAL system has gained market share at the
`expense of the MSX system MSX is generally regarded
`as being long in the tooth
`
`ul Launch of DigiFIN Streamer
`Steering
`
`Oil Companies and Contractors are hungry for
`competitive Q-fin steerable streamer offering and
`realize that were in the best position to deliver
`
`Deliver on VSO quality and new feature
`implementation targets
`
`Now that weve recovered from the initial VSO System
`problems we need to move forward and deliver on the
`quality of future systems deliveries and the features and
`improvements requested by RXT
`
`LoFS put
`development team
`together to engineer the fundamentals
`seismic permanent monitoring
`of
`system solution
`GXThCHOLOGY
`
`ITT from Oil Cos for LoFS projects have had short
`timeframes for delivery Unless we have the basics of
`solution under our belt we will not be able to compete
`
`10N865867
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`WESTERNGECO Exhibit 2118, pg. 5
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`GX ThCHOLOGY
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`10N865868
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`WESTERNGECO Exhibit 2118, pg. 6
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`GX ThCHOLOGY
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`10N865869
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`WESTERNGECO Exhibit 2118, pg. 7
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`GX ThCHOLOGY
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`10N865870
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`WESTERNGECO Exhibit 2118, pg. 8
`PGS v. WESTERNGECO
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`GX ThCHOLOGY
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`10N865871
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`WESTERNGECO Exhibit 2118, pg. 9
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`kYII1
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`rationale
`
`Result/benefit
`
`of hitting
`this intermediate or final
`milestone
`
`Result/benefit
`
`of hitting
`this intermediate or final
`milestone
`
`Acq Sys
`
`Positioning
`
`LoFS
`
`GX ThCHOLOGY
`
`10N865872
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`WESTERNGECO Exhibit 2118, pg. 10
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`II1
`
`GPM%
`
`LoFS/POBC
`
`Source
`
`Acq Sys
`
`Positioning
`
`2004
`
`2005
`
`2006
`
`.cL
`
`10N865873
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`100
`
`50
`
`Opinc
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`GX ThCHOLOGY
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`WESTERNGECO Exhibit 2118, pg. 11
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`II1
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`300
`
`200
`
`150
`
`100
`
`50
`
`Opinc
`
`GX ThCHNOLOGY
`
`2005
`
`2006
`
`2007
`
`2008
`
`2009
`
`2010
`
`LIVSO
`
`Source
`
`Acq Sys
`
`Positioning
`
`LoFS/POBC
`
`.1
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`10N865874
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`WESTERNGECO Exhibit 2118, pg. 12
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`fff
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`iiii
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`fff
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`___ ___ ___ ___ ___ ___
`
`___
`
`__
`
`____
`___
`
`COGS
`
`GA
`DSM
`fl RD
`Operating Income
`
`90%
`
`80%
`
`70%
`
`600
`
`/0
`
`50%
`
`40%
`
`30%
`
`20%
`
`10%
`
`2004
`
`2005
`
`2006E 2007E 2008E 2009E 2010E
`
`Total Operating
`Income
`
`Millions
`
`fri OX ThCHNOLOGY
`
`10N865875
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`WESTERNGECO Exhibit 2118, pg. 13
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`150
`
`100
`
`50
`
`Opinc Variance
`2006Plan
`2004Plan
`
`Millions
`
`OX ThCHNOLOGY
`
`2006E
`
`2007E
`
`2008E
`
`2009E
`
`2010E
`
`2004 Plan
`
`2005 Plan
`
`2006 Plan
`
`10N865876
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`WESTERNGECO Exhibit 2118, pg. 14
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`Revenues increased in 2006 Plan
`
`Revenues decreased in 2006 Plan
`
`Cables Vibes
`Trucks
`
`Other
`
`-5
`
`-10
`
`-15
`
`GX ThCHNOLOGY
`
`ft4
`
`10N865877
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`WESTERNGECO Exhibit 2118, pg. 15
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`rterIy Financial Plan
`
`Qi
`
`Q2
`
`Q3
`
`Q4
`
`Total 2006
`
`Revenue
`
`Cost of Sales
`Gross Margin
`Etc
`
`fri GX ThCHNOLOGY
`
`.i
`
`10N865878
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`WESTERNGECO Exhibit 2118, pg. 16
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`Operating Assumptions
`
`Upside Opportunity
`
`Criteria to Achieve
`
`Financial
`Revenue
`
`Impact
`Op Inc
`
`10
`
`10
`
`10
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`fri
`
`ThCHNOLOGY
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`10N865879
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`WESTERNGECO Exhibit 2118, pg. 17
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`Year Forecast
`
`2006
`
`2007
`
`2008
`
`2009
`
`2010
`
`Revenue
`
`Cost of Sales
`
`Gross Margin
`Etc
`
`fri OX ThCHNOLOGY
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`10N865880
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`WESTERNGECO Exhibit 2118, pg. 18
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`iii
`
`Acq Sys etc product marketing and
`ms highlighting key regional differences if
`ry including
`
`Article
`
`technical paper strategy
`
`Advertising programs
`
`Pricing and bundling/co-promotion strategies
`
`Co-promotion with other Divisions
`
`Co-promotion with channel
`
`strategic partners
`
`Event I/O-sponsored Forum and Roadshow strategies
`
`Customer satisfaction measurement programs
`
`Customer relationship management initiatives
`
`Case study development priorities
`
`GXTCHOLOGY
`
`10N865881
`
`WESTERNGECO Exhibit 2118, pg. 19
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`iIi
`
`.tification
`
`solid Product Development Culture
`.WLJ
`Cost reduction and GPM improvement plans
`Inventory management initiatives
`Bench-building and skill-enhancement programs
`Positioning Repair Turnaround
`
`Competitor tracking
`
`analysis programs
`
`fri
`
`ThCHNOLOGY
`
`10N865882
`
`WESTERNGECO Exhibit 2118, pg. 20
`PGS v. WESTERNGECO
`IPR2014-01475