Page 7
`Cypress Names Vice President of Interface Products; New Executive Charged With Extending Company's USB
`Leadership Position to USB 2.0 Business Wire February 7, 2000, Monday
`
`More information about Cypress is accessible electronically on the company's worldwide web site at
`http://www.cypress.com or by CD-ROM (call 1-800-858-1810). An electronic investor forum, and other investor
`information, is located at http://www.cypress.com/investor/index.html.
`
`"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements herein that are not
`historical facts are "forward-looking statements" involving risks and uncertainties. Please refer to Cypress's Securities
`and Exchange Commission filings for a discussion of such risks.
`
`Note to Editors: QDR SRAMs and Quad Data Rate comprise a new family of products developed by Cypress
`Semiconductor, Integrated Device Technology (IDT), and Micron Technology. EZ-USB and "By Engineers. For
`Engineers." are trademarks of Cypress Semiconductor Corporation.
`
`CONTACT: Cypress Semiconductor Corporation
`Kimi Nishikawa, 408/943-4725
`
`URL: http://www.businesswire.com
`
`LOAD-DATE: February 8, 2000
`
`158 of 158 DOCUMENTS
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`Copyright 1999 Business Wire, Inc.
`Business Wire
`
`December 2, 1999, Thursday
`
`DISTRIBUTION: Business Editors/High Tech Writers
`
`LENGTH: 1071 words
`
`HEADLINE: Cypress Semiconductor Maps Out USB Strategy; Targets USB Market Segments With Solutions for the
`Entire Spectrum of PC Peripherals
`
`DATELINE: SAN JOSE, Calif., Dec. 2, 1999
`
`BODY:
`
`In the wake of two recent acquisitions in the Universal Serial Bus arena, Cypress Semiconductor Corporation
`(NYSE: CY) today mapped out its strategy for the fast-growing USB market.
`
`Extending its proprietary portfolio with technology and products gained through the recent additions of Anchor
`Chips and Intel's high-performance USB line, Cypress now offers a microcontroller for virtually every USB peripheral
`(see table). The company aims to engage with equipment manufacturers in discrete USB application and market
`segments, ranging from mice, keyboards, and joysticks, to higher-speed hubs, scanners, and digital cameras.
`
`Exhibit 2051 - Page 01 of 03
`
`

`

`Page 8
`Cypress Semiconductor Maps Out USB Strategy; Targets USB Market Segments With Solutions for the Entire
`Spectrum of PC Peripherals Business Wire December 2, 1999, Thursday
`
`Leveraging technology gained through the Intel deal, its own expertise with high-speed transceiver design, and a
`solid portfolio of USB design wins, Cypress-the USB market-share leader-also aims to extend its position into the
`emerging market for USB 2.0. A specification with target speeds up to 480 Mbps, USB 2.0 is expected to open new
`applications to USB, including full-motion video.
`
`"Originally we viewed the USB market as falling into two broad categories: low-speed applications with
`transmission speeds up to 1.5 Mbps and full-speed applications with speeds up to 12 Mbps," said Dan McCranie,
`Cypress executive vice president of sales and marketing. "But after four years in the USB business, 20 million units
`sold, and the experience of engaging with dozens of major OEMs, it has become clear to us that the USB market
`actually is segmented more narrowly, by peripheral type and application. We aim to attack these market segments
`accordingly."
`
`"We were early to recognize the potential of USB," McCranie said. "We have executed successfully, enabling us to
`become the No. 1 player in this market. We fully intend to build on our success and to extend our market position and
`technology leadership as USB 2.0 hits the market."
`
`Functionality and Options
`
`Cypress provides targeted solutions for every segment of the USB market, drawing on a wide variety of
`implementation schemes, architectures, and feature sets. Cypress's original mouse chip, for example, was designed in
`conjunction with Microsoft to meet the needs of this very high-volume, cost-sensitive application. The CY7C63000
`family is driven by the industry's smallest 8-bit RISC core and features integrated programmable EPROM in blocks of 4
`or 8 Kbytes. By contrast, the EZ-USB(TM) family, designed by Anchor, is built around a larger, more robust 8051
`microprocessor, and its architecture is SRAM based -- meaning that firmware can be downloaded from the host PC and
`easily reconfigured.
`
`Mixing and matching configurations, capabilities, and options, Cypress offers solutions targeted at individual
`segments of the USB market.
`USB Peripheral Cypress Solution
`Mouse
`CY7C63xxx family
`Keyboard + hub CY7C66xxx family
`Motherboard hub CY7C651xx family
`Speakers
`AN2135SC (Anchor Chips)
`Standalone Hub CY7C650xx
`Scanner
`AN2136SC (Anchor Chips)
`Camera
`AN2131QC (Anchor Chips)
`Phone/Fax
`8x930 (Intel)
`Video Camera
`AN2131QC (Anchor Chips)
`
`USB Market Dynamics
`
`Market research firm DataQuest (San Jose) estimates that 27 million USB peripheral chips will ship in 1999,
`skyrocketing to 85.5 million next year (225% growth). DataQuest sees the market growing to almost 500 million units
`in 2003. Other market observers, including financial analyst SG Cowen, believe the DataQuest figures may
`underestimate the size of the market, currently and in the future.
`
`Cypress is the market-share leader in USB, having shipped more than 20 million units. According to market
`researcher Cahners In-Stat (Scottsdale, Ariz.), Cypress has shipped more than half of all USB peripheral controllers.
`
`USB market estimates do not typically include the application- and market-expanding possibilities of USB 2.0,
`which has a target speed of 480 Mbits/second, as defined by the USB 2.0 Promoter Group. Under its recent licensing
`agreement with Intel -- a key driver of USB standards -- Cypress gained access to technology that will facilitate early
`
`Exhibit 2051 - Page 02 of 03
`
`

