Four Ways .NET Can Improve Your Business
`Page 1 of 3
`Case 2:12-cv-07360-MRP-MRW Document 71-3 Filed 04/04/13 Page 2 of 4 Page ID #:576
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`.NET Home > Business Agility
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`Four Ways .NET Can Improve Your
`Business
`
`October 9, 2002
`
`By using the Internet to enable software applications to more easily work
`together, Microsoft® .NET offers businesses the opportunity to increase
`operating profits, decrease costs, and connect with customers and employees.
`Here are four ways .NET can help your business today.
`Lower Operating Costs
`The ability to connect systems can have a dramatic impact on the bottom line
`for any business, whether it needs to connect a handful of internal applications
`or integrate an extensive supply chain.
`
`Traditional business integration methods based on Electronic Data Interchange
`(EDI) often don't work well when dealing with smaller suppliers and partners
`who frequently use isolated computer systems and communicate via fax, phone,
`and e-mail. Microsoft .NET-connected software can help bridge the
`communication gap among smaller partners who never adopted EDI.
`
`.NET-connected software is built on XML Web service standards, which enables
`both new and existing applications to connect with software and services across
`platforms, applications, and programming languages. In applications such as
`Microsoft Excel 2002, .NET-connected software allows analysts to monitor up-
`to-the-minute production tallies across numerous suppliers, enabling everyone
`in the supply chain to effectively tailor production to match demand. For
`example, Newport News Shipbuilding used .NET-connected software to build
`applications faster, as well as connect with various partners. The company
`improved its time to market by 19 percent in building and launching its new
`application.
`
`wport News builds applications faster with .NET
`Drive More Sales
`.NET connects sales professionals with the information they need and provides
`businesses with the opportunity to increase revenue and create new business
`opportunities.
`
`.NET-connected software provides a sales force with the ability to analyze
`information that was once isolated in back-end systems through familiar
`programs such as Microsoft Office XP. This information can be delivered
`anywhere to a wide range of new smart devices, from smart phones to PCs.
`
`http://web.archive.org/web/20021201114450/http://www.microsoft.com/net/business/ways....
`
`4/1/2013
`
`Enfish, LLC; IPR2014-00574
`Exhibit 2223
`Page 1 of 3
`
`

`

`Four Ways .NET Can Improve Your Business
`Page 2 of 3
`Case 2:12-cv-07360-MRP-MRW Document 71-3 Filed 04/04/13 Page 3 of 4 Page ID #:577
`
`.NET-connected software and services also enable companies to create new
`business opportunities. By exposing key business processes that were typically
`locked in internal systems, the enterprise can create a number of new
`opportunities to make money. For example, Dollar Rent A Car opened its
`reservation system to partners through XML Web services and drove home a
`significant amount of new business.
`
`lar Rent A Car breathes new life into legacy systems using .NET-connected
`tware
`Integrate Better with Customers
`Increasing revenue can be a tough challenge for any company. Most businesses
`derive more revenue by finding more customers, providing better customer
`service, and selling more to existing customers.
`
`.NET can help companies meet this challenge by enabling them to more easily
`integrate services and applications. Connected back-end systems provide
`businesses with the opportunity to combine information and more easily assist
`customers—whether in a call center setting or in an online Help application. A
`company can turn quality of service into a competitive advantage.
`
`Businesses such as Trans World Entertainment Corp. use .NET-connected
`software to provide a better customer experience while improving the bottom
`line.
`
`ns World Entertainment delivers a unique consumer experience with .NET
`Lower IT Costs
`Microsoft Visual Studio® .NET and the .NET Framework empower developers to
`quickly and easily create cutting-edge XML Web services and applications,
`building on their existing skill sets. Through support for multiple programming
`languages, developers are freed to use the programming language of their
`choice in building XML Web services. Seamless deployment, as well as the
`ability to use existing XML Web services, presents substantial savings
`opportunities for the corporate IT department.
`
`In addition to improving developer productivity, Visual Studio .NET helps
`alleviate one of the greatest scarcities in the world: skilled programmers.
`Applying rapid application development techniques to Web applications and
`services increases developer productivity, saving both time and money. Finally,
`by supporting any programming language, these tools tap the broadest
`developer talent pool (only about 10 percent of the world's developers know
`Java), take advantage of existing skills, and let people use the tool most
`appropriate for a specific task.
`How to Move Toward a .NET Future
`Everything you need to build, host and deploy .NET connected software is
`available. Here's how you can move towards a world where all of your
`company's computer systems are highly integrated and ready to help improve
`your business:
`
`arn more about how XML Web services, the underpinning of .NET technology. See
`w both XML Web services and .NET can help to make businesses more profitable.
`the Foundation of a Connected Business" white paper
`cuss your company's XML Web services strategy with your IT department and see
`w .NET has already helped companies improve their profitability.
`
`http://web.archive.org/web/20021201114450/http://www.microsoft.com/net/business/ways....
`
`4/1/2013
`
`Enfish, LLC; IPR2014-00574
`Exhibit 2223
`Page 2 of 3
`
`

`

`Four Ways .NET Can Improve Your Business
`Page 3 of 3
`Case 2:12-cv-07360-MRP-MRW Document 71-3 Filed 04/04/13 Page 4 of 4 Page ID #:578
`
`udies of businesses using XML Web services
`et with a consultant who specializes in .NET-connected software and explore the
`pact it can have on your business. Microsoft has more than 32,000 certified
`rtners who can offer you best-of-breed solutions that will not tie your company to
`e vendor.
`get great technology from Microsoft and industry partners
`ploy pilot projects using XML Web services to take the first step toward connecting
`re closely with customers, partners, and employees.
`ML Web services in business
`ist that all future hardware and software purchases be based upon XML Web
`vice technology to ensure interoperability and long-term value. See the
`crosoft .NET product and services list for products based on .NET-connected
`hnology.
`oduct and services list
`
`Contact Us | E-mail This Page
`© 2002 Microsoft Corporation. All rights reserved. Terms of Use Privacy Statement Accessibility
`
`http://web.archive.org/web/20021201114450/http://www.microsoft.com/net/business/ways....
`
`4/1/2013
`
`Enfish, LLC; IPR2014-00574
`Exhibit 2223
`Page 3 of 3
`
`