William R. Rosenblatt
`
`250 West 57th Street, Suite 1020
`New York, NY 10107
`+1 212 956 1045
`Email: billr@giantstepsmts.com
`Web: http://www.giantstepsmts.com/
`
`Experience
`GiantSteps Media Technology Strategies
`President, June 2000 – Present.
` Management consultancy focused on the content industries. Clients include content providers and
`technology vendors, ranging from startups to Fortune 500 diversified media and IT companies.
`Services include:
`o For content providers, expertise in areas such as digital rights management (DRM), content
`management, digital media technologies, online content business models, and cross-media
`strategy.
`o For technology vendors, market strategy, business development, and product management
`services.
`o For public policy bodies, expertise in digital rights technologies, digital copyright, and related
`issues.
`o Provide expert witness and consulting services to counsel on copyright, patent, and antitrust
`matters regarding digital media technology, software, cryptography, and related subjects.
` Legal support engagements:
`o Served as plaintiff’s technical expert witness (infringement and validity) in Z4 Technologies
`v. Microsoft et al, E.D. Tex., a patent dispute concerning software anti-piracy technology,
`resulting in a 9-figure jury award for willful infringement, which was upheld on appeal.
`Wrote two expert reports; testified by deposition and at trial.
`o Served as technical and market expert on behalf of Pandora Media, Inc., in In Re Petition of
`Pandora Media Inc. related to U.S. v. ASCAP, S.D. N.Y. Wrote two expert declarations,
`submitted direct written testimony, testified by deposition and at trial.
`o Served as plaintiff’s technical expert witness (infringement and validity) in Achates
`Reference Publishing v. Symantec et al, E.D. Tex., a patent dispute concerning software anti-
`piracy technology. Wrote several expert reports; testified by deposition and at evidentiary
`hearing.
`o Served as technical and market expert on behalf of Sirius XM Satellite Radio in connection
`with royalty rate proceeding before the Copyright Royalty Board. Submitted direct written
`testimony and testified at CRB hearings.
`o Served as plaintiff’s technical and market expert in Book House of Stuyvesant Plaza et al v.
`Amazon.com et al, S.D. N.Y, an antitrust dispute concerning the use of digital rights
`management in the e-book market.
`o Served as defense technical expert in In Re Napster Inc. Copyright Litigation, S.D. N.Y., a
`copyright dispute related to online music services. Wrote expert report.
`o Served as defense technical expert in Perfect 10 v. Giganews, N.D. Cal., a copyright dispute
`related to online storage of digital images. Wrote two expert reports.
`o Served as defense technical expert (noninfringement) in Digital Reg of Texas v. LFP Internet
`Group et al, E.D. Tex., a patent dispute concerning digital video e-commerce, for counsel to
`three of the case’s codefendants. Wrote three expert reports.
`o Served as technical expert in ex parte reexamination of U.S. Patent 5,490,216 (directed to
`software anti-piracy technology) on behalf of patent owner in support of reinstating disputed
`claims; wrote two declarations under 37 C.F.R. § 1.132 and presented to PTO examiners.
`Result was issuance of reexamination certificate with all claims deemed patentable.
`o Served as plaintiff’s technical expert in Medien Patent Verwaltung AG v. Warner Bros.
`Entertainment et al, S.D. N.Y., a patent dispute concerning watermarking anti-piracy
`technology for films. Wrote declarations in support of Markman briefs.
`o For counsel to a software company, served as plaintiff’s technical expert in a patent dispute
`concerning software anti-piracy technology. Performed infringement analysis including in-
`depth source code discovery; created infringement contentions.
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`o Served as defense technical expert (invalidity) in Intertrust Technologies v. Microsoft, N.D.
`Cal., a patent dispute concerning DRM technology.
`o For counsel to Sony Music Entertainment, served as technical expert in a contract dispute
`concerning royalties for digital music sales. Wrote expert report.
`o For counsel to Yahoo!, served as defense technical expert in a patent dispute concerning e-
`commerce technology for digital music.
