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`Exhibit 2130
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`Exhibit 21 3 O
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`IAC Launches Ask® Mobile GPS in the US | Location Labs
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`Page 1 of 3
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`Press Room
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`Coverage
`
`Members of the press, please email us (mailto:contact@locationlabs.com) directly
`with inquiries.
`
`IAC Launches Ask® Mobile GPS in the US
`
`May 14, 2007
`
`http://www.locationlabs.com/iac-launches-ask-mobile-gps-in-the-us/
`
`3/6/2015
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`

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`IAC Launches Ask® Mobile GPS in the US | Location Labs
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`Page 2 of 3
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`By Ludovic Privat
`
`InterActiveCorp, the internet brand conglomerate, announced the launch
`of Ask® Mobile GPS, an application that blends GPS navigation and
`friends locator with the mobile version of its internet services Ask.com,
`Evite (invitation), and Citysearch (local search). Ask Mobile GPS is initially
`available on five mobile phones on the Sprint network for 9.99 per month
`after a 2 weeks free trial period. A $2.99 per month version with GPS (but
`without Navigation) may be available for certain phones.
`
`“This year we’ll add more IAC brands to the application, such as
`Match.com (dating), Ticketmaster (box office service) and RealEstate.com
`(home listing), and we plan to expand to a broad array of mobile phones
`and services to support as many of our 275 million worldwide users as
`possible”, said Doug Lebda, President and Chief Operating Officer of IAC.
`
`Ask Mobile GPS has been developed by WaveMarket, a white label
`LBS application provider that already powers the family locator application
`on the Sprint network. Navteq is the map data provider.
`
`Internet giants getting mobile
`
`This new application is another step in the move of Internet giants into the
`mobile space. But unlike Google Maps for Mobile and Yahoo Go, IAC is
`betting on subscription but sophisticated service rather than a free but
`limited application. Turn by turn GPS navigation is what makes the real
`difference as well as bundling other services—such as Evite—from the IAC
`galaxy. The approach to the mobile market is also completely different.
`Instead of developing its application in-house, IAC has been using
`WaveMarket knowledge of the wireless space to accelerate its time to
`market. The subscription approach is also much more compelling to the
`wireless carriers which are not yet comfortable with advertising based
`business models.
`
`The pricing is nevertheless interesting to the user. Indeed, the regular price
`for turn by turn navigation is $9.99 per month (VZ Navigator on Verizon;
`Telenav on Sprint) and friend locator applications are $2.99 to $3.99
`(Loopt, MapQuest Find Me). Having both for $9.99 per month is therefore
`a good deal for mobile users.
`
`http://www.locationlabs.com/iac-launches-ask-mobile-gps-in-the-us/
`
`3/6/2015
`
`

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`IAC Launches Ask® Mobile GPS in the US | Location Labs
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`Page 3 of 3
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`Navigation, a core feature?
`
`The difference of pricing for the solution with or without navigation
`demonstrates that turn by turn navigation remains the costly part of this
`kind of services; mainly due to the fact map data providers ask a premium
`in order to maintain their margins on other navigation platforms such as
`Personal Navigation Devices or in-dash solutions. Nevertheless, navigation
`will ultimately become a commodity in this kind of application, where the
`core feature will be the local search under all its different flavors: whether
`it is a restaurant, a house for rent, a friend or even a date.
`
`To maintain their position on the market mobile turn by turn navigation
`providers will have to think about integrating other location based services
`to their core offer. Some companies have already started, such as German
`Jentro with the latest version of its Activepilot navigation software which
`won the social networking award at the Navteq LBS Challenge.
`
`Ask Mobile GPS will definitively bring its share of innovation to the
`market, but we are sure there is more to come in an industry that is just in
`its infancy.
`
`Go to original article (http://www.gpsbusinessnews.com/IAC-launches-
`Ask-Mobile-GPS-in-the-US_a167.html)
`
`‹ NEWER (HTTP://WWW.LOCATIONLABS.COM/ASK-COM-JOINS-SEARCHING-
`PARTY-WITH-GPS-OFFERING/)
`
`OLDER › (HTTP://WWW.LOCATIONLABS.COM/TRACKING-THE-HUBBY-AND-
`KIDS-WAVEMARKET-TAKES-OFF/)
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`http://www.locationlabs.com/iac-launches-ask-mobile-gps-in-the-us/
`
`3/6/2015
`
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