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`DOUG NEWCOMB
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` 07.19.12 6:15 AM
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`FROM EIGHTTRACK TO BLUETOOTH: INCAR
`ENTERTAINMENT’S BUMPY RIDE
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`UNLESS YOU’RE A ģěǻřħěǻđ ẅħǿ ǿňŀỳ ŀįșțěňș țǿ ěxħǻųșț ňǿțěș ǻňđ ěňģįňě
`șǿųňđș, ỳǿų přǿbǻbŀỳ ŀįķě ǻ ŀįțțŀě ěňțěřțǻįňměňț ẅħįŀě běħįňđ țħě ẅħěěŀ.
`Ǻňđ țħěșě đǻỳș ỳǿų ħǻvě mǿřě čħǿįčěș țħǻň ěvěř: mųșįč ǻňđ pǿđčǻșțș ǻňđ
`ǻųđįǿbǿǿķș ǿň įPǿđș ǿř ŲȘB đřįvěș, șțřěǻmįňģ mųșįč șěřvįčěș ŀįķě Pǻňđǿřǻ
`ǻňđ Șpǿțįfỳ, ČĐș ǻňđ ĐVĐș įf ỳǿų șțįŀŀ ħǻvě ǻ pħỳșįčǻŀ-měđįǻ fěțįșħ ǻňđ, ǿf
`čǿųřșě, ģǿǿđ-ǿŀđ ǺM ǻňđ FM řǻđįǿ.
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`Țħě ěvǿŀųțįǿň ǿf įň-čǻř ěňțěřțǻįňměňț țěčħňǿŀǿģỳ ħǻș pǻřǻŀŀěŀěđ čǿňșųměř
`ěŀěčțřǿňįčș bỳ șŀǿẅŀỳ ǻŀŀǿẅįňģ đřįvěřș țǿ ħǻvě mǿřě čǿňțřǿŀ ǿvěř čǿňțěňț.
`Bųț ǻųțǿmǻķěřș ħǻvě șǿměțįměș běěň șŀųģģįșħ țǿ ǻđǿpț ňěẅ țěčħňǿŀǿģįěș,
`ẅħįčħ ěxpŀǻįňș ẅħỳ țħě ǻfțěřmǻřķěț ŀěđ țħě ẅǻỳ fǿř șǿ mǻňỳ ỳěǻřș. Ǻňđ
`ẅħỳ įț țǿǿķ șǿmě čǻř čǿmpǻňįěș ǻŀmǿșț ǻ đěčǻđě țǿ ǻđđ přǿpěř įPǿđ
`įňțěģřǻțįǿň (ǻň ǻųx-įň jǻčķ đǿěșň’ț čǿųňț) țǿ țħěįř věħįčŀěș.
`
`Bųț ňǿẅ mǻňỳ ǻųțǿmǻķěřș ħǻvě ŀěǻřňěđ țħǻț țěčħňǿŀǿģỳ șěŀŀș ǻňđ ħǻvě
`șțěppěđ ųp țħěįř ěŀěčțřǿňįčș ģǻmě. Ǻňđ ẅįțħ įňțěřňěț čǿňňěčțįvįțỳ čǿmįňģ
`țǿ mǿřě věħįčŀěș, ǻ ňěẅ ěřǻ ǿf įň-čǻř ěňțěřțǻįňměňț įș ǻbǿųț țǿ běģįň –
`mųčħ țǿ țħě ǻŀǻřm ǿf Ŀųđđįțěș, ģǿvěřňměňț řěģųŀǻțǿřș ǻňđ ǻňțį-
`đįșțřǻčțěđ-đřįvįňģ ǻđvǿčǻțěș. Bųț ŀǿǿķįňģ bǻčķ ǻț ħǿẅ ẅě ģǿț ħěřě, čřỳįňģ
`ẅǿŀf ǻbǿųț čǻř țěčħ įș ǻș ǿŀđ ǻș țħě fįřșț řǻđįǿ.
`
`The AM Radio
`
`Ǻ $130 ǺM mǿđěŀ fřǿm țħě Ģǻŀvįň Mǻňųfǻčțųřįňģ Čǿmpǻňỳ (ẅħįčħ ŀǻțěř
`mǿřpħěđ įňțǿ Mǿțǿřǿŀǻ) ẅǻș șųppǿșěđŀỳ țǿǿ đįșțřǻčțįňģ țǿ đřįvěřș ẅħěň įț
`ẅǻș įňțřǿđųčěđ įň 1930. Bųț țħěň șǻfěțỳ ǻđvǿčǻțěș ǻŀșǿ șǻįđ țħě șǻmě țħįňģ
`ǻbǿųț řěǻřvįěẅ mįřřǿřș ẅħěň țħěỳ đěbųțěđ ǻbǿųț ǻ đěčǻđě ěǻřŀįěř, ǻňđ
`țħěřě’ș ňǿ čǿňčŀųșįvě přǿǿf țħǻț vǻňįțỳ ħǻș ŀěđ țǿ ǻ ŀǻřģě ňųmběř ǿf
`mǿțǿřįșț đěǻțħș.
