`
`Affordable Color
`From Inkjet
`Printers
`
`NewKids
`inTown
`
`The Next
`Generation
`of Publishing
`Software
`
`Prepress
`TricksWith
`Acrobat
`
`PETITIONERS Ex. 1015
`
`
`
`r~oChifl9 hCfobol
`NBW rriC{$&
`
`Pioneerin9 f>0b!i~fler~ di~cove.r prepreci~ t:J~e.li for
`A:dobe'~ electronic doct:Jment ~of'tware. 8~ PotOOberanil
`
`~ ince it first released Acrobat soft(cid:173)
`
`ware, Adobe Systems has offered it
`as a tool for creating and distribut(cid:173)
`ing electronic documents. But in the past
`~ar or so, a few intrepid souls have made
`Acrobat work as a prepress 1001 for black(cid:173)
`and-white and ~ven color publishing.
`Color? \Vith Acrobat? You heard
`right: you can output color.separated
`film from Acrobat files, directly or indi(cid:173)
`rectly. The methods people have come up
`with so far may be inelegant and com(cid:173)
`plex. but th~y have produced excellent
`results. "It's amazing," says Gary
`Cosimini, Adobe's business development
`manager for the publishing market.
`"We're just slarting to think of some(cid:173)
`thing, and then the phone rings and it's
`somebody who's already doing il." And
`once Adobe incorporates pTq)ress capa·
`J;.jJjlkf in lulu" "k.:ut!:J of Acrorul,
`Cosimini 53)'S the process should becom~
`mor~ intuiti\'e and straightforward.
`
`Acrobat Basics
`To fully understand the excitement and
`the efforts of the people we interviewed,
`you need to know something about how
`Acrobat 2.1 works and how its Portable
`Document Fonnat (PDF) compares with
`PostScript. PDP is th~ file format used to
`reproduc~ docum~nts SO that th~y can be
`opened, manipulated. and printed in
`Acrobat, independent of the applicalion
`that was used to create them. Acrobat
`
`consists of thret: primary programs:
`Acrobat Distiller, which transforms a
`documem into PDP; Acrobat Exchange,
`which lets you work with the PDF file;
`and the fr« Acrobat Re;ader, which leIS
`you view and print a PDF file on Macin(cid:173)
`tosh, Windows, DOS, or Unix platforms
`(as does Exchange, though not for DOS).
`The procedur~ for cr~ating a basic
`PDF file is simple: you compose a docu(cid:173)
`ment in a page layout program, save it as
`a PostScript file via the Print dialog box,
`and convert thai to PDF in Acrobat
`Distiller. Distiller is easy 10 o~rate: )'OU
`just o~n the program and then open the
`file 10 begin the conversion. You can
`manipulate PDF files to some extent in
`Exchange, which lets you annOtate text,
`crop pages. combine documt'nlS, and add
`links, For mort' extensive editing of PDF
`flks. roo amopmthMl . p3~.t.(i~
`in AdaM Illustrator 6.0 for the Mac(cid:173)
`intosh-as long as you have the fonts
`that the document was created with.
`The folks in the field who havt' cho(cid:173)
`~n Acrobat over other portable dec·
`tronic document tt'Chnologies-such as
`Hummingbird's Common Ground and
`NoveU's Envoy-have don~ so primarily
`because Acrobat is based on Adobe's
`Conligurable PostScript Interpreter
`(CPS!) software, and most of these pub(cid:173)
`lish~rs are PostScript-based as wdl.
`There are imponam diffeTenCt'S
`betwetn PostScript and PDF, though.
`
`PostScript is a programming language
`c~ated for flexible page description. PDF,
`on Ihc other hand, isa fill.' form31, not a
`programming languagc-ahhough it
`dcscrilxs page dements using me
`PostScript language's imaging model.
`A typical PostScript document
`includes some code, such as procedure
`definitions and arithmetic operations,
`that has little to do with pUlling marks
`(texl, line art, images) on the page. For
`example, these lines of code might be "if"
`instructions ("if it's a color printer, do
`this"). Or they might be translation
`tables Ihill help the output device figure
`oul how the creator application describes
`images: every time an image appears, thc
`PostScript document repealS the transla(cid:173)
`lion table. Depending on what you want
`to do with the documenl, this infor(cid:173)
`m8tM« an ~~J."tr,J(M3U$, m.tkirtg th~
`PostScript fil~ larger than nec~ry and
`slower to output. "PostScript files tend to
`gct long-winded," says Adobe's Cosimini.
