PageB2. MARKETPLACE
`
`P~B4.
`
`Advertising: Sharper Image looks to
`infomercials to tout its gadgets
`
`PageB6.
`
`Who's News: Robert Haft and
`Phar-.ltor to attempt a comeback
`
`Page Bl9.
`
`High-Court Business: From Car Paint to Cable
`I LEGAL BEAT
`i
`The Dollars-and-Cents Docket
`• Unlon a Do u111011 operatrves apply:ng
`• Gay RIC)rts Does Colorado s ban on
`aws prorectmg homosexU31S vtolate the
`tor or noldmo )Obs wttn a compaoy 111
`US COIIS~IUI·or? tRomt r VS Evans}
`crcrer to orgamze work!rs gel the Pf1)o
`1et110n ot frderatlabor Jaws? {NJtJon.al
`1 Punitive Dam-.u Is .1 S2 mtlhon
`Labor Rtl.ai•OfiS ~rd vs TO I'll &
`p .orttvL awarr: for $4.000 10 auto·palnt
`Country flectoc Inc.)
`damage un.:onstttlr! O~lli" t'"'!SSIV87
`(BMW I'S Gorr}
`• HNith a eneflts M.Jy rrJrees sue
`lhe.r former employer lor ustng a cor·
`I First Amendment 6 Cable TV
`110rate restrucwnng tJ detr; lhfm
`Can local phone to
`· · batred
`from offenng Video ·o
`health bent!itS? {VarL.'Y Ccrp, I'S. Howt}
`tamers?
`(US vs C&P Tdtphone Cc }
`• Government Contnoctors Cin
`1 Firat A..,.........nt a Ad~ertlarnc
`ma~rs cf AQtDI Orange lorte t.~e u S
`to re•m!lurse 111em fOf se:t!emelll cf
`(;an $LlleS ba~ liQUOr pnte ads Ill CUI
`a:tot.ot consump!l ? 4 4 IJQIJOfflllff
`In ury dal!r.$ II 'ed Ill !he Vietnam Wal'
`InC rs RIIDGt ls/Jnd)
`C:elolla~t? (Httalltslnc .-s US
`
`Qe'W, 8)1\\ Cl..ln>tiiCb tilolta ~l '"'""'"'JW)I
`shOuld only bt ablf' Ill Jl')nlsh a dl"frndanl
`basi'<! on the case bt!uno It or. at m<>St, on
`the deffnd.anl's bth3'1'ior wlthln the stau .
`BMW b also a~ng thai II >1ol:lle> a
`defendanr s constllutJonal riJ:ht to .. due
`process" ro penaUze tr 111 one 51111 for
`ll1'0flgtlo!ng
`rha t thf<>~ttcally
`allt>gfd
`could be punt>htd rn subseqU<'III sruu. Th!s
`is a defense that rom panics havt.' tnl'd (cid:173)
`unsuccessfully -In mustve llllgatton 01'1'1'
`SU(h wtdtly tL'>l'd a nd potenually danger
`~ prodUClS as asbe$105 (ill!'d IDStllaUon.
`
`B)• PAlL ~I. 8.\Ju.... •
`S1a!J Rrpol1t'r oJ Tn '-' ..u.a. 5~ J ot'a."'AL
`Clln a .at~ ban local b...,; protecting
`h0mosuuals1 TIUt is one cl rbe qtlt'Stlotl.>
`t~·· u.s. SUI'~mt Court laces v. hen u
`begins II$ 1995-96 tmn ne't month
`The justices will scruunlte an anllgay
`amt'ndmrnt ro Ill" Colorado> 5t~te ronstitu·
`uoo. mart.l.njc the rust lime m a decud•
`rh.lllh~ btgh rourt 1\ Ill ron"der gay right$.
`The rase h~ been typically portrayed 11
`an abstrtrt c\.ISh of prlndpl es: the major
`n)"s pl't"!''Pti\e !Odtltn~sodalotandards
`, s. a dt, 'l''Ntd muwnty's dalm to equal
`trtatmt~l It u Ulat. But II alsn touc~.s on
`rrlat10ns In the workpl~. the housinl:'
`market l.lld otller parr.s ollhe eron•Jmy and
`rho. bel mgs on the suvrrme Olurt's dol·
`Jan-and«nlS doc:l;et - the busln~> cast>
`tb3t In rhe romlng tern• will illdude ells(cid:173)
`puleS owr wherher lhert ~ ronstitutlonal
`lun!LS C!l puc live damJil'S in dvll 5Uib
`and whether states can ban rrtail price
`advMtslng for liquor.