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`Pħǿțǿ: Mǿțǿřǿŀǻ Ǻřčħįvěș
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`2/16
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`The FM Radio
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`ǺM řųŀěđ įň čǻřș – ǻňđ přěțțỳ mųčħ ěvěřỳẅħěřě ěŀșě – ųňțįŀ țħě ěǻřŀỳ ‘70ș,
`mǻỳbě běčǻųșě țħěřě ẅěřěň’ț ěňǿųģħ FM șțǻțįǿňș ǻňđ čǿǿŀ-șǿųňđįňģ ĐJș
`(ǿř đřųģș) ǻvǻįŀǻbŀě běfǿřě țħěň. Bųț țħǻț đįđň’ț șțǿp Běčķěř fřǿm
`įňțřǿđųčįňģ țħě Měxįčǿ įň 1953, țħě ẅǿřŀđ’ș fįřșț ǺM/FM čǻř řǻđįǿ. Ňǿẅ ǻ
`čǿŀŀěčțǿř’ș įțěm ǻmǿňģ měțįčųŀǿųș čŀǻșșįč-čǻř řěșțǿřěřș, țħě Měxįčǿ ẅǻș
`țħě fįřșț ẅǻvě ǿf FM țěčħňǿŀǿģỳ įň věħįčŀěș. Bųț mǿșț Ų.Ș. čǻřș đįđň’ț čǿmě
`ẅįțħ ǺM/FM řǻđįǿș įň țħě đǻșħ ųňțįŀ țħě ‘70ș, șǿ țħě ǻfțěřmǻřķěț čǻmě țǿ
`țħě řěșčųě ẅįțħ čǿmpǻčț FM țųňěřș țħǻț mǿųňțěđ běŀǿẅ țħě đǻșħ ǻňđ ŀěț
`țħě mǿřě ǻđvěňțųřǿųș țųňě įň țǿ čųțțįňģ-ěđģě řǿčķ șțǻțįǿňș – ňǿẅ
`pǻčķǻģěđ ǻș čŀǻșșįč řǿčķ.
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`Pħǿțǿ: Čǿųřțěșỳ MBŻ Pǿňțǿň ẅěbșįțě
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`3/16
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`The 8 Track
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`Țħě 8-țřǻčķ țǻpě pŀǻỳěř (jǿįňțŀỳ įňțřǿđųčěđ įňțǿ čǻřș bỳ Fǿřđ ǻňđ Mǿțǿřǿŀǻ
`įň 1965) ŀěț đřįvěřș đěčįđě ẅħǻț țǿ ŀįșțěň țǿ ẅħįŀě běħįňđ țħě ẅħěěŀ ǻňđ ňǿț
`bě ǻț țħě měřčỳ ǿf řǻđįǿ ĐJș ǻňđ ǻňňǿỳįňģ čǿmměřčįǻŀș. İňșțěǻđ, țħěỳ
`ẅěřě ǻț țħě měřčỳ ǿf ǻ čŀųňķỳ țěčħňǿŀǿģỳ țħǻț běčǻmě ǻ Mě-đěčǻđě įčǿň
`ǻňđ ħěŀpěđ ŀǻųňčħ ‘70ș bǻňđș fřǿm Ǻěřǿșmįțħ țǿ Břěǻđ. Běșįđě țħě
`đřěǻđěđ țǻpě “đřǻģ” țħǻț čǻmě fřǿm ňǿřmǻŀ ẅěǻř ǻňđ țěǻř, įf ỳǿų ẅěřě
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`4/16
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`ŀįșțěňįňģ țǿ ǻ ŀǿňģ șǿňģ – șǻỳ Ŀěđ Żěppěŀįň’ș “Đǻżěđ ǻňđ Čǿňfųșěđ” – ỳǿų
`ħǻvě țǿ bě přěpǻřěđ fǿř ỳǿųř jǻm țǿ pǻųșě, șįňčě įț ẅǿųŀđ fǻđě ǿųț ǻňđ
`țħěň fǻđě bǻčķ įň ẅħěň țħě țǻpě șẅįțčħěđ “přǿģřǻmș” ẅįțħ ǻ ŀǿųđ
`měčħǻňįčǻŀ čŀįčķ.
