throbber
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`PATENT TRIAL & APPEAL BOARD
`
`
`
`Rosenlund et al.
`In re Patent of:
`U.S. Patent No.: 6,738,155
`Issue Date:
`May 18, 2004
`Appl. No.:
`
`09/364,935
`Filing Date:
`July 30, 1999
`Title:
`System and Method of Providing Publishing
`And Printing Services Via a Communication
`Network
`
`
`
`(1.)
`
`DECLARATION OF PROFESSOR BRIAN P. LAWLER
`
`I am Professor Brian P. Lawler. This declaration is submitted in
`
`support of the inter partes review of U.S. Patent No. 6,738,155 (“the ‘155 patent”)
`
`filed in the names of Eastman Kodak Company (“Kodak”), Agfa Corporation
`
`(“Agfa”), Esko Software BVBA (“Esko”), and Heidelberg (collectively,
`
`“Petitioners”).
`
`I.
`
`INTRODUCTION
`
`A.
`
` Qualifications
`
`(2.) My professional career has spanned close to 50 years. During these
`
`years, I have continually gained extensive experience in design, analysis, research,
`
`and teaching in general fields of printing and publishing technologies.
`
`(3.)
`
`I am currently a tenured Associate Professor in the Graphic
`
`Communication Department at California Polytechnic State University in San Luis
`
`Obispo, California. I was previously the Chairman and a member of the
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`PETITIONERS Ex. 1021, p. 1
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`Instructional Advisory Committee on Computing at California Polytechnic State
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`University, which is the committee responsible for making policy regarding
`
`computer services used by the faculty of the University. I am also a faculty
`
`advisor to the Shakespeare Press Museum, a working collection of historic printing
`
`machinery, and to University Graphic Systems, the management seminar for the
`
`student-run printing enterprise.
`
`(4.)
`
`I was awarded a Masters of Science (M.Sc.) degree in industrial and
`
`technical studies from California Polytechnic State University in 2005. I received
`
`a Bachelors of Science (B.Sc.) degree in graphic communication from California
`
`Polytechnic State University in 1975. I also hold a California Secondary Teaching
`
`Credential.
`
`(5.) For close to 50 years, I have studied, designed, and worked in the
`
`general fields of printing and publishing technologies with a focus on graphic arts
`
`technologies, prepress, and photography. For my work in the graphic arts industry,
`
`I was named Educator of the Year in 2010 by the Electronic Document Systems
`
`Foundation, a graphic arts industry scholarship foundation. I was also honored by
`
`the International Graphic arts Education Association in 2006 for my work on
`
`developing a taxonomy for the printing industry. I have also received two Awards
`
`of Excellence for graphic design from Communication Arts magazine. I am a
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`PETITIONERS Ex. 1021, p. 2
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`member of the board of directors of the Technical Association for the Graphic
`
`Arts, an international organization of scientists in the graphic arts industry.
`
`(6.) Prior to my current position, I was a Lecturer and an Assistant
`
`Professor at California Polytechnic State University and, from 1993-2003, I
`
`researched, wrote, and illustrated editorial content for Apple Computer, Inc. on
`
`color management and proofing technologies. In 2003, I developed a suite of test
`
`documents for Hewlett Packard Company for testing variable-data projects for
`
`their Indigo printing press. In 2001, I wrote and illustrated booklets and electronic
`
`content for Adobe Systems Incorporated related to the Adobe Trapping
`
`Technologies. In 2000, I developed documentation for Hewlett-Packard Company
`
`on color management of their wide-format ink-jet printers. In 2001, I developed
`
`the online help system for the Nikon SuperCoolScan film scanner. Also between
`
`2000 and 2003 I prepared documentation for Nikon to promote their digital
`
`cameras to professional photographers. In 2002, I wrote a white paper on the OS
`
`X operating system for Apple Computer, Inc. From 1995-1998 I was a trainer for
`
`Eastman Kodak Company’s PhotoCD technology. PhotoCD was a product for
`
`scanning film to disk and I traveled across the country and abroad to explain this
`
`technology to professional photo lab owners. From 1992-2005, I was a partner in
`
`the Imaging Prepress and Multimedia Forum and Digital Imaging Seminars, a
`
`seminar series sponsored by Apple Computer, Eastman Kodak, and SuperMac
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`PETITIONERS Ex. 1021, p. 3
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`Technologies. My partners and I similarly traveled the country promoting
`
`different products from our sponsors—primarily Apple Quadra computers and
`
`Kodak scanners. From 1973-1992, I was the Founder, Vice President, and general
`
`manager of Tintype Graphic Arts in San Luis Obispo, which was a graphic design,
`
`photography, typography, and prepress business.
`
`(7.)
`
`I have designed and implemented numerous digitized workflow
`
`printing systems including a script-based system for automated business card
`
`printing using cathode-ray-tube typesetting machines and a similar system for
`
`automating the production of professional résumés. I also wrote a meta-language
`
`for creating typesetting code for book composition. In 1992, working with another
`
`consultant, I converted a large garment printing company from analog printing
`
`processes to a full digital system using Macintosh computers, Agfa imagesetters,
`
`inline processing machines, and a precision pin-register system for making screen-
`
`printing stencils for garment printing. As a consultant, I have made numerous
`
`recommendations for commercial offset printing companies for the implementation
`
`of digital prepress systems, and methods for managing color in printing production.
`
`(8.)
`
`I have published a book through Adobe Press, entitled the “Print
`
`Publishing Guide,” which is a reference book for those who prepare artwork for
`
`printing. I have also published an electronic book, called “Beep!,” which is now in
`
`its fifth edition and explains how to use AppleScript. I am the author of “The
`

