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`C1‘ossi'oatls Systems - Mzmagcmcm
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`hitp://invesl‘ors.crossi‘niids.com/in:in:igcmcni.cih1
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`account director. Jim offers extensive experience in data
`storage technologies and brings specific expertise in
`establishing vertical market growth in media and
`entertainment, telecommunications, research and development
`and medical markets. Additionally, Jim has successfully leveraged the storage
`channel to attain significant revenue goals. Prior to Crossroads, he held various sales
`and marketing leadership positions at Sun and EMC. He holds a degree from San
`Diego State University.
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`Jennifer Crane
`Chief Financial Officer
`
`Jennifer Crane is the chief financial officer at Crossroads
`Systems. She joined the Crossroads team in 2003 and
`currently leads the company's financial and legal operations.
`Her chief objective is to manage Crossroads’ financial
`performance and position the company for future growth while
`it continues to expand its portfolio of data protection and
`preservation solutions. An accomplished accounting and
`financial expert, Jennifer brings more than 20 years of
`hands~on experience in financial management and auditing.
`Prior to joining Crossroads, Jennifer held senior positions at leading firms such as
`Deloitte & Touche LLP and Price Waterhouse Coopers LLP. A certified public
`accountant, Jennifer is an active member of the Financial Executive Institute (FEI)
`association as well as the American Institute of Certified Public Accountants (AICPA).
`She holds a degree in business administration from the University of Texas at Austin.
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`David Cerf
`Executive Vice President of Strategy and Business Development
`
`David Cerf is executive vice president of strategy and business
`development at Crossroads Systems. With more than 25 years
`of corporate development experience in the IT industry, David
`is a frequent speaker on data growth, storage and protection
`issues at several national industry conferences. Joining
`Crossroads in 2005, he currently leads global efforts to expand
`Crossroads innovative data protection solutions and develop
`E
`relationships with key early technology adopters. Serving as a
`S
`key member of Crossroads’ executive team, he helps
`distinguish the company's future product roadmap and overall business direction.
`Prior to joining Crossroads, David served as vice president of sales and business
`development at NexQL, a leading provider of advanced database acceleration
`technologies. He was also a co-founder of 36OWorld, a national provider of video and
`imaging solutions. In 1988, as the founder and managing director of the Dallas
`Business Incubator, he was responsible for the development and funding of more
`than 50 new high—grc-wth startop companzes.
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`V
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`Mark Hood
`Executive Vice President of Corporate Development
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`Mark Hood is executive vice president of corporate
`development at Crossroads Systems. His areas of responsibility
`include marketing, investor relations and supporting the
`company's patent monetization program. With more than 25
`years of experience in growing and investing in early stage
`companies, he leads Crossroads’ efforts in educating
`,
`prospective customers, partners and investors on the unique
`value that Crossroads’ data protection and storage solutions
`provide. From 1995 to 2000, he was CEO of Network Consulting Services, a
`telecommunications agency. Mark was the founder of MCH Advisors, a consultancy
`that helped clients increase revenue by improving their sales, marketing and
`communication initiatives. Mark earned a BA in Marketing from Sam Houston State
`University and an MS in Technology Commercialization from The University of Texas
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`Crossrnaais S} stems - Management
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`Imp:i’/investnrs.crossroads.con1ftnzmzzgcmeni.clin
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`at Austin, MCCombs School of Business. He is also a recipient of the George
`Kozmetsky Award for Academic Excellence.
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`Bernd R. Krieger
`Director of European Sales
`
`Bernd R. Krieger is the dtrector of European sales at Crossroads
`Systems. With more than 30 years of experience in the data
`storage and backup industry, he brings strong relationships
`with established partners and resellers throughout the IT
`industry as well as Global 1000 companies. Bernd joined
`Crossroads in 2007 as the head of European sales. Previously,
`he held general manager and CEO positions at several IT
`companies, gaining lengthy experience in sales and multi~
`country operations. He has served as general manager of sales
`and marketing at Data Global GrnbH, CEO of Entire Software AG, and director of
`international sales at Grau (ADIC).
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