Appendix A: Curriculum Vitae of
`Warren H. Lieberman, Ph.D.
`
`
`
`
`
`SWY&KRG 1019 - Page 1
`
`

`

`
`
`
`
`Dr. Warren H. Lieberman is President of Veritec Solutions. Veritec is a consulting and
`software development firm focused on helping companies optimize their pricing and
`revenue management (P&RM) capabilities. Veritec is based in Belmont, California with
`staff offices in San Rafael, California and Boston, Massachusetts.
`
`Dr. Lieberman has been a member of the editorial board for the Journal of Revenue and
`Pricing Management since its inaugural issue in 2002. From 2007 – 2010, he served on
`the Board of Directors for the Institute for Operations Research and the Management
`Sciences (INFORMS) as Vice President, Information Technology. INFORMS is a
`professional society for Operations Researchers with over 10,000 members. He has
`served as Chair of the Revenue Management and Pricing Section of INFORMS. During
`the past several years he has been a Member or Chair of various INFORMS Revenue
`Management and Pricing Award Committees, including the INFORMS Revenue
`Management and Pricing Section Prize, awarded for the best contribution to the science of
`pricing and revenue management published in English. In the late 1980’s, Warren served
`briefly as Chairman of the Yield Management Study Group of the Airline Group of the
`International Federation of Operations Research Societies (AGIFORS).
`
`Warren began his career in yield management at American Airlines in 1984. His
`professional responsibilities have also included integrating yield management into the
`consulting services of Arthur D. Little and leading the Travel and Hospitality Industries
`Consulting Practice for Decision Focus Incorporated and then Talus.
`
`He is an internationally recognized expert in revenue management, especially in “non-
`traditional” implementations. Combining his Operations Research-based modeling skills
`with a strong emphasis on ensuring that P&RM programs reflect industry operations as
`well as business processes and policies, Warren has helped clients in more than two dozen
`industries.
`
`Dr. Lieberman’s focus areas include performance measurement, Quick Wins that enable
`companies to obtain early gains from P&RM programs, education and training programs,
`and using multiple signals to support pricing and inventory control decisions.
`
`He pioneered the application of revenue management techniques in the cruise, timeshare
`exchange, self-storage, and equipment leasing industries, providing both design and
`technical leadership. In the 1980’s, Warren designed some of the earliest multi-method
`adaptive demand forecasting techniques used in revenue management systems.
`
`
`824 Miramar Terrace, Belmont, CA 94002 Tel 650.620.0000 Fax 650.594.2801 www.veritecsolutions.com
`
`SWY&KRG 1019 - Page 2
`
`

`

`
`
`
`
`Dr. Warren H. Lieberman
`Corporate Bio
`Page 2
`
`Dr. Lieberman places a strong emphasis on educating his clients about the principles of
`revenue management and the factors that typically lead to revenue management success.
`His assignments have included:
`
`
` Designing dynamic pricing optimization systems for self-storage firms
` Designing a pricing optimization approach for tradeshow organizers
` Designing a price optimization/revenue management system for self-storage firms
` Helping restructure the Revenue Management Department of a major European
`airline so it could more effectively compete with low-cost carriers as well as more
`established long-haul carriers. As the carrier’s business environment had
`undergone significant change, many of the yield management processes it had
`been relying on were no longer as effective as they once were.
` Assessing the revenue management capabilities of both small and large airlines,
`including the capabilities of their revenue management systems, and identifying
`opportunities for improvement
` Assisting an airline evaluate alternative revenue management systems and select
`the one best suited to their needs
` Designing performance metrics to enable a passenger railroad to evaluate the
`impacts of its pricing and revenue management decisions
` Helping a European car rental firm start down the revenue management path with
`respect to both pricing and inventory control
` Evaluating the yield management capabilities of a passenger railroad (systems as
`well as business processes) and developing a road-map to address critical problems
`that had arisen as a result of deficiencies in their yield management system
`Identifying revenue management opportunities for a firm that sells advertising
`time/space on internet sites
`
`
`
`
`He has led numerous revenue management workshops.
`
`Dr. Lieberman received the B.S. degree in Mathematics with a specialization in computer
`science from the State University of New York at Binghamton. He holds a Ph.D. in
`Operations Research from Yale University.
`
`
`
`SWY&KRG 1019 - Page 3
`
`