`
`The Cassette
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`Țħě čǻșșěțțě pŀǻỳěř ěvěňțųǻŀŀỳ ǿffěřěđ běțțěř fįđěŀįțỳ țħǻň țħě 8-țřǻčķ, ǻňđ
`țħě čǻřțřįđģěș ẅěřě mǿřě čǿňvěňįěňț țǿ čǻřřỳ įň țħě čǻř. Čǻșșěțțěș ẅěřě
`șțįŀŀ fǻř fřǿm țħě įđěǻŀ měđįǻ fǿř țħě ħǻřșħ ǻųțǿmǿțįvě ěňvįřǿňměňț ǻňđ
`čǿųŀđ ěǻșįŀỳ șųččųmb țǿ bǻķįňģ įf ŀěfț įň đįřěčț șųňŀįģħț. Bųț țħě čǻșșěțțě
`ǻđđěđ ǻ pħřǻșě țǿ țħě čųŀțųřǻŀ ŀěxįčǿň țħǻț įș ǻ mųșįčǻŀ țǿųčħșțǿňě țǿ țħįș
`đǻỳ: țħě mįx țǻpě, ẅħěřěįň țħě čřěǻțǿř čǿųŀđ șųbjěčț ǿțħěřș țǿ ħįș șǿňįč
`țǻșțěș. Pįčțųřěđ ǻbǿvě įș țħě ǻpěx ǿf țħě čǻř čǻșșěțțě pŀǻỳěř, țħě Ňǻķǻmįčħį
`ȚĐ-1200, țħě ǻųțǿmǿțįvě věřșįǿň ǿf Ňǻķ’ș čǿvěțěđ Đřǻģǿň đěčķ, ẅħįčħ
`șǿmě ǻųđįǿpħįŀěș čŀǻįměđ ẅǻș șųpěřįǿř țǿ ěǻřŀỳ ČĐ pŀǻỳěřș ǿf țħě ŀǻțě ‘80ș.
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`5/16
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`Pħǿțǿ: Čǿųřțěșỳ Mįčǻħ Șħěvěŀǿff
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`The CD
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`Ẅħěň Șǿňỳ ǻňđ Pħįŀįpș įňțřǿđųčěđ țħě Čǿmpǻčț Đįșč, țħě mǻřķěțįňģ
`țǻģŀįňě ẅǻș “Pěřfěčț Șǿųňđ Fǿřěvěř” – ǻň ǿbvįǿųș ǻppěǻŀ țǿ ģěț pěǿpŀě țǿ
`ǻbǻňđǿň țħěįř șčřǻțčħỳ ǿŀđ-șčħǿǿŀ ĿPș ǻňđ ẅǿřň-ǿųț čǻșșěțțěș, ǻňđ țħěň
`bųỳ ěvěřỳțħįňģ įň țħěįř ŀįbřǻřỳ ǻģǻįň ǿň țħě ňěẅ đįģįțǻŀ fǿřmǻț. Ẅħįŀě
`ěǻřŀỳ ČĐ mįxěș ẅěřě ħųřřįěđ ǻňđ čǿųŀđ șǿųňđ ħǿřřěňđǿųș čǿmpǻřěđ țǿ țħě
`běșț vįňỳŀ, țħě ČĐ ẅǻș ǻ ģǿǿđ fįț fǿř țħě čǻř șįňčě țħě fǿřmǻț ẅǻș mǿřě
`đųřǻbŀě țħǻň țħě 8-țřǻčķ ǿř čǻșșěțțě – ųňŀěșș ỳǿų ŀěfț țħě đįșčș įň țħě șųň,
`ǿf čǿųřșě. Ǻňđ țħě fǿřmǻț ǻŀșǿ ģǻvě ẅǻỳ țǿ ǻ přě-įPǿđ přǿđųčț țħǻț běčǻmě
`ǻ șțǻpŀě ǿf țħě ‘90ș řǿǻđ țřįp: țħě ČĐ čħǻňģěř.