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`PETITIONERS Ex. 1021, p. 4
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`Complete Guide to Trapping,” a book on the subject of color trapping for file
`
`preparation in printing (trapping is the intentional overlap of colors to prevent
`
`visible register error on a printing press). That book, now out of print, sold nearly
`
`10,000 copies. I have also published technical papers in the field of printing and
`
`publishing technologies.
`
`(9.)
`
`I make this declaration based on personal knowledge and I am
`
`competent to testify about the matters set forth herein.
`
`(10.) A copy of my lasted curriculum vitae (CV) is attached to this
`
`declaration as Appendix A.
`
`B.
`
`
`
`Basis of My Opinion and Materials Considered
`
`(11.) I have reviewed the ‘155 patent and its file history. I have reviewed
`
`the prior art and other documents and materials cited herein. My opinions are also
`
`based in part upon my education, training, research, knowledge, and experience.
`
`For ease of reference, the full list of information that I have considered is included
`
`in Appendix B.
`
`C.
`
` Understanding of Legal Standards
`
`1. Obviousness
`
`(12.) A patent claim is invalid if the differences between the patented
`
`subject matter and the prior art are such that the subject matter as a whole would
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`PETITIONERS Ex. 1021, p. 5
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`have been obvious at the time the invention was made to a person of ordinary skill
`
`in the art. I am informed that this standard is set forth in 35 U.S.C. § 103(a).
`
`(13.) When considering the issues of obviousness, I am to do the following:
`
`(i) determine the scope and content of the prior art; (ii) ascertain the differences
`
`between the prior art and the claims at issue; (iii) resolve the level of ordinary skill
`
`in the pertinent art; and (iv) consider objective evidence of non-obviousness. I
`
`appreciate that secondary considerations must be assessed as part of the overall
`
`obviousness analysis (i.e. as opposed to analyzing the prior art, reaching a tentative
`
`conclusion, and then assessing whether objective indicia alter that conclusion).
`
`(14.) Put another way, my understanding is that not all innovations are
`
`patentable. Even if a claimed product or method is not explicitly described in its
`
`entirety in a single prior art reference, the patent claim will still be denied if the
`
`claim would have been obvious to a person of ordinary skill in the art at the time of
`
`the patent application filing.
`
`(15.) In determining whether the subject matter as a whole would have been
`
`considered obvious at the time that the patent application was filed by a person of
`
`ordinary skill in the art, I have been informed of several principles regarding the
`
`combination of elements of the prior art:
`
`a. First, a combination of familiar elements according to known
`methods is likely to be obvious when it yields predictable results.
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`PETITIONERS Ex. 1021, p. 6
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`b. Second, if a person of ordinary skill in the art can implement a
`“predictable variation” in a prior art device, and would see the
`benefit from doing so, such a variation would be obvious. In
`particular, when there is pressure to solve a problem and there are
`a finite number of identifiable, predictable solutions, it would be
`reasonable for a person of ordinary skill to pursue those options
`that fall within his or her technical grasp. If such a process leads to
`the claimed invention, then the latter is not an innovation, but more
`the result of ordinary skill and common sense.
`
`(16.) The “teaching, suggestion, or motivation” test is a useful guide in
`
`establishing a rationale for combining elements of the prior art. This test poses the
`
`question as to whether there is an explicit teaching, suggestion, or motivation in the
`
`prior art to combine prior art elements in a way that realizes the claimed invention.
`
`Though useful to the obviousness inquiry, I understand that this test should not be
`
`treated as a rigid rule. It is not necessary to seek out precise teachings; it is
`
`permissible to consider the inferences and creative steps that a person of ordinary
`
`skill in the art (who is considered to have an ordinary level of creativity and is not
`
`an “automaton”) would employ.
`
`II.
`
`Description of the Relevant Field and the Relevant Timeframe
`
`(17.) I have carefully reviewed the ‘155 patent .
`
`(18.) Based on my review of this material, I believe that the relevant field
`
`for the purposes of the ‘155 patent is printing and publishing systems. I have been
`
`informed that the relevant timeframe is on or before July 30, 1999.
`