`The procedural instructions can also
`cau~ probl~rru on somt: output devices.
`If you distill th~ PostScript document
`into a PDF file, bowever, much of the
`extr.mtous information is removed from
`the file. When you o~n the resulting
`PDF file in Acrobat and print it, the new
`fil~ is much simpler, faster to download,
`and faster to print.
`PostScript and PDF also differ in their
`output options. Although PostScript files
`
`PETITIONERS Ex. 1015
`
`
`
`PREPRESS
`
`Compared WIth ~ POF fie ciewiptJoIIs.e very C*IIPKt.IIIIIWIQ for JIIIIIer, d!:nr
`output lies.. Here, • ~ Ouar1<XPress document contliq ~ , . wmIs was ccmerted
`litO both a PostScript lflii • PDF fie, PDsIScnplused 1.D19 lines of mID cIHcribe the JlIIIlI
`and t:eYeI'I hs to describI the four words (\eft): PDF used anIy 108 lines ID describe the PlOt
`
`.007
`
`F 0 (I ___ TI __ > T F II ___ T I __ -Ro.an
`
`The quick brown fox
`~::~::::~::::::==::::::::::~ __ "~OW~~~~fortMtWr-I~ __ ~. r-________________________ -'
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`....
`.....
`.-
`.07.
`. ""
`urn
`....
`'073
`.--
`'078 ........... ""
`
`/FtJ
`32
`I Tf
`33 48 0 0 48 ~ 5 ?OQ 4S T •
`34 o T,
`", O •
`36 o To
`37 O~ T.
`30
`31l ET
`40 ond ........
`.. 0 obJ
`42
`43 «
`
`bro >~ ( ...
`
`.. on<1®J
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`
`) 1'( 0
`
`(x) ITJ
`
`'077
`
`can bt created manually in a Vt'Ord
`processor, they are usually output dim:tly
`from the cmllor applicatioll-Such as
`QuarkXPress-to any output devia Ihat
`has a PostScript interpr~t~r, such as a
`printer or an imag~lIer. Th~ interpreter
`"translates" the PostScript code into
`raster (bilmap) data thatlhe device can
`understand. PDF files. however. cannol
`~ sent dir«tly from a creator application
`to a PostScript interpreter; inste3d,
`PDF files must bt output from
`Acrobat Exchange or Reader. But
`PDF pag~ descriptions can Ix-
`drawn mort' quickly and can bt
`output by non·PostScript as well
`as PostScript print{'rs, In this
`sense, PDF trodes reduced flexi-
`bility (you have to use Acrobat)
`for impro ... ~ efficiency (smaller,
`cleaner files output 10 any printer).
`
`flow as th~re ane users, Intrepid expe-ri-
`m~nters includ~ ScOIt Whaley, pmidenl
`and CEO of Independent Publishing in
`Henderson. TenneSStt, who prints the
`PUtt/ill" Momi/lg Lig/II n(\\'spalXr from
`PDF files he rcceives from its staff; Le
`Journal's Rodrigue, who uses Acrobat \0
`
`Intrepid experi1'1e!Jter~ are
`()~in9 Acrobat to dean op
`boBS!! ?cm.§cr.pt .fit"".
`
`The Adventurers
`Daniel Rodrigue, a consultant for the daily
`U kmmm tk MO"'rM~ sums up the reasons
`for the prepress side's enthusiasm. ~Now,
`create multipurpose documents for
`)'Ou have to keep a library of software JUSt
`to open the clienl's file," he says. ~Why not
`the printed newspaper and its Web site;
`US(' a common, easy format like ACroOOt?
`Marc Orchant, operations manager
`for Subia, a servic~ bur~au based in
`luu don't n(.-ro 10 worry about images,
`fonlS, tile crealion application, or platform Albuquerque, New ~lexico; and th~
`compatibility." Reduced file silt' is also a
`Associated Puss's AdSend ad-distribution
`major consideration. "We got U- to I5-MB
`st'rvice, which sends up to 2,000 ads a
`files down to 800 or CXIO KB." he says. In·
`day in Acrobat format,
`stead of having a "nightmare of cartridges
`One advantage of using Acrobat is
`and tapcs"to deal with, Acrobat files are
`speedy file transmissions. Acrobat is
`~mal1 enough '0 transmit electronically.