`

`
`
`
`
`Dr. Warren H. Lieberman
`Corporate Bio
`Page 3
`
`Selected Papers
`
`Lieberman, Warren H., “Pricing in the Cruise Line Industry,” in Handbook of Pricing
`Management, ed. Özalp Özer and Robert Phillips, Oxford University Press, Oxford, pp.
`199 – 216, (2012).
`
`Raskin, Michael and Warren Lieberman, “Disjunctive Mapping: Advances in
`Understanding Consumer Behavior,” ORMS Today, Volume 38, Number 6, pp. 22 – 27
`(December 2011).
`
`Lieberman, Warren H, “Revenue Management in the Travel Industry,” in Wiley
`Encyclopedia of Operations Research and Management Science, 8 Volume Set, ed. James
`Cochran, Louis Anthony Cox, Jr., Pinar Keskinocak, Jeffrey Kharoufeh, and J. Cole
`Smith, John Wiley & Sons, New York, 17 pp. (March, 2011).
`
`Lieberman, Warren H., Jim Mullin and Michael Raskin, “Disjunctive Mapping: Changing
`the Way we Understand and Predict Customer Behavior (Part Two),” Journal of Revenue
`and Pricing Management, Volume 10, Number 3, pp. 211 – 230 (May 2011).
`
`Lieberman, Warren H., Jim Mullin and Michael Raskin, “Disjunctive Mapping: Changing
`the Way we Understand and Predict Customer Behavior (Part One),” Journal of Revenue
`and Pricing Management, Volume 10, Number 2, pp. 112 – 118 (March 2011).
`
`Lieberman, Warren H. “From Yield Management to Price Optimization: Lessons
`Learned,” Journal of Revenue and Pricing Management, Volume 10, Number 1, pp. 40 -
`43 (January 2011).
`
`Lieberman, Warren H. and Michael Raskin, “Comparable Challenges: A New Approach
`to Performance Measurement,” Journal of Revenue and Pricing Management, Volume 4,
`Number 2, pp. 174 - 184 (July 2005).
`
`Lieberman, Warren, “Revenue Management in the Health Care Industry,” Revenue
`Management and Pricing: Case Studies and Applications, ed. Ian Yeoman and Una
`McMahon-Beattie, Thomson, London, pp. 137 – 142 and pp. 201 – 203 (2004).
`
`Bermudez, Raul, Tamara Dieck, and Warren Lieberman, “Revenue Management Basics in
`the Charter Boat Industry,” Revenue Management and Pricing: Case Studies and
`Applications, ed. Ian Yeoman and Una McMahon-Beattie, Thomson, London, pp. 1 – 8
`and pp. 184 – 188, (2004).
`
`Lieberman, Warren H. “Revenue Management Trends and Opportunities,” Journal of
`Revenue and Pricing Management, Volume 3, Number 1, pp. 91-99 (April 2004).
`
`SWY&KRG 1019 - Page 4
`
`

`

`
`
`
`
`Dr. Warren H. Lieberman
`Corporate Bio
`Page 4
`
`
`Lieberman, Warren H., “Getting the Most From Revenue Management,” Journal of
`Revenue and Pricing Management, Volume 2, Number 2, pp. 103 – 115 (July 2003).
`
`Lieberman, Warren H., “Revenue Management: What Lies Ahead?” Journal of Revenue
`and Pricing Management, Volume 1, Number 2, pp. 189 – 195 (July 2002).
`
`Lieberman, Warren H. and Tamara Dieck, “Expanding the Revenue Management
`Frontier: Optimal Air Planning in the Cruise Industry,” Journal of Revenue and Pricing
`Management, Volume 1, Number 1, pp. 7 – 24 (May 2002).
`
`Lieberman, Warren H., “Pricing: The Underappreciated Side of Revenue Management?”
`The Journal of Professional Pricing, Volume 10, Number 1, pp. 31 – 34 (1st Quarter
`2001).
`
`Godwin, Milton, Warren Lieberman, and Don Wilson, “Hotel Yield Management: The
`American Experience,” Turistica, Volume IX, No. 1, pp. 75 – 89 (March 2000).
`
`Lieberman, Warren H., “Can you Demonstrate the Amount of Your Group’s ‘Incremental’
`Profit?” Convene, Volume XIV, No. 11, pp. 77 – 79 (December 1999).
`
`Lieberman, Warren H., "Debunking the Myths of Yield Management,” The Cornell Hotel
`and Restaurant Administration Quarterly, Volume 34, Number 1, pp. 34-41 (February
`1993).
`
`Lieberman, Warren H., Nick Athanasiou, and Stanley I. Buchin., "Short-term Tactics for
`Enhancing Cruise Line Revenues," Cruise Industry News, Annual 1993, sixth edition, pp.
`185-187.
`
`Lieberman, Warren H., "Making Yield Management Work for You: Ten Steps to
`Enhanced Revenues," Travel, Tourism, and Hospitality Bulletin, Arthur D. Little, June
`1991.
`
`
`SWY&KRG 1019 - Page 5
`
`