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`Yahoo! Auctions, Butterfield & Butterfield, And Livebid.com Present
`Simultaneous Online And Live Auction Event
`High-Profile Entertainment Memorabilia Featured on the Live and Virtual Auction Blocks, Feb. 15-16, 1999
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`Sports Memorabilia and Spectacular Film and Entertainment Collectibles Debut for Interactive Commerce
`Adventure
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`SANTA CLARA, Calif. -- Feb. 1, 1999 -- Looking to participate in the world of premier auctions
`from the comfort of your computer? Yahoo!® Auctions now offers registered Yahoo! users an
`opportunity to get into the auction action. Yahoo! Inc. (NASDAQ: YHOO), today announced an
`agreement between Yahoo! Auctions (http://auctions.yahoo.com), an online person-to-person
`marketplace, and LiveBid.com, a pioneer in live event-based auctions, to enable users to
`participate in an event hosted by globally-renowned auction house Butterfield & Butterfield.
`On February 15-16, an Entertainment Memorabilia sale debuts as the first Butterfield & Butterfield
`auction to offer visitors a unique opportunity to listen, watch and/or bid real-time online, along with
`bidders in Butterfield's Los Angeles gallery, for vintage film posters, props, and costumes as well
`as other notable collectibles. The auction event takes place on Monday and Tuesday evenings,
`February 15 and 16, at Butterfield & Butterfield's Sunset Boulevard gallery. Simultaneously,
`bidders will be participating from around the world online at Yahoo! Auctions at
`http://auctions.yahoo.com.
`"Yahoo! Auctions offers an ideal platform to bring together the world's largest Web audience, the
`authenticity and tradition of a premier auction house, and cutting-edge commerce technology to
`deliver an interactive auction adventure unlike any other," said Tim Brady, vice president of
`production and executive producer, Yahoo! Inc. "Working with LiveBid.com and Butterfield,
`Yahoo! enables B&B customers as well as potential bidders across the globe to experience this
`historic auction event and overcome geographic obstacles, travel costs, and time constraints,
`which in the past may have hindered participation in such a high-profile auction."
`"We are proud to be associated with two great companies in such a high-profile event. Our patent
`-pending, live-auction technology makes it possible for Yahoo! users and Butterfield &
`Butterfield's customers to participate no matter what corner of the world they are in," said Matt
`Williams, president and chief executive officer of LiveBid.com. "From our experience, auction
`houses using LiveBid.com's technology have found that as much as 50 percent of their inventory
`has been sold to Internet bidders, and have realized significant increases in lot prices due to the
`'buying power'of online bidders."
`"This entertainment memorabilia auction brings together some of Butterfield's finest selections of
`rare and vintage film posters, props and costumes for interested users to view and for pre-
`qualified participants to bid on, whether sitting in our Sunset Boulevard gallery or at a computer in
`the comfort of their home," said Michael Schwartz, director of the Entertainment Memorabilia
`Department at Butterfield & Butterfield. "Working with Yahoo! Auctions and LiveBid.com as part of
`this live Internet auction experience, Butterfield is able to bring these spectacular pieces to
`Yahoo!'s global audience of users who, prior to this, may not have had easy access to an auction
`of this magnitude."
`The first session, beginning at 7 p.m. PT on Monday, February 15, will offer vintage film posters
`featuring classic horror and comedy films, Westerns, black-cat films and animated features.
`Poster and window cards from Stagecoach, Casablanca, La Dolce Vita and The Wizard of Oz will
`be sold to the highest bidders, whether in the auction room, bidding in real-time over the Internet,
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`or on a telephone. Vintage film posters are highly collectible with a one-sheet for the MGM 1932
`release Red Dust starring Clark Gable and Jean Harlow expected to bring $9,000 to $12,000, and
`a Swedish one-sheet for The Bride of Frankenstein (Universal, 1935) estimated at $4,000 to
`$5,000.