`roncwtnr b a toot at some of lht
`bus~MSS·relattd ISsUes bdng the court.
`Punltl\1' Damages
`Tile debate &boot pun! II~ Jury uranls
`des rntd to puntsb corpor;11e or prcles
`s:oo.tl misbd arlor also ani..-es at the
`Supmne Olurt next IDOIIIJL The JustiCeS
`will bfnr an ~31 by Bayertscbe Motortn
`\lt rtf AG ola S2 mfllloll ~nltlve a want
`won b} 1 B nn!nglUm. All , doc: tor ,.-bo
`sued 1 he Grrman auto male !'I' w ht~~ he
`
`t."CCIXX tllat the palnr on hls new ~•o.ooo
`puniUv~e awards are nffilec to
`Sf1!1n had been damaged and rrtouclltd en
`deter h.lrmful praclkts Last }tar. the
`tbt war from factory to 11lo'tmx:m ~
`hlgb coort for the flnr time J'e"HSed a
`doe!OC. Ira G«e, 1\WI $t.OOO In compensa
`puniUve award but did so 011 IWTO'lr
`lillY damage,; lor the aclual diminution of
`p~ural grounds
`BMW thinks II lw a MW pildl tllat
`Ills car's value.
`will a!Ch lhe j ustices' arrmuon Tilt Ala
`Tilt Bl!\\ ~ bas ' t!rrtd lmrnt
`rWJt: ns among business ruh'OcateS. who
`bam& jury appanonUy ~ Its puni(cid:173)
`u~magt>s ralculaUOD on the notlOII o!
`lllft been pleading W\th the justices lor
`ynrs to r?tn 1n multinulhon·dollar ver·
`puni:shlng Bl!W IOf Ill of t~ CUR nation(cid:173)
`dk5 COnsumer acu•1st:S counter that big
`wide th:lr II ~palnttd and then iOid llS
`
`I TELICOMIIUNICATIONS
`Lowly Beeper May Finally Get Respect
`As Two- Way Paging Services Emerge
`
`downrlghr scary Tilt
`ll11ng was d~tgntd IQ
`romplele rln.tnd ng and
`tss~. nor because rile
`our of m h. Ms. Le" '"
`'ti'OI'Id didn't V;tllt IO
`
`1
`
`Pbones & Cable T\'
`The JUSUC'tS may play a role tn sh!plcr
`rhe tele«>mmun~rauons and enreruln·
`ment I'1WI!UIS In an apreal by the Just1re
`~enL The dtpanment ~b l'l'in
`srarem~t of a law banning local phone
`compan:es from offering •1dtc program·
`min;' Ill customers in ibt':lr sen'lre ~as \
`frdtral ~ murt In RtcbmOnd. Va.
`Jast ynr struct dowll the b:m on Flm
`Ammdmenll~ rrocmcls In I out'
`tii\'OlVI!Ig Bell \ti&Dtlc Corp. Other tower
`fedtral couru 1131 ~ iiSU4.'d stmlb r ruJ.
`II:~P
`The Justice Oepartmmt asks tht so(cid:173)
`pntnt Court to no wive lhP 1954 law • ..-bldl
`WI>~ topmen! tbesevrn ~na.l
`Ball)• BellS from domlnalillf rablt' mar·
`ktts. The dtparunent contends lhllt lower
`courts bue e:ucrerarec the dezree of
`~Turn to F'll4r' W, Oi/am111 I
`
`I woRKPLACE
`More D iversit y
`In Agriculture:
`A Hard Row
`
`In an tndu.U) shakt<>·,·.
`Pag1r,g lias struggt<.'d .n low· tech obscu·
`riry for almosl hall a ttntury whl!e rrs
`pottntial v•as 1gnol'fd by ln..-estors and
`ledlnolt1g)' concerns. But n v.';lve of ronsol·
`ldallons in rhe pas I ) ear has m •atl'd a
`handful or gianl pla~ m eager Ill exploit
`what they emi st(ln as an nln!O>I llmllless
`nw;s OOtl.>ll!!ler martel ror the devices
`Last week. m lhe largest pag~ng deal
`e<'er MOblleMedla Corp &g1"l'ed Ill btl)
`for o 1
`.IIPIISoutll Corp ~ ~Ill!' l>us'i
`..,..:l
`11 loltYt>n.;;e CW\Stderirur
`oon
`venuo for 1bt:l mm" ln44DUY .-.n·•
`~2 bllliOn In 1994 l:mb<>l~• nt'd t > th<-lr
`cOI)!ld naUornto'\de rucll and 11 ....... ~
`ne11' r.oiOiO companln .uct1 as Mtrl and
`tedl I ~:tefia hOpe to WOO wh! te<OIIar
`M~' t . and resldenrlat users.
