`
`There’s more than one way to catch a fish, and the New Product
`Showcase reflects this creative spirit. If you introduced a new
`product in 2009. or have one ready to debut in 2010, the New
`Product Showcase is the perfect way to highlight your latest
`addition and gain visibility with buyers and media. The New
`Product Showcase. sponsored by ESPN Outdoors/BASS.
`is
`lCAST's flagship feature and recognizes your innovation and
`rewards your contribution to fishing through our ”Best of Show”
`new product awards competition.
`
`What Qualifies as a New Product?
`A product qualifies as “new" if it has not appeared in national
`distribution in the North American market, at any level of
`distribution, prior to January 1, 2009, or appeared in any 2008
`(or earlier) product catalog. Each submission will be reviewed
`for consistency with these rules. For a complete list of rules.
`please see the following page.
`
`Vie for the Prestigious
`“Best of Show" Awards
`
`During the first day of the show. buyers and media-editorial
`attendees who visit the New Product Showcase will evaluate
`
`each new product and grade them based on their innovation,
`execution, workmanship and practicality. The product with the
`most votes in each of the 17 categories will be awarded “Best
`of Show" for that category. The product with the most total
`votes will be named overall “Best of Show." Voting begins
`during Tuesday night's New Product Showcase Preview
`Reception and continues through 1:00 pm. on Wednesday,
`July 15. The winners will be announced Wednesday evening at
`the Chairman’s Industry Awards Reception.
`
`Only registered buyers and individuals with media—editorial
`badges are eligible to vote. New this year—voting buyers
`and media are permitted one ballot per buying entity or
`media outlet.
`
`NEW PRODUCT SHOWCASE
`
`New Product Showcase Sponsored by
`a
`.
`.
`u»
`x
`
`
`
`New Product Showcase
`
`Exclusive Preview Reception
`On Tuesday evening, July 14, the night before the show opens,
`a Preview Reception will be held in the New Product Showcase
`area for buyers and media—editorial attendees only. Please note
`that exhibitors are NOT PERMITTED in the New Product Showcase
`during the voting period which begins at the Tuesday night
`reception and ends at 1:00 pm. on Wednesday, July 15.
`
`Directions for Submitting
`
`Your New Product Entry
`Enter your new products by filling out the New Product
`Showcase form on page 8 and fax it to ASA at 703.519.1872.
`All product information will be kept strictly confidential until
`Tuesday evening's Preview Reception.
`
`The deadline for submitting your New Product Showcase entry
`form is June 12. 2009. No exceptions.
`
`5 EXHIBIT
`§'
`flea
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`NEW PRODUCT SHOWCASE
`
`Official Rules
`
`1. You must be a 2009 ICAST exhibitor to enter new
`
`products in the New Product Showcase.
`
`2. Your entry form must be received by June 12, in
`order to have your product entered in the
`Showcase. No exceptions. Entry forms will not be
`accepted after the deadline.
`
`3. The product must be new for 2009/2010. “New"
`means the product must not have been sold at
`any level of distribution before January 1, 2009.
`The product must not have appeared in any 2008
`(or earlier) product catalog. Note that changes in
`color, size, weight, pattern, hook size, etc. do not
`constitute a new product. All new product entries
`are subject to ASA approval. ASA reserves the
`right to remove/disqualify any product that it
`believes does not qualify as new. Please see page
`5 for a more detailed explanation of new product
`eligibility.
`
`4. A product can be submitted in only ONE category.
`Final category determinations are subject to ASA
`approval.
`
`5. The number of product submissions per category
`is limited. See entry form for details.
`
`
`
`(continued)
`
`6. New products must be delivered to the New
`Product Showcase between 1:00 p.m. and 5:00
`p.m. on Monday, July 13, or between 8:00 am.
`and 1:00 p.m. on Tuesday, July 14. No products
`will be accepted after 1:00 p.m. on Tuesday. No
`exceptions.
`
`7. Product placement will be determined by ASA
`staff. Exhibitors are not permitted inside the New
`Product Showcase during set-up hours or the voting
`period. New Product Showcase hours will be
`posted prominently on the show floor.
`
`8. Products may be displayed with packaging as they
`would be at retail point of sale. Additional
`displays and signage aside from the product ID
`card provided are prohibited.
`
`9. Product promotion and order writing is prohibited
`in the New Product Showcase at all times.
`
`10. All entries are automatically entered into the
`“Best of Show" judging.
`
`11. There is no entry fee to submit a product for the
`New Product Showcase.
`
`New Product Showcase Key Dates
`
`May 29: Deadline to sign up
`for the New Product Showcase
`conference call
`
`June 4: 2:00 p.m. E01: New Product
`Showcase conference call
`
`""1” 12‘ Deadline to Smeit
`Showcase Entry Form. No
`exceptions
`
`July 13: 1:00 p.m. to 5:00 p.m.
`July 14: 3:00 3.01.10 1:00 p.m.:
`Onsite product and ID card
`drop off
`
`July 15: 0:00 am. to 1:00 p.m.: New
`Product Showcase open to
`buyers and media-editorial
`only
`
`July 15: 6:00 p.m. to 1:30 p.m.:
`"Best of Show" winner‘s
`announcement (Chairman's
`Industry Awards Reception)
`
`July 14: 5:30 p.m. to 7:30 p.m.:
`Preview Reception open to
`buyers and media-editorial only
`
`July 15: 1:00 p.m.: New Product
`Showcase open to all
`exhibitors and attendees
`
`July 10: 8:00 am. to 0:00 a.m.:
`“Best of Show” winner's
`press event
`
`July 14: 5:30 p.m.: Voting begins
`
`July 15: 1:00 p.m.: Voting ends
`
`July 11: Noon to 2:00 p.m.:
`Product pick up
`
`
`
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`
`
`New Product Showcase Conference Call
`
`Back by popular demand! A conference call dedicated
`to the New Product Showcase returns for lCAST 2009.