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`7
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`PETITIONERS Ex. 1021, p. 7
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`(19.) As described in Section I above and as shown in my CV, I have
`
`extensive experience in the field of printing and publishing. Based on my
`
`experience, I have a good understanding of the relevant field in the relevant
`
`timeframe.
`
`III.
`
`The Person of Ordinary Skill in the Relevant Field in the Relevant
`Timeframe
`(20.) I have been informed that “a person of ordinary skill in the relevant
`
`field” is a hypothetical person to whom an expert in the relevant field could assign
`
`a routine task with reasonable confidence that the task would be successfully
`
`carried out. I have been informed that the level of skill in the art is evidenced by
`
`prior art references. The prior art discussed herein demonstrates that a person of
`
`ordinary skill in the field, at the time the ‘155 patent was effectively filed, would
`
`have been familiar with digital workflows, networked printing and publishing
`
`systems, and the page design, prepress, and printing activities incorporated into
`
`digitized workflows.
`
`(21.) Based on my experience, I have an understanding of the capabilities
`
`of a person of ordinary skill in the relevant field. I have supervised and directed
`
`many such persons over the course of my career. Further, I had those capabilities
`
`myself at the time the patent was effectively filed.
`

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`PETITIONERS Ex. 1021, p. 8
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`IV.
`
`Engineering Principles Underlying the ‘155 Patent
`
`(22.) The ‘155 patent relates to a system and method for providing printing
`
`and publishing services over a communication network, such as the internet. 1
`
`More particularly, the ‘155 patent claims the basic and widely published idea of
`
`using a communication network to connect the creative or front-end of the printing
`
`and publishing industry (e.g., graphic artists, publishers, and those creating page
`
`designs) with the services end (e.g., service bureaus and printing facilities that
`
`actually prepare for printing, and print, the designs created by the front-end users).
`
`In other words, the ‘155 patent claims a digitized workflow connecting end-users
`
`performing page building operations to the companies that perform prepress and
`
`printing operations, such as an intermediary service bureau and a printer, or a
`
`company performing both functions. For this to be appreciated, a background of
`
`the three relevant aspects of the claimed invention – page building, prepress, and
`
`printing operations – is provided below.
`
`(23.) I will sometimes refer to the state of the art as “before the ‘155
`
`patent.” Accordingly, when I speak about the state of the art “before the ‘155
`
`patent,” I mean at least before July 30, 1999.
`
`                                                            
`1 See, e.g., Ex. 1001 at 1:7-10.
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`PETITIONERS Ex. 1021, p. 9
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`A.
`
` Overview of Printing Operations
`
`(24.) From the time of Johannes Gutenberg, who brought movable type and
`
`mass-produced printing to Western Europe in the mid-15th century, to the mid-
`
`20th century, the printing industry relied primarily on a printing process, called
`
`relief printing or letterpress, that uses a relief image pressed against a piece of
`
`paper to make a printed image. Other printing processes were developed in the late
`
`18th century and into the 19th century, but the majority of printed pieces produced
`
`well into the 20th century were printed by the same process used by Gutenberg
`
`hundreds of years earlier.
`
`
`
`Figure 1 – “Type” case from type metal. The image is raised in relief above the body of
`the letters. Illustration by the author from a forthcoming book on printing processes.
`
`(25.) In 1796, the invention of lithographic printing – printing an image
`
`from a slab of limestone – changed the character of illustrative printing, because
`
`the image on the limestone could be painted or lettered directly onto the stone.
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`PETITIONERS Ex. 1021, p. 10
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`This form of printing became very popular, but still remained a minority producer
`
`because of the complexity of making the image on the stone (backwards!), and the
`
`complexity of printing with lithographic stones. The invention of offset
`
`lithography in the early 20th century set the stage for the massive shift in printing
`
`production that took place over the following 50 years. Offset lithography changed
`
`the lithographic process from imaging on slabs of limestone to imaging on thin and
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`light sheets of aluminum, which were subsequently wrapped around the cylinder of