`"'~~ ...-:u the ultli'IU!e SC'tiiOck ID
`• says P. Wtlltam Banr. a wire
`d.nt'a~t of Mercer MaD3gemenr O>nsult·
`prcs:nc ·'Tile senice was poor. and I~
`lng
`r.; of useR were bool>m and di'UJ:
`=~,._ Thai'$ abOIIt to challl:'~ radt
`call~~~ too fast. tbough Tile new devlcts
`'5tUI SOfl\twhat cumbersome. and som~
`ue ~ 1!\3) hod th .. lr mcssae1ns: 11bltlty IOQ
`11
`trlrtlvr. Onl' ttial tmll)Jner of the new
`~;~el s rvtce contpliUn• ttut the dtvlcr 1S
`·w- r .. ncr t lt3n the bc!f'PC'r he harl brt'n
`outlll• Ill Kin!: It unromfor1.1blt to C1trTY
`an .un<l MQI't'6v.,r. commiUIIcntlon Is llm(cid:173)
`ll<'d TM"' bn I ll 1;eybo:lnl tO I)'Pf llt a
`unlqt~<' ~e lmtt311. customers an'
`
`...... --
`
`j:···cn a mrnu ol c.tn
`· r )[ '~~><' ston!d
`rn the pager. such ~ st;..cl; In tra!!lc,"
`wbich Mr. G11rnson tran~mltltd to 116
`ByRiotAED Tlt~
`Sl4!f R • .,..,,.. llfTttT. W•u.lntt:t Jco.-..-•
`1\ile • pager.
`The new (\eyiQ.} system Is ~tin be\ni:
`Bit agrlculhr:ral ~n\es art try\1\l
`to sow the seeds of dl'l'emt}
`perltcttd and coUld run lnlll transmlss!Dn
`DuPont CD and carpu me. &n amaac
`gtnches Pagtng rompanres must also
`the CIJtll(lntions l.1lcnu\1lc tM\r ~
`erect entirety separate multrmUI!oa-dollar
`In& ~ aa ~ ~ IUI6
`transm:sston 5)'Sttms Ill run the new 5('I'V
`ltlll$ wort. !be ~ IU'IWftl\\la \0 n\nltllla
`1«~ And t' f'tl I thP s
`
`t;.:;t'.;~llt~~bV!ri-·~~~.;~;;t,i;ijt;~'~'~fH'~t~~0~t;:--" pagtng ~1111'0rb~w~rU:,I~be;.;;,,dlalk
`~
`~m ~ o
`lba.*tr o" n br.udf et -sh:Jrt mo.sarJnc
`.-nrr • and Olofrr{h
`rtf"
`nut U w
`tunf ~ 17
`Mur. Ukrly. c~ ,...,,.,."4Y IC"t".hnol
`t.ta
`t,.\ • t.ldf-r •
`Ot':')" wtU Jmd D n~hC' And ('OQSURH'r.\ f"" .. ln
`u.rtJan h"a' I
`tb Ilk of nm. In as;nc It rr &5 lt.tn~ruu:
`np«l 11 blltz from DUIJ1t.'111US hlgl> '""""
`&:!an ts u~.r~u P:.ocbrd Co. and \rpJ~ <"'''S and mlltu>lr c:tJ1n They Ull k
`( omputt·r I nc: h~w strud: lllll:ll'lct'S ..-un
`lh~) 'rt- I:OilU:' t bt' •<>rtl~ In lht' fields.
`~ng rornp:mlt'S to 11111<t.- lhetr computtrs
`says J!"SS<' 1ll0mflsoo, an ass ~dan at
`,."Ort; ,. llh lite new ,,._,.,.ay p:agtng net
`the College of 'rrlrulllll't'olllle Unhtr£~
`...ms
`of Jllmols al Urban.l-cbampaign lin ran
`Mtrlplnns to orr~r soft'nre tllatlell>
`atOI:lo~tateUm,·mJI),s.~ofrl13tl'..ztrs
`largeitll:'l'kUfture lidlool, tr,.er tll:ln rcr.
`US<"rS fJ! almost all) desl.1op or lle-wletl·
`Pnctard palmtop computer send pal:lnx
`of the agnC'Uitllral p-adtuto bt'<'orn!' !&rm-
`mcssares. Another llt"W product. ~IOIJ11'11la
`ers. most 1:0 Into agribus!MU 1
`Fill' siL.Idtflts bring rt'ttllllt>d tot o:JwT
`Inc s Mrsuge Duet, leU an Mtel IJS(•r
`send shOM ~ OV<'I' the arrwav.-s Oekb, !>.'<Iarin In agrlcullurr ~n 1 "l'rY
`!rom a .. kitchen top"' or ~esktt•J d!"'''~.