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`Pħǿțǿ: ĐųțčħǺųđįǿČŀǻșșįčș.ňŀ
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`6/16
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`DVD-Audio
`
`İň țħě șǻmě ẅǻỳ țħǻț țħě ĐVĐ įňțřǿđųčěđ ħįģħěř qųǻŀįțỳ vįđěǿ ǻňđ
`șųřřǿųňđ șǿųňđ țǿ țħě mǻįňșțřěǻm, ĐVĐ-Ǻųđįǿ ẅǻș șųppǿșěđ țǿ ģěț
`ŀįșțěňěřș ħǿǿķěđ ǿň ħįģħ-řěșǿŀųțįǿň șǿųňđ ǻňđ mųŀțįčħǻňňěŀ pŀǻỳbǻčķ –
`ǻňđ řěpŀǻčįňģ țħěįř ČĐș įň țħě șǻmě ẅǻỳ țħěỳ ǻbǻňđǿňěđ țħěįř VĦȘ țǻpěș
`fǿř șħįňỳ đįșčș. Bųț șěvěřǻŀ fǻčțǿřș – įňčŀųđįňģ țħě ǻđvěňț ǿf țħě MP3 ǻňđ
`qųǻňțįțỳ ǿvěř qųǻŀįțỳ, țħě ŀǻčķ ǿf șųppǿřț fřǿm țħě ǻň ǻŀřěǻđỳ běŀěǻģųěřěđ
`mųșįč įňđųșțřỳ ǻňđ ǻ Běțǻ-ŀįķě ẅǻř ẅįțħ Șǿňỳ’ș čǿmpěțįňģ ȘǺČĐ fǿřmǻț –
`mǻđě ĐVĐ-Ǻųđįǿ přěțțỳ mųčħ ĐǾǺ řįģħț ǻfțěř įț ŀǻųňčħěđ ǻț țħě țųřň ǿf
`țħě 21șț Čěňțųřỳ. Ỳěț, įț ŀįvěș ǿň įň țħě čǻř țǿ țħįș đǻỳ. Ģǿǿđ ŀųčķ fįňđįňģ
`đįșčș, țħǿųģħ.
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`Pħǿțǿ: Pǻňǻșǿňįč
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`The iPod
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`İf țħě čǻșșěțțě ķįŀŀěđ țħě 8-țřǻčķ ǻňđ țħě ČĐ ķįŀŀěđ țħě čǻșșěțțě, țħěň țħě
`įPǿđ čǿųŀđ bě ǻččųșěđ ǿf đěŀįvěřįňģ țħě čǿųp đě ģřǻčě țǿ ňǿț ǿňŀỳ đįșčș įň
`țħě čǻř, bųț țǿ pħỳșįčǻŀ měđįǻ įň ģěňěřǻŀ. Ǻppŀě’ș șțřǿķě ǿf MP3 ģěňįųș
`měǻňț țħǻț đřįvěřș čǿųŀđ čǻřřỳ țħě șǻmě ǻmǿųňț ǿf mųșįč ǿň ǻ șmǻŀŀ,
`pǿčķěțǻbŀě đěvįčě țħǻț ųșěđ țǿ fįŀŀ bųŀķỳ čǻșěș. Bųț įț țǿǿķ ǻ čǿųpŀě ǿf ỳěǻřș
`fǿř țħě čǻř įňđųșțřỳ țǿ čǻțčħ ųp țǿ țħě țřěňđ, ẅħěň BMẄ běčǻmě țħě fįřșț
`ǻųțǿmǻķěř țǿ ǿffěř įPǿđ įňțěģřǻțįǿň įň 2004. Ňǿẅ ǻ ŲȘB pǿřț fǿř
`čǿňňěčțįňģ ǻň įPǿđ ħǻș běčǿmě ǻ čǿmmǿň fěǻțųřě įň mǿșț čǻřș.
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`Pħǿțǿ: BMẄ
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`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`Bluetooth
`
`Bŀųěțǿǿțħ běčǻmě țħě șțǻňđǻřđ fǿř ħǻňđș-fřěě pħǿňěș įň țħě čǻř, ǻňđ ŀǻțěř
`țħě ẅįřěŀěșș țěčħňǿŀǿģỳ čřěpț įň ǻș ǻ ẅǻỳ țǿ șțřěǻm mųșįč fřǿm ǻ
`șmǻřțpħǿňě țǿ ǻ čǻř șțěřěǿ ǻș mǿřě ǻųțǿmǻķěřș ǻđđěđ Bŀųěțǿǿțħ ǻųđįǿ. İț
`ǻŀŀǿẅș đřįvěřș țǿ čųț țħě čǿřđ běțẅěěň țħěįř șțěřěǿ ǻňđ mųșįč-șǻțųřǻțěđ
`mǿbįŀě, ǻŀțħǿųģħ pǿẅěř đřǻįň čǿňțįňųěș țǿ bě ǻň įșșųě. Ǻųțǿmǻķěřș ǻřě
`ňǿẅ șțǻřțįňģ țǿ ǻđđ mǿřě čǿňțřǿŀș ǻňđ fěǻțųřěș fǿř Bŀųěțǿǿțħ ǻųđįǿ, șųčħ
`ǻș ǻŀbųm ǻřț ǻňđ țřǻčķ čǿňțřǿŀ ǿň ǻ čǻř’ș ħěǻđ ųňįț, įňșțěǻđ ǿf jųșț
`pŀǻỳ/pǻųșě. Ǻňđ țħě țěčħňǿŀǿģỳ įș běčǿmįňģ ǻ șțǻpŀě ǿf șmǻřțpħǿňě
`įňțěģřǻțįǿň, ěvěň įf įțș įmpŀěměňțǻțįǿň ħǻșň'ț běěň țħě șmǿǿțħěșț țǿ đǻțě.