`
`a printing press, as shown in Figure 2 (below).
`
`
`
`
`
`Figure 2 – Two printing units of a modern offset lithographic press, showing how sheets of paper
`are printed between the Blanket cylinder and the Impression cylinder. Illustration from
`Print Publishing Guide, by Brian P. Lawler, published by Adobe Press, 2005.
`
`(26.) By the mid-1960s, offset lithography was becoming the predominant
`
`printing process around the world. Printing plates were inexpensive and easy to
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`PETITIONERS Ex. 1021, p. 11
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`handle, and the processes for making images on those plates were relatively
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`simple. The quality of offset printing is also superior to most relief printing.
`
`Offset, as it began to be known, quickly pushed relief printing into the back shop,
`
`and ultimately into museums.
`
`
`
`Figure 3 - A paste-up was made-up of type from letterpress proofs or photocomposition
`machines, and the other line art was added as pasted “photostat” copies of line art made on a
`process camera. Illustration by Brian P. Lawler.
`
`(27.) In its early days, offset lithography required typography made by
`
`letterpress typesetting (relief images), which were then printed on a smooth white
`
`“repro” proofing material with black ink. These images, and other line art were
`
`subsequently assembled by an artist onto a heavy paper sheet called a “paste-up”
`
`which was comprised of all the parts of a printing project that were strictly black
`
`and white (no tonality). The paste-up was then photographed onto a large sheet of
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`film using a large camera called a “process camera.” Photographs, called
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`PETITIONERS Ex. 1021, p. 12
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`“continuous tone” images (or “CT”), were separately re-photographed on the same
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`process cameras. This involved putting a special glass or plastic screen between
`
`the image and the photosensitive film in the camera. Light traveling through the
`
`lens of the process camera had to pass through the special screen – called a
`
`halftone screen – on its way to the film. The continuous-tone image was broken
`
`into thousands of microscopically small dots, the size of these dots being
`
`proportional to the tones in the original photo. Each dot is solid black, but the size
`
`of the dots vary to create the illusion of tonality. After a bit of retouching, the
`
`negative was then positioned for exposure to a printing plate, done in a vacuum
`
`frame with an ultraviolet light source to expose the printing plate.
`
`(28.) For early offset printing, the marriage of the two films was an
`
`important step in making a printing plate and the printed product. Men and women
`
`skilled in the trade worked over large light tables (glass-topped tables with a light
`
`source underneath), assembling the two (or more) films to make a set of “flats”
`
`with which a printing plate would be made. The steps involved the accurate
`
`positioning of the film pieces, retouching photographic defects (called
`
`“opaquing”), masking non-image areas with photo-safe materials (photo-safe red
`
`gelatin film and orange paper), and making openings in these same materials to
`
`allow light to show through when making the printing plates. The pieces of film,
`
`and their plastic and paper carriers, were positioned using small steel register pins,
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`PETITIONERS Ex. 1021, p. 13
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`which allowed the quick and accurate positioning of the various film overlays and
`
`masks.
`
`(29.) Once the films were completed, a printing plate could be made. These
`
`plates are typically made of a porous aluminum sheet, usually 0.012 in. thick. The
`
`plate is coated in manufacture with an emulsion that is sensitive to ultraviolet light.
`
`In a separate step, the plates are placed face-up in a frame, with the film materials
`
`(called “flats”) hung on the register pins on top. A glass cover is closed over the
`
`top of the sandwich of materials, a vacuum pump is activated, and the air between
`
`the film and the plate is removed. Once the air is removed, the two are said to be
`
`in intimate contact. The operator then activated an ultraviolet light to expose the
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`photosensitive areas of the plate through the clear areas of the negative. These
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`exposures were typically from one to three minutes in duration.
`
`(30.) If the printed project included photographs, those were exposed in a
`
`second exposure on the same plate (called a “double-burn”) in the same vacuum
`