`o For counsel to Sharp Electronics, served as defense technical expert in a patent dispute
`concerning software encryption and anti-piracy technology. Provided prior art search and
`invalidity analysis.
`o For Microsoft, provided input to the company’s response to a European Commission antitrust
`inquiry concerning DRM technology.
`o Provided IP portfolio monetization strategy services to several technology companies
`including two in the digital watermarking field.
` Law and Public Policy:
`o Testified at the National Academies’ October 2010 Workshop on Copyright Policy on
`Innovation in the Digital Era.
`o Testified at the Federal Trade Commission’s 2009 hearings on mandatory disclosure of DRM
`features in digital media products and services.
`o Presented to the U.S. Copyright Office in connection with its 2003 triennial rulemaking on
`the Digital Millennium Copyright Act (17 U.S.C. § 1201(a)).
`o Presented in 2007 to the Section 108 Study Group convened by the Library of Congress on e-
`book licensing technologies and their effects on library storage and lending of digital works,
`in connection with its 5-year rulemaking on 17 U.S.C. § 108.
`o Served as Special Advisor to the European Commission in connection with its Online
`Content in the Single Market initiative in 2007-8.
`o For the Alliance for Digital Progress, contributed to an effort to educate the European
`Commission on issues related to copyright levies on consumer electronics.
`o For the Business Software Alliance, assisted in preparing a presentation to U.S. Congress on
`DRM technologies and online content services.
`o Provided input to the Center for Democracy and Technology in creating a white paper on
`evaluating DRM technologies from the consumer’s perspective.
`o For a major media company, contributed to a white paper to be used in efforts to lobby U.S.
`Congress for legislation on media piracy.
` Sample consulting projects:
`o For a startup digital music service funded by News Corp. among others:
`o Provide competitive analysis of business models and consumer value propositions
`with respect to other digital music services worldwide.
`o Advise on content technologies including music metadata, music identification, and
`content security.
`o For a global entertainment company:
`o Helped develop a B-to-B rights management strategy, including an enterprise-wide
`unique asset identifier scheme, to improve the company's ability to manage and track
`intellectual property throughout production processes.
`o Created a survey of current DRM technologies, along with deeper technical analysis
`of a short list of vendor solutions and recommendations for a pilot project.
`o For a major music company:
`o Provided expertise on content security to support licensing negotiations with an
`online music service.
`o Performed due diligence on the company’s strategic investment in R&D related to
`digital audio encoding technology.
`o For a global telecommunications company, created product strategy for a new type of online
`content service that features DRM interoperability; validated the concept through discussions
`with executives at leading media companies.
`o For a “brand name” consumer electronics company, created a vertical go-to-market strategy
`for an e-book reader device.
`o For a global consumer publisher:
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`o Performed an audit of content technologies and scored them according to industry
`best practices. Gathered future product and new business plans and derived required
`technology capabilities. Created technology architecture roadmap and high-level
`implementation plan.
`o Created RFP for digital asset management implementation and participated in vendor
`selection.
`o Created a strategy for transitioning the organization from print-centric to cross-media
`content creation and management.
`o For an online music service provider with major record label licensing, provided strategic
`advice on content-related technologies including DRM, audio fingerprinting, metadata, and
`music licensing.
`o For a national newspaper, evaluated new business models and architectures for online content
`delivery; helped the company select a strategy and create a plan for implementation.
`o For a brand-name consumer electronics company, investigated patent acquisition
`opportunities in DRM, digital watermarking, and related technologies.
`o For a mobile communications technology company, investigated the mobile digital broadcast
`market and created strategy recommendations, including promising areas for R&D and patent
`acquisition.
`o For a global entertainment and electronics company, delivered seminars on DRM to company
`executives.
`o For an educational and professional publishing company, gathered cross-divisional
`requirements for DRM for online educational materials and performed a vendor selection
`process.
`o For a content industry trade association, organized constituents' requirements for DRM and
`represented it in a DRM standards working group, to ensure that the requirements were met.
`o For a global information technology company, helped with product planning and design by
`providing expertise on how rights management should be integrated into an existing product
`and service based offering for the media industry.