`the Pulliam Mom;1Ig Ligh/'s .sole oUlput
`There are as many ways to bring
`application; it allows the Cookevill~,
`Acrobat into the color-publishing work·
`Tennessee, slaff to transmit page files
`
`ov~r a high-speed ISDN line to Whaley's
`company 21 S miles away in about 40
`minutes (5«: sidebar "On Their Own,"
`page 66), Without Acrobat, Whaley says
`it would takt about six hours to transmit
`the same section. Richard Gray, art
`director for Zimmerman and Partners
`Advertising in Fort Lauderdale, Florida,
`designs as many as 70 black-and-white
`and color ads a day for ne'o\'sp3pelS
`around the country. Using Acrobat
`and AP AdSend, h~ can send them
`the day they'rt' designed, so they
`appear in the papers the next day.
`Oth~rs are using Acrobat
`to clean up buggy files, Subia's
`Orchant, for example, uses
`Acrobat as 3 b3ckup output
`method for unorthodox files thai
`he can't output any other way. In
`one case, it helped him separate and
`outpUI a Microsoft Word for Windows
`9S file with three spot colors, e,'en
`though Subia hadn't yet upgraded to
`Windows 9S and couldn', open the
`Word file in earlier versions. Similarly,
`Sue HiUesland of printer R. R.
`Donnelley's tcchnical group in Lisle.
`Illinois, is one of several people tcsting
`Acrobat for what she calls PostScript
`"filtering," Occasionally, when adient
`sends a PostScript file thai won't print
`properly. she runs il through Distiller
`and then creates a new print-to-disk
`PostScript file in Exchange (using the
`latest PostScript dri"er), after which it
`often goes through the RI P just fine.
`"Applications render PostScript in differ-
`enl wars,M explains Hillesland. "The Dis-
`
`eD
`
`• • •
`I
`;;
`;:
`
`PETITIONERS Ex. 1015
`
`
`
`PREPRESS
`
`wier it~lf is a vtry sophisticated tool for
`R1Pingand 'normalizing' PostScript filC$."
`In addition to PostScript filtering,
`ROOtrt J. Nudle, Jr., director of advanced
`technology for Lanman Lithotech. a
`World Color Digital Services company,
`has tested Acrobat (or remote proofing
`.. ;th a client who publishes catalogs. Ht
`had alre'ady installed a 3M Rainbow
`Desktop Color Proofing system at
`the clitnt's sitt and trained the slafT
`there to calibrate it. The idea W.lS
`10 send QuarkXPress files via
`high-spttd ISDN lines SO the
`dient could "Pl"C'proo(" (or ovtr-
`.11 color and design, though not
`fOr color accuracy.
`At first, Nuelle (ound thaI
`Acrobat's default settings (or converting
`the XPrcss files into PDF occasionally
`produced inconsistent color and images
`that had jagged edges. After aperiment-
`109 with Acrobat's various seltings for fi\'C
`months. Nuellt found he could product
`PDF files that maintained much of the
`original files' image quality and color
`fidelity. When he used Acrobat in ~live"
`production with the dient, he discovered
`that "the difference between sending the
`PDF lind the XPress file 10 the Rainbow
`"<15 insignificant." Not so the difTere'nce
`
`bety,·ttn file sizes: "The PDF file si1.(S
`.. ~re Significantly smaller, about 10 per(cid:173)
`cent ofthe original," Nudle says. For the
`(Ina] proof, he still uses traditionallami(cid:173)
`nated proofs to ensure' accurate color.
`
`SUi/dins hiSh-qua/iljj cotor
`PDF fi/1l.J reqUlr<J.J
`per~evef'Ol1ce.
`
`"I .... ould nOt use Acrobat ~ to go to
`press." he says. But Acrobal's compr(:SSion
`technology makes for a more efficient
`preproo( cycle, and Nuelle SOlyS he's inter(cid:173)
`ested in trying it out for electronic file
`transfer and archh'ing.