`device. Some jobs required several layers of film negatives to be exposed in series
`
`to make a complete image on the plate. Once the exposure was complete, the plate
`
`was processed to remove the non-image areas (those not exposed to ultraviolet
`
`light). The resulting printing plate had a visible image where the parts that print
`
`are visible as a green-colored, smooth image, while the non-image areas are
`
`smooth to the touch, but show bare aluminum. The finished plates are punched for
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`PETITIONERS Ex. 1021, p. 14
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`press register on a large and very accurate punch table, then bent along one edge to
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`create what is known as a “gripper edge.” Once these modifications are made, the
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`plates are wrapped around the plate cylinder of the offset press, clamped to that
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`cylinder, and prepared for printing by adding ink and water. An offset printing
`
`plate will typically last for 50,000 to 100,000 impressions without any special
`
`treatment. Plates needed for longer runs can be baked in a special oven that
`
`hardens the image area on the plate, giving it greater resistance to wear, and
`
`allowing it to be run longer on the press.
`
`(31.) In the 1960s, the printing industry put its engineers and inventors to
`
`work to eliminate the tedious process of setting type with metal characters,
`
`proofing, and making paste-ups of the images (then discarding the metal type).
`
`Over the next ten years, manufacturers came to market with ever-better
`
`technologies for making type photographically. Several generations of these
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`machines allowed for improvements in quality – optical sharpness, specifically –
`
`and speed. Unfortunately, there was no method available for making photographic
`
`images with these machines. Photos continued to be handled the same way, by re-
`
`photographing them with the big process cameras, making separate film sheets for
`
`the photos, and assembling these with the type later on the light table.
`
`(32.) As computers became more commonplace in the field of graphic
`
`design, companies sought to create an electronic version of the graphic arts
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`PETITIONERS Ex. 1021, p. 15
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`industry. The first desktop computer software for page layout and typography was
`
`PageMaker, developed in 1984. The next essential piece in the electronic
`
`publishing puzzle was the creation of a page description language (“PDL”), which
`
`became PostScript developed by Adobe Systems. These software advancements
`
`resulted in the need for an output device capable of high-resolution output. This
`
`device, was an imagesetter. An imagesetter is capable of making typographic
`
`images and photos on photographic film or photographic paper from PostScript
`
`language files, something that had never been done before. The film generated by
`
`these imagesetters was almost always used to expose aluminum printing plates for
`
`offset lithographic printing.
`
`(33.) Imagesetters gave way to machines that bypassed the film, and made
`
`marks directly onto the aluminum printing plate. Called platesetters, these devices
`
`take the very high-resolution graphic information necessary for a printing job, and
`
`use the instructions to modulate various kinds of laser beams to expose (by a
`
`variety of means) the image areas of a printing plate directly. The result is higher
`
`resolution, tremendous precision, and impressive speed.
`
`(34.) The economics of conventional printing, e.g., offset, benefitted from
`
`the reduction of labor in making film negatives ready for plate exposure. All of the
`
`steps required to position, correct, and expose film flats to aluminum printing
`
`plates were reduced essentially to one step: expose the plate.
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`PETITIONERS Ex. 1021, p. 16
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`Figure 4 - This is a cut-away illustration of the Kodak Trendsetter platesetter. Illustration
`by Brian P. Lawler.
`
`(35.) Additionally, as a graphic designer worked, he or she would
`
`occasionally need to make a printed proof of a graphic file to show to the client or
`
`send for copy editing and proofreading. Various technologies worked for this
`
`process over the years. Color proofs were sometimes difficult and costly to make,
`
`due to the printers and consumable supplies used to make them. For example,
`
`similar to imagesetting, color-sensitive films and printing plates were used as color
`
`proofing systems. DuPont introduced its Cromalin film-to-plate product in 1972.
`
`As a result, most small graphic arts firms used black and white laser printers to
`
