US008521140B2
`
`(12) Unlted States Patent
`White et al.
`
`(10) Patent N0.2
`(45) Date of Patent:
`
`US 8,521,140 B2
`Aug. 27, 2013
`
`(54) SYSTEM AND METHOD FOR
`COMMUNICATING MEDIA CONTENT
`
`(75) Inventors: Russell W. White, Austin, TX (US);
`Kevin R_ Imes’ Austin’ TX (Us)
`
`_
`_
`_
`(73) Ass1gnee: Af?nlty Labs of Texas, LLC,Aust1n,
`TX (US)
`
`( >l< ) Notice:
`
`Subject' to any disclaimer,~ the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 0 days,
`
`(21) APP1- N91 13/117,507
`
`(22) Filed;
`
`May 27 2011
`’
`
`(65)
`
`Prior Publication Data
`Us 2011/0258048 A1
`Oct. 20, 2011
`
`Related US. Application Data
`(63) Continuation of application No. 12/495,190, ?led on
`Jun, 30, 2009, now Pat, No, 7,953,390, which is a
`continuation of application No. 12/015,320, ?led on
`]an_ 16’ 2008, HOW Pat NO_ 7,778,595, which is a
`continuation of application No. 10/947,755, ?led on
`Sep. 23, 2004, noW Pat. No. 7,324,833, Which is a
`continuation of application No. 09/537,812, ?led on
`Mar. 28, 2000, noW Pat. No. 7,187,947.
`
`(2006.01)
`
`(51) Int. Cl.
`H04M 3/42
`(52) us C]_
`USPC ................. .. 455/414.1; 455/4142; 455/4143
`(58) Field of Classi?cation Search
`None
`See application ?le for complete search history.
`
`(56)
`
`References Cited
`
`U.S. PATENT DOCUMENTS
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`CN
`CN
`
`(Continued)
`FOREIGN PATENT DOCUMENTS
`1218258 A
`6/1999
`1218258 A
`6/1999
`(Continued)
`OTHER PUBLICATIONS
`Aj?nilyLabs 0fTexas,LLC,Plaintiff,vBMWNorthAmerica,LLC,et
`611-, Defendants, CA N0~ 9~08-Cv-00l64-RC, Af?nity’s Infringe
`ment Contentions, With Infringements Chart Exhibits A-G.
`(Continued)
`_
`_
`_
`_
`P 1’ 1mg" y Examme" * EnkaA Washlngton
`(57)
`ABSTRACT
`A method for targeted advertising is disclosed. The method
`includes accessing at least one piece of demographic infor
`mation associated With a user of a portable device, selecting
`an advertisement to be delivered to the user based at least in
`part on the demographic information, and initiating 9011111111
`nication of a version of the advertisement con?gured for
`presentation at the portable device.
`19 Claims, 9 Drawing Sheets
`
`200
`
`Access Selectable
`information
`
`201
`
`202
`
`.
`Select information
`
`203
`
`Maintain
`information
`
`204
`
`initiate
`Communication of
`information
`
`Present
`information via
`Network Browser
`
`Receive User input
`
`Store Reference
`
`Communicate
`ofHine
`
`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2012 – 1
`
`

`

`US 8,521,140 B2
`Page 2
`
`(56)
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`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2012 – 2
`
`

`

`US 8,521,140 B2
`Page 3
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`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2012 – 3
`
`

`

`US 8,521,140 B2
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`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2012 – 4
`
`

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`
`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2012 – 5
`
`

`

`US 8,521,140 B2
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`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2012 – 6
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`US 8,521,140 B2
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