International Marketing - OpinionLab’s Language-Recognition and Translation Engine Instantly Translates Customer Feedback into Over 30 Languages - Internet Retailer
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`February 8, 2011, 1:54 PM
`
`OpinionLab’s Language-
`Recognition and Translation
`Engine Instantly Translates
`Customer Feedback into Over
`30 Languages
`
`BY
`
`Expanded Feedback-Translation Offering Streamlines Companies’
`Ability to Engage and Listen to Customers around the World.
`
`Highland Park, IL, February 1, 2011 — OpinionLab, the pioneer and leader in
`voice-of-customer (VOC) listening technologies, today unveiled a major
`enhancement to its feedback-translation tool, enabling companies to streamline
`interpretation of global customer feedback for better identification and service of
`consumer needs, no matter where customers live or what language they speak.
`To augment their long-standing comment-card translation tool, which quickly
`translates comment cards into over thirty languages, OpinionLab has developed a
`custom-built language-identification engine that recognizes a comment’s
`language and automatically initiates translation of feedback into the selected
`home language.
`
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`
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`“When we developed the first opt-in, digital-feedback system over a decade ago,
`the business landscape was much different. Today, most of our clients have a
`global presence, with customers worldwide,” said Rand Nickerson, CEO of
`OpinionLab. “By advancing our feedback-translation services, we are helping
`(cid:51)(cid:68)(cid:74)(cid:72)(cid:3)(cid:20)(cid:3)(cid:82)(cid:73)(cid:3)(cid:23)
`http://www.internetretailer.com/2011/02/08/opinionlabs-translation-engine-translates-customer-feedback[9/19/2014 6:48:21 PM]
`
`OPINIONLAB EXHIBIT 2020
`Qualtrics LLC v. OpinionLab, Inc.
`IPR2014-00420
`
`

`

`International Marketing - OpinionLab’s Language-Recognition and Translation Engine Instantly Translates Customer Feedback into Over 30 Languages - Internet Retailer
`
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`Home / Marketing / International Marketing
`
`February 8, 2011, 1:54 PM
`
`OpinionLab’s Language-
`Recognition and Translation
`Engine Instantly Translates
`Customer Feedback into Over
`30 Languages
`
`BY
`
`Expanded Feedback-Translation Offering Streamlines Companies’
`Ability to Engage and Listen to Customers around the World.
`
`Highland Park, IL, February 1, 2011 — OpinionLab, the pioneer and leader in
`voice-of-customer (VOC) listening technologies, today unveiled a major
`enhancement to its feedback-translation tool, enabling companies to streamline
`interpretation of global customer feedback for better identification and service of
`consumer needs, no matter where customers live or what language they speak.
`To augment their long-standing comment-card translation tool, which quickly
`translates comment cards into over thirty languages, OpinionLab has developed a
`custom-built language-identification engine that recognizes a comment’s
`language and automatically initiates translation of feedback into the selected
`home language.
`
`“When we developed the first opt-in, digital-feedback system over a decade ago,
`the business landscape was much different. Today, most of our clients have a
`global presence, with customers worldwide,” said Rand Nickerson, CEO of
`OpinionLab. “By advancing our feedback-translation services, we are helping
`(cid:51)(cid:68)(cid:74)(cid:72)(cid:3)(cid:20)(cid:3)(cid:82)(cid:73)(cid:3)(cid:23)
`http://www.internetretailer.com/2011/02/08/opinionlabs-translation-engine-translates-customer-feedback[9/19/2014 6:48:21 PM]
`
`ADVERTISEMENT
`
`TODAY'S NEWS MOST POPULAR
`
`E-RETAILERS
`Timberland eyes annual web sales of $245
`million in five years
`The unit of VF Corp. also intends to grow
`total revenue to $3.1 billion over ...
`
`E-RETAILERS
`Alibaba’s stock starts to trade
`For Jack Ma, executive chairman of Alibaba
`Group Holdings, today is an extremely busy
`and ...
`
`MARKETING
`Facebook freshens up the news feed
`The social network’s latest tweaks to its
`news feed algorithm focus on surfacing
`more current ...
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`E-RETAILERS
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`payment cards
`The home improvement chain also said the
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`

`International Marketing - OpinionLab’s Language-Recognition and Translation Engine Instantly Translates Customer Feedback into Over 30 Languages - Internet Retailer
`
`global companies better communicate and engage with their customers in a
`range of different languages so that they can generate, understand, and manage
`multilingual feedback in real time.”
`
`been removed ...
`
`See All Headlines
`
`The custom-built language-identification engine instantly recognizes a comment’s
`language, then automatically translates each piece of feedback into the selected
`home language so administrators can read and manage feedback from around
`the world with no manual translation process. This proprietary system obviates
`the need for outside language-recognition engines, helping to preserve the
`intellectual property rights of client comments.
`
`The OpinionLab [+] feedback symbol is a gateway to the patented, proven voice-
`of-customer methodology adopted by hundreds of the world’s leading brands and
`used by millions of consumers each month. OpinionLab’s complete suite of
`enterprise VOC solutions delivers customer-feedback collection, interpretation,
`analysis, and management across every customer touch point.
`
`About OpinionLab
`
`Based in Highland Park, IL, OpinionLab is the pioneer and leader in real-time
`voice-of-customer (VOC) listening technologies. The patented, proven
`methodology behind this page-specific, opt-in customer-feedback system helps
`many of the world’s top brands collect, manage, and leverage input from engaged
`consumers. By inviting customers to share insight in their own words, at anytime,
`from anywhere, OpinionLab harnesses the collective intelligence of consumer
`voices, interprets that information, distributes it, and provides essential tools to
`make VOC data actionable. Consumers in 50 countries click on the familiar [+]
`symbol millions of times each month.
`
`OpinionLab is also the parent company of DialogCentral, a breakthrough mobile
`technology that provides a single platform for real-time feedback about brick-and-
`mortar businesses. DialogCentral is free for consumers and businesses. For more
`information, visit www.opinionlab.com or www.dialogcentral.com.
`
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`TOPICS: international marketing, merchandising and design, OpinionLab, translation,
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`International Marketing - OpinionLab’s Language-Recognition and Translation Engine Instantly Translates Customer Feedback into Over 30 Languages - Internet Retailer
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`International Marketing - OpinionLab’s Language-Recognition and Translation Engine Instantly Translates Customer Feedback into Over 30 Languages - Internet Retailer
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