`Session two begins at 6 p.m. PT on Tuesday, February 16, as property seized from the residence
`of O.J. Simpson is offered. This sale will feature a large collection of sports memorabilia
`including: the 1968 Heisman Trophy, Buffalo Bills No. 32 football jerseys, autographed photos,
`furniture, decorative arts and paintings. The Simpson property is sold by order of a California
`court with proceeds to be paid to the Brown and Goldman families.
`Immediately following the Simpson property sale, Butterfield & Butterfield will offer costumes of
`classic television shows, props from Hollywood films and celebrity-owned memorabilia, along with
`Rock 'n' Roll collectibles. The futuristic hoverboard used by Michael J. Fox's character in Back to
`the Future Part II is estimated at $5,000 to $7,000. Other auction items feature costumes worn by
`Annette Funicello on The Mickey Mouse Club (est. $3/$4,000), a Billy Mumy costume for TV's
`Lost in Space (est. $5/$7,000), and costumes from each of the family members of the quirky
`1960's hit TV series The Munsters.
`Shop, Look or Listen
`This live Internet auction will assure seating for tens of thousands of participants to watch or bid
`in the event online. Interested participants are encouraged to visit early. The deadline to register
`for online participation in the Entertainment Memorabilia sale is Feb. 12, 1999. The registration
`deadline for those interested in attending the actual event at the Butterfield gallery in Los Angeles
`is Feb. 15, 1999. To participate in this historic event, visitors must first register with Yahoo!
`Auctions at http://auctions.yahoo.com. Once registered, visitors can choose to watch the action or
`register to participate in the bidding.
`To view the gallery and hear the auctioneer's calls, users can select "Watch" from the Live
`Auction Area. Those interested in bidding on the lots on the auction block must also be pre-
`qualified by Butterfield & Butterfield. From Yahoo! Auctions, interested bidders can select
`"Register" in the Live Auction Area to obtain the Butterfield & Butterfield Bidder Registration Form.
`This two-evening auction event will be conducted by a licensed auctioneer, and all property is
`authenticated by Butterfield's renowned specialists in their respective fields.
`Yahoo! For Hollywood
`Prior to the entertainment adventure, specialist and department director Michael Schwartz will
`celebrate the highlights of the auction, answer questions about entertainment memorabilia and
`give tips on buying these exceptional collectibles with a live appearance on Yahoo! Chat
`(http://chat.yahoo.com) on Thursday, February 11, at 10:00 p.m. ET/7:00 p.m. PT.
`In addition, Butterfield & Butterfield will host a preview prior to the auction event for the general
`public on February 12-14, at Butterfield's Los Angeles gallery. To catch a glimpse of items on the
`auction block during the event, people can visit Butterfield's Web site at
`http://www.butterfields.com to view and/or purchase the event catalogue online. The illustrated
`catalogue describes the size, condition and pre-sale estimates of these legendary items and
`Hollywood must haves.
`Founded in 1865 in San Francisco, Butterfield & Butterfield is one of the world's oldest and
`largest auction houses, specializing in the appraisal and sale of fine art, antiques and objects in
`all collecting categories. Butterfield & Butterfield has galleries in San Francisco, Los Angeles and
`Chicago, and regional offices across the country and in Europe.
`LiveBid.com is a Seattle-based company that pioneered live, event-based auctions on the
`Internet. LiveBid.com's patent-pending, real-time software technology enables auction houses to
`broadcast their events over the Internet and online bidders to participate in live auctions as if they
`were physically present at the venue.
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`About Yahoo! Inc.
`Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive
`information, communication and shopping services to millions of users daily. As the first online
`navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising,
`household and business user reach, and is one of the most recognized brands associated with
`the Internet. The company's global Web network includes 18 world properties. Yahoo! has offices
`in Europe, the Asia Pacific and Canada, and is headquartered in Santa Clara, Calif.
`# # #
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`© 2013 Yahoo Inc.
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