10/10/13
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`What makes LiveBid.com special?
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`http://w w w .livebid.com/corp/w hatspecial2.html
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`9 Oct 99 - 3 Nov 99
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`SEP OCT NOV
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`Help
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`How LiveBid.com differs from other existing Internet auction models
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`LiveBid.com model combines live audio and real-time bidding features, providing a broadcast experience to the end-user. EBay and
`other auction models have Internet bidders competing with other Internet bidders and generally run auctions over days and weeks
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`LiveBid.com's partnership with auction houses raises consumer confidence through its association to licensed auctioneers who are
`generally appraisers as well. LiveBid.com’s model combines the best of all worlds with electronic absentee bidding prior to event as
`well as live bidding during the event
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`Internet-only auction models: These business models enable transactions to occur between various parties. However, the
`transactions do not take place in real-time and the models themselves do not take advantage of the Web’s media-rich, interactive
`environment.
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`Business to consumer
`Consumer to consumer
`Vertical market
`Business to business
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`Event-based, live online auctions: By blending patent-pending technology with live auction events conducted by licensed
`auctioneers, LiveBid.com enable bidders worldwide to use the Internet to participate in auctions live and in real-time.
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`This business model differs significantly from other models for the following:
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`Technology
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`LiveBid.com is the pioneer for integrating the live event experience with the online auction model using Java-based
`technology to communicate bids in real-time across the Internet.
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`Broad access to do deals
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`The expanded audience benefits both auctioneers and auction participants.
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`"People congregating"
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`Limiting factors such as travel and lodging are eliminated, enabling bidders from all over the world to participate in specific
`live events.
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`Convenience of access
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`Bidders do not have to spend time and money traveling to events and can spend several minutes in an auction, bidding on
`what they want, vs. several hours or days at an event.
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`Efficiency of the market
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`The auction industry is highly fragmented today with geography as the primary barrier to market efficiency. LiveBid.com
`removes this barrier by aggregating participants from around the world.
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`Media-rich environment
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`Online participants experience the excitement of the auction venue by hearing the auctioneer and the crowd, and by
`watching the bidding action in real-time.
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`Everybody wins
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`Auction houses have a broader reach and consumers gain access to inventory and events that they otherwise would not have
`had.
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`web.archive.org/web/19991009174943/http:/www.livebid.com/corp/whatspecial2.html
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`eBay Ex. 1018, Page 1
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`

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`10/10/13
`Download this file(MS Word format)
`
`Press Contact:
`Bob Silver or Louise Mooney
`The Silver Company
`206-624-0388
`
`What makes LiveBid.com special?
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`web.archive.org/web/19991009174943/http:/www.livebid.com/corp/whatspecial2.html
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`eBay Ex. 1018, Page 2
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