`Nuelle has some company on the
`color-fidelity issue. Kevin Slimp, owner
`
`•
`
`1
`
`Acrtbat Distiller
`
`~ fila II1UIl be sentl/w'oudl' RIP 1I'Id!hen outpuI hi. printer. When. ~ lie
`
`_'1 print properIw, SOIIlIIWepresI htIuses ~ Iht'" by IUIIIIing II through Acrobat
`IIistiIer Ind Cftatila a new PostScriIIt file. whi;h ofteq pRIll without a problem.
`
`o( AdTech Design in Knoxvill~, Tennes(cid:173)
`litC. and a cOll§ultJnt (or the Putnam
`Morrung Light, says that properly
`configured PDF files can be printed to
`film "without any loss of quality from the
`original files." Kieran Joyce, color elec(cid:173)
`tronic pr~press manager for AP AdSend
`subscribers Philade/plutl IlIqlliwand
`the Philadelphia Daily Nnv$, also ran
`some testS to see whether PDF fil~
`could be incorporated into its
`Scitex system. "Wc're pretty
`happy with the process," he says.
`
`Amber Acrobat
`Gelling that quality can be tricky,
`though. Since it was initially
`targeted for electronic fil~ distribu-
`tion, Acrobat's capabilities do not yet
`include color-separation or half tone(cid:173)
`scr«n frequency or angle information.
`Acrobat senior product marketing man(cid:173)
`ager Rob Babcock sa)'li these Cdpabililies
`were part of the original plan, but Adobe
`had to choose bet .. ·ttn the general(cid:173)
`business market and the publishing mar(cid:173)
`ket to get the product out in a reasonable
`time. "We did make a conKious decision
`to 11.'01\'1.' out PDF capabilities that are
`in PostScript," he says. "We knew we
`could always go back to reach the nttds
`of the niche users. That's what we are
`doing now with the new upgrade."
`The nat version, code-named Amber,
`will SOlve halftone-screen and color(cid:173)
`sepilrat)on data. as well as Open Prepress
`Interface (OPI) commt'nlS, which allow
`the I"C'placement oflow-resolution images
`with their high-resolution counterparts
`at output. Amber is slated for release in
`mid-I996.
`And Amber is just the beginning. Ac..
`cording to Eric Ikan, manager o( product
`marketing for production systems. Adobe
`has a long·tenn strategy (or making PDF
`a "COTt format for high·end production
`printing." As envisioned, PDF will incor(cid:173)
`porat~ high-end production capabilities
`and Adobe applications will generate PDF
`filt'S directly, so PDF will be "seamlessly
`o~rnbk across all applications," whether
`the files are intended for Web. in-house.
`or comm~rcial-print production.
`
`• •
`
`PETITIONERS Ex. 1015
`
`
`
`PREPRESS
`
`I I
`
`I I
`
`-
`
`On Their Own
`
`It all star1ed back In May 1995, when
`Scott Whaley, president of Independent
`Publishing In Henderson, Tennessee,
`got a call from the Ihnee'weekly Putnam
`Morning Light In Cook8'll11e, Tennessee,
`whICh wanl&d to know how PML
`could transmrt its files electronically to
`Independent lor printing.
`Whaley contacted KevIn Slimp,
`owner 01 AdTech Design in Knoxville.
`Tennessee. who'd been ir'IVestlQat"~
`Acrobat's potenll8l for newspapers ever
`since version 1.0 came out Slimp came
`up with the concept, and "between us
`we developed the process; says
`Whaley. After SIX weeks of IntenslVG trial·
`and·error tesllng, the results of thelf
`efforts were In their hands: the first four·
`color newspaper in the world output
`enllrely from Acrobat files.
`Once Slimp figured out that he could
`pre separate the files in OuarkXPress
`when pnntlng the PostScnpt file (see
`maIn story), the blggesl challenge was
`getllng good·quality, consIstently print·
`able files al slles low enough to tranSfI'lIt
`effICiently over a 28.8·Kbps modem
`(the paper now has a dedICated ISDN
`line direct to the printer). "Newspaper
`pages are so huge, you have to deSign
`a good file to start WIth; WIth no unnec'
`essary elements. says Slimp. "H you
`don't, it's just nol going to prInt 10 the
`lmagesetter~
`The.r hard·won Iessona patel off. PML
`publisher Mike McCloud says there are
`tremendous cost and time savtngs In
`compo8II"IQ the paper, which ranges from
`1 0 to 24 pages and up. "Any tradrtK>nal
`paper of our &lZe IS going to have three to
`
`0uriXPms filii of the Putrum ~ LitJht WI comerted 10 POF in AcnIbat Oi5Ik, . .