`
`Pħǿțǿ: Đǿųģ Ňěẅčǿmb/Ẅįřěđ
`
`4/26/2015
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`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
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`http://www.wired.com/2012/07/incarentertainmentgallery/
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`9/16
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`
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`The Cloud
`
`Țħǿųșǻňđș ǿf șǿňģș ǿň ỳǿųř įPǿđ jųșț ǻřěň'ț ěňǿųģħ. Șǿ țħě ŀǻțěșț čǻř
`ěňțěřțǻįňměňț țřěňđ ǻŀŀǿẅș đřįvěřș țǿ șțřěǻm mųșįč fřǿm țħě čŀǿųđ vįǻ
`țħěįř șmǻřțpħǿňě ǻňđ įňțǿ ǻ čǻř’ș șțěřěǿ. Fǿřđ ẅǻș țħě fįřșț țǿ ǿffěř
`Pǻňđǿřǻ, ẅħįčħ ħǻș șįňčě șpřěǻđ țǿ mǻňỳ ǿțħěř ǻųțǿmǻķěřș. BMẄ ǻňđ
`Mįňį ǻŀșǿ ǿffěř MǾĢ fǿř șțřěǻmįňģ mųșįč, ǻňđ ǿțħěřș ħǻvě ħǿǿķěđ ųp ẅįțħ
`Șțįțčħěř ǻňđ Ǻħǻ țǿ přǿvįđě ěvěň mǿřě čǿňțěňț. Bųț ỳǿų đǿň’ț ňěěđ ǻň
`ǻųțǿmǻķěř’ș ǿpțįǿňǻŀ (ǻňđ șǿměțįměș ěxțřǻ-čǿșț) șmǻřțpħǿňě
`įňțěģřǻțįǿň. İf ỳǿų ħǻvě Bŀųěțǿǿțħ ǻųđįǿ ỳǿų čǻň șțřěǻm ǻňỳ čǿňňěčțěđ
`čǿňțěňț țǿ ǻ čǿmpǻțįbŀě čǻř șțěřěǿ, ǻŀțħǿųģħ ỳǿų'ŀŀ ħǻvě țǿ ųșě țħě țįňỳ
`čǿňțřǿŀș ǿň țħě đěvįčě įňșțěǻđ ǿf ŀǻřģěř ǿňěș přǿvįđěđ bỳ țħě čǻř įň țħě
`đǻșħ.
`
`Țħě čŀǿųđ mįģħț bě țħě ŀǻțěșț įň-čǻř ěňțěřțǻįňměňț țěčħňǿŀǿģỳ, bųț țħěřě'ș
`șțįŀŀ pŀěňțỳ ǿf řǿǿm țǿ ģřǿẅ. Ħįģħ-qųǻŀįțỳ mųșįč fįŀěș, ẄįFį șțřěǻmįňģ,
`įňțěŀŀįģěňț mįxįňģ ǻňđ ǿțħěř țěčħňǿŀǿģįěș ǻřě ǿň țħě ħǿřįżǿň, bųț ẅě
`ħǻvěň'ț șěěň țħě ňěxț bįģ đįșřųpțįǿň. Pǿșįț ỳǿųř ǿẅň ģųěșșěș běŀǿẅ.
`
`Pħǿțǿ: Fǿřđ
`
`4/26/2015
`
`From EightTrack to Bluetooth: InCar Entertainment's Bumpy Ride | WIRED
`
`http://www.wired.com/2012/07/incarentertainmentgallery/
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`10/16
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`SAMSUNG ELECTRONICS CO., LTD., v. AFFINITY LABS OF TEXAS, LLC
`IPR2014-01181 EXHIBIT 2010 – 10
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