`o Worked with several publishers of books and journals on content management, online content
`business models, and content protection.
`o Provided strategic advice to several technology companies in the DRM, content security and
`content identification markets.
` Client list and further sample project descriptions available on Web site www.giantstepsmts.com.
`Further details about clients and projects available on request.
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`DRM Watch/Copyright and Technology
`Editor and Publisher, 2001 – 2003.
`Managing Editor, 2003 – present.
` The leading e-newsletter on digital rights management, featuring analysis of DRM-related news
`events, white papers, and other resources. Founded www.drmwatch.com in September 2001, sold to
`Jupitermedia Corp. in October 2003. Repositioned as the blog Copyright and Technology
`(copyrightandtechnology.com) in January 2009.
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`Conference Programming
`Jupiter DRM Strategies Conference, 2004 – 2007.
`Gilbane Enterprise DRM Conference, 2006.
`Copyright and Technology Conference, 2010-present.
` Program chair of conferences devoted to digital copyright and rights technologies.
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`Morningside Ventures Inc./Fathom
`Chief Technology Officer, August 1999 – June 2000.
` CTO of Morningside Ventures, Columbia University’s internet business incubator.
` Led technical implementation of Fathom.com, a Morningside Ventures spinoff. Fathom.com was a
`destination website for authenticated knowledge and e-commerce sponsored by Columbia, the
`London School of Economics, Cambridge University Press, the New York Public Library, the
`Smithsonian, and other educational and cultural institutions. Responsibilities included technology
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`architecture, selection of and negotiation with technology partners, web hosting, e-commerce
`outsourcing, and internal IT management. Managed internal staff and various vendor relationships.
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`The McGraw-Hill Companies
`Vice President, Technology and New Media, March-August 1999.
` CIO for McGraw-Hill’s vertical trade publishing division. Responsible for front and back office IT,
`including desktop publishing and mainframe environments. Managed department of 30 people.
` Defined technology strategy for B-to-B vertical market web portals, including AviationNow.com, an
`information portal for the aviation industry.
` Architected intranet front end to legacy customer service system for all McGraw-Hill magazines.
`
`Internal consultant on cross-divisional content management architecture.
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`Sun Microsystems
`Market Development Manager, Media & Publishing, 1997-1999.
` Set market strategy for Sun in publishing industry, focusing on content management, DRM, web
`technologies for publishers, and newspaper systems. Drove strategy through sales force.
` Recruited and managed alliances with software vendors and other partners, including Vignette Corp.
`and Quark, Inc.; executed joint marketing agreements. Drove over $20 Million revenue through
`partner investments.
` Consultant to media industry customers. Example projects: content management and online delivery
`for educational publisher; online rights management for scientific publisher.
` Author of whitepapers and articles; maintainer of Sun’s media industry web site.
` Organized and produced Technology Workshop around the DOI standard (see below); attracted about
`30 technology vendors.
`Enterprise IT Architect, 1996-1997.
` Technology consultant to media industry customers. Example projects: enterprise content
`management architecture for trade periodical publisher; next-generation editorial system strategy for
`consumer magazine division of diversified media company; digital asset management strategy for
`major film studio.
` Did business development for Sun MediaCenter streaming media server product line.
` Developed Sun’s Digital Media Management solutions strategy & reference architecture.
` Built Sun Digital Media Solutions Center in New York City.
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`The Times Mirror Company
`Director, Publishing Systems, 1994-1996.
` Leader of Times Mirror Digital Library initiative, family of digital content management projects
`across Times Mirror book, newspaper, and professional information companies involving distributed
`editorial libraries for newspapers; mass-customized textbook publishing; editorial process
`reengineering; intellectual property management and control.
` Managed project budgets totaling over $16 Million.
` Technology consultant to Times Mirror operating units and Corporate Strategic Development.
`Projects included MDConsult.com, a web service for physicians; online aircraft maintenance
`documentation, custom publishing of professional training materials; evaluation of search technology
`company for potential acquisition.
` Company representative on industry committee that led to definition of Digital Object Identifier
`(DOI) standard for Digital Rights Management, which is gaining acceptance among book and journal
`publishers internationally. Was one of the designers of the DOI.