`10 the printer 'I'll III ISON IN, and M/tpUt dRctIy 10 lim In Acrobat E.lcIIange.
`
`four people doing pasteup; he says. ' We
`do computer pagination WIth one person~
`Each page is composed as a sepa'
`rate XPress file. The streamlined. all·
`dlgrtal workflow the team developed, '"
`Simplified form, looks lIke thiS in every·
`day productIOn:
`
`At the Putnam Morning Light
`1. Shoot photographs uSing dIgItal
`cameras; resIZe and adjust resolutIOn In
`Adobe Phot08hop.
`2. Create graphICS uSing clip art or
`illustration software.
`3. Create 98 percent of ads on-slte
`uSing Muhl·Ad Qeator.
`4. Lay oul the page In OuarkXPress
`using Type 1 fonts.
`5. Print laser proofs for edItorial revIeW.
`6. Print to a PostScnpt file from XPress,
`WIth separations on; Include all images
`and fonts, set output resolutIOn to 800
`dpi. and use the PPD lor the pnnter's
`ECRM imageselter.
`7. Create the PDF file in A.crobat
`Dlsllller, embeddIng all fonts.
`8. Transfer the PDF IlIe VI8 a htgh·speed
`ISDN line to the prinler.
`
`At the printer
`1. Recewe PDF file transmlsslOfl ; open
`file in Acrobat Reader to check rt.
`2. Open PDF file in Acrobat Exchange.
`output 10 ECRM Knockout 4550 Image(cid:173)
`seller at 1,270 dpi and 100 Ipi via
`ECRM ScnptSetter RIP. The RIP
`embeds halftone-screen data, and
`regIstration 18 handled VI8 the Image·
`seller's head and tail pt.tnch.
`3. Film IS ready lor plalemaking and press.
`
`ToaibOl
`
`Hardware
`"'1IaI:iMIa 1100.1100. .. Ism; IillIdIItsl
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`48H9,"IDl0. IllH1H33l C1d1413
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`
`PETITIONERS Ex. 1015
`
`
`
`PREPRESS
`
`Working Around II
`Meanwhile, publishers have found ways
`around many oflhe prepress roadblocks
`in the current \'ersion of Acrobat. The
`color .separations hurdle is relati\ely easy
`to jump, as many Acrobat pioneer~ howe
`discovered independently. From a page
`layout application, you simply .select Ihe
`Separations setting before printing the
`document 10 a PostScript file. After con·
`verling the file in Distiller, the Tl'Suhing
`PDF file consists offour pages for each
`process-color documenl page--one for
`each plate. Distiller also creates individ(cid:173)
`ual PDF pages for spot-color platt'S.
`Another difficulty is ensuring font
`fidelit),. If a document's fonts are nol em(cid:173)
`bedded in the PDF file or installed on the
`computer that is outpUlling the file, Acro(cid:173)
`bat will substitute a Muhiple Ma~ter font
`Ihat imitata the original typefu~. The
`substituted font is often indistinguishable
`from the original, but sormtim~
`dally when a document USl:S unusual
`fonlS-the substituted fonts can look
`quite different. Bollom line: if you want
`the PDF file to look identical to the origi(cid:173)
`nal, you hd\'C to mlbed the fonts or lood
`them when you output the file.
`
`.lsacif1H I'raI. 21H2H500 .. 800-22H363.
`AfIIIi ...... &I~-ma.
`if lInII* MIIIuJ, 51H68-5nl
`f".IWII,.r.c..r,11311.2475@c.
`.....-
`
`,.. _lOII6\>5lI-181Q
`MIl SOs.34H63l
`n-n-1III1'nIn; __ lD~13I·2911L
`
`application in which it .... '3$ created,
`"Trapping in a page la)'oul application
`will produce varied results."