`

`Page 9
`Cypress Semiconductor Maps Out USB Strategy; Targets USB Market Segments With Solutions for the Entire
`Spectrum of PC Peripherals Business Wire December 2, 1999, Thursday
`
`delivery of USB 2.0 products.
`
`"There is huge potential in USB -- and in the PC peripherals and other systems that rely on it," McCranie
`concluded. "And that means huge potential for Cypress."
`
`About Cypress Semiconductor
`
`Cypress Semiconductor provides high-performance integrated circuit solutions "By Engineers. For
`Engineers.(TM)" for fast-growing companies in fast-growing markets, including data communications,
`telecommunications, computation, consumer products, and industrial-control. With a focus on emerging
`communications applications, Cypress's product lines include networking-optimized and micropower static RAMs;
`high-bandwidth multi-port and FIFO memories; high-density programmable logic devices; timing technology for PCs
`and other digital systems; and controllers for Universal Serial Bus (USB). Cypress is No. 1 in the USB and clock chip
`markets.
`
`More than two-thirds of Cypress's sales come from fast-growing datacom/telecom markets and dynamic companies
`such as Lucent, Cisco, 3Com, Alcatel, Motorola, Ericsson, and Nortel Networks. Cypress's ability to mix and match its
`broad portfolio of intellectual property enables targeted, integrated solutions for high-speed systems that feed
`bandwidth-hungry Internet applications. Cypress aims to become the preferred silicon supplier for Internet switching
`systems and for every Internet data stream to pass through at least one Cypress IC.
`
`Cypress employs more than 3,600 people worldwide with international headquarters in San Jose, California. Its
`shares are listed on the New York Stock Exchange under the symbol CY. More information about Cypress is accessible
`electronically on the company's worldwide web site at http://www.cypress.com or by CD-ROM (call 1-800-858-1810).
`An electronic investor forum, and other investor information, is located at http://www.cypress.com/investor/index.html.
`
`"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements herein that are not
`historical facts are "forward-looking statements" involving risks and uncertainties. Please refer to Cypress's Securities
`and Exchange Commission filings for a discussion of such risks.
`
`EZ-USB is a trademark of Cypress Semiconductor Corp.
`
`CONTACT: Cypress Semiconductor
`Joe McCarthy, 408/943-2902
`
`URL: http://www.businesswire.com
`
`LOAD-DATE: December 3, 1999
`
`Exhibit 2051 - Page 03 of 03
`
`