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`Moody's Investors Service
`Manager, Information Resources, 1992-94.
` Responsibilities included emerging technologies R&D and software quality assurance.
` Architect of electronic publishing service based on Lotus Notes, Adobe Acrobat, and Sybase.
` Led global Lotus Notes rollout.
`
`Introduced technologies to company: groupware, expert systems, automated software testing.
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` Promoted from Technical Consultant position.
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`The Rustin Group
`Senior Software Developer, 1991-92.
` Developed sales tracking system for international barter company.
` Managed benchmark of production system for financial information publishing division of Citicorp
`on Unix-based multiprocessor computers.
` Began software product initiatives in software development tools and computer music composition.
` Established and managed college recruiting program.
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`University of Massachusetts
`Research Assistant, 1986-91.
` Conducted doctoral research in software engineering, object-oriented languages, and database
`technology as part of ARCADIA multi-institutional research consortium.
` Built several prototype software engineering tools in C, C++, Lisp, and Ada.
` Published research papers (list available on request).
`Instructor, 1990.
` Taught CS520, senior and graduate-level course in software engineering.
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`Intermetrics, Inc.
`Software Engineer, Electronic Systems Group, 1985-86.
` Manager of UNIX data center, system administrator, and software tool developer (C, Lisp).
` Gave tutorials on UNIX topics (system administration, internals, shell programming, etc.).
` Developed software for Free Software Foundation's GNU Emacs editor project.
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`Motorola Information Systems Group
`Software Engineer, Computer Services Group, 1984-85.
` System administrator and software tool developer (C and Shell languages) for network of UNIX
`super-microcomputers.
` Served as company-wide authority on UNIX; gave tutorials on UNIX-related topics.
` Tools developed included shared-memory batch queue for UNIX System V, editor-like interface to
`UNIX Shell, cross-assembler (on Apollo workstation) for custom VLSI signal processing chip.
`Associate Engineer, Modulation Products, 1983-84.
` Project team member for 2600 series of high-speed modems based on Motorola 68000
`microprocessor. Implemented network control interface; designed and implemented remote
`datascope feature (68000 assembly language).
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`Freelance Writer & Editor
`1991-present.
` Editor, Copyright and Technology (copyrightandtechnology.com); see above.
` Managing Editor, DRM Watch (www.drmwatch.com); see above.
` Author, Digital Rights Management: Business and Technology (John Wiley & Sons, 2001).
` Author, Digital Rights and Digital Television, chapter in Television Goes Digital (Springer, 2009).
` Author of white papers on DRM and content management.
` Editor of Harris Kern, Discipline: Six Steps to Unleashing Your Hidden Potential (FirstBooks, 2001)
` Author and editor of books on UNIX and Java related topics (O’Reilly & Associates).
` Contributing Editor of IDG’s Advanced Systems, SunWorld, and Unix Insider.
` Author of articles in Salon, The Seybold Report, eContent, INDICARE Monitor, PaidContent.org, and
`other periodicals.
` Full publications list available on Web site at www.giantstepsmts.com/publications.htm.
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`Guest Lectures
` Columbia University
` Rutgers University School of Law
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` New York University School of Law
` University of Maryland Center for Intellectual Property
` Franklin Pierce Law Center
` Drexel University
` New York City College of Technology
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`Education
` B.S.E. (cum laude) in Electrical Engineering and Computer Science, Princeton University, 1983.
` M.S. in Computer Science, University of Massachusetts, 1990.
` Coursework for Ph.D. in Computer Science, University of Massachusetts; dissertation topic:
`Specification Level Interoperability in Software Development Environments.
` Executive education: Harvard and University of Southern California business schools.
` Language skills: proficient in German.
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`Affiliations
` Advisory trustee and former board chairman, Princeton Broadcasting Service, Inc., corporation
`overseeing WPRB-FM and The Nassau Weekly newspaper, Princeton, NJ.
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`Interests
` Cooking
` Cycling
` Collecting Sherlock Holmes pastiche fiction
` Rock music history
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