`make inexpensive proofs of their projects. Eventually, color printers came down
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`PETITIONERS Ex. 1021, p. 17
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`in price, and the quality rose to the point where today most graphic design firms
`
`have very capable color laser printers for proofing, and medium-format (up to 24-
`
`inch) ink-jet proof printers for making high quality color proofs to show their
`
`clients.
`
`(36.) In the 1990s, the most common color proof printers used a technology
`
`called dye-sublimation, where the image was imparted to a print by a thermal
`
`imaging head applied through a series of color ribbons in four successive stages.2
`
`The printers were Moderately expensive – about $20,000, and the materials were
`
`quite costly – about $10 in supplies for a two page proof. The end product was
`
`usually very nice, and it allowed a client to see a facsimile of their project while it
`
`was in-process.
`
`(37.) With few exceptions, the prepress house would generate the final
`
`color proof for the client. This proof, sometimes called a contract proof, would
`
`show both the photos and the text at high resolution, and with color as accurate as
`
`possible. When the client reviewed this proof, they were expected to sign it,
`
`creating a contract with the prepress firm, and the designer. An effort has also
`
`been made over the past decade to move proofing off of printed materials and onto
`
`                                                            
`2 Ex. 1010 at pp. 69 and 70.
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`PETITIONERS Ex. 1021, p. 18
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`the displays of computers. Called soft proofs, the final document is made in a PDF
`
`form that can be displayed on a computer display to get the client’s approval.3
`
`B.
`
`
`
`Electronic Publishing
`
`1.
`
`Page Building Operations
`
`(38.) As discussed above, as computers became more commonplace in the
`
`field of graphic design, companies sought to create an electronic version of the
`
`graphic arts industry. The first desktop computer software for page layout and
`
`typography was PageMaker, developed in 1984.
`
`(39.) PageMaker was a computer program from Aldus Corporation, first
`
`running on a Macintosh computer, which provided graphic artists the ability to
`
`position text and graphics (but not photos in the earliest editions) on a page created
`
`on the computer screen. It was the digital equivalent of a paste-up. Among its
`
`features was the ability to render an on-screen image of typography in the correct
`
`choice of font, size, and position. Several years later, with the invention of digital
`
`scanners to convert photographic film to digital images, PageMaker allowed a
`
`designer to place a photo into a page layout along with the text. This made it
`
`possible, for the first time in history, to create film for a printing plate in one piece
`
`– the text and images combined into one sheet of film from an imagesetter.
`
`                                                            
`3 Ex. 1009 at p. 83 (discussing how in 1997 Agfa designed a digital workflow that
`allowed for soft proofing); see also id. at pp. 167-168 (discussing the generation of
`PDF soft-proofs using PDFWriter or Distiller).
`19
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`PETITIONERS Ex. 1021, p. 19
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`(40.) One of the issues with page-building is the sheer size of the finished
`
`product incorporating digital photos at an adequate resolution for offset printing.
`
`A one-square-inch digital photo of adequate resolution for printing on an offset
`
`press is 360,000 kilobytes (often referred to as KB) of data. When producing a
`
`simple brochure, for example, of 16 pages, it’s not uncommon to have several
`
`photos on each page. If every page of a brochure had three images on it, each
`
`approximately 3 x 4 in., the volume of photo data would be approximately 13
`
`megabytes (usually expressed as MB) of data per page. The volume of photo data
`
`alone would total about 210 MB for the 16 page brochure. Text and other graphics
`
`would add a small amount to each page, as these items occupy much less space in
`
`computer memory and storage. When photos are included in a digital document,
`
`the file size grows very quickly.
`
`2. PostScript
`
`(41.) Defined as a PDL, PostScript is both a programming language and a
`
`page description language, one which can control imaging on photo paper, film,
`
`paper, or aluminum printing plates. If you want to carry out a simple mathematical
`
`process, perhaps multiply 3 times 8, PostScript can do that. It has all of the
`
`trappings of a programming language: variables, mathematical operators, Boolean
`
`operators (logic functions), pointers, subroutines, storage routines, libraries, etc.
`
`PostScript can take the calculations of a page of printing and cause a specific
`

