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`headline: Ericsson Received Innovations Award for Driving Bluetooth Development.
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`Business Wire
`
`February 29, 2000, Tuesday
`
`Ericsson Received Innovations Award for Driving Bluetooth
`Development;
`CeBIT 2000
`
`LENGTH: 708 words
`
`DATELINE: STOCKHOLM, Sweden, Feb. 29, 2000
`
`BODY: At CeBIT in Hannover, Ericsson (NASDAQ:ERICY) was awarded with German computing magazine
`CHIP's innovation award for driving the development of Bluetooth wireless technology.
`
`The award was given Ericsson for its commitment to Bluetooth and driving the standard but also for its
`Bluetooth headset, a lightweight, wireless mobile phone headset, and its Bluetooth Development Kit, a set
`which enables other developers to develop products and solutions for the Bluetooth specification. Bluetooth is a
`specification for a small form—factor,
`low—cost radio solution providing links between mobile computers, mobile
`phones and other portable devices.
`
`In Chip's motivation it is said that "The good thing about Bluetooth is obvious: at last the cab|e—mess is over...
`Ericsson has not only launched the first Bluetooth device, a wireless headset for mobile phones, the Swedish
`phone manufacturer also has a developer's kit and thereby enables a broad spread of this innovative
`technology."
`
`At CeBIT, Ericsson demonstrated several B|uetooth(TM) products - the Bluetooth Headset and the Bluetooth
`Phone Adapter. The Bluetooth Headset is a practical mobile phone headset that connects to a mobile phone by a
`Bluetooth radio link instead of a cable. The Bluetooth Phone Adapter can be used both to enable the mobile
`phone to transmit voice to your Bluetooth Headset and to transmit data to your personal computer. These two
`products are the first to incorporate Bluetooth wireless technology. Both products will be available on the
`market in mid 2000. Also on show was the Ericsson Screen Phone, with which the user is freed to browse the
`Internet, send e-mails and make phone calls simultaneously from the comfort of their sofa. This product defines
`a new product category, fusing Bluetooth connectivity and the Internet, telephony and e-mail into a convenient
`well designed package.
`
`The Ericsson Bluetooth Development kit provides a complete and flexible design environment within which
`engineers can integrate this open standard into a wide range of digital devices.
`
`"If you look around you, everything you see will be connected - and by creating an open specification for
`wireless communication between devices, Ericsson is making it happen, with Bluetooth wireless technology,"
`says Jan Ahrenbring, Vice President Marketing and Communications at Ericsson Mobile Communications. "We
`regard openness and innovativeness as the most important factors for success in the mobile communications
`business today and in the future."
`
`Bluetooth wireless technology is set to revolutionize the personal connectivity market by providing freedom
`from wired connections. It is a specification for a small form—factor, low—cost radio solution providing links
`between mobile computers, mobile phones and other portable and held devices, and connectivity to the
`Internet. The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications,
`computing, and network industries, is driving development of the technology and bringing it to market. The
`Bluetooth SIG includes promoter companies 3Com, Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia and
`Toshiba, and more than 1300 adopter companies. Bluetooth is a trademark owned by Telefonaktiebolaget LM
`Ericsson, Sweden."
`
`http://www.nexis.com/fmme.do?tokenKey=rsh-20.500433.2522994237&'rar'get=r'esu|’rs...
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`-- Additional information about Bluetooth is available on the World Wide Web at
`
`http://www.ericsSon.COm/bluetooth and also at http://www.b|uetoOth.cOm
`
`-- Pictures of the new Ericsson Bluetooth headset can be downloaded from:
`
`http://www.ericsson.cOm/pressroom/ph|i_pcoph.shtmI
`
`-— Additional information about Ericsson mobile phones is available on the World Wide Web at
`http://mobile.ericSSon.com
`
`Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom
`and datacom technologies with freedom of mobility for the user. With more than 100,000 employees in 140
`countries, Ericsson simplifies communications for its customers - network operators, service providers,
`enterprises and consumers - the world over.
`
`Please visit Ericsson's Press Room at: http://www.ericsson.se/pressroom
`
`CONTACT: Ericsson, New York
`Kathy Egan
`Gary Pinkham
`212-685-4030
`
`URL: http://www.businesswire.cOm
`
`PERSON: ANN LIVERMORE (52%);
`
`BLUETOOTH SPECIAL INTEREST GROUP (96%);
`
`COUNTRY: SWEDEN (79%); EUROPE (72%);
`
`CITY: STOCKHOLM, SWEDEN (56%);
`
`STATE: INTERNATIONAL EUROPE
`
`COMPANY: TELEFONAKTIEBOLAGET LM ERICSSON (96%); HEWLETT-PACKARD CO (50%); BLUETOOTH
`SPECIAL INTEREST GROUP (96%);
`
`TICKER: ERICY ERIC.B (STO) (96°/o); ERIC.A (STO) (96°/o); ERIC (NASDAQ) (96°/o); HPQ (NYSE) (50°/o);
`
`INDUSTRY: TRADESHOW INTERNET TELECOMMUNICATIONS PRODUCT NAICS334220 RADIO & TELEVISION
`BROADCASTING & WIRELESS COMMUNICATIONS EQUIPMENT MANUFACTURING (96°/o); SIC3663 RADIO &
`TELEVISION BROADCASTING & COMMUNICATIONS EQUIPMENT (96%); NAICS334118 COMPUTER TERMINAL &
`OTHER COMPUTER PERIPHERAL EQUIPMENT MANUFACTURING (50°/o);
`
`GEOGRAPHIC: INTERNATIONAL EUROPE SWEDEN (79°/o); EUROPE (72°/o);
`
`STOCKHOLM, SWEDEN (56°/o);
`
`SUBJECT: ERICSSON/BLUETOOTH SHORT RANGE WIRELESS (96%); MOBILE & CELLULAR
`TELEPHONES (95%); WIRELESS INDUSTRY (93%); MOBILE & CELLULAR COMMUNICATIONS (91%); INDUSTRY
`AWARDS (90%); AUDIO & VIDEO EQUIPMENT (90%); PRESS RELEASES (90%); PRODUCT
`INNOVATION (90%); TELECOMMUNICATIONS EQUIPMENT (90%); INTERNET & www (89%); COMPUTER
`EQUIPMENT (89%); WIRELESS INTERNET ACCESS (89%); OFFICE DESIGN (89%); NEW
`PRODUCTS (78%); PERSONAL COMPUTERS (78%) ; PRODUCT DEVELOPMENT (78%); DATA
`TRANSMISSION (77%); TELECOMMUNICATIONS (77%); INTERNET TELEPHONY (76%); CONSUMER
`ELECTRONICS MFG (72%); COMPUTER TELEPHONY (71%); TELECOMMUNICATIONS EQUIPMENT
`MFG (68%); MOBILE DEVICES (92%);
`
`LOAD-DATE: March 2, 2000
`
`LANGUAGE: ENGLISH
`
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