`
`Trial by Fire
`Building high-quality color, type, and
`resolution into a PDF file requires per(cid:173)
`st'verance. When printing a PostScript
`file from any creator applicalion, for
`cxample, settings for separations. printer
`dri\'CTS, PPDs (PostScript printer descri~~
`tions), and file formats all can affect the
`output qualityoflhe PDF file. In Distiller,
`variables include down.sampling and
`various compression st'ttings. You can
`delermine the correct settings for your
`printing environmcnt only through tria.l
`and error. At the least, include all images
`and embed all fOnls in both the PostScript
`and the PDF fil~which means all fonb
`and high-resolution imag~ must be on
`hand when you create both files. Includ(cid:173)
`ing thcm ensures that the PDF file will
`be output correctl)', even if the prepress
`vendor lacks all of the fonls or images.
`~ lost users have explored prepress
`uses of Acrobat on their own, but there
`are now a couple of resources (in PDF, of
`course) that will get you started. One is
`Cosimini's guide and accompanying
`files; the other is PDF to Pr;II1, a manual
`written by Conroy based on his findings.
`Both provide guidancc on incorporating
`line screens, making color SC'paralions,
`and selecting the pro~r settings.
`Despite Acrobat's current drawbacks,
`prcpress users are plowing ahead becau5t
`they see great potential in its flexibility(cid:173)
`and they are anxiously awaiting Amber.
`"We're looking forward 10 Acrobat flavor
`3,n says Nuelle, "which I firml)' believe
`\'\'ill be a step toward Acrobat as an
`imagesclter-enabled format." ~
`
`Pat Soberanis iJ II San FmlloSt()-lxued
`online alld prill( pI/bUshing COlls'II'am.
`
`The calch is Ihat embedding fonts makes
`otherwise s\'elte PDF files much larger, so
`Ihert's a trade-ofTbttwl."tn font fidelit)'
`and file effidency. Another tip: if you're
`using a cr<bS-platform production
`proc05, ust' only Type I fonts-,woid
`TrueType fonts. since ~Iac and PC \'cr(cid:173)
`sions ofTrueTy~ art slightl)" different.
`A tougher problem is thai Acrob;1I
`strips OUI any custom halftone-screen frt·
`quenc)' and angle data from the Post(cid:173)
`Script file. To reincorporate this informa(cid:173)
`tion, as well as toadluslthe document's
`tonal range for expected dOl gain, Adobe
`offers an Exchange plug-in calk-d AddPS.
`along \\;th instructions in A Guide to
`Using Adobr Acrobtu for Dis,tal News(cid:173)
`JIIIpn' Ad'1'rtISIIIS' written by Cosimini
`(both can be downloaded from Adobe's
`Acrobal Wd) page, hnp:l/l""M.3dobt-.coml
`AcrobatJ AcrroaIO.html), AddPS essentially
`adds a user-customi/{'<! PostScript file to
`the PDF file, a template of which Cosimini
`includes with his GUlllc package. You ha\'e
`to adjust the drnamic range of the PDF
`file numeric.alh'. $0 AddPS is nol for pre(cid:173)
`press novict'S. BUI AI' AdScnd relies heav(cid:173)
`ilyon ilS in-house modification of the
`AddPS plug-in,.says AP projeci manager
`Larry Greybill. "[t allows the papen. to
`customiu- the dynamic range of output
`for the.r s)'stems."
`Trapping can also be problematic. as
`eleclronic publishing consultant Tim
`Conroy found through the PDf testing
`he conducted lasl year with fi\e prepress
`\'endors across the country. "Adobt
`Illustrator trapping carried owr well,"
`he say~, "but the traps applied in
`XPress totally confused Distiller-it
`didn't do it corr«lIy." Conroy says
`when he trapped 100 percent cyan
`Iype on a 100 ~rcenl black back(cid:173)
`ground, "some sort of outlining
`occurred." Until trapping capabili·
`lies are fully incorporaled inlo
`Acrobat, Conroy suggests trapping
`all artwork in the illustration
`
`The ~ kIquQr is one of SMfII
`rnspapen !tilt l8gIIIIrIy recei'Ie Ids in
`PtIF format. such" this one frIJm Ihl AP
`
`"""" .......
`
`PETITIONERS Ex. 1015