`
`The conference call will be held on Thursday, June 4,
`at 2:00 pm. EDT. During this conference call ASA
`staff will review how to submit your entry form, rules
`and regulations, how to complete your product ID
`card, how to display your product and much more. If
`you plan to enter a product in the New Product
`Showcase, you cannot miss this conference call.
`
`New Product Identification Card
`
`To help you display your products prominently and
`highlight what's new, ASA staff has created special
`tent cards to accompany entered products. The cards
`contain your company name, booth number, product
`name, M.S.R.P. and a space to tell the world what's
`new about your product. Detailed information on
`product ID cards will be provided to entering
`companies after June 12. Please note all entered
`products must be accompanied by a completed
`product identification card to be eligible for display.
`
`NEW PRODUCT SHOWCASE
`
`(continued)
`
`Product Delivery
`Products with ID cards must be delivered to the New
`
`Product Showcase on Monday, July 13, between 1:00
`pm. and 5:00 p.m., or Tuesday. July 14, between
`8:00 am. and 1:00 pm. All packages MUST be hand
`delivered to be eligible to compete in the New Product
`Showcase. Do not ship products to ASA or the Orange
`County Convention Center.
`
`Security
`Twenty-four—hour security is provided at the New
`Product Showcase for the duration of the show. No
`
`exhibitors will be allowed in the showcase during setup
`or after hours. ASA is not responsible for theft or
`damage to products.
`
`Pick-up
`You must pick up your products from the New Product
`Showcase between noon and 2:00 p.m. on Friday, July
`17. All products not picked up by 2:00 pm. will be
`donated to a non-profit organization of ASA’s choosing.
`ASA is not responsible for products not picked up by
`the specified time.
`
`iDI
`
`Elna-Hung Gumm’
`awn Number
`
`Wall's”! lawn-med lam Fume
`
`QUESTIONS? Please contact Kenneth Andres, ICAST associate, at 703.519.9691, ext. 231, or kandresflasafishingmrg.
`
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`ICAST 2009 NEW PRODUCT SHOWCASE ENTRY FORM
`
`
`
`To Enter the New Product Showcase:
`. Please complete this form to enter your product in the 2009
`New Product Showcase.
`0 Entry forms must be received by ASA by June 12, 2009,
`and will not be accepted after the deadline.
`0 Send this form to kandres@asafishing.org or fax to
`703.519.1872,
`
`.
`.
`Categories You Wish To Enter:
`Please enter the quantity of products per category
`you will enter.
`
`_ Freshwater lied: Any freshwater fishing rod.
`Limit 5 per company with one per series.
`Saltwater Rod: Any saltwater fishing rod.
`Limit 5 per company with one per series.
`Freshwater Reel: Any freshwater fishing reel.
`Limit 5 per company with one per series.
`
`Saltwater Reel: Any saltwater fishing reel.
`Limit 5 per company with one per series.
`
`Combo: Any fishing rod and reel packaged and
`sold together.
`Limit 5 per company with one per series.
`
`— “"3: Any fighing “ne' Only a single diameter or
`strength per line type.
`‘
`.
`Limit 5 types per company With one per series.
`terminal Tackle: All hooks, sinkers, lead head
`unfinished jigs, swivels, snaps, beads or any other
`form of terminal tackle.
`Limit 5 per company.
`
`Soft Lure: Any soft-bodied lure that is used primarily
`to catch fish. Only one size and color per model type.
`Limit 5 models per company.
`
`_ Hard Lure: Any hard lure that is used primarily to catch fish.
`Decorative lures are considered giftware. Only one size and
`color per model type.
`Limit 5 per company.
`Tackle Management: All tackle boxes and carrying cases. Any
`product that's function is to organize any or all tackle
`including rod racks, tackle bags, storage boxes, etc.
`Limit 5 per company with one per series.
`
`Kids’ Tackle: Any fishing tackle designed and marketed
`exclusively to chudm
`Limit 5 per company.
`.
`.
`.
`_
`Electronics: Any electronic product meant for fishing
`and boating such as GPS systems, fish locators and
`underwater cameras,
`“m” 5 per company.
`_ Apparel: Pertains to clothing. shoes and raingear.
`mm” 5 per company.
`_ Eyewear: Any product that is intended for head- and eye-
`safety protection such as sunglasses, goggles and masks.
`Limit 5 per company.
`FishingAecessory: Any product that is intended to assist an
`angler on a fishing trip that does not fall into one of the
`listed categories.
`Limit 5 per company.
`
`Marine: Boats and any product meant for use with a boat
`such as boat seats, trolling motors and rod holders for
`trolling.
`Limit 5 per company.
`
`Giftware: Any product meant for novelty use.
`Limit 5 per company.
`
`Please type or print clearly
`
`I certify that productfs) entered in the ICAST New Product Showcase is new for 2009 or 2010. This product(s) has not been sold in
`national distribution in the North American market at any level of distribution prior to January 1, 2009, and it has not appeared in any
`2008 (or earlier) product catalog. Further,
`l certify that I am in compliance with U.S. Patent laws.
`
`Company:
`
`Printed Name:
`
`Booth #:
`
`
`
`Signed:
`
`ltole: Please do not ship products to ASA or the Orange County Convention Center. Products must be hand delivered onslte. Please refer to Product Delivery llules on page 7.
`
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