`
`20
`
`PETITIONERS Ex. 1021, p. 20
`
`

`

`machine to put marks onto a substrate – photographic or otherwise. PostScript is
`
`also resolution-independent – a very important component of its design – so the
`
`same files that printed as a proof also printed as plate-ready negatives on an
`
`imagesetter (at graphic arts quality 2,540 ppi resolution).
`
`(42.) The PostScript language uses plain-English commands (or close-to-
`
`plain-English), it uses simple geometric instructions, Cartesian coordinates, and it
`
`can be learned at a very basic level in minutes. For example, the commands to
`
`draw a rectangle are:
`
`newpath
`144 144 moveto
`144 0 rlineto
`0 144 rlineto
`-144 0 rlineto
`closepath
`stroke
`showpage
`
`(43.) This will draw a two-inch square, two inches from the lower-left
`
`corner of a page, then print the page. (The unit of measure in PostScript is the
`
`Point, which is 1/72 in. or 0.0138 in. The “144” values above are two inches
`
`each). In the early days of PostScript there were various software tools for
`
`downloading this code to the PostScript device (a laser printer, an imagesetter, or a
`
`platesetter). The method for “printing” that page today, and at the time the ‘155
`
`patent was filed, is to distill the code into a PDF file using an Adobe application
`

`
`21
`
`PETITIONERS Ex. 1021, p. 21
`
`

`

`called Acrobat Distiller. Once it’s distilled into PDF, it can be opened in Adobe
`
`Acrobat or Adobe Reader (or any other PDF-capable program).
`
`3. PDF
`
`(44.) Adobe upgraded the PostScript language twice in the 1990s to
`
`incorporate some of the problems with the language, and then realized that they
`
`had to make a fresh start to keep up with the demand for high-quality and high-
`
`resolution color graphic arts output. Adobe’s Portable Document Format (PDF)
`
`file encoding scheme, released in 1993, became the foundation of the language that
`
`has replaced PostScript. PDF has, since before the filing of the ‘155 patent and to
`
`this day, the ability to encode documents with PostScript language operators
`
`embedded, and various interpreters have been created that convert PDF documents
`
`into the control language that makes high-resolution output possible. When you
`
`look at the internal code of a PDF file, you will still find some PostScript language
`
`functions. Additionally, like PostScript files, PDF files are also PDL files.
`
`(45.) PDF supports all of PostScript’s functionality, and then adds support
`
`for embedded type fonts, object transparency, object-level and document-level
`
`color management, layers, non-printing objects, color trapping, and support for
`
`colors beyond the traditional four process colors to support “spot” colors and high
`
`definition color printing (printing with more than the traditional four colors). 4
`
`                                                            
`4 See generally Ex. 1013.
`

`
`22
`
`PETITIONERS Ex. 1021, p. 22
`
`

`

`(46.) Rasterizers are the devices that interpret high-level commands in
`
`various programming environments, and convert the commands into pixel-based
`
`files by applying a matrix grid at the desired resolution over the virtual objects
`
`desired to determine which machine spots are to be drawn and which are not.5 A
`
`rasterizer is often called a RIP, which stands for Raster Image Processor.
`
`4.
`
`Storage and Networks
`
`(47.) The storage and processing capacity of computers as well as the
`
`ability to network computers together also played a large role in the development
`
`of electronic publishing. Files of many gigabytes are needed to expose a printing
`
`plate in one pass. The processors, memory chips, and hard drives necessary for the
`
`speedy transfer of information from high-level instructions to a spot-by-spot
`
`instruction set required maturity. As such, computing power of this magnitude
`
`took years to develop at prices that were acceptable to the graphic arts industry.
`
`(48.) One of the main issues was storing the images, text, and other data
`
`that would be used for graphic design. Graphic arts scanners were i

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