`t~~!lnn,: .Agri engu~etrs mskt a.bollt S41,
`bypa$51111: more I''P!'nslve local and kl!!l:
`coo a •~.u on ••~ratr. compan-d ,.1tlt
`dtstanc~ phon~ Rrvkn In r~rh a~. lht Sl6,too tor dYII en:tn~ and s::.G.OO fill'
`n'MPitnt can rrply tnsU nll>
`cbtmkD.l m!:lnetl"', acconlt~ to t~ 19:
`l'aa:t'R l3.ke ijdvantat .. llf a rernartabl)' Cen=
`Simp!~ And rtlt:lt~t radiO lN'bnolofl. ·
`~utlor man> rmnorrry stud1·nlli rht tt '
`In tbec.rlriruls)'\ttm. When a nllt r p:Jg~ '111l addJUonal hurdle; &I;TICUI~ s UnL Ul
`SOI!It'Otl~. n ctnlral rompurer bt'oldrutth"'
`the lt.trd labor endtltt'd by thrir ances~Dn
`/'1."0 Tltnt t /bQo' H..Jl n,.,,." I
`:.orne A!nran-Amoncans 113\'t' an avn
`s1on to arriadt~ ro1nr ~ '" lln<'r)'.
`uys l.lD Btounr. a r.-ye&ro(!l4 Mrknn
`Amt'liC20 gradualt ~tudent at Ohio "atr
`1br nptrttDC<' of 20-)'f'lll'dd Lba ll.:tl'
`nos. • Mnltan AltM'ritan 'lrbo rrno .. 111
`Chlca!:o.ls l>l'lral
`I US1m:<'d M?r)t
`r >
`,.._s Jasl !1111lll1g • s.~Je u)'
`tuft •
`l'1lnl
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`.i :3 Lowly _ 3P8?“ - fly molly Get Respect More
`
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`11 gm
`.1l. A3 ’1 'w _ ay aging ervices merge
`
`I
`in an‘ilnfiUStry Shakeout.
`A Hard
`.
`-
`
`Stmfle Mew-rm
`'1‘"; AL
`_ P@5345 Struggled 1n low-tech obscu-
`in the pager. snoring-9"sltlificlkolrtlefrglllceg
`—-
`.
`Gary’Gamson
`I.
`33:21:33! Wilgmiglfigfieg Eli/"211223; \tNhile its
`which Mr. Garrison transmitted to his
`Bopwma
`his Houstonofhcerm
`teehnolOEy cemems' Butawava Offlgncégfl w1fespager.
`Starr Reporwroi'rnr.
`
`The new two—way system is still being
`went off. A message:
`Big agricultural
`idations in the past year has created a
`perfected and could run into transmission
`to sow the seeds of
`
`screen: "Are you H3
`handful 0f slant players eager to exploit
`glitches. Paging companies must also
`DuPont Co. and
`Dar-eel." Mr. Garrison
`
`Wha§._t-_h3y Clwision as an almost limitless
`erect entirely separate multimillion-dollar
`buttons on the paging
`
`mass ‘- nsumer market fill“ the devices.
`transmission systems to run the new serv-
`similar device in his
`
`:
`-::_.
`_-
`__
`ijelt. in the largest paging deal
`ices. And even it the s stems work. the
`$133 :fififinagoamnlsfifigs.“
`MobileMedia Corp. agreed to buy
`paging networks will ge challenged by
`
`
`.
`fife-1,
`. Ollflt Comic: paging business for al-
`Mr. Garrison and his
`wireless phone (grilliptniics that will-oliei'
`
`tomers of a long-awaite
`-
`lost $1 billion — a lolly price considering
`their own brand of “short messaging.“
`
`0%? that could transfo
`._}-: venues for
`the entire industry were
`More likely, though, two-way technol-
`
`and somewhat scorned u:-
`- ‘2 trillion in 1994. Emboldened by their
`ogy will find a niche. And consumers can
`
`sophisticated data “19...;
`ewfouud nationwide reach and two-way
`expect a blitz from numerous high-tech
`
`will users receive phone:
`.‘echnolog . companies such as Mtel and
`giants. Hewlett-Packard Co. and Apple
`
`simple text messages. ii;-
`obileMcdia hope to woo white-collar
`Computer Inc. have struck alliances with
`i
`‘
`they will be able to reply.
