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`http://auctions.yahoo.com/html/live/live.html
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`27 Apr 99 - 24 Jun 07
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`MAR APR SEP
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`1998 1999
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`LiveBid.com
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`Yahoo! Auctions
`Auctions : Live Auctions: Butterfield & Butterfield
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`Live Auctions
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`O.J. Simpson Property Scores at Live Internet Auction!Butterfield & Butterfield Sale Fetches $430,000 as Heisman Trophy
`Sells to East Coast Private Collector
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`Contact : Levi Morgan (323) 850-7500 ext. 216 Page: 800-596-3146
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`16 February, 1999 Los Angeles... O.J. Simpson’s 1968 Heisman trophy was sold today for $255,500 during the world’s largest major
`real-time Internet auction. Held at Butterfield & Butterfield’s Los Angeles gallery, the auction consisted of property seized from
`Simpson’s home by the LA County Sheriff’s Office. A crowded auction room of collectors vied with Internet bidders worldwide,
`pushing prices high above estimates. The 74 lots offered brought nearly $430,000.
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`"By combining the strengths of Butterfield, Yahoo! Auctions and LiveBid.com, we are bringing the world of tradition auctions into
`the new millennium and changing the face of the auction space", said George Noceti, senior vice president, Internet Auction Services,
`Butterfield & Butterfield.
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`The most valuable lot offered Tuesday evening was the 1968 Heisman awarded to Simpson and unique in that its plaque included the
`typographical error in the misspelling of the word "Athletic". The Heisman sold to an unidentified bidder placing a bid via telephone.
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`Property was offered by order of the State Court to satisfy a judgement against Simpson with funds being paid to the Goldman and
`Brown families. Bidding was active and highly competitive as each of the lots sold to prices exceeding expectations. The sales’ first
`lot, a pair of number 32 jerseys sold for $5,462.50, five times the estimate, setting the pace for the lots to follow. Another number 32
`jersey estimated at hundreds of dollars sold for $5,175. An acrylic on canvas painting by disco diva Donna Summer titled Picasso Girl
`brought $6,325 and a beautiful Tiffany style leaded glass lampshade sold for $8,050. The official certificate from the Professional
`Football’s Hall of Fame fetched $11,500.
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`Butterfield and Butterfield (www.butterfields.com) is one of the world’s oldest and largest auction houses, specializing in the
`appraisal and sale of fine art, antiques and objects in all collecting categories. B&B has galleries in San Francisco, Los Angeles and
`Chicago and regional offices across the country and in Europe.
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`Yahoo! Auctions: - (http://auctions.yahoo.com) is a leading online person- to-person interactive commerce marketplace and is part of
`the Yahoo! network of global properties. Yahoo! Inc. (NASDAQ: YHOO) is a leading global Internet media company that offers a
`branded network of comprehensive information, communication and shopping services to millions of users daily.
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`LiveBid.com: - (http://LiveBid.com) is a Seattle- based company that pioneered live,event-based auctions on the Internet. Patent-
`pending, real time software enables auction houses to broadcast events over the Internet and online bidders to participate in live
`auctions as if they were physically present at the venue.
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`For more information please contact Levi Morgan (323) 850-7500 ext. 216.
`
`Copyright © 1994-1999; Yahoo! Inc. All Rights Reserved.
`Copyright © 1999; LiveBid.com All Rights Reserved.
`Yahoo! Auctions . Privacy Policy . Terms of Service. Legal Disclaimers
`Live Bid.com . Live Bid Privacy Policy
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`http://web.archive.org/web/19990427173019/http:/auctions.yahoo.com/html/live/live.html
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`12/18/2013
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`eBay Ex. 1012, Page 1
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