`orkers and residential users.
`paging companies to make their computers
`
`-
`The service is cal-led .
`'
`“Paging was the ultimate schlock in-
`work with the new two-way paging net-
`
`iDE- CfimDanles plan to ,0
`ustry.“ says P. William Bane, a vice
`works.
`
`services, from palmtop 'd'
`-_resident of Mercer Management Consult-
`Mtel plans to offer software that lets
`
`Eng Inc. "The service was poor. and large
`me“ 91313191110 MW
`users of almost any desktop or Hewlett
`
`
`_
`“answering" machinesz'ftti
`umbers of users were hookers and drug
`Packard palmtop computer send paging
`
`'ldlClS. That‘s about
`'_
`onauser's belt.
`,
`to change radi- messages. Another new product. Motorola
`
`Today. W '
`”My.”
`Inc.'s Message Duet.
`lets an Mtel user
`
`d W103“ Corp-tor...
`Not too fast, though. The new devices
`send short messages over the airwaves
`
`: e still somewhat cumbersome. and some
`Mlss..whlcli WWW
`from a.“kitchen top“ or desktop deVICE.
`fight-vi!cats to
`”3.1”?
`«hers mayfind their messaging abililytoo
`bypassmg more expenswe local and long-
`
`distance phone services. In each case, the
`
`T-strictive. One trial customer of the new
`Competition will "fie It
`recipient can reply instantly.
`tel service complains that the devrce is
`other carriers expifi to
`Pagers take advantage of a remarkably
`50% fatter" than the beeper he had been
`
`
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`givenamenu ole
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`the corporations i'
`int; presence on
`no
`r
`‘m
`on
`inggfiéfimfiw st
`lure,
`including
`ness, genetics 8!.
`But lt'sahard
`urban areas. incl
`think of jobs in a
`crops and milkii
`they‘re going to b
`says Jesse Thomp:
`the College of Agri
`of Illinois at Urba
`at Ohio State Univ
`largest agriculiup.
`of the agricultural
`ers: most go into
`For studentst
`fields, salaries in
`enticing; Agrj-en;
`000 a year on a
`
`$46,000 for civil e
`chemical enginee
`Census.
`
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`Contz'naed From Page 81
`signal using hundreds of antennas in the
`service's region. The proper pager then
`picked up the signal.
`Two-way pagers work similarly, but
`use twice the radio spectrum. And the
`transmission method has been perfected.
`M‘tets new system targets specific an-
`-
`
`
`i".'0
`
`business, the third largest. is collaborating
`with Casio Computer Co. and Sharp Corp.
`to develop a pocket organizer that lets a
`user wirelessly retrieve or send updated
`information to a distant computer. The
`product. which could be available late next
`year. will
`initially retail for more than
`$200.
`\ Such services work. When Robert Kri-
`
`
`
`-' every unbeeper-lilte service. Its VoiceNow
`product essentially transforms a pager
`"into a wireless “pocket answering ma-
`chine." Users can actually listen to voice
`messages left for them by holding a pager
`closer to the ear. The service will be avail-
`able early next year in San Francisco,
`'Eanas, Fort Worth and New York for $19.95
`. éatnenth.
`.. 11-? offers a service called StarLink.
`“M‘dding news. weather and sports up-
`that can be downloaded to HP
`top and laptop computers via Page-
`network. On-the-road users of Ap-
`Erie’s PowerBook and Newton MessagePad
`.5? products can similarly pull up email and
`,. g'salendar updates from anywhere.
`
`tutu snout ms homosexuality until
`amendment" that is within a state‘s-au-
`February 1992, when his lover was diag-
`thority to enact.
`
`
`New' Paging Network Emerges
`
`
`
`- s seal-EM needs to: send him centie
`-'
`
`
`
`dentist informant}; are pages him as” :.
`may through the ”digital servicesof Mo-
`bileMedia instead of using an Operator to
`type in the message and relay it. The
`message is typed on the company’s e-mail
`system and routed directly through the
`MobileMedia paging network to Mr. Kri-
`cheff’s pager.
`“As people become more mobile and
`increasingly use laptops and organizers.
`there will be an increase in demand to send
`data wirelessly. There will be more white-
`collar users," says Mr. Kricheff, an ana-
`lyst at CS First Boston Corp.
`In fact.
`the number of paging sub-
`scribers is growing 20% annually, and the
`average paging stock has soared 80% in the
`past 15 months. says 'John Bauer. analyst
`at Lehman Brothers. In 1992, there were
`only three publicly traded paging compa-
`nies. Since then. 11